Mobile Games in the App World. Mobile Apps in the Game World
|
|
- Sylvia Stafford
- 8 years ago
- Views:
Transcription
1 Mobile Games in the App World 1
2 What is an App: The term "app" has become popular over the years and in 2010 and was listed as "Word of the Year" by the American Dialect Society. App, in the sense that we mean it today, did not exist before the iphone was introduced in Apps are relatively lightweight programs, specifically designed to run on mobile platforms such as the iphone and Android phones. History of Mobile Games: The mobile game genre essentially began in the early 90s when design and technology companies, such as Texas instruments, began to embed the snake game in their devices. The pixilated reptile that grew in size while gliding through a tiny maze captivated users so much that Nokia decided in 1997 to become the first mobile phone provider to include a game in one of its models. 350 million mobile phones have offered snake as a standard feature. Snakes popularity inspired so many companies that they began to work on technology, informally knows as WAP (Wireless application protocol), which would enable mobile phones to transfer game- related data via a remote server. The game developers began to explore and understand the possibilities for fast action and multiplayer mobile- based games. The mobile games turned corners when iphone was launched in 2007 and in 2008 iphone created a wide open market for third- party titles, where the barrier to entry for developers was low and games costed relatively little money for consumers. The app store revolutionized the sector by establishing an easily accessed direct connection between developers and consumers. Similarly, thousands of developers started creating a variety of apps for Android, a mobile operating system launched by the Open Handset Alliance. Google s Android Market enables users to access the more than 700,000 apps available for the system. Overview of Mobile Games: As smartphone and tablet penetration have significantly grown over the last few years, the performace metric for playing games has changed from quality of graphics to convenience and ease of play. People want to be able to play games on- the- go like when they are waiting at the doctors clinic, commuting or a break during class etc. Such a desire for portability and convenience has created a genre of mobile games that attracting new casual gamers ones that never played hard core games on PC or consoles but now find themselves addicted to simple, cheap, quick pick and play mobile games they can play whenever they want from wherever they want 2
3 What s most remarkable about this growth is that 80% of total app revenues now originate from freemium products from the mobile games. Games count for the vast majority of revenue for Google and Apples stores, Maybe two or three years ago, you would pay $1 or $2 for a game, but there was no opportunity for them to charge you more. Now they give it to you for free, then keep charging you for additional features. IMPACT ON THE ECONOMY: Mobile App Stats It is expected that the worldwide mobile app store revenue is targeted to hit $US26 billion in 2013, up from $US18 billion last year, according to new market research figures from Gartner. In total, the number of apps set to be downloaded in 2013 are expected to exceed 100 billion, up from 63 billion last year, with Apple s itunes app store and the Google Play app store for Android dominating the market. The report also predicts strong growth for the sector going forward, with total downloads predicted to 268 billion by 2017, including 253 billion free apps and 14 billion paid apps. The figures also predict the percentage of app store revenue generated by in- app purchases will increase 48% in Monetizing Mobile Games 1- Advertising Mobile advertising only really works for large- brand publishers and games that go viral, such as Angry Birds, Candy Crush etc because you need a lot of users in order to make money. A company called Jampp is trying to innovate in this space and get more people to view ads by allowing users to voluntarily view advertisements in return for in- game currency. Users choose to watch ads and then get something in return. 2- Virtual Good Purchases Candy Crush, with their freemium model does not charge users to download or play the game but instead encourages players to purchase virtual goods, such as tickets for next levels, power up tools etc. A Chicago- based company Tap. Me (now acquired by MediaMath) brings the two monetization strategies together. It has developed a platform that transforms the freemium games into branding opportunities for advertisers. By using Tap.Me s solution, a brand can sponsor or augment an enhanced experience. For example, a player who wants to improve his endurance in games might choose a branded virtual good. 3
4 3- Paid Downloads Paid download are only a one time occurrence and you cant rely on this strategy Mobile Games - Stats Research and analytical company Juniper Research has revealed that by 2017, there will be 64.1 billion games downloaded onto smartphones and tablet devices. This figure is over three times that from 2012, which was 21 billion. This high growth rate is mainly driven by the increasing number of free- to- play apps and more sophisticated devices. One of the reasons for this is the increase in the number of sophisticated games that allow for multi- platform gameplay using cloud technology. Still, smartphones continue to outpace tablets, with more than $6 billion projected to be spent on them in The research include the likelihood of social and casual games remaining the most popular genre, and that in 2017, a majority of mobile games will be free- to- play, with only 7% requiring a purchase. Mobile Games - Global Games Market
5 5
6 Top 10 Highest Grossing ios Games!"#$%&!'()*&+"," Note: Please note daily revenues and active users are subject to change on daily basis Top 10 Highest Grossing Android Games Note: Please note daily revenues and active users are subject to change on daily basis 6
