SoftLayer differentiation Stand apart from the crowd with SoftLayer, an IBM company IBM Corporation

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1 SoftLayer differentiation Stand apart from the crowd with SoftLayer, an IBM company 2014 IBM Corporation

2 Executive summary Early cloud models shared, virtualized resources are no longer enough to achieve cloud s potential innovation. To use cloud to transform your business, you need an industry-leading cloud vendor that offers you flexibility, performance, and control. With a SoftLayer solution, you can gain: Triple network architecture connecting an expanding global footprint of data centers and points of presence The ability to combine bare metal or virtual servers, shared or dedicated environments, and public, private, hybrid or dynamic hybrid models. A granular API with over 3,000 exposed methods accessed through a robust self-service portal Automation and standardization across the data centers to strengthen security A SoftLayer solution is backed by the full expanse of resources and long-standing innovation of IBM IBM Corporation

3 SoftLayer, an IBM company, stands apart from other cloud vendors in the market today by challenging common assumptions and providing you with options. The initial cloud revolution was based on assumptions such as: SoftLayer embraces the idea that: All resources are virtualized All resources are shared But cloud computing needs have evolved. virtualization is a choice with a flexible set of options resources can be shared, dedicated or mixed But you have the ultimate CHOICE IBM Corporation

4 SoftLayer offers a broad portfolio of infrastructure choices to help you achieve greater business agility. Flexibility Any compute and storage combination at any time is available in three models. Bare metal with your own stack For high input and output (I/O)- intensive apps, databases, big data Shared virtual environment For unpredictable, seasonal or research and development workloads Dedicated virtualized environment Designed to be ideal for enterprises Build and customize the environment based on what you want to achieve Dedicated virtualized Fine-tune to meet changing business needs or respond to competitive pressures environment Additional services for compute, storage, network, security, platform management and big data are available IBM Corporation

5 We offer a standardized, modular infrastructure on one platform with the ability to customize selections to meet your requirements. Flexibility Move back and forth between dedicated and shared servers for greater business agility with the Flex Images server deployment system Provides image capture and deployment for dedicated servers, unified across bare metal and shared cloud servers Dedicated server Unified image library Shared virtualized server Combine workloads on the same network: Use a combination of virtual servers for your front-end workloads that need to scale out while using bare metal for your back end high input/output workloads like app or database servers IBM Corporation

6 The expanding SoftLayer global footprint offers you access to our infrastructure choices through 13 data centers and 17 points of presence for improved global reach and performance. Performance, control and flexibility Key markets for expansion in 2014: Hong Kong, London, Canada, Japan, India, China, Mexico, Washington, D.C., and Dallas 1 Geographically dispersed points of presence (PoPs) bring connectivity to our carrier-grade network backbone closer to the end user These PoPs, combined with over 2,000 Gbps connectivity between our data centers around the world, can deliver exceptional bandwidth and connectivity India China Hong Kong Singapore Melbourne Tokyo Seattle San Jose Chicago Toronto Denver Montreal New York City Los Angeles Dallas Houston Washington D.C. Atlanta Miami Mexico City Brazil Sydney Data Center & Network Point of Presence LondonAmsterdam Paris Network Point of Presence Frankfurt 1 Plans are subject to change without notice IBM Corporation

7 SoftLayer features a granular API designed to offer you more control over your cloud environment for increased productivity and security. Performance, control and flexibility IT management tools Hardware Custom applications API Softlayer Data Center Software SoftLayer portal Services Developers and administrators can: Directly access more than 240 back-end services through more than 3,400 API methods Control APIs at the function level, not just by pre-defined classes of APIs, for greater security Build auto-scaling environments for on-demand growth IBM Corporation

8 Our triple-network architecture is fundamental to the performance of the SoftLayer infrastructure. Performance and control SoftLayer integrates three distinct and redundant gigabit network architectures public, private, and data center-to-data center management into a network-within-a-network topology. Storage Infrastructure Firewall iscsi Network security Load balancer Firewall VPN edge router MPLS VPN IMS Linux Services Public network Management network Private network Any device at any time can have any of three types of connections: Public network: Connection to public Internet through Tier 1 carriers with multiple 10 Gbps connections for public traffic to hosted web sites or online resources Private network: Virtual private network (VPN) server access through dedicated, stand-alone third carriers not connected to the public network with unmetered bandwidth usage between servers and data centers Management network: Out-of-plane management network connection through an unlimited VPN connection for more secure management and connectivity between servers housed in separate data centers IBM Corporation

