1 Football for Hope Forum to 29 June 2013 Belo Horizonte, Brazil
3 3 Content Welcome to the Football for Hope Forum About Football for Hope and the forum 6 About FIFA Confederations Cup Brazil 2013 and Host City 7 Information for forum participants 8 Programme Day 1 9 Programme day 2 10 Workshop description day 2 11 Programme day 3 12 Workshop descriptions day 3 13 Programme day 4 14 Information on the curriculuam session on day 4 Saturday, 29 June 15
4 4 FOOTBALL FOR HOPE FORUM 2013 PROGRAMME Welcome to the Football for Hope Forum 2013 Dear friends of football, It is with great pleasure that I welcome you to the second Football for Hope Forum, which is taking place in Belo Horizonte, Brazil, and is an official event of the FIFA Confederations Cup Since the first Football for Hope Forum in South Africa, FIFA has continued to develop its initiatives towards building a better future and, supported by your tireless efforts, brought hope to hundreds of thousands of young people in disadvantaged communities around the world. In bringing together so many current actors in the field, this forum provides a unique opportunity to discuss football s contribution to social development and the legacy of the 2014 FIFA World Cup in Brazil and abroad. I wish you constructive work and fruitful deliberations together and thank you for using football to build a better future. Joseph S. Blatter FIFA President
5 5 Dear guests, Dear guests, On behalf of the 2014 FIFA World Cup Organising Committee Brazil, I would like to extend a warm Brazilian welcome to you all to the second Football for Hope Forum. For four days, over 180 practitioners from around the world will come together to explore football s commitment to social development and help determine the way forward in this field. This is an excellent opportunity to engage, interact and exchange experiences with your peers with a view to improving and developing your communities in Brazil and around the world. All that remains is for me to wish you a productive exchange, and I sincerely hope that you will find the forum enlightening. José Maria Marin LOC President I am honoured to welcome you to the city of Belo Horizonte, which is privileged to host the second Football for Hope Forum. The role of football in social development and the importance of legacy following the 2014 FIFA World Cup are matters which are very close to our hearts and we are striving to ensure that the people of Belo Horizonte and Minas Gerais will gain long-term benefits as a result of the major sporting events that are due to take place in our city. In gathering together the world s leading professionals, this forum provides a unique environment to exchange best practices, and develop new ideas, opportunities and partnerships. I am confident that this forum will produce some enlightening discussions and wish you a very pleasant stay in Belo Horizonte. Marcio Lacerda Mayor of Belo Horizonte
6 6 FOOTBALL FOR HOPE FORUM 2013 PROGRAMME About Football for Hope and the forum Football for Hope Football has become a vital instrument for hundreds of social development programmes run by non-governmental and community-based organisations all around the world. These programmes are providing children and young people with valuable tools to actively make a difference in their own lives. By addressing the most pressing issues in each community, the programmes are contributing to positive social change on a global scale. In support of these efforts and as part of its corporate social responsibility, FIFA initiated Football for Hope in 2005 to offer funding, equipment, training and more visibility, as well as a platform for discussion and collaboration. The ultimate goal is to promote the use the world s most popular sport to spark positive change for a better future. Football for Hope Forum 2013 With the Football for Hope Forum, FIFA and its partners aim to bring together leading professionals from around the world who use football as a tool for social change and provide them with a unique environment to exchange best practices, strengthen their organisations and develop new ideas and partnerships. The programme includes presentations, panel discussions and workshops led by representatives from grassroots organisations, sports institutions, global corporations and development institutions, and covers the most important issues relating to football s contribution to social development and the legacy of the 2014 FIFA World Cup in Brazil and abroad. For more information on Football for Hope, please see