7 Cross Platform Games: Introduction Cross platform convergence is an emerging trend in the games industry that complicates the classification of games by platform. Developers are now creating multiple versions of a game that interact with one another across platforms. Cross platform games runs on cross platforms such as, web, ios and Android, consoles and many more devices. A cross- platform game provides the player with the same or a different experience on different platforms. The game does not have to provide identical experiences on mobile and desktop devices. It may not be feasible to have the same game experience across mobile and desktop because of the differences in screen size and input types. The games do not have to be identical but they do need to be connected. Cross platform convergence creates new challenges in user centered game design. The act of switching between different platforms means the game must be adapted to multiple interfaces. Users must be informed how and why they should take advantage of the alternate platform. Users must also be made aware of the alternate platform version s existence so they can choose to take advantage of it. Benefits Building a cross- platform game has a number of advantages. More engaged players and higher retention 7
8 Mobile Apps in the Game World Research Presentation Date: October 31, 2013 Prepared by: Areen Salam Players can use a cross- platform game on any device, mobile or desktop. Users receive notifications and see requests and feed stories from their friends no matter which device they use. This results in people who play your game more and are more engaged. This also has the benefit of increasing the size of each player's reachable network within the game as more of their friends who play on different platforms can be reached. This enables people to play the game with more friends, which in turn makes them more engaged. Growth for your game As the size of each player's reachable network increases across different platforms, they can invite more friends into the game. More people will see stories from your game in news feed and on the timeline, bringing in new referrals to your game and helping growing the number of people playing it. Bootstrapping on a new platform If you are launching your game to a new platform and have a pre- existing player base, by using the same Facebook App ID, maximize your discovery potential by bootstrapping your existing audience. Angry Birds is a very popular game that can be played across multiple platforms. It was created by Rovio Entertainment in Facts: More than 2 billion download across all platforms More than 263 Million active users Played on Multi- platforms devices 8
9 Future of Mobile Gaming: Mobile wins on portability and convenience, consoles on sheer power and precision. However, while consoles haven t gotten either more portable or more convenient over the last few years but mobile has gotten more powerful. Add in accessories, sensors, and who knows what the next few years will bring. When you look at the statistics, mobile gaming is not something that should be ignored. In 2010, the industry raked in over $8 billion dollars, and that number is expected to increase to $11.4 billion by By contrast, sales of Nintendo's 3DS console have been so lackluster that the developer had to drastically slash its price over the summer; and sales of Sony's PlayStation Portable dropped by nearly 50% in All the while, the mobile gaming market is expanding. For instance, women make up only 1/3rd of the console and PC gaming market, but they make up 47% of the mobile gaming market. For developers, this means that the overall customer base is distinctly larger and continuing to grow. Today mobile can t kill the consoles, but mobile has always been about the future. Mobile gaming is on the rise and in just five years, smart phones and tablet gaming has turned the mobile game industry to heights. The next step could emerge to be mobile augmented reality games in the future or simply your mobile could turn into a one- platform device that could hook up with your TV. Who knows what the future holds.s 9
10 Analytical Research Companies IHS is a global information company with world- class experts in the pivotal areas shaping today s business landscape: energy, economics, geopolitical risk, sustainability and supply chain management. We employ more than 8,000 people in more than 31 countries around the world. Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. We deliver the technology- related insight necessary for our clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high- tech and telecom enterprises and professional services firms, to technology investors, we are the valuable partner to clients in over 13,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs. Experian Marketing Services is a global provider of integrated consumer insights, targeting, data quality and cross- channel marketing programs. We help organizations intelligently interact with today s dynamic, empowered and hyper- connected consumers. By coordinating seamless and intelligent interactions across all channels, marketers are able to precisely plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits. Juniper Research was founded in 2001 by the Wireless Industry Consultant Tony Crabtree, in the midst of the telecoms and dot- com crash. Juniper specializes in identifying and appraising new high growth market sectors within the mobile ecosystem. Market sizing and forecasting are the cornerstones of our offering, together with competitive analysis, strategic assessment and business modelling. Newzoo is an international full service market research and consulting firm, 100% focused on the games industry. We aim to provide the best independent market data across all game segments and business models based on our proprietary market research projects in a broad range of countries. Using our extensive network and deep involvement in the industry, we aim to stay ahead of the curve and at least two steps ahead of our competitors. Before Think Gaming, the team played games all the time - on boards, consoles, computers, and phones. At work, we built decisioning tools for real- time media buying. The mobile gaming revolution is bringing those worlds together. We took proven algorithms from ad tech and adopted them to mobile gaming. Our platform makes freemium games dramatically more profitable. 10
11 References & Links: library.ocad.ca/csdl/trans/tm/2013/08/ttm pdf content/uploads/2012/02/technet- App- Economy- Jobs- Study.pdf content/uploads/2012/02/technet- App- Economy- Jobs- Study.pdf mobile/whats- future- mobile- gaming- talk- mobile wanted- mobile- game- stats/ sales- data/
Legal Offers for Consumers in the Video Games Industry
Legal Offers for Consumers in the Video Games Industry Born digital, video games have become, in just four decades, a popular form of mass entertainment, a powerful and exciting platform for innovative
More informationCompany Presentation May 2015
Company Presentation May 2015 Some of G5 s best performing games 2 G5 Entertainment in brief Company overview Developer and publisher of casual free-to-play (F2P) games for tablets and smartphones G5 game
More informationApps Across America. ACT The App Association. The Economics and Ecosystem of the Mobile App Market. July 18, 2012. 202.331.