9 We have a full-featured web-based customer portal for increased control of your management infrastructure from virtually any device. Performance, control and flexibility Tour the customer portal Drive productivity for increased performance and control with: Ability to purchase, provision, deploy and manage infrastructure, with access to 180 services Access to services, tools, automation and tutorials Security-rich access via virtual private network (VPN) to management network Two-factor authentication to web portal Mobile and web-based management portals IBM Corporation

10 SoftLayer built-in automation through standardization helps accelerate responsiveness and reduce risks. Performance Data center A Data center B Standardization for uniform deployment of workloads across data centers Building of pods that consist of standard deployment of servers, power and ancillary services Automation manages provisioning as well as operational and business management processes for faster time to market IBM Corporation

11 SoftLayer is designed to offer complete transparency from network topology down to the hardware. Control With other cloud providers, you may only know: Zone Maybe the data center Data center Pod Rack Rack unit Power port Plus With SoftLayer, you know: Network port Server NIC controllers Firmware Serial numbers Audit trail of all actions and access to resources The resulting visibility means you can have more control over your application and its performance as well as security and compliance management IBM Corporation

12 Predictable billing offers greater control over budgeting for your infrastructure needs. Control and flexibility Order services on demand for what you need Pay for what you use No surprise usage fees No additional charges for compute cycles per second, or bandwidth usage for public inbound Systems come with 20 TB (bare metal) and 5 TB (virtual) bandwidth outbound All private network traffic and public inbound traffic is unmetered IBM Corporation

13 For greater control over resiliency and risks, security is built into the SoftLayer infrastructure. Control Security certifications such as SOC2 1 for data centers; alignment with stringent government and industry standards A secured single global network with a highly redundant architecture, firewalls and load balancers Single-tenant options for operational control and compliance management Virtual local area networks (VLANs) for customer isolation on private networks Control of the switch ports Add-on security products Add-on IBM security services Strategy, risk and compliance People Data Cyber security assessment and response Security intelligence and analytics Applications Infrastructure Cloud and Managed Services IBM security services and solutions portfolio can enhance your security posture 1 Service Organization Control (SOC) IBM Corporation

14 Why IBM SoftLayer for your infrastructure needs? More than 100,000 devices managed for 21,000 customers in 140 countries Predictable bare metal performance Speed of deployment Dedicated servers: hours, not days Shared servers : minutes More than 22 million domains hosted roughly one domain for every person in the 10 largest U.S. cities Hundreds of configuration options More than 130 million online game players are playing games running on SoftLayer IBM Corporation

15 Some references Software as a Service Mobile & Communications WhatsApp Bump Voxer Instapaper Yelp Social Games and Entertainment Platform as a Service Marketing and Digital Media Hosting & Service Providers Enterprise IBM Corporation

16 Next steps For more information: Visit the SoftLayer website where you can learn more. View the video: IBM and SoftLayer: Enabling innovation with on-demand cloud computing. Take a tour of a standard SoftLayer data center IBM Corporation

17 Trademarks and notes IBM Corporation 2014 IBM, the IBM logo, ibm.com and QRadar are registered trademarks, and other company, product or service names may be trademarks or service marks of International Business Machines Corporation in the United States, other countries, or both. A current list of IBM trademarks is available on the web at Copyright and trademark information at SoftLayer, CloudLayer and Flex Images are trademarks or registered trademarks of SoftLayer, Inc., an IBM Company. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Microsoft, Windows, Windows NT, and the Windows logo are trademarks of Microsoft Corporation in the United States, other countries, or both. Microsoft, Windows, Windows NT, and the Windows logo are trademarks of Microsoft Corporation in the United States, other countries, or both. Other company, product and service names may be trademarks or service marks of others. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. THE INFORMATION IN THIS DOCUMENT IS PROVIDED AS IS WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided. The client is responsible for ensuring compliance with laws and regulations applicable to it. IBM does not provide legal advice or represent or warrant that its services or products will ensure that the client is in compliance with any law or regulation IBM Corporation

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