The Cloud is Not Enough Why Hybrid Infrastructure is Shaping the Future of Cloud Computing

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1 Your Platform of Choice The Cloud is Not Enough Why Hybrid Infrastructure is Shaping the Future of Cloud Computing Mark Cravotta EVP Sales and Service SingleHop LLC

2 Talk About Confusing? Where do I start?

3 What, Exactly, Is the Cloud???

4 Cloud Definition On Demand Infrastructure Self Service Capability Broad Network Access Resource Pooling Rapid Elasticity Measured Services

5 Cloud Building Block Components Backup Storage App Server Web Server Firewall SLA Primary Storage Database Server Load Balancer

6 Cloud Hosting Models 7 SaaS pay for seats PaaS pay for transactions Applications delivered over the internet Examples: CRM, , games Operating systems and middleware Examples: Development platforms Public Cloud pay for usage Virtualized servers, storage, and networks billed Hourly, Monthly or Terms Examples: SaaS, Test/Dev, Mobile apps, DR, Production IaaS Private Cloud pay for service Hybrid/Complex Infrastructure hosting with services Examples: Compliance, Isolation, Performance Bare Metal pay for control Physical or Virtual, BYO Hypervisor, Examples: Customers that want maximum control, OPEX Model

7 Why Cloud??? Self Service No Commitments Easy, simple-to-use interface and process capabilities to get compute resources up and running and manage day-to-day. Flexibility. No lock in. Instant Delivery Ability to order the resources needed and have them delivered immediately (within minutes). Pay as you Go Service charges only for the resources and period of time of actual use. Scalability The ability to rapidly scale infrastructure up and out to meet demand locally and globally

8 Why In House??? Ability to Budget Lower TCO with predictable costs = match expense to business demands Data Security, Protection, & Compliance High Performance Managed Services Governance and Control Flexible architecture (i.e. 3-tier models) Security and Compliance framework PCI, HIPAA Backup and DR solutions Low oversubscription Guaranteed SLAs Redundancy/High availability Integrate with on-premise assets Ability to layer additional services on top Consultation / Migrations Support Security and Compliance ITIL capabilities, SSAE16, SOCII, Change Management

9 Market, Drivers & Business Issues Market drivers CAPEX Avoidance Strategic adoption of cloud IAAS Business agility / Time to Market Integration and deployment automation Application lifecycle adoption Business issues Concerns related to control after outsourcing Concerns related to security after outsourcing Concerns related to flexibility after outsourcing Concerns related to vendor s ability to address complexity

10 My Business Can t Justify a Compromise Private Infrastructure, Shared controls Physical and Virtual Shared Infrastructure, Shard Controls Virtual Scheduled - Manual Private Cloud On Premise Hybrid Public Cloud Bare Metal On-demand - Automated Private Infrastructure, Private controls Physical and Virtual Private & Shared Infrastructure shared controls Physical and Virtual Integrated Infrastructure aligned to initiative 11

11 Cloud Provider Must Haves Choice & Flexibility Automation & Control Service Beyond Support Mix-and-match customized servers & services Maintain control via API, client portal, mobile apps & eyes-and-ears (support team) Service Beyond Support methodology focuses on transparency and accountability, beyond just technical support

12 Choice and Flexibility

13 Bare Metal Servers Single tenant, dedicated hardware Highly flexible Wide range of use cases Enterprise-grade Global availability Agile Just-in-time deployment Full self-execution

14 Public Cloud Servers High availability SAN-based Cloud storage Compute pause and restart capability Snapshot and template Global availability Agile Resource-based billing Contract Flexibility

15 Private Cloud Solutions Secure, single-tenant environment Highly flexible virtual or physical server options Fault tolerance Dynamic resource allocation Live migrations Site recovery

16 Backup Services: Features Various backup target platforms based on volume and economics. Custom retention policies. Fast Backup and Restore: Uses Continuous Data Protection, backups at the block, not file level. Multi-Platform: Works on multiple platforms: Windows or Linux, virtual or physical, cloud or bare metal. Multi-Tenant: Tiered multi-tenant platform for resellers.

17 Disaster Recovery Services: Peace Of Mind In Uncertain Times Hot and Warm Environments; Scale when you need to. Choose what to replicate (virtual machine, OS, data) Multiple replication methods available based on requirements Custom RPO/RTO DR planning assistance / Periodic DR testing

18 Managed Services: Capabilities Server Hardening OS Patching and Administration Monitoring, escalation and break-fix System troubleshooting Expert services Periodic reporting and account review Capacity planning and reporting

19 Security and Compliance Our team offers extensive experience in digital security and compliance. We are particularly skilled in HIPAA and PCI-DSS compliance. Our staff is both knowledgeable and trained in providing services to customers who require HIPAA compliance. Risk assessments Business partner agreement Physical security Patching and hardening Access controls Change management Secure architecture Disaster recovery With hundreds of online retail customers, SingleHop has the expertise to help you obtain and maintain PCI-DSS compliance. Monitor and patch for exploits Anti-virus / anti-malware Vulnerability scanning Intrusion detection system Web application firewall Automated event management logging and audit trail 2-factor authentication Secure log storage, retention, and regular review

20 Automation and Control

21 Automation and Control

22 Service and Transparency

23 Full Lifecycle Support Service is the whole experience of working together from day one. Tech support is only one element the experience. Solution Design & Sales Process Account Management Deployment Management Tech support Re-evaluate & optimize Traditional Cloud Support Model

24 SLA All About Accountability Industry-leading, selfmonitoring, self-policing SLA Set clear expectations upfront Give clients real time visibility into performance relative to expectations Set clear compensation guidelines upfront Compensate customers without delay in the event of any failure to meet expectations

25 Operational Transparency Publish real time information that is useful to customers Make it easy to understand and consume Focus on what really matters Be upfront about any problems and what you are doing about them

26 Questions???

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