Apps Across America The Economics and Ecosystem of the Mobile App Market July 18, 2012 ACT The App Association 1401 K Street NW Suite 502 Washington, DC 20005 202.331.2130 @ACTonline ACTonline.org /actonline
More informationThe Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting
The Mobile Data Management Platform Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting 1 Introduction As users spend more time engaging with media on mobile devices, brands
More informationTable of Contents. Living In A Mobile World. There s Always An App For That. The UX Challenge. The Facebook + Mobile Opportunity
1 Table of Contents Living In A Mobile World 3 There s Always An App For That 4 The UX Challenge 6 The Facebook + Mobile Opportunity 7 Getting Started With Facebook Mobile Ads 8 The Future Of Facebook
More informationAn Insightful Analysis Report on APPLE,INC
An Insightful Analysis Report on APPLE,INC Analysis Conducted by: Yiyan Wang & Xuequan Ma UConn SMF: 2014-2015 Prepared on: April 7 th, 2015 Executive Summary Apple Stock Price VS SP500 in 5 Years Business
More information2014 App Annie & IDC Do Not Distribute. Mobile App Advertising and Monetization Trends 2012-2017: The Economics of Free.
Mobile App Advertising and Monetization Trends 2012-2017: The Economics of Free March 2014 1. The revenue opportunity for publishers 2. How do app publishers monetize their apps today? a. Freemium b. Paid
More informationBest Practices of Mobile Marketing
Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of
More informationThe Essential Steps For Mobile Games Success Todd Marks CEO
The Essential Steps For Mobile Games Success Todd Marks CEO Todd.Marks@mindgrub.com @mindgrub 2 6 Key Steps To A Successful App Brief History Growth of the Gadget http://conmoz.org/mobile-trends/mobile-devices-3g/?lang=en
More informationThe Hidden Power of Apps: Unlocking the Future of Marketing
The Hidden Power of Apps: Unlocking the Future of Marketing Micah Adler CEO & Founder, Fiksu January 16, 2014 Who is Fiksu? 200 PEOPLE 3 CONTINENTS Cohesive Mobile App Marketing 800 CLIENTS 1800 APPS 2B+
More informationMeasuring the Success of Your Mobile Strategy
WHITEPAPER / MOBILE ANALYTICS Measuring the Success of Your Mobile Strategy Applying the lessons learned over the past 15 years, digital marketers now use web analytics to measure what matters to their
More informationSTRATEGY MARKETING. Target MANAGEMENT VISION. Effective app store marketing strategies for your mobile VoIP app
STRATEGY Target MARKETING MANAGEMENT VISION Effective app store marketing strategies for your mobile VoIP app 01 Effective app store marketing strategies for your mobile VoIP app These days it's not enough
More informationVideo Games. Video Games Market. Video Games Market Growth. by Component (CHF millions) CHF millions
Video Games Video Games Market by Component (CHF millions) 600 400 200 0 Video Games Market Growth by Component (%) 4 3 2 1-1 CHF millions Growth At a glance Segment definition The video games market comprises
More informationA Comparison of Media Sources for Mobile App User Acquisition
Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised
More informationWhat s New in Analytics: Fall 2015
Adobe Analytics What s New in Analytics: Fall 2015 Adobe Analytics powers customer intelligence across the enterprise, facilitating self-service data discovery for users of all skill levels. The latest
More informationThe Gaming and App Developers Guide to Advertising on Facebook
The Gaming and App Developers Guide to Advertising on Facebook Introduction This white paper is our guide for game and app developers for advertising on Facebook. Facebook s highly engaged population of
More informationseparate the content technology display or delivery technology
Good Morning. In the mobile development space, discussions are often focused on whose winning the mobile technology wars how Android has the greater share of the mobile market or how Apple is has the greatest
More informationapp design & development
FOR MOBILE BUSINESS app design & development SMARTPHONES AND TABLETS App Market Revolution $9B $8B $7B $6B $5B $4B News and Business $3B $2B $1B $0B 2008 2009 2010 2011 2012 2013 2014 From Apple s App
More informationHow big is the mobile app market?