7 7 About the FIFA Confederations Cup Brazil 2013 and Host City The FIFA Confederations Cup Continental showdown One of the most recent introductions to FIFA s range of competitions for national teams is the FIFA Confederations Cup, held every four years. In recent times, it has been seen as a warm-up event in the host country of the next FIFA World Cup, but is by no means a minor competition. In fact, due to the nature of its participants, it is often referred to as the Festival of Champions tournament. The FIFA Confederations Cup aims to give the top teams from all continents a chance to represent their region in a world play-off, and this opportunity is particularly important and appealing to teams from certain developing football continents. Belo Horizonte Since the 18 th century, during the days of the Inconfidência Mineira - an independence conspiracy against the domination of the Portuguese crown the state of Minas Gerais gambled with the idea of instating a new capital to replace Ouro Preto. Once Brazil declared its independence (1822) and became a republic in 1889, the stage was set for a new capital to be chosen. Among several contestants, the small avillage of Curral del-rei achieved the right to host the Cidade de Minas, officially inaugurated in 1897 and whose name was eventually changed in 1906 to Belo Horizonte (Portuguese for beautiful horizon ). Engineer Aarao Reis, an admirer of Paris and Washington, D.C., was responsible for putting the urban planning for the new state capital together. What his project did not contemplate, though, was the fast-paced development through which Belo Horizonte would go after a period of stagnation in the first decades of the 20 th century. Soon the city expanded beyond its original limits and new neighbourhoods had to be planned and developed the most notorious of them the Pampulha, an area of wide avenues and many squares and parks designed in the 1940s by Brazil s premier architect Oscar Niemeyer. Today Belo Horizonte - or Beagá, as the city is famously known, after the sound of initials BH in Portuguese is the sixth-most populous city in Brazil with just over 2.4 million residents, while its metropolitan area comprising a total 34 cities ranks third in the country, behind Sao Paulo and Rio de Janeiro. From the beauty of its green areas to the careful city-planning; from the wide array of cultural activities to the nature wonders of the Serra do Curral surrounding it, Belo Horizonte has several reasons for being constantly appointed as one of the Latin American metropolises that provides the best qualify of life. For more information, please see fa.com/confederationscup
8 8 FOOTBALL FOR HOPE FORUM 2013 PROGRAMME Information for forum participants Forum venue: City Hall of Belo Horizonte, Brazil Av. Afonso Pena, 1212 Centro, Belo Horizonte MG Brazil Tel.: Accommodation: Dayrell Hotel R. Espírito Santo, 901 Belo Horizonte Minas Gerais Brazil Tel.: Accreditation The Football for Hope Forum is an official event of the FIFA Confederations Cup Brazil Consequently, all participants will require accreditation, which will be provided upon arrival at the accreditation desk at the Dayrell Hotel. At the accreditation desk, you will also be able to sign up for the workshops. Please remember to wear your accreditation badge at all times. Workshops and presentations: Due to the participatory nature of the workshop sessions the number of participants will be limited. To make sure you get a spot in the two workshop sessions of your choice, please sign up at the accreditation desk. Presentation sessions do not require prior registration. The main language of the Football for Hope Forum will be English (). However, a number of sessions will be held in Portuguese (PT) or Spanish (ES). These are highlighted in blue (PT) and green (ES) font in the programme. All sessions taking place in the auditorium will have simultaneous interpreting into Portuguese, English and Spanish. Catering: From Thursday to Saturday, lunch will be served in the lunch area on the 5 th floor of the forum venue. Coffee, tea and water will be provided in the break area during all coffee breaks. Transportation: On June 25 and 29 Participants arriving by plane will be picked up from and taken back to the Airport of Belo Horizonte. The distance between the forum venue (City Hall) and the Dayrell Hotel can easily be covered by foot. Disabled people are requested to contact the organisers if assistance is required ( For the match and the two dinners on Thursday and Friday, dedicated buses will transfer the participants to the venues. Detailed information on departures will be provided during the forum. Dress Code: The dress code at the forum is casual. For the official opening ceremony on 26 June, the dress code is smart casual. Forum information desk: Should you have questions on site, please feel free to visit the forum accreditation desk at the Dayrell Hotel or the information desk at the City Hall. At the City Hall, you can also find an information desk of the tourism office of Belo Horizonte. In case of an emergency, please contact any staff member or the information desk.
