mobil a The science of mobile advertising The science of mobile advertising

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2 mobilda About Us was founded by Mars Technologies Ltd. with the primary goal of providing all around solutions when it comes to. powers advertisers, publishers and developers, offering advanced solutions both in the fields of and technologies. Thanks to 60 professionals who bring a great deal of passion and experience we are proud to say that we have established a business capable of delivering great results for all parties in the market. The market is still in its early years, yet experts predict that it will turn to be the most powerful media in history. Our mission is to be there, delivering worldwide brands to consumer hands. s is a part of MarsMediaGroup an online agency, located in Hertzliya Pituach High-Tech Park. MarsMediaGroup offers complete online solutions including social media, display, affiliate networks, in-game, performance marketing and internet technologies.

3 mobilda s activities in the market Search Ads SMS & Reverse Billing Affiliate Network Wap Display Ads s Carriers Portal Ad Server App Display Ads Push Notifications Application development Mobile Ad Server Mobile Technologies

4 2011 $212 million revenue $82 million search $78 million banner 82 million internet users by 2011 USA Europe s $1.24 billion revenue 300 million population 49 million users engaged with ads 12 million purchased an item Asia $1.5 billion spent on 16 billion page impressions each day (2010) 2 billion population 433 million internet population

5 US share of ad spend $3,500 $3,000 $2,500 $552 s US$ Millions $2,000 $1,500 $390 $468 $964 $1,581 SMS Search Display $1,000 $325 $548 $500 $0 $271 $163 $356 $307 $554 $652 $714 $

6 US market forecast $3,500 $3,000 $2,946 $2,500 $2,136 s US$ Millions $2,000 $1,500 $1,591 $1,186 $1,000 $790 $500 $

7 Powerful beyond numbers Mobile phones #1 seller of ,000,000 TVs 51,000,000 cars 1.2 billion phones 2,000 1,600 By 2014, internet should take over desktop internet usage Mobile internet Users 1, Desktop internet Users s E 2013E 2015E In 2010 subscribers surpassed 5 billion (the world population is 6.8) 85% of children own a phone while only 73% own a book 81% of smartphones users browse the internet 39% use smartphones in the bathroom 86% use smartphones while watching tv US: 9 out of 10 own a phone

8 Usage & Stats s 49% compare prices 34% search instore inventory 54% to find a retailer mobil a 74% make a purchase based on a smartphone search 70% use smartphones while in store 79% use smartphones to help while shopping 44% read reviews and product info 42% click on the ad 35% visit the advertiser site 49% make a purchase % call the business

9 Greatest features s Targeting Tracking No other medium today allows advertisers targeting options like. Mobile offers advanced targeting such as: age, gender, device and more importantly - location. Behavioral targeting is also an option for advertisers as they can track the user's activity on social networks and get a clearer picture on who he is and what he likes. Targeting on cell phones enables advertisers to zero in on willing and potential audience for improved ROI. Tracking the results of a campaign is crucial for advertisers to ensure that their dollars are not wasted. The media offers various forms of tracking such as: impressions, click to call, click to SMS and click to browse. In addition advertisers can see live who is viewing ads around the world. Mobile offers high level analytical and monitoring tools to help advertisers assess the impact of their campaigns. Flexibility The market is flexible allowing the use of several formats such as WAP, messaging and video. This ensures a large reach and this makes it easier for advertisers and publishers as they don't need to alter the message several times during the process.

10 Mobile vs. other media Reach Targeting Engagement Viral Transaction Mobile Internet s TV Print Radio Outdoor Source: Chetan Sharma, January 2011

11 s Targeting 2.0: ask and you shall receive s Gender: female Age: 29 Location: Sunset Blvd. Los Angeles Carrier: T- Handset: iphone Surfs using: WiFi Behavior: highly active on social networks offers advanced targeting options: Age & gender, location, behavioral, contextual, carrier, handset and surfing network.

