Softlayer. Team-Enablement. An IBM company. 5th September IBM Corporation

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1 Softlayer An IBM company Team-Enablement 5th September 2013

2 SoftLayer has a global footprint 13 data centers 17 network PoPs Global private network 685 employees (25 in Europe, o/w 4 Sales) 2013 Projected Revenue: $397M 100,000 SERVERS 2 21,000 CUSTOMERS in 140 countries 22,000,000 DOMAINS

3 Some facts on SoftLayer in Europe Hong Kong Singapore Tokyo Seattle San Jose Los Angeles New York City Chicago Denver Washington DC Dallas (6) Houston (2) Atlanta Miami Amsterdam London Frankfurt Main Markets for SoftLayer up to now: UK for Advertising (big data / customer analysis) Germany for Gaming Israel: Start-ups Nordics Europe Started in 2011 for Europe in Amsterdam 1 Data Center In Amsterdam 3 Network Points of Presence In 3 countries to facilitate response times 2013 Projected Revenue: $ 20M Employees: 25, o/w 15 are working in the Data Center and 4 are Sales 6,000 customers About 40 top clients Average revenue per customer is 400$ per month 3

4 Three key differentiators for IBM to exploit for solutions on SoftLayer vs alternative solutions on AWS or Rackspace SoftLayer DIFFERENTIATOR RATING POINTS of EMPHASIZE Workload I/O intensity Low intensity workloads High intensity workloads SoftLayer s architecture outperforms by >50% equivalent AWS instances for high I/O workloads Control (APIs, hardware / network configurability) Low degree of control and customization High degree of control and customization SoftLayer offers hundreds of hardware configurations vs. 14 for AWS ~2,000 APIs for SoftLayer vs. ~60 for AWS and none for RAX Integrated platform for multiple X86 IaaS architectures Single platform Seamless integration SoftLayer has unified integration & control panel for multiple cloud architectures RAX requires paid bridge, different control interfaces AWS RAX SoftLayer 4

5 Cloud Without Compromise 5

6 SoftLayer Website and Portal Customer Service per Chat, Phone or Mail All services only offered in US English (other languages are planned) Services billed in US $ only and payment per credit card only High-Speed delivery in less than 4h Goal of sales teams is to encourage clients to use the SoftLayer URL to obtain service. 1st class configuration portal delivers best client self-service experience in the industry Network pricing is consistent regardless of the data transferred 6

7 With IBM, SoftLayer can extend its reach to enterprise customers as well as a larger partner community including ISVs. Target Segments Mid Market Enterprise Business Partners (Hosting Resellers, VARs, SIs, xsps) SoftLayer Hosting Resellers SoftLayer with IBM VARs, SIs, ISVs, Service Providers Target Workload Characteristics I/O Intense Cloud Native Multiple Architectures Hosted Ent Private Clouds Dev Ops High Perf Compute E-Commerce / Web Apps Analytics / Big Data / Database Mgmt/ Archive Prod ERP/ Managed Prod 7

8 Solutions optimized for SoftLayer Video Solutions Mobile Solutions Big Data Solutions Microsoft applications hosting 75% of LoB apps are Microsoft and over 60% of those applications are moving to Cloud Parallels Automation Enables Service Providers to Profitably deliver 200+ Cloud Services to over 50mln SMBs Redefining the Workplace Cloud Native apps / ISV ecosystem Citrix Cloudstack for Virtual Desktop and other Citrix Solutions with a growth of 300% in 2012 RightScale Cooperation with more than 1000 SaaS ISVs 8

9 21,000 leading-edge customers* Software as a Service Mobile & Communications Bump Voxer Instapaper Yelp Games and Entertainment Social Marketing and Digital Media Platform as a Service Enterprise Hosting & Service Providers * SoftLayer references, 9

10 A few points we should keep in mind SL services are only offered in US English (other languages are planned) SL services are billed in US $ only and payment per credit card only Cloud deals start small and grow rapidly average monthly revenue per SL client is 400$ High-Speed delivery SoftLayer delivers the best client self-service experience in the industry Goal of sales teams is to encourage clients to use the SoftLayer URL to obtain service. Key Advantages in DACH: Only Datacenter in Europe is in Amsterdam and a PoP in Frankfurt Bare metal configuration is only offered by SoftLayer Greater choice and flexibility in virtual configurations Network pricing is consistent regardless of the data transferred Windows monthly pricing is lower with SoftLayer compared to AWS 10

11 BACKUP 11

12 SoftLayer Broad portfolio of infrastructure - dedicated and shared devices, physical and virtual servers, hourly compute instances, along with a wealth of storage, networking and security components with common management and programming interfaces. Features/Business Value Common command and control interface across a unified architecture Combine bare-metal servers, public cloud instances and private cloud deployments into distributed hybrid architectures and manage from a single control pane and API All deployed on-demand and provisioned in real-time Robust, reliable performance and uptime for demanding born-on-thecloud applications Ideally suited to big data deployments, high I/O and latency-sensitive apps Client Benefits Reduce IT costs related with development and test as well as infrastructure User-selectable levels of performance and isolation Shift capital expense to operating expense freeing budget for transformational projects Have complete view of cloud usage through service portal Improve cycle times, reduce time-to-market, accelerate innovation Top 100,000 Sites By Hosting Provider 12

13 Wiki Generelle Informationen zu Softlayer Softlayer Enablement Community SoftLayer Einführungspräsentation und das passende Replay mit vertiefendem Inhalt zu Use Cases von Mac Devine S&D Softlayer Education Roadmap Hintergrundinformationen zum Patriot Act Softlayer Website und Trial Spezifische MidMarket-Informationen Cloud Market Trends and SoftLayer background information Marketing & Enablement Plan Softlayer Use Cases / Workloads 13

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