How big is the mobile app market? In 2015, 1 billion smartphones will be sold. The average mobile app user spends more than 30 hours a month on more than two dozen apps. 46 percent of app users report
More informationJ son & Partners Consulting presents the results of research Mobile applications (apps) market in Russia and worldwide.
J son & Partners Consulting presents the results of research Mobile applications (apps) market in Russia and worldwide. Today mobile apps are extremely popular. Number of mobile apps developers increasing,
More informationAN OVERVIEW OF MOBILE MARKETING IN INDIA
ABSTRACT AN OVERVIEW OF MOBILE MARKETING IN INDIA SHREEKUMAR MENON*; DR.THANKHAM GHULE** *Assistant Professor, Smt. MMK College, Bandra. **Principal, M.D College, Parel. Mobile phone is an important modern
More informationWhite Paper on Mobile Digital Wallets For Restaurants and Retailers
Since the launch of the iphone in 2005, over one million apps have been launched in the Apple s app-store. While the app market is still growing, new research indicates that only a small portion of apps
More informationOnline Advertising Agency. www.m-m-g.com
Online Advertising Agency MOBILE ADVERTISING EMAIL MARKETING IN-GAME ADVERTISING VIDEO MARKETING SOCIAL ADVERTISING AFFILIATE MARKETING DISPLAY & BRANDING ABOUT US Mars Media Group was founded in 2003
More informationMulti-channel mobile marketing and CRM solutions for Mobile Network Operators
Multi-channel mobile marketing and CRM solutions for Mobile Network Operators future mobile technology marketing business entertainment media Interactive Messaging (SMS, MMS, Email and Voice) Mobile Internet
More informationMobile Apps: What Consumers Really Need and Want. A Global Study of Consumers Expectations and Experiences of Mobile Applications
Mobile Apps: What Consumers Really Need and Want A Global Study of Consumers Expectations and Experiences of Mobile Applications The Difference Between a Mobile App and a Mobile Website Before we evaluate
More informationINTRODUCTION. 6 Keys to Reaching and Winning Today s Connected Consumer 2014 Cox Media
INTRODUCTION We re living in an always on society where business and life never slow down for a moment. To stay on top of their busy lives, your target customers are constantly connected. Whether watching
More informationWeb vs. Mobile Analytics
Web vs. Mobile Analytics What web analytics won t tell you about your mobile customers May 2013 Medio, Inc. One Convention Place 701 Pike Street, Suite 1500 Seattle, WA 98101 www.medio.com 206.262.3700
More informationThe changing face of the mobile phone and its implication for marketing
The changing face of the mobile phone and its implication for marketing The ubiquitous mobile phone The Irish love affair with the mobile phone is a well documented story. The most recent report from the
More informationIAB Mobile Marketing Center of Excellence The State of Mobile: Consumer Adoption, Revenue Growth, Industry Challenges, and Emerging Trends
IAB Mobile Marketing Center of Excellence The State of Mobile: Consumer Adoption, Revenue Growth, Industry Challenges, and Emerging Trends Anna Bager Agenda A word about the IAB-US Mobile Center Consumers
More informationDigital Marketing E L I Z A B E T H S M I T H B R I G H A M F E B R U A R Y 1 5, 2 0 1 1
Digital Marketing E L I Z A B E T H S M I T H B R I G H A M F E B R U A R Y 1 5, 2 0 1 1 Agenda Introduction What is Digital Marketing? Definition discussion Major channels Recent trends and growth Digital
More informationAPP GUIDE 10 TIPS TO BUILD PROFITABLE MOBILE GAMES. The Complete Guide To Building Profitable Mobile Games in 2014
APP GUIDE 10 TIPS TO BUILD PROFITABLE MOBILE GAMES The Complete Guide To Building Profitable Mobile Games in 2014 APP GUIDE : 10 TIPS TO BUILD PROFITABLE MOBILE GAMES 2 OVERVIEW This is our most comprehensive
More informationAppscend Mobile Platform Whitepaper
A Appscend Platform Presentation Appscend Mobile Platform Whitepaper V V a l u e 1 A d d e d Appscend Platform Presentation Table of Contents Overview... 3 About the company... 3 The Amazing Mobile Application
More informationAgenda Overview for Mobile Marketing, 2013
G00245888 Agenda Overview for Mobile Marketing, 2013 Published: 9 January 2013 Analyst(s): Mike McGuire Mobile computing will revolutionize digital marketing by exploiting rich information about where
More informationNews in a Mobile World
News in a Mobile World About This Series The business of news continues to change at an astonishingly rapid pace. Like our local news partners, CNN must stay ahead of evolving consumer preferences, new
More informationSecuring the Mobile App Market
WHITE PAPER: SECURING THE MOBILE APP MARKET White Paper Securing the Mobile App Market How Code Signing Can Bolster Security for Mobile Applications Securing the Mobile App Market How Code Signing Can
More informationEpiserver Mobile Commerce Report 2015 Benelux
