How WebSphere Fits in IBM s Cloud Strategy

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1 March 25, 2014 How WebSphere Fits in IBM s Cloud Strategy Adam Gunther Program Director, Cloud Offerings, WebSphere Product Management

2 Agenda Market Trends & IBM Cloud Strategy What s New: IBM Codename: BlueMix What s New: SoftLayer and Pure Application Service on SoftLayer A Continuum of Services Working Together 2

3 Cloud as a Growth Engine for Business Think it. Build it. Tap into it. Strategize how to use cloud to drive revenue growth and efficiencies Build and run your private or hybrid cloud Utilize cloud services delivered from IBM Cloud $2B $1.2B $7B ,000+ SoftLayer Acquisition Data Center Expansion Acquisition Investment SaaS Offerings Experts 3

4 The world is changing and each of these technology shifts has potential to make a significant impact. Big Data Mobile Social percent of the data created in the last two years alone. billion (plus) smart devices shipped in 2013 alone. percent of customers depend on social sites for purchasing advice. Cloud Internet of Thing percent of total workloads will be in the cloud by billion devices connected to the internet by

5 New App Culture Has New Expectations Integrated experience across mobile, internet, storefront and phone Integrated Mobile is focused on most important functions integrated with other apps Mobile Iterative delivery has become the norm users want fewer functions with improvement over time Impacts ecosystem of employees and partners as much as customers Iterative Ecosystem requires new delivery tools 5

6 The Future is a Composable Business Restless reinvention and process innovation Better decision making from actionable insight Speed to market 6

7 The Path to Composable Business IS Dynamic Cloud The ability to dynamically consume, interconnect and orchestrate all types of clouds and IT to speed innovation and adapt to changing business conditions. 7

8 Composable Business Requires a Continuum of Services Ranging from a an IaaS based virtual machine to a SaaS application Infrastructure Services Business Services Defined Patterns Services Composable Services 8

9 Translates into an application development environment that Brings the best of born-on-the-cloud development without leaving behind enterprise data and services Combines the flexibility of a platform as a service (PaaS) with existing suites of software as a service (SaaS) Offers freedom of choice to use any software or open technologies Scales from a single developer to global teams Enables a massive and open ecosystem built on open standards 9

10 Agenda Market Trends & IBM Cloud Strategy What s New: IBM Codename: BlueMix What s New: SoftLayer and Pure Application Service on SoftLayer A Continuum of Services Working Together 10

11 Introducing Codename: BlueMix Delivering a Composable Services development environment Run Your Apps The developer can chose any language runtime or bring their own. Just upload your code and go. DevOps Development, monitoring, deployment and logging tools allow the developer to run the entire application APIs and Services A catalog of open source, IBM and third party APIs services allow a developer to stitch together an application in minutes. Cloud Integration Build hybrid environments. Connect to onpremises systems of record plus other public and private clouds. Expose your own APIs to your developers. Built on IBM SoftLayer Runs automatically on top of IBM s leading infrastructure as a service. No need to worry about provisioning or managing infrastructure. 11

12 Embracing Cloud Foundry Continuing our history of embracing and extending Open Source TOTAL CONTRIBUTORS 1,118 Average per month 2013 average: mo average: 98 Lifetime average: 58 LINES OF CODE 646k PULL REQUESTS PUBLIC REPOSITORIES

13 A broad catalog of services enables a composable business 13

14 Integration Services That Drive Innovation Cast Iron DataPower Connect to systems of record and SaaS Visually define integration flows Expose and assemble APIs API Management 14

15 List of Beta Cloud Platform Services Runtimes WebSphere offerings in red Integration Liberty for Java Node.js Ruby Bring Your Own Buildpack Cloud Integration Dev Ops Monitoring and Analytics Git " Deployment" Web IDE Agile " Hosting Automation Development Data Management Services & Big Data Cloudant SQL Database JSON Mongo DB PostgreSQL Database MySQL BLU Data Warehouse MapReduce Mobile Services Push CloudCode" Mobile App Mgmt Mobile Quality Assurance" Mobile " Data Twilio Web & App Application 15 Data Cache Session Cache Elastic MQ Decision SSO Redis RabbitMQ Log Analysis

16 Transforming WebSphere in BlueMix through IBM Design Leverage expertise to build cloud services Liberty for Java (WebSphere Application Server) Elastic MQ (WebSphere MQ) Data Cache/Session Cache (WebSphere Extreme Scale) Decision (WebSphere Operational Decision Manager) Rethinking Cloud Integration WebSphere Cast Iron WebSphere Data Power IBM API Management IBM Integration Bus 16

17 Agenda Market Trends & IBM Cloud Strategy What s New: IBM Codename: BlueMix What s New: SoftLayer and Pure Application Service on SoftLayer A Continuum of Services Working Together 17