12 s Large reach through top carriers s

13 Get the App > Notifications mobil a s Technology mobil aview mobil a View Web to Mobile Adjustment Script home about contact services partners career Tghyu jedi ijerti ierjti iert it d dtytfgff fg fgtythghy tyuert tytertrtu yu yyudd sdfgdtyui nkndkuerty tyteryuy yerty tyuytytyyd dfgff fg fgty yuj ghrg tytyhrth tyty uuertyterter tertetyrterrt rd gff fg fghrtrtggh rerii yytrijg,fg tytyroryyotytyt rtetytytrt fgty yuj err gh erdfdfdfdf dfghhi orm erredfdfdfdf fgty yuj err gh erdffdfdf dfghhi orm erredfddfdfd News Sunrise:06:58 am Sunset:05:43 pm Wind Chill: 25F / -4c Humidity:39% Wind:NNW 22mph / 35 New Collection 2012 fgty yuj err gh erdfdfdfdf dfghhi orm erredfddffdfdf fgty yuj err gh erdfdfdfdf dfghhi orm erredfddffi dfd Search portals Today News Mail Tghyu jedi ijerti ierjti iert it d dtytfgff fg fgtythghy tyuert tytertrtu yu yyudd sdfgdtyui nkndkuerty tyteryuy yerty tyuytytyyd dfgff fg fgty yuj ghrg tytyhrth tyty uuertyterter tertetyrterrt rd gff fg fghrtrtggh rerii yytrijg,fg tytyroryyotytyt rtetytytrt fgty yuj ghrytyghrth tyty uuerterter ty tertertetytyrrt rd s Carrier Portals Development Music Games Downloads Buy new car 1 Your daily coupon: 30% off at gap, visit us at At Pizza Hut: order now through News World Money > > New Car Prices, Used Cars for Sale Auto Prices - Free no-obligation new car prices. View hundreds of thousands of cars for sale. Check out our new Car Buying Guide with Car Reviews Steps to Buying a New Car Buying a New Car. Scott Jacobs for Weather Forecast Sunrise:06:58 am Sunset:05:43 pm Economy NEW YORK (CNNMoney) -- U.S. stocks ended Monday's session mixed, as investors digested President Obama's 2012 budget proposal in a quiet trading session. World New Unrest has spread across the Middle East and North Africa after upheavals in Tunisia Wind Chill: 25F / -4c > Buying a New Car. Your search for a new car can be an exciting process -- if you are prepared with good... Humidity:39% Wind:NNW 22mph / 35 and Egypt. CNN takes a look at what's happening throughout the region. Mobile Pages Development New collection: Levis jeans like never before New Collection 2012 Sports car - Wikipedia Question book-new.svg. This article needs additional citations for verification.... The sports car traces its roots to early 20th century touring cars. West Coast in for a stormy week The National Weather Service has issued a wind warning for the Washington coast and northwest interior through Monday evening. Meanwhile,... West Coast in for a stormy week The National Weather Service has issued a wind warning for the Washington coast and northwest interior through Monday evening. Meanwhile,... Application Development is the house of new technologies, offering existing and custom made solutions that work.

14 s One-Stop-Shop offers an entrance ticket including the greatest features of the market for any need. s This way for targeted audience This way for app monetization This way for increased revenue

15 Knowledge! Advertisers are well aware of the power, however, their lack of knowledge in this new market makes it hard for them to operate. connects the dots delivering advertiser's brand to consumer hands s Advertiser mobil a Ad Network Ad Server... Carrier (Portal) Content Enabler Content Publisher... Carrier (Network) Handset Consumer Advertising Media Delivery

16 Monetization Few monetization options - while the market generates huge traffic, there are just few options for monetization. manages a dedicated affiliate network displaying ads all around s

17 Delivering brands to consumer hands s The market is still very new and is continuously evolving, yet experts already say that it will turn to be the biggest media in history. mobilda brings everything to the table from marketing experts, latest technology and endless enthusiasm to get the best out of the market. Expectations are sky high and our mission is to match our partners needs on the one hand and deliver great content to consumers on the other. To do this we are here to offer our knowledge, capabilities and experience in the field of, delivering worldwide brands to consumers hands. We wish to be known as one of the best ad agencies in the world by building a reputable reputation based on hard work, capabilities and great relationships with partners all over the world.

18 Mobile your ads with mobilda Contact us and start you today. s Contact us today: Tel: Fax: info@mobilda.com 2 Maskit st. Building D, 4th floor Hertzliya Pituach, P.O.Box 4178 Zip 46140, Israel.