Indian Mutt Strut and Animal Welfare
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1 HARRISON COLLEGE SCHOOL OF VETERINARY TECHNOLOGY PRESENTS HOSTED BY ST. VINCENT HEALTH
2 BENEFITING INDYHUMANE AT THE INDIANAPOLIS MOTOR SPEEDWAY THE GREATEST SPECTACLE IN DOG WALKING! Join IndyHumane; local celebrities including Brad Stevens, head coach of the Butler Bulldogs; Blue, the Butler mascot; 8,000 humans; and over 5,000 dogs as Mutt Strut kicks off the month of May at the Indianapolis Motor Speedway. Now in its eighth year, the greatest spectacle in dog walking brings people from across the country and across Indiana to walk the famous 2 ½-mile oval. This year promises to be bigger and better than ever! We re expanding Party on the Plaza, producing an opening ceremony that will rival the Indianapolis 500 (or we ll get close, anyway), and struttin our stuff like never before!! Partnership opportunities for corporate partnership are numerous and diverse and we hope you ll consider entering your own Mutt Strut team. Why do you think Mutt Strut has been voted Best Charitable Event in Indianapolis by NUVO the last two years in a row? Join us you ll see! MUTT STRUT 20 Sunday, May a.m. 3 p.m., rain or shine Opening ceremonies begin at a.m. Walkers may start anytime before 2:30 p.m. The Plaza, which will showcase sponsors, animal welfare agencies, and have fun family activities, will remain open until 3 p.m. SPECIAL THANKS TO OUR SPONSORS:
3 PARTNERSHIP BENEFITS HALL OF FAME PARTNER - $20,000 LOGO PLACEMENT MEDIA/PUBLIC RELATIONS/OUTREACH ON-SITE AT EVENT YARD OF BRICKS PARTNER - $0,000 LOGO PLACEMENT MEDIA/PUBLIC RELATIONS/OUTREACH ON-SITE AT EVENT 2
4 PARTNERSHIP BENEFITS PAGODA PARTNER - $5,000 LOGO PLACEMENT PIT LANE PARTNER - $2,500 LOGO PLACEMENT GASOLINE ALLEY PARTNER - $,000 LOGO PLACEMENT ON-SITE AT EVENT ON-SITE AT EVENT ON-SITE AT EVENT 3
5 MUTT STRUT PARTNERSHIP LEVELS OVERVIEW YOUR LOGO PLACED IN/ON: $20,000 $0,000 $5,000 $2,500 $,000 Posters Brochures T-shirts (back) Mutt Strut Facebook page IndyHumane s Furry Courier e-newsletter (April, May editions) IndyHumane s Furry Courier print newsletter (July edition) IndyMuttStrut.org logo & ad name only Banner inside IndyHumane lobby name only IMS jumbo screen at event Banners at event 3 logo 2 logo 2 logo logo name Additional signage at event 0 signs 4 signs 2 signs MEDIA/PUBLIC RELATIONS/OUTREACH: Television commercial (:30) Press/calendar release PRESENCE DURING EVENT: Your reps featured in opening ceremony and possible media coverage Tent for promotional use on IMS Plaza 0 x 0 Table for promotional use on IMS Plaza (chairs are provided) 3 2 Complimentary event registration and t-shirts *Inclusion on promotional materials is subject to receipt of sponsor confirmation and receipt of logo prior to production deadlines. IMS and IndyHumane contract prohibits sponsors from selling at the event. Sponsors can advertise products directly to potential new clients but payments cannot be taken at the event. 4
6 MUTT STRUT 200 SUMMARY PARTICIPATION 7,005 HUMAN REGISTRANTS; 63% FEMALE, 37% MALE 5,000 DOGS 380 VOLUNTEERS 8 STATES & 70 INDIANA CITIES REPRESENTED! $370,000 RAISED! 90% 6% 4% PARTICIPANTS BY AGE MARKETING 80 corporate team packets 2,500 corporate team buttons 0,500 t-shirts 400 volunteer hats 500 paper gift bags,500 posters 40,000 brochures 2,900 event newsletters 34,000 IndyHumane quarterly print newsletters 38,000 IndyHumane e-newsletters & 27,000 IndyHumane e-blasts 26,480 visits to IndyHumane.org while the Mutt Strut banner was posted 00,35 visits to IndyMuttStrut.org 77 television commercials broadcast on 2 channels during all hours Pre-event promotion in/on Indianapolis Business Journal, NUVO.net, GayIndy.org, IndyMojo.com, Q95, WNDE, X03, WIBC, FOX59, Channel 4, WISH-TV 8, WTHR-3, WRTV-6, and IndyStyle. CORPORATE TEAMS,750 participants among 64 corporate teams representing companies across central Indiana raised nearly $89,000! AFC AIT Laboratories Allied Solutions Alpha Chi Omega Aon Arlington/Roe & Co. Barking Mad LLC Barnes & Thornburg Bingham McHale Broad Ripple Animal Clinic Bud s Tavern Cantrell Strenski Mehringer Clarian Health ComedySportz Crowe Horwath LLP Dagwood s Deli & Sub Shop - Broad Ripple Delta Faucet Company Doggie Duties Dow AgroSciences Eli Lilly LPOC ExactTarget Fifth Third Bank Fox59/ Indiana s 4 Goshert Associates LLC Grooming 2 Go Mobile Pet Grooming Hall Render Harrison College Hensley Legal Group, PC Ice Miller Indiana Farm Bureau Insurance Indianapolis Marriott Downtown Indianapolis Veterinary Emergency Center Indy Pit Crew IndyMojo.com IUPUI Ivy Tech Janssen Vet Clinic JMC Sales & Engineering Marsh Supermarkets Maxus Corporate Finance McCordsville Veterinary Hospital Mecom LTD Merrill Lynch Midday Dog Walkers, LLC MillerMeyer, LLP Moon Dog Tavern MSD Warren Township NCAA Nordstrom Old National Bank OneAmerica Panera Principal Wellness Company ProLiance Energy Puptown R.W. Armstrong Royal United Mortgage Simon Property Group Southside Harley-Davidson Speck s Pet Supplies Stanley Security Systems Tender Loving Pets Doggy Daycare VCA Animal Hospital WTHR Channel 3 5