Episerver Mobile Commerce Report 2015 Benelux Foreword Talking about mobile commerce is almost an anachronism now. As high street and online shopping have merged, this evolution has continued onto all
More informationSmartphone & Tablet Gaming 2013 GAMES MARKET SECTOR REPORT
Smartphone & Tablet Gaming 2013 GAMES MARKET SECTOR REPORT Will mobile gaming continue to lead global growth? Five key reasons why mobile gaming is fueling global growth of the games industry 1. Two screens
More informationThe Mobile Marketer s Complete Guide to User Acquisition
The Mobile Marketer s Complete Guide to User Acquisition Appia Footer 320 Blackwell Street Durham, NC 27701 1.866.254.2483 user acquisition overview and best practices 2 Introduction User acquisition is
More information5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK
5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK CUSTOMER JOURNEY Technology is radically transforming the customer journey. Today s customers are more empowered and connected
More informationbluepointsolutions.com
WHITE PAPER: THE FUTURE OF MOBILE BANKING JULY 2013 PAGE 1 White Paper: The Future of Mobile Banking by Andrew Tilbury managing content through innovation bluepointsolutions.com The Future of Mobile Banking
More informationBuilding the next generation of Mobile Apps with Facebook. Bo Zhang Head of Platform Partner Engineering, APAC
Building the next generation of Mobile Apps with Facebook Bo Zhang Head of Platform Partner Engineering, APAC MOBILE IS EATING THE WORLD 170 Minutes spent daily on Mobile 79% Of people 18-44 have their
More informationShift from free to paid: Consumer demand and revenue opportunities for apps
Shift from free to paid: Consumer demand and revenue opportunities for apps from Simon Kucher s 2013 Apps and Digital Content Study telecoms & media Andre Weber Kyle Poyar Ellen Kan March 2013 Executive
More informationStatement of Morgan Reed. Executive Director. The Association for Competitive Technology
Statement of Morgan Reed Executive Director The Association for Competitive Technology Testimony before the House Committee on the Judiciary, Subcommittee on Courts and Competition Policy Competition in
More informationU.S. Mobile Benchmark Report
U.S. Mobile Benchmark Report ADOBE DIGITAL INDEX 2014 80% 40% Methodology Report based on aggregate and anonymous data across retail, media, entertainment, financial service, and travel websites. Behavioral
More informationPutting Operators at the Centre of
Putting Operators at the Centre of Enterprise Mobile Security Introduction Small and Medium Enterprises make up the majority of firms and employees in all major economies, yet are largely unidentified
More informationSEPTEMBER 2012 Device & Manufacturer Data Device & OS Mix Mobile Developer Trends Global Tablet Trends
SEPTEMBER 0 Device & Manufacturer Data Device & OS Mix Mobile Developer Trends Global Tablet Trends September 0 Device & Manufacturer Data Top Manufacturers (all devices) CHART A Top 0 Mobile Phones CHART
More informationDreamforce on Customer Service. Dreamforce 2014 Insights on Customer Service
Dreamforce on Customer Service Key Dreamforce 2014 Themes Make It Smarter Make It Personal Get Started Faster What Dreamforce Told Us about Customer Service in 2015 It s clearly evident that what we thought
More informationhttp://ubiqmobile.com
Mobile Development Made Easy! http://ubiqmobile.com Ubiq Mobile Serves Businesses, Developers and Wireless Service Providers Businesses Be among the first to enter the mobile market! - Low development
More informationDeveloping Apps for Business
Developing Apps for Business For small businesses looking to leverage their products and services across their market sector, developing an app can offer a new channel to sales and also a new marketing
More informationMobile App Advertising and Monetization Trends 2013-2018: Freemium and In-App Ads Expand Their Lead. March 2015
Mobile App Advertising and Monetization Trends 2013-2018: Freemium and In-App Ads Expand Their Lead March 2015 1. Assessing the Current Opportunity for Apps 2. Selecting the Right Business Model for Your
More informationWhite Paper. THE GREAT MOBILE APP DEBATE: NATIVE, HTML5 OR HYBRID? Determining the Right Approach for Your Business
White Paper THE GREAT MOBILE APP DEBATE: NATIVE, HTML5 OR HYBRID? Determining the Right Approach for Your Business mportal.com @mportal facebook.com/mportalinc August 2012 INTRODUCTION AND BACKGROUND Businesses
More informationBY THE NUMBERS. Understanding the mobile gaming landscape through Unity metrics
BY THE NUMBERS Understanding the mobile gaming landscape through Unity metrics September 2015 ABOUT THIS REPORT As the game development platform with the largest market share, Unity is uniquely positioned
More informationMobile Advertising and Marketing Review
November 11, 2011 Managing Director Research Section 1: Executive Overview The mobile advertising and marketing industry is currently undergoing a period of rapid expansion, fundamental change, and ascendency
