CAPITAL MARKETS DAY 2015

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1 Opera Software CAPITAL MARKETS DAY 2015 OSLO! NYC! /////////////// ///

2 Mahi de Silva CEO, Opera Mediaworks

3 MOBILE USAGE IS EXPLODING In 2014, mobile overtook desktop internet traffic with more people accessing the internet from a mobile device 7.4B mobile devices smartphones comprise 88% of mobile internet traffic Mobile data traffic was 30X the size of all of the Internet in 2000 Mobile video traffic is 55% of all mobile Internet traffic 109M wearable internet devices Source: Cisco Visual Networking Index

4 EYEBALLS SHIFT TO MOBILE Daily Distribution of Screen-Viewing Minutes France Canada Germany India Mexico Australia United Kingdom Russian Federation South Africa United States Brazil Indonesia 45% of screen time is mobile TV Desktop Mobile Source: Milward Brown Ad Reaction

5 SHIFT OF SCREEN AD DOLLARS TO MOBILE $450 $400 $350 $300 $250 $200 $150 $100 $50 Global Ad Revenue by Media Type (in Billions) $ TV Desktop Mobile Source: emarketer, Zenith Optimedia

6 MOBILE IS GROWING FASTER Global Ad Revenue CAGR by Media Type 40.00% 35.00% 35% 30.00% 25.00% 20.00% 15.00% 10.00% 8% 5.00% 0.00% 1% 2% Other TV Desktop Mobile Source: emarketer, Zenith Optimedia

7 MOBILE VIDEO ADS GROWING FASTEST In terms of mobile ad types, video will show the highest growth with the category being driven by tablets and growth in tablet ownership. - Gartner, 2014 US Mobile Video Ad Spending in Billions ( ) $7.00 $6.00 $5.00 $4.00 $3.00 $2.00 $1.00 $0.00 $ % $5.09 $ % $2.63 $ % $ % 29.3% 20.2% % 160.0% 140.0% 120.0% 100.0% 80.0% 60.0% 40.0% 20.0% 0.0% Mobile Video Ad Spend (Billions) YOY Growth Source: emarketer

8 MOBILE EACH CONSUMER APPS HAVE HAS NOW A UNIQUE BECOME APP OUR DNA FIRST-SCREEN & SET OF INTERESTS

9 ENABLING RESULTS DRIVEN MARKETING

10 DATA SOURCES EXPANDING DAILY

11 THE RESULT? A FULL VIEW OF A CONSUMER AT&T NYC HHI $85K Frequent Traveler MEET LUCY

12 TARGET THE RIGHT CONSUMER AT THE RIGHT TIME Data

13 EXPANDING TO NEW ATTRACTIVE GEOGRAPHIES

14 AD IMPLEMENTATIONS FOR OPERA PRODUCTS

15 We enable the biggest marketplace Opera Mediaworks is the Largest and the highest quality ad experiences Mobile Ad Platform in the World between publishers and advertisers.

16 OPERA IS A MARKET MAKER Advertisers Publishers

17 1B+ Unique Consumers / Month 100B+ Ad Requests / Month 18/25 Top Global Media Companies 90% Ad Age Top 100

18 MOBILE VIDEO ADVERTISING DRIVING OMW GROWTH Traditional ad products still growing nicely, but video is the key driver of revenue growth. 300% Q vs. Q YoY Revenue Growth, Video vs. Non-Video 250% 200% 150% 120% 50.4% 100% 9% 50% 91% 118% 49.6% 0% Q Q Non-Video Video Source: Opera Mediaworks

19 ADVERTISING VALUE CHAIN

20 OUR SUPPLY-SIDE DIFFERENTIATION The platform chosen by more premium publishers - Manage and serve direct-sold campaigns - 1 st party & 3 rd party data and audience management - Best in class rich-media and video advertising tech - Mediate 3 rd party ads - Programmatic & private marketplaces - Yield optimization & revenue assurance - Back office integration

21 OUR DEMAND-SIDE DIFFERENTIATION Delivering the highest quality ad experiences at scale - Brand safe & site specific - Channel buys - Audience segments - Early session impressions - Best in class rich-media and video formats - End-to-end tracking & reporting - CRM support

