IBM SoftLayer Cloud - fleksibel infrastruktur i skyen - perfekt til hybrid cloud
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1 IBM SoftLayer Cloud - fleksibel infrastruktur i skyen - perfekt til hybrid cloud Kim Mortensen Marts IBM Corporation
2 The emergence of social, mobile, analytics and cloud are fundamentally changing how we live, work and interact. Pervasive connectivity Mobile Social Cloud Big data 77% of chief information officers plan to allow staff to use personal mobile devices to access company data and applications 1 82% of 493 enterprises surveyed have migrated or plan to migrate customer relationship management (CRM) workloads to the cloud 2 Analytics Over 30% 45% of organizations of IT resources expect the majority of their IT capability will be delivered through public cloud services within five years 3 are expected to be accessed through some form of cloud public, private or hybrid within three years 4 1 McKinsey and Company, A CIO Perspective, by Janaki Akella, Brad Brown, Greg Gilbert and Lawrence Wong; September 2012; 2 The Everest Group, Cloud Connect Enterprise Adoption Survey, 2013; 3 IDC Cloud Maturity Model, IDC #239772, March 2013; 4 Ibid
3 As a result, key leaders are redefining their agendas and reprioritizing investments focused on reshaping the front office. 73% of CEOs are prioritizing investments in customer insights 1 82% of CMOs Plan to increase the use of social media 2 74% of CIOs say mobile solutions are part of their vision for increasing competitiveness IBM Global Chief Executive Officer (CEO) Study; IBM Global Chief Marketing Officer (CMO) Study; IBM Global Chief Information Officer (CIO) Study
4 IBM CAMS-S Cloud Leader in automated, on-demand, standardized IaaS (Gartner) Track record in IaaS working with 21,000 clients WW Manage 5.5 million cloud-based transactions every day Analytics Leader in Gartner Magic Quadrant for BI and Analytics platforms, and ranked highest for Completeness of Vision IBM has experience on 30,000 analytics engagements 500+ analytics-related patents per year Mobile Gartner has ranked IBM the market leader in Mobile Application Development platforms Forrester placed IBM 1 st in Enterprise Mobility Services IBM supports more than 125K BYOD mobile devices for its own workforce Social Ranked market leader for Social Business by IDC 4 straight years IBM among the Leaders in Forrester Wave for enterprise social platforms 60% of the Fortune 100 use IBM Social Business solutions
5 So what is cloud and what not: In house IT + full control, fully adaptable configurations - CapEx, resource restricted, upgrade challenges IT Hosting + lease based (OpEx), local presence, managed - down-payment, minimum period commitment IT Cloud + rental based (OpEx), short commitment, fast deployment, ww reach, easily upgradable - outside country, higher rental cost
6 Most clients are adopting cloud computing in four basic ways Cut IT expense, reduce risk and complexity through a cloudenabled data center Accelerate time to market with cloud platform services Gain immediate access with business solutions on cloud Innovate business models by becoming a cloud service provider
7 Client Manages Client Manages Client Manages Cloud Service Models Traditional On-Premises IaaS Infrastructure as a Service Applications Applications Applications Applications Data Data Data Data Runtime Runtime Runtime Runtime Middleware Middleware Middleware Middleware O/S O/S O/S O/S Virtualization Virtualization Virtualization Virtualization Servers Servers Servers Servers Storage Storage Storage Storage Networking Networking Networking Networking Customization; higher cost; slower time to value Vendor Manages in Cloud Paas Platform as a Service Vendor Manages in Cloud SaaS Software as a Service Standardization; lower cost; faster time to value Vendor Manages in Cloud
8 SaaS - IBM Cloud markedplace a cloud app store The new IBM Cloud / Catalog is an Online Market place Which allows you to Learn, Try and Buy cloud based solutions. IaaS, PaaS, SaaS, and PBaaS. /marketplace
9 PaaS - IBM Bluemix open cloud development platform
10 PaaS - IBM Bluemix open cloud development platform
11 PaaS - IBM PureApplication On Premise and Off Premise Lifecycle Software Integrations & Accelerators Smarter Process Business Analytics Dev & Test Tooling DevOps Mobile Social Big Data Private Off-prem System Hybrid on Simplicity, Speed, Lower TCO
12 IaaS IBM CMS and SoftLayer Cloud Managed Services Have it all. Bare metal with cloud agility. Cloud instances with predictable performance. Private. Public. Hybrid. One portal. One API. One platform. Secure, resilient and agile foundation for critical workloads. Full stack of managed services. Spanning all the way to the application layer. Choice & control Security Availability Unmanaged IaaS Managed IaaS
13 What is SoftLayer Formed in 2005 Customers 22,000 in 140 countries Build from ground up as Infrastructure-as-a-Service Founding principles Innovation, Empowerment, Automation, Integration Acquired by IBM in July 2013 Devices 190,000+ Development investment Employees 685 Data centers Network PoP million lines of code 250,000 man-hours 21 + more to come