More informationPersonalized User Journeys. By Kevin Jackson Global Sales Director Gravity R&D 12/15/14
Personalized User Journeys By Kevin Jackson Global Sales Director Gravity R&D 12/15/14 Table of Contents Omnichannel and Retail 2.0... 3 Moments of Truth (MOTs)... 4 ibeacons, MOTs, and Big Data... 5 Personalized
More informationHow To Get A Loyal User On Your App
THE SCIENCE OF MOBILE ADVERTISING ABOUT US While the ever growing majority of mobile users value their mobile devices more than their wallets, one begins to realize the true potential of mobile advertisement.
More informationROLAND BERGER STRATEGY CONSULTANTS CONTENT. Fresh thinking for decision makers
ROLAND BERGER STRATEGY CONSULTANTS CONTENT Fresh thinking for decision makers Casual games are for everyone and everywhere But popularity doesn t always equal success How to get from customers to cash
More informationThe Australian ONLINE CONSUMER LANDSCAPE
The Australian ONLINE CONSUMER LANDSCAPE March 2012 THE AUSTRALIAN ONLINE MARKET & GLOBAL POPULATION Internet usage in Australia is widespread and approaching saturation point with only minimal increases
More informationDIGITAL VIDEO BENCHMARK ADOBE DIGITAL INDEX Q2 2015
DIGITAL VIDEO BENCHMARK ADOBE DIGITAL INDEX Q2 2015 Table of contents Online video consumption 03 Key insights 04 Device type share of online video starts 05 Device type share of online vide starts (via
More informationKEEPING YOUR SANITY AS YOU EMBRACE CLOUD AND MOBILE
KEEPING YOUR SANITY AS YOU EMBRACE CLOUD AND MOBILE There s been lots of buzz about the tsunamis of change hitting IT. Talk of pivoting to the cloud, the growing mobile workforce, and the Internet of Things
More informationMobile Payments: The Market for Travelers, Unbanked, and No/Low Credit Users
Table of Contents: This report package includes the following reports: Market Opportunity: Social + LTE + Commerce Wi-Fi Direct: Market View of Product Categories, Products, and Vendors Strategic Alliances
More informationMobile App Proposal. - Table Mountain - info@web2web.co.za. May 30, 13. Direct Contact. Email. Table Mountain Proposal 2013
Mobile App Proposal - Table Mountain - May 30, 13 Direct Contact 021 823 8383 Email info@web2web.co.za Web2Web is pleased to submit a proposal for the development of a mobile app to Table Mountain. The
More informationThe China & India Story
1 Mobile Internet in Asia is the Next Big Thing The China & India Story The mobile internet industry has been growing at an exponential rate in countries across Asia in the past 3 or 4 years, it has reached
More informationDeferred Deep Linking: Shifting Traditional Mobile Marketing
Deferred Deep Linking: Shifting Traditional Mobile Marketing Deferred Deep Linking: Shifting Traditional Mobile Marketing Mobile moves fast. According to emarketer, mobile ad spend is expected to exceed
More informationNext-Generation Mobile Apps 7 Critical Success Factors
Mobile marketing is still the new kid on the block. Some marketers have tried a variety of mobile tactics and found Next-Generation Mobile Apps 7 Critical Success Factors Introduction There are literally
More informationTHE DAWN OF THE PLANET OF THE APPS A NEW AGE FOR BRICK AND MORTAR RETAILERS
THE DAWN OF THE PLANET OF THE APPS A NEW AGE FOR BRICK AND MORTAR RETAILERS BRICKS AND MORTAR RETAILERS AROUND THE WORLD ARE USING MOBILE APPS TO HELP LEVEL THE PLAYING FIELD WITH ONLINE BEHEMOTHS LIKE
More informationmedia kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network
media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network WHY MOBILE PUBLISHING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key
More informationWhy have a mobile website
Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business
More informationEurope s Video Game Industry and the Telecom Single Market
Executive Summary The internet is a key driver of growth in the video game industry and facilitates distribution of content, engagement with customers, multiplayer gameplay and provision of crucial software
More informationThe State Of Mobile Apps
The State Of Mobile Apps Created for the AppNation Conference with Insights from The Nielsen Company s Mobile Apps Playbook by The Nielsen Company Introduction Most Americans can t imagine leaving home
More informationBEST PRACTICES FOR MOBILE AND APP BUSINESS. Acquire app s users and monetize mobile traffic
BEST PRACTICES FOR MOBILE AND APP BUSINESS Acquire app s users and monetize mobile traffic INDEX SUMMARY 1. MOBILE PERFORMANCE MARKETING 1.1. An overview on mobile marketing 1.2. The mobile advertising
More informationAmazing FACTS About MOBILE Marketing S Z
50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]
More informationMobile App Proposal 1-404-468-6325. - ReXpuestas - DeMarus@PHreshApps.com. April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact.