22 INNOVATION TIMELINE 400MM+ 1B

23 Will Kassoy CMO, Opera Mediaworks

24 NATIVE APP CONSUMPTION NOW BIGGER THAN PC Last year was the first year where mobile in-app consumption surpassed desktop consumption. Source: Nielsen, AdColony. Mobile Video: A Crucial Component of the Marketing Mix. May 2013

25 SMARTPHONES ARE CONSTANT, TABLETS ARE THE NEW PRIMETIME Source: ComScore

26 TIME SPENT ON MOBILE 70%+ Source: Flurry

27 CAPITALIZE ON CONSUMER STATE OF MIND Need Want

28 NIELSEN 3-SCREEN AD EFFECTIVENESS Instant Play Mobile Video vs. TV & Online Video Major Brand Advertiser 3-screen video campaign test 78% Brand s Ad (via Opera Mediaworks Mobile Video) Brand s Concurrent TV Campaign :30s Category s Overall Online Video Ad Norm Category s Retail Intent TV Ad Norm 47% 39% 43% 17% 21% 27% 29% 12% 11% 6% 14% 16% 12% 8% General Recall Brand Recall Message Recall Ad Favorability Retail Intent Source: Nielsen, AdColony. Mobile Video: A Crucial Component of the Marketing Mix. May 2013

29 If you know what you stand for, people will either be for you or against you. If you don t know what you stand for, no one will be for you and no one will be against you. Bill Bernbach

30 Opera Mediaworks is the first mobile ad platform built for brands, delivering breakthrough marketing at scale. Our technology powers the biggest publishers in the world, enabling marketers to convey the highest quality ad experiences to more people in more places when it matters most.

31 MOBILE. IT S WHAT WE DO. Global Reach & Scale: Opera Mediaworks is the Largest Independent Mobile Ad Platform Mobile-First: 100% Focus and Dedication to Mobile From the Beginning Effective Targeting: Leverage Accurate Data to Reach and Impact the Right Audience Proven Results: Drive Engagement, Action & Lift in Key Brand Metrics Working with 90% of the AdAge Top 100: Partnering with Top Brands in the World

32 A PLATFORM BUILT FOR BRANDS Delivering breakthrough marketing and innovation, fueled by three unique pillars: Proprietary Technology Premium Environments Innovative Creative

33 DIVING DEEPER INTO THE THREE KEY PILLARS Proprietary Technology Premium Environments Innovative Creative Highest quality ad experiences Instant-Play TM technology Industry s best ad serving & optimization technology 18 of 25 top media publishers in the world 85% of Top Grossing (Apple/ Google Play) Effective targeting methods Right context & state of mind Full mobile creative suite, including highest quality video In house global creative team Award-winning executions

34

35 MARKETPLACE MOMENTUM

36 MARKETPLACE MOMENTUM Opera Mediaworks is on a roll one of the biggest mobile ad platforms in the country. -

37 MARKETPLACE MOMENTUM As video consumption continues to grow on mobile, leading brands are increasingly funneling big bucks into mobile video. [This] positions Opera Mediaworks for a role in this quickly growing market. - Mobile Marketer

38 Opera Mediaworks Industry-Recognition & Awards

39 David Kurtz SVP Product Strategy, Opera Mediaworks

40 COMPREHENSIVE PUBLISHER SOLUTION Powering Direct Sales Monetization & Mediation Programmatic Tools In-App Purchases & Cross- Promotion

41 Time Spent in Mobile Apps 3.5% Gaming and feed-based environments, such as Entertainment, News, and Sports represent 50% of time spent on mobile devices. 12.8% Gaming 13.9% 32.6% Social 37.2% Entertainment & News Utilities & Productivity Others Source: Flurry

42

43 Time Spent in Mobile Apps 3.5% Gaming and feed-based environments, such as Entertainment, News, and Sports represent 50% of time spent on mobile devices. 12.8% Gaming 13.9% 32.6% Social 37.2% Entertainment & News Utilities & Productivity Others Source: Flurry

44 INSTANT-FEED VIDEO Native, in-app placement in feeds Auto-plays instantly when post scrolls into view; pauses when out of view User can toggle volume on/off Tap to expand to full-screen Drive post-view engagement via video end card (when video is full screen)