7 THANK YOU TO OUR 200 SPONSORS WINNER S CIRCLE TITLE PARTNER YARD OF BRICKS PARTNERS PAGODA PARTNERS PITLANE PARTNERS GASOLINE ALLEY PARTNERS 24PetWatch (Pet Point) Animal Dermatology Clinic Barnes & Thornburg LLP Best Friends Pet Care Bob Evans BSA LifeStructures Cantrell Strenski & Mehringer LLP Creation Cafe Delta Faucet Company Diamond Pet Foods Eagle Creek Animal Clinic Earthborn Holistic Pet Food FastSigns GayIndy.com Gene B. Glick Company Gordon Pipers Healthy Hounds; a Dog Emporium Indianapolis Veterinary Emergency Clinic Intervet/Schering-Plough Animal Health Kipp Brothers Toys & Novelties Lemus Services Marsh Supermarkets MillerMeyer LLP Monon Animal Hospital Natura Pet Products Pet Angel Memorial Center Pet Legacy, Flanner and Buchanan PetSuites, Resort & Spa Purina Pet Food Ray s Trash Service Royal Canin Pet Food Scott Pet The Capital Grille Three Dog Bakery Tuffy s Pet Food UNO Chicago Grill WellPet Food NOT-FOR-PROFIT PARTNERS Alliance for Responsible Pet Owners Bully Buddys Delta Society Friends of Indianapolis Dogs Outside Friends of Indianapolis Animal Care and Control Indianapolis Animal Care and Control Indy Feral Indy Pit Crew Paws and Think, Inc 6
8 MUTT STRUT MEMORIES 200! 7
9 HUMANE SOCIETY OF INDIANAPOLIS OUR MISSION The Humane Society of Indianapolis is the leading voice for the welfare of animals and improving their quality of life. IndyHumane is the first choice in providing direct services for shelter cats and dogs, including adoption, foster home placement, behavior training, appropriate medical care, and affordable spay/neuter services. As the voice for the animals, IndyHumane brings together like-minded animal-focused individuals and groups to educate the public about animal welfare issues and concerns. OUR HISTORY Since 905, the Humane Society of Indianapolis (Indy- Humane) has provided shelter and care to animals in need on their way to loving homes. Originally started to help both animals and families in need, IndyHumane eventually switched to focus solely on animal care. In its current location at 79th and Michigan Road since the 960 s, IndyHumane s facility now spans over 32,000 square feet on 3.5 acres and provides love and shelter for more than 5,000 animals per year. In a caring and nurturing environment, the work of Indy- Humane deepens the bond between people and their companion animals. FUNDING The Humane Society of Indianapolis, an Indianapolisbased, independent, nonprofit 50(c)(3) organization that receives no government funding, is supported solely by contributions, grants, bequests, investments, and adoption and service fees from individuals, companies and foundations. Any donation, regardless of size, demonstrates a deep personal commitment to help care for the 5,000+ animals brought to our door each year. The Humane Society of Indianapolis is independent from the Humane Society of the United States and receives no funding nor is managed by HSUS or any other local/ state animal welfare agency. 8
10 OUR PROGRAMS Low Cost Vaccine Clinic Adoptions (all animals are spayed/neutered, microchipped, receive first set of shots, & are health and behavioral tested) Behavior Helpline and Consultation Canine Training School Nonie Krauss Foster-Care Program Shelter Volunteer Program Pat s Paws Teen Trainor Program Paws & Claws Junior Volunteer Club Dog Park on IndyHumane Campus Owner Requested Euthanasia Pet Microchipping Pet Food Bank SPONSORSHIP DOLLARS MAKE A DIFFERENCE LOVE OF ANIMALS IS A UNIVERSAL IMPULSE, A COMMON GROUND ON WHICH ALL OF US MAY MEET. BY LOVING AND UNDERSTANDING ANIMALS, PERHAPS WE HUMANS SHALL COME TO UNDERSTAND EACH OTHER. LOUIS J. CAMUTI, D.V.M. It costs between $400 and $600 to care for each homeless animal s stay at IndyHumane. IndyHumane took in more than 5,000 animals in At any one time there may be up to 325 animals being cared for by IndyHumane; not including the hundreds of animals in foster care outside the shelter. IndyHumane works with other local animal welfare organizations, including the city shelter (ACC), Indy Feral, Indy Pit Crew, etc, to care for and adopt out as many animals as possible. In 2008, Marion County shelters euthanized more than 2,000 animals due to a lack of funding and space. IndyHumane is independent and local. We receive no United Way, HSUS or government funding. For more information contact Becky Honeywell at (37) x29 or at bhoneywell@indyhumane.org. 9
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