Mobile App Proposal - ReXpuestas - April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact 1-404-468-6325 Email DeMarus@PHreshApps.com TABLE OF CONTENTS 1. ReXpuestas 2. Introduction 3. Project
More informationWhat is a Mobile Responsive Website?
More and more of your target audience is viewing websites using smart phones and tablets. What is a Mobile Responsive Website? Web Design is the process of creating a website to represent your business,
More informationMobile Marketing for Customer Acquisition and Retention
Mobile Marketing for Customer Acquisition and Retention Presented by José A. Rivera Web Experience Manager American Family Insurance QuickBio Jose A. Rivera Digital Marketing Web Experience Manager at
More informationSmaato s Global Trends in Mobile Programmatic 1H 2015
Smaato s Global Trends in Mobile Programmatic 1H 2015 This report is a thorough examination of the billions upon billions of mobile ad impressions served on Smaato s platform during the first half of the
More informationMobile Devices. & Behaviour. How devices and operating systems influence the mcommerce journey. tradedoubler.com
Mobile Devices & Behaviour How devices and operating systems influence the mcommerce journey Know your phone: the key to effective mobile commerce Mobile consumers are not created equal. If advertisers
More informationNetflix Strategic Analysis
XMBA 2013 Netflix Strategic Analysis Global Strategic Thinking Joey M. Reed, XMBA 2013 4/17/2013 EXECUTIVE SUMMARY In 1999, Reed Hastings launched an online movie rental service called, Netflix. The company
More informationINTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA
INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA Using Predictive Learning to Reach the Right Customers with the Right Mobile App Cohort analysis a Big Data-powered approach for making every ad impression
More informationCONSUMERLAB CONNECTED LIFESTYLES. An analysis of evolving consumer needs
CONSUMERLAB CONNECTED LIFESTYLES An analysis of evolving consumer needs An Ericsson Consumer Insight Summary Report January 2014 Contents INTRODUCTION AND KEY FINDINGS 3 THREE MARKETS, THREE REALITIES
More informationU.S. GAMING, A 360 O VIEW HOW WE PLAY, BUY AND INTERACT WITH GAMES IN THE U.S.