9 9 Day 1 Wednesday, 26 June Auditorium Welcome to the Football for Hope Forum 2013 Federico Addiechi, Head of FIFA CSR (Argentina) Sikhumbuzo Mnculwane, Grassroot Soccer (South Africa) Diane Sousa, Instituto Formação (Brazil) Break area Coffee break Main entrance Official opening ceremony of the Football for Hope Forum 2013 Joseph S. Blatter, FIFA President (Switzerland) Ricardo Trade, CEO of LOC (Brazil) Marcio Lacerda, Mayor of Belo Horizonte (Brazil) Departure for Mineirão Stadium, Belo Horizonte Mineirão Stadium FIFA Confederations Cup 2013 semi-final Logistics of the day: FIFA Confederations Cup 2013 semi-final: Please note that dedicated buses will take all participants to the Mineirão Stadium. Detailed information on the departure will be provided during the forum. A lunch bag will be provided on the bus and dinner in the hospitality area of the stadium. Please bring warm clothes and most importantly, your accreditation badge for access to the bus and for the match tickets. Estadio Mineirao - Belo Horizonte One of the most historic venues in Brazilian football and called home by Atletico Mineiro and Cruzeiro, both former national champions, the 62,547 capacity Estadio Mineirao has undergone a complete overhaul prior to hosting three matches at the FIFA Confederations Cup Brazil 2013 and six matches at the 2014 FIFA World Cup including one semi-final. For more information, please see
10 10 FOOTBALL FOR HOPE FORUM 2013 PROGRAMME Day 2 Thursday, 27 June Auditorium Introduction to the FFH Forum 2013 by the Host City Bruno Miranda, Secretary of Sport (Belo Horizonte, Brazil) Key note: climate change Roberto Vamos, The Climate Reality Project (Brazil) Key note: Developing the Game Thierry Regenass, FIFA Director of Member Associations & Development (Switzerland) Interview Inspiring personalities share their stories Break area Coffee break Presentation session Auditorium Breakaway 1 Breakaway 2 Breakaway 3 Breakaway 4 Employability: tackling youth unemployment through football Heloísa Andrade de Paula, Companheiros das Américas (Brazil) Jacob Naish, Albion in the Community (UK) Girls on the pitch: using football to promote gender equality and empower girls and women (*) Dorkas Amakobe, Moving the Goalposts (Kenya) Jane Carter, Coaching for Hope (UK / South Africa) Know the score: using football as a tool for HIV prevention Marcus McGilvray, Whizzkids United (South Africa) Enouce Ndeche, Vijana Amani Pamoja (Kenya) Playing for peace: harnessing the power of football as a tool for violence prevention (*) Didier Urbina, Organización Juvenil Recrearte (Costa Rica) Veronica Escobar, Fundación de las Américas para el Desarrollo (Ecuador) The power of sport: promoting human rights and citizenship among young people José Ricardo Caporal, Associação Cristã de Moços do Rio Grande do Sul (Brazil) ES PR Auditorium Panel discussion A strong team: collaborating with football associations and leagues Thierry Regenass, FIFA Director of Member Associations & Development (Switzerland) H.R.H. Prince Ali Bin Al-Hussein of Jordan, FIFA Vice-President (Jordan) Jürgen Griesbeck, CEO streetfootballworld (Germany) th floor Lunch Workshop session Auditorium Breakaway 1 Breakaway 2 Planning ahead: developing a compelling strategy Sarah Forde, Consultant (Kenya) Measuring impact: developing an effective monitoring & evaluation system (*) Katrin Elsemann, streetfootballworld (Germany) Towards a sustainable future: resource mobilisation in the Development through Football sector Charlotte Obidairo, Coxswain Social Investment Plus (Nigeria) Breakaway 3 Spreading your message: communicating the work you do (**) FIFA Communications & Public Affairs Breakaway 4 Thinking ahead: how to deliver sustainable events Laura Valente de Macedo, Consultant (Brazil) Break area Coffee break Auditorium 2 nd Semi-final of the FIFA Confederations Cup Brazil 2013 (Broadcast) Dinner hosted by the City of Belo Horizonte (*) This workshop will also be held in a different language on 28 June (**) This workshop will also be held on 28 June
11 11 Information on the workshop session of day 2: Measuring impact: developing an effective monitoring & evaluation system Katrin Elsemann works for streetfootballworld a global network of organisations that use football as a tool for social development in the areas of network development and monitoring and evaluation (M&E). In recent years, she has been supporting numerous organisations to develop and enhance their M&E capacities. Making sense of M&E will be the theme of the workshop. We will discuss practical, relevant and field-based approaches to M&E, what s behind impact-oriented measurement and why not everything that can be counted counts. English Planning ahead: developing a compelling strategy Languages: Sarah Forde is a consultant based in Kenya. She is a journalist, the founder of a girls football programme, Moving the Goalposts, a feminist and mother. She facilitated the development of the streetfootballworld network s East Africa strategic plan and is currently working with NGOs in the region to develop compelling and effective