14 Global footprint Global expansion India China Hong Kong Tokyo Seattle San Jose Los Angeles Houston Mexico City Denver Toronto Chicago Dallas New York City Washington D.C. Atlanta Miami Montreal London Amsterdam Frankfurt Paris 40 WW data centers in 15 countries Live: Hong Kong, London, US Federal, Toronto Next Up: Paris, Melbourne, Mexico City, Frankfurt, Sydney, Tokyo Singapore Brazil Key design elements Control and transparency High performance Data sovereignty Security Melbourne Sydney Data Center and Network Point of Presence Network Point of Presence Localized capabilities IPv4/IPv6 dual stack Global DNS Global DDOS mitigation Global internet exchanges and peerings
15 Security & Compliance SoftLayer cannot access customer data Customers have complete and sole control over their data and its movement / location SoftLayer offers comprehensive security services, across the IT infrastructure Dedicated and private, physical and virtual, clouds are well suited for regulated workloads Strict physical and operational security controls are in place in data centers SoftLayer is compliant with major industry and regulatory standards Comprehensive SOC2 Type II Auditor-to- Auditor Report Satisfactory FFIEC Risk Assessment Satisfactory HIPAA Risk Assessment Will Sign BAA PCI AOC US Government standard SP V2.0 pato submitted V1.0 Agency specific ATO FISMA Audited
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18 Standardized, Modular Infrastructure as a Service Highly flexible architecture: Complete integration: One platform for public cloud servers, private clouds bare metal servers Build complex, hybrid, distributed architectures Technology-neutral platform: Private Clouds Hybrid Clouds Public Clouds Support for broad range of operating systems and virtualization platforms Full control: Unified systems management & API x86 Server Pay by the hour or the month Access via web, API, mobile and tablet Bare Metal? Virtual Servers One platform, myriad solutions to serve a broad range of customer requirements
19 Robust, Full-Featured API Improves customer control, reduces error, increases visibility SoftLayer API provides 1,600 function calls to over 200 services Supports SOAP & XML-RPC interfaces Comprehensive documentation, libraries and support Functions include: Automatic server deployment Service provisioning Reboots & reloads Ticketing Hardware configuration Software load DNS Network Storage Security scans Monitoring
20 Cloud and Hybrid Cloud Cloud computing holds the promise of: - Flexibility - The speed of being able to quickly provision computing resources - The economics of a pay for what you use model.. but businesses have a large investment in their data, applications, and data centers that are not easily replaced by a cloud provider So think cloud as a supplement to on premise installations => Hybrid cloud Dynamic hybrid cloud combines the customization, manageability and security of an on-premises private cloud and traditional IT with the ease of entry, cost-effectiveness and elasticity of an off-premises public cloud.
21 IBM Hybrid Cloud Management IBM Cloud Orchestrator IBM Cloud Orchestrator provides a single, integrated platform that is easily extensible for integrating and orchestration services across different cloud implementations: - Infrastructure assets management - Systems management - Workflow management supporting a mixed environments: - IBM Power Systems with PowerVM or PowerKVM - IBM System z with z/vm - Intel x86 systems with vcenter or KVM - IBM SoftLayer - Amazon EC2 web services - Generic OpenStack
22 IBM Hybrid Cloud for Infrastructure as a Service Development lifecycle. - development and testing on the public cloud with production on the private cloud Temporary extra capacity for high-performance workloads. - the public cloud is used as an additional go-to resource for large jobs, when existing resources cannot meet peak demand. - when on-premises private cloud resources are overwhelmed, companies can burst to public cloud for additional resources and pay based on usage.
23 IBM Hybrid Cloud for Infrastructure as a Service Integrating social/mobile with traditional IT core business systems. - using public cloud services to build social and mobile applications and improve the user experience. - linking these mobile and social systems (systems of engagement) to core business systems (systems of record) can provide greater flexibility. Backup location for disaster recovery. - Use a private cloud normally and switch to a public cloud in the event of a disaster to recover files. - Applications and data are duplicated and synced in the public cloud.
24 Who uses SoftLayer cloud Software as a Service Mobile and Communications Bump Voxer What s App Instapaper Yelp Social Media Games and Entertainment Platform as a Service Marketing and Digital Media Hosting & Service Providers Enterprise
25 SoftLayer how to get started? Public homepage: Technical side: Getting started: Network: API: Free virtual test server for one month: YouTube
26 IBM is addressing cloud needs across the enterprise Think it. Build it. Tap into it. Business Process as a Service Enabling business transformation Smarter Commerce Smarter Workforce Software as a Service Marketplace of high value consumable business applications Big Data & Analytics Smarter Cities Watson Solutions Software Solutions GBS Cloud Business Solutions Platform as a Service Composable and integrated application development platform Bluemix TM MS Dynamics on SL IBM CMS4SAP IBM CMS4Oracle Infrastructure as a Service Enterprise class, optimized infrastructure IBM Cloud Managed Services On Premises Cloud Infrastructure Public. Private. Hybrid.
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