U.S. GAMING, A 360 O VIEW HOW WE PLAY, BUY AND INTERACT WITH GAMES IN THE U.S. Mike Flamberg, Nicole Pike, and Marissa Woodrick 14 April 2015 TODAY S PRESENTERS MIKE FLAMBERG VP/GM, NIELSEN GAMES NICOLE
More informationWorldwide Market Forecasts for the Video Game and Interactive Entertainment Industry:
DFC Intelligence DFC Intelligence Phone 858 834-4340 12707 High Bluff Dr Fax 858-780-9380 Suite 200 www.dfcint.com San Diego, CA 92130 Worldwide Market Forecasts for the Video Game and Interactive Entertainment
More informationThe Convergence of IT Big Data & Marketing. Regis McKenna 2014 Alliance of Chief Executives
The Convergence of IT Big Data & Marketing Regis McKenna 2014 Alliance of Chief Executives 1 2 Technology Marketing 3 Major Technologies Driving Marketing Mass Production & Mass Media Mainframe computer
More informationApplication Development Best Practices
Application Development Best Practices THE ENTERPRISE MOBILUTION ERA An InfoStretch White Paper August 2014 Elevating confidence 3200 Patrick Henry Drive, Suite 250 Santa Clara, CA 95054 408.727.1100 info@infostretch.com
More informationOMNI-CHANNEL MARKETING. Top 9 Questions
OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is
More informationDevelopment of mobile applications for multiple platforms
Harwell Innovation Centre Building 173 Curie Avenue Harwell Oxford Didcot Oxfordshire, OX11 0QG +44 1235 838 531 www.redskiessoftware.com Development of mobile applications for multiple platforms By Darren
More informationMobile Application Marketplace 2015: Market Analysis and Assessment of Future Evolution and Opportunities
Brochure More information from http://www.researchandmarkets.com/reports/3245389/ Mobile Application Marketplace 2015: Market Analysis and Assessment of Future Evolution and Opportunities Description:
More informationSIZING UP OPPORTUNITIES
THE ASIAN GAMES MARKET SIZING UP OPPORTUNITIES CASUAL GAMES SECTOR REPORT 2016 CGA. CGA. East Meets West: In a rapidly globalizing games market, what are the opportunities for non-asian companies in Asia
More informationThe cross-channel insight imperative
The cross-channel insight imperative Why today s hyper-connected consumer means having a crosschannel consumer classification is more important than ever. An Experian Marketing Services white paper A changing
More informationVdopia Mobile Insights
The global leader in mobile video adverti Vdopia Mobile Insights Vol 2.2, January 2014 MULTICULTURAL MARKETING REPORT UNITED STATES, 2013 Mobile Insights For Multicultural Marketing Why is multicultural
More informationadjust reports The Undead App Store A 2014 retrospective report on App Store performance
1 adjust reports The Undead App Store The course for discovery in 2015 A 2014 retrospective report on App Store performance i Executive summary The app ecosystem is evolving, and it is becoming more Darwinistic
More informationHow To Protect Your Network From Threats From Your Network (For A Mobile) And From Your Customers (For An Enterprise)
Plugging the Holes in Mobile Security: The Rising Threat Jennifer M. Pigg, VP of Research, Yankee Group Nick Wade, Group Product Manager, Symantec June 2011 Copyright 2011. Yankee Group Research, Inc.
More informationMOBILE AND SOCIAL ARE THE NEW DRIVERS FOR CONTENT DISCOVERY
MOBILE MOBILE AND SOCIAL ARE THE NEW DRIVERS FOR CONTENT DISCOVERY WHAT PUBLISHERS NEED TO KNOW Mobile Content Discovery page 1 INTRODUCTION For many content publishers, mobile has presented more questions
More informationWhat is a Mobile Responsive
y and tablets. What is a Mobile Responsive Website? Web Design is the process of creating a website to represent your business, brand, products and services. It involves the planning and execution of many
More informationWHITEPAPER MOBILE REMOTE PATIENT MONITORING. Author: Arif Nasim Head of Mobility Practice
WHITEPAPER MOBILE REMOTE PATIENT MONITORING Author: Arif Nasim Head of Mobility Practice 1 INTRODUCTION With the growing elderly population and the increase in diseases along with the rising treatment
More informationFlorida 4-H Consumer Choices 2010-11 Study Topics. Student Guide. Video Game Systems. Introduction and Background
Florida 4-H Consumer Choices 2010-11 Study Topics Student Guide Video Game Systems Introduction and Background Buying a video game system is a big decision that can cost hundreds of dollars, so it is important
More informationMarketing Mobile Applications Analysis & Theory. Exploratory Research by Alex Mendelson
Marketing Mobile Applications Analysis & Theory Exploratory Research by Alex Mendelson Background & Introduction In 1993 Paget Press Inc. released a software distribution called Electronic AppWrapper.
More informationDRIVING FORCES OF CHANGE IN MOBILE ADVERTISING
DRIVING FORCES OF CHANGE IN MOBILE ADVERTISING About the author: Cheryl Morris is Director of Marketing at Nanigans, a venture backed technology company driving the next evolution in media buying with
More informationThe Impact of Emerging Payment Technologies on Retail and Hospitality Businesses. National Computer Corporation www.nccusa.com
The Impact of Emerging Payment Technologies on Retail and Hospitality Businesses The Impact of Emerging Payment Technologies on Retail and Hospitality Businesses Making the customer payment process convenient,
More informationThe Tablet Revolution: A Report on Tablet Usage, Tablet Conversation Analysis & How Tablet Users Interact with Search Ads
The Tablet Revolution: A Report on Tablet Usage, Tablet Conversation Analysis & How Tablet Users Interact with Search Ads RISE OF THE TABLET According to Gartner, tablets have sold faster than any other
More informationWhat is a Mobile Responsive Website?
More and more of your target audience is viewing websites using smart phones and tablets. What is a Mobile Responsive Website? Web Design is the process of creating a website to represent your business,
More information