communication strategies. The session will help you to become strategic. It will provide participants with tips, hints and a pathway towards making a compelling strategic plan, which can guide your organisation over the next three to five years. It will prove that strategic planning does not have to be painful it can be fun and empowering! English, Portuguese, Spanish Towards a sustainable future: resource mobilisation in the Development through Football sector Charlotte Obidairo is the Managing Director of Pan-African consulting company Coxswain Social Investment plus (CSI+) and the Executive Director of its NGO-arm called Youth Empowerment and Development Initiative (YEDI), which implements grassroots football programmes in Nigeria. This will be a practical workshop providing the participants with the knowledge and experience they need to mobilise and sustain their funding. A fundraising toolkit will be provided. English Spreading your message: communicating the work you do FIFA Communications & Public Affairs The objective of the module will be to establish a debate among the attending organisations on the use of communications as a powerful tool to support and achieve their social goals. The workshop will include a presentation by a social communication expert and will be followed by a panel discussion with representatives from the media. English (in Portuguese on Friday, 28 June) Thinking ahead: how to deliver sustainable events Laura Valente de Macedo is an acknowledged expert in climate change and cities, public policies and sustainable public procurement. Based in São Paulo, she is presently working as a consultant in sustainability policies and management and advises the World Resources Institute (WRI) on sustainable cities activities in Brazil. Since May 2013 she is also the chairperson of the Administrative Council Board of Greenpeace Brazil. The objective of the workshop will be to provide participants with an introduction to organising smaller and larger events sustainably, incorporating socially and environmentally responsible decision-making in planning, organising and implementing. Portuguese (in English on Friday, 28 June)
12 12 FOOTBALL FOR HOPE FORUM 2013 PROGRAMME Day 3 Friday, 28 June Auditorium Key note Wilfried Lemke, United Nations Special Adviser on Sport for Development and Peace (Germany) Auditorium Panel discussion Win-win: how private sector and grassroots can best work together Gudrun Messias, adidas (Germany) Annika Beste, AMANDLA Edu Football (South Africa) Asako Tomura, Sony (Japan) Steve Fleming, Kick4Life (Lesotho) Marcia Quintino, Fundação Itaú Social (Brazil) Rosana Bianchini, Instituto Kairós (Brazil) Break Area Coffee break Presentation session Auditorium Breakaway 1 Breakaway 2 Breakaway 3 Breakaway 4 It takes a team: social integration through football Roy Arias Cruz, SEPROJOV (Costa Rica) Anne Bunde-Birouste, Football United (Australia) Girls on the pitch: using football to promote gender equality and empower girls and women (*) Diane Sousa, Instituto Formação (Brazil) Playing for peace: harnessing the power of football as a tool for violence prevention (*) Tami Hay-Sagiv, The Peres Center (Israel) Annika Beste, AMANDLA Edu Football (South Africa) Out of the classroom and onto the pitch: the benefits of after-school football programmes Renato Paes De Andrade, Instituto Fazer Acontecer (Brazil) Ana Arizabaleta, Colombianitos (Colombia) Playing together: engaging community stakeholders Sikumbuzo Mnculwane, Grassroot Soccer (South Africa) Heidi Warren, Starfinder Foundation (USA) ES/PT th Floor Lunch Workshop session Auditorium Breakaway 1 Breakaway 2 Sustaining income: developing your own services and products to generate funds Steve Fleming, Kick4Life (Lesotho) Networking: how to network and find potential partners Steffi Biester, KICKFAIR (Germany) Thinking ahead: how to deliver sustainable events Laura Valente de Macedo, Consultant (Brazil) TBD Breakaway 3 Spreading your message: communicating the work you do (**) FIFA Communications & Public Affairs Breakaway 4 Measuring impact: developing an effective monitoring & evaluation system (*) Naercio Menezes, Fundação Itaú Social (Brazil) PT Break Area Coffee break Auditorium Panel discussion Leading the way: how football can promote youth participation and leadership Ana Arizabaleta, Colombianitos (Colombia) Jill Robbins, Soccer in the Streets (USA) Adolfo Vieira, Eprocad (Brazil) David Thiru, MYSA (Kenya) Official FIFA Dinner at Restaurante Xapuri, Belo Horizonte (*) This workshop will also be held in a different language on 27 June (**) This workshop is will also be held on 27 June 27
