West Point Sponsorship & Advertising
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1 West Point Sponsorship & Advertising Marketing Sponsorship
2 West Point Sponsorship & Advertising WEST POINT WEST POINT OVERVIEW NYC - 5,832 Active Military (including Cadets) - 2,630 Civilian Staff (including contractors) - 3,062 Family Members - 148,038 Affiliates (Retirees/Survivors/Extended Families.) - 1 st Military Base in the U.S. Army. (est. 1802) - Ranked #1 Public University by Forbes miles from NYC. - West Point Family & MWR Oversees: 3 Child Care Facilities Bowling Center Intramural & Youth Sports Financial Readiness Auto Skill Center Arts & Craft Center Golf Course Fitness Center Leisure Travel Office Private & Leisure Dinning 3 Catering Facilities 7 Outdoor Rec Programs 16 Fishing Locations Hunting Program Outdoor Recreation Equipment Rental 3 