45 BIG DATA SIGNALS DAILY ANALYSIS DYNAMIC BID PRICING 175 billion+ session events with 50+ different metrics each 400+ TBs of compressed data 100 million+ app install events Adjust bids according to predicted audience conversion rate MoM UA Rev. Increase: +20% MoM Efficiency Increase: +21% 15,000,000+ ad engagements, over 70,000,000 total data points

46 Programmatic represents 45% of all digital ad spend, much of the growth coming from the mobile channel. Source: emarketer

47 INTRODUCING Opera Mediaworks Premium Mobile-First Marketplace Efficiency Automated buying Impression-level bidding Target using DSP data & OMW data Scale 1B+ monthly uniques worldwide 900M+ impressions served per day Top mobile apps & sites in the world Quality Private access Early session impressions Access to best-inclass ad products

48 PUSHING CREATIVE BOUNDARIES We can do better.

49

50 Mike Owen EVP North American Sales, Opera Mediaworks

51 OUR BUSINESS: BRAND AND PERFORMANCE

52 DELIVERING A TV-LIKE EXPERIENCE IN THE PALM OF YOUR HAND Video consumption is moving to mobile 50% of people watch more than 20+ minutes of video weekly From quick-viewing to co-viewing, consumers are turning to their devices for entertainment Content and advertising need to be premium The only place to get access to the highest quality mobile video ads is through Opera Mediaworks Source: emarketer

53 WORKING WITH THE BEST & EXPANDING SALESFORCE 85% of the Top Grossing 90% of the Ad Age Top Size of Sales Team

54 #1 MOBILE VIDEO ADVERTISING PARTNER

55 A TOP GLOBAL PLATFORM FOR APP INSTALLS AT SCALE AdColony is rated 3.5x higher than Google for providing app installs at scale Who are your Top 3 sources of driving user acquisition at SCALE? Supersonic Vungle Tapjoy Applifier Google AppLovin Chartboost AdColony Facebook Source: AdColony Q Top 100 Grossing Developer Survey

56 SUPER BOWL HIGHLIGHTS FEBRUARY 1-2, 2015 Opera Mediaworks partnered with 2 of 3 Super Bowl app advertisers to drive conversions (installs) on mobile Super Bowl metrics: ü ü ü 14MM+ completed video views 10 s of thousands of installs 40M+ YouTube views

57 "We've been extremely pleased having AdColony as a trusted partner in driving user acquisition at quality and scale. Their support and service is unparalleled and this has been true since we started the relationship over 3 years ago. Quality, innovation, and results are all things we have come to expect from the entire team at AdColony." Jimmy Lee Media Lead, Supercell

58 BRANDING COMMERCE ENGAGEMENT EARNED MEDIA

59 "The in-feed autoplay video format is coming [and] AdColony beat Facebook to the punch. - Steve Smith, Journalist Instant-Feed TM HD Native Video Announced in March 2014 Democratizes native video to the rest of the mobile ecosystem Brands can now reach consumers with native video ads in environments previously dominated by display

60 NEED FOR A MOBILE- FIRST MINDSET / NATIVE VIDEO FUND Partner with brands and agencies to revolutionize the mobile creative process Create mobile-first, short-form video based on data-driven best practices

61

62 NATIVE VIDEO FUND: MAKING HEADLINES ADAGE: Brands have to figure out how to get people's attention on smaller screens. - Tim Peterson, journalist ADWEEK: the creative was developed to be watched in eight to 10 seconds the sweet spot for mobile video. - Lauren Johnson, journalist

63 Opera Mediaworks' Fund enables us to reshape this process, not just for creation of video assets for mobile, but to help drive the necessary education and shift in mindset to properly approach this space. Adam Shlachter Chief Investment Officer, Digitas

64

65 CONCLUDING THOUGHTS The MOBILE category is exploding we are at the very beginning of the biggest platform transition in history (expected to be 10X size of PC desktop) We are uniquely positioned to enable the broad mobile ecosystem (70%+ that is not social) with the highest quality ad experiences in the world. Towering strength is Video 50%+ of our revenue, category with the fastest growth. No one else has Instant Play Technology nor delivering TV-quality experience at scale Market leading innovation - combining technology and creativity Powering the biggest brands around the world Diversified and balanced business between Brand and Performance Advertising that is global in scale

66 Q & A

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