13 13 Information on the workshop sessions of day 3: Networking: how to network and find potential partners Steffi Biester is the co-founder and director of KICKFAIR, a charity organisation based in Germany that supports young people in developing the skills and capacities they need to create a positive life plan. KICKFAIR works all across Germany and with like-minded organisations worldwide in international learning cooperations. In this workshop, we will explore and discuss the opportunities, challenges and key factors for successful networking and collaborations. English Measuring impact: developing an effective monitoring & evaluation system Naercio Menezes is a professor of economics at the Insper (Institute of Education and Research) and at the University of São Paulo, and a consultant to Fundação Itau Social. The workshop will address the topic of Economic Evaluation of Social Projects and aims at explaining the methodologies traditionally used to assess the impact of social projects on the lives of beneficiaries, and how to perform a cost/benefit analysis in the social area. Portuguese Sustaining income: developing your own services and products to generate funds Steve Fleming is the co-founder of Kick4Life, an award-winning Sport for Development organisation based in Lesotho, Southern Africa. He is the author of Eleven: Stories of Development through Football. Financial sustainability is perhaps the biggest challenge in the not-for-profit sector, but there is great potential for Sport for Development organisations to create viable enterprises which not only generate income, but which provide employment opportunities for participants. The workshop will explore how Kick4Life has developed a range of profitable enterprises and will provide opportunities to discuss your own enterprises and ideas, and the challenges involved in setting up and running social businesses. English, Portuguese, Spanish Spreading your message: communicating the work you do FIFA Communications & Public Affairs The objective of the module will be to establish a debate among the organisations that will be present on the use of communications as a powerful tool to support and achieve their social goals. The workshop will include a presentation by a social communication expert and will be followed by a panel discussion with representatives from the media. Portuguese (in English on Thursday, 27 June) Thinking ahead: how to deliver sustainable events Laura Valente de Macedo is an acknowledged expert in climate change and cities, public policies and sustainable public procurement. Based in São Paulo, she is presently working as a consultant in sustainability policies and management and advises the World Resources Institute (WRI) on sustainable cities activities in Brazil. Since May 2013 she is also the chairperson of the Administrative Council Board of Greenpeace Brazil. The objective of the workshop will be to provide participants with an introduction to organising smaller and larger events sustainably, incorporating socially and environmentally responsible decision-making in planning, organising and implementing. English (in Portuguese on Thursday, 27 June)
14 14 FOOTBALL FOR HOPE FORUM 2013 PROGRAMME Day 4 Saturday, 29 June Auditorium FIFA 11 for Health Prof. Jiri Dvorak, FIFA Chief Medical Officer (Switzerland) All rooms Working on the pitch: Presentations of curricula and methods that use football as a tool to deliver social programmes Break area Coffee break Auditorium Interview Inspiring personalities share their stories Auditorium Closing ceremony H.R.H. Prince Ali Bin Al-Hussein of Jordan, FIFA Vice President (Jordan) Federico Addiechi, FIFA Head of Corporate Social Responsibility (Argentina) Representative of the LOC Marcio Lacerda, Mayor of Belo Horizonte (Brazil) Heloísa Andrade de Paula, Companheiros das Américas (Brazil) th floor Lunch
15 15 Information on the curriculuam session on day 4 Saturday, 29 June Around the world, organisations use a variety of methodologies and curricula in the implementation of football-based social programmes. While approaches towards achieving positive social development through football vary across organisations and countries, the goals remain the same: empowering young participants and delivering a message through football. In the session on day 4 of the Football for Hope Forum, ten different organisations will present how they are using their own unique approaches to football to transform their communities be it in the area of HIV prevention, social integration, health promotion or youth empowerment. Each example will actively engage the forum attendees and provide valuable insights into the diverse range of approaches which integrate football into social programmes. 11 for Health Health is key to development and growth. Developing countries have to fight poverty, hunger and infections, but also diseases that proliferate with increasing prosperity. While HIV/AIDS, malaria and tuberculosis are still killing millions worldwide, diabetes, hypertension, obesity and heart disease are catching up. Football, the one passion that unites people regardless of age, gender, language, skin colour, culture or religion, may prove a uniquely effective and low-cost tool in the world s fight for health.
16 Football for Hope uses the power of the game for social development. Proudly supporting Football for Hope FIFA Partners Fédération Internationale de Football Association Communications & Public Affairs Division FIFA-Strasse 20 P.O. Box 8044 Zurich Switzerland Tel.: +41-(0) Fax: +41-(0)