18 SoftLayer at a Glance Dedicated (bare metal) cloud A bare metal, dedicated solution to meet the exact needs of your application Options from entry-level single processor to quad proc, hex-core, and GPU-powered, with multiple hardware upgrades available Deployed in real time via SoftLayer portal or API Flex Images server deployment system provides image capture and deployment for dedicated, just like virtualized cloud servers Public (Virtualized Multi-Tenant) Cloud Multi tenant cloud computing, storage and content delivery on SoftLayer s automated platform Multi-tenant environment with SoftLayer managed hypervisor, ideal for rapid scalability and higher-cost effectiveness Seamlessly integrates with SoftLayer dedicated servers and automated services, over one private network Includes virtual servers, remote storage and a robust content delivery network Private (Virtualized Single- Tenant) Cloud Single-tenant cloud computing, deployed and scaled in a matter of hours Single-tenant environment with SoftLayer managed hypervisor, ideal for applications with stringent resource requirements Automatic provisioning and server registration Able to function as a stand-alone environment, or be fully integrated with other SoftLayer solutions Managed through Citrix CloudPlatform Managed Services Provides dedicated, cloud or integrated environments with 24/7 management of core services Designed for large, multi-faceted deployments Includes database, security, monitoring and backup One business-day deployment Services Wide range of additional services for customizing and building out the SoftLayer environment Storage Multiple technologies inc Object Storage, iscsi and FTP/NAS Network Customize your network configuration and services with load balancing and port speed and bandwidth upgrades Software Industry-leading OSs, control panels and hypervisors Monitoring One-stop monitoring and reporting of every facet of your environment Security Range of security options to esstablish multiple, overlapping tiers of security Additional Delivery Service, Message Queue Service, Digital Transcoding Solutions 18 Fully-automated services let you create the ideal hosting environment for your applications BigData Cloudera, MongoDB or Riak Disaster Recovery Web Apps & SaaS Small, Advanced, Premium Virtualization Provisioning your own virtual servers in a dedicated environment. Private Clouds Automated Provisioning and config

19 Global Footprint Amsterdam London Frankfurt Paris Seattle Toronto Chicago Montreal China Tokyo San Jose Denver Dallas New York City Washington D.C. India Hong Kong Los Angeles Houston Atlanta Miami Mexico City Singapore BRAZIL Melbourne Sydney 19 New Data centers in 2014 Data center and Point of Presence Network Point of Presence IPv4/IPv6 dual stack Global DNS Global DDOS Mitigation Global Internet Exchanges 2014 & IBM Peering Corporation

20 SoftLayer: Bring Your Own Software and License (BYOSL) SoftLayer A global high performance cloud computing infrastructure Bare-metal and virtualized servers, public, private or mixed cloud configurations. Wide range of storage, network and security SoftLayer BYOS&L announced Oct 29, 2013 x86 public clouds - 70 PVUs per Core See announcement link for pricing of other options Bring Your Own Software and License (BYOS&L) SWG PPA PVU-based software License portability: on-prem, off-prem and hybrid Standard PPA acquisition, support, and entitlements 20

21 ANNOUNCING Software Patterns on SoftLayer on Beta Servic e Defined Patterns Services 200+ application and middleware patterns available Pre-integrated environment optimized for applications Accelerates and simplifies running existing applications on the cloud 21

22 Driving built-in expertise with IBM s patterns of expertise What the business wants What s required What a pattern automates Patterns include: Application topology Pre-integrated across components Pre-configured & tuned Pre-configured monitoring & security Pre-installed on an operating system Lifecycle Management Expertise Repeatability Simplicity Agility Governance Elasticity Efficiency 22

23 Patterns: Create Once Deploy Anywhere SmartCloud Orchestrator SmartCloud Orchestrator Traditional Components System System Expert Integrated Systems on Servi ce 23 Private On- Premises Public Off- Premises

24 Public or Private? Dynamic is the future Private Cloud & IT Benefits: Fully customizable Robust management Secure by design Best of both worlds. Better outcomes. Public Cloud Benefits: Low entry cost Pay-per-use Highly elastic + + Maximize return on existing IT investments Match workloads to best-fit infrastructure Hit the right balance of risk to speed Meet seasonal capacity without CapEx Add new capabilities quickly 24

25 Using Private & Public Cloud Together Strategically Use Cases: SMBs growing to large enterprise Dev/Test moving to production Private LoB moving to Corporate IT Public Disaster Recovery as a service Offloading tier 2 workload Cloud Bursting 25

26 Agenda Market Trends & IBM Cloud Strategy What s New: IBM Codename: BlueMix What s New: SoftLayer and Pure Application Service on SoftLayer A Continuum of Services Working Together 26

27 IBM Cloud BlueMix Extends and Builds-on Systems of Record, Pure, and SaaS Req CF uesting Serv ices Cloud Native Cloud Enabled PureApplication CF Users Patters for simplified middleware deployment Virtual Appliance Server HTTP system Operating Deploy Metadata Additional Public Services Expose on-premises systems as services or APIs Virtual Appliance Virtual Appliance Server Application Server Application system Operating system Operating Metadata Metadata Systems of Record 27

28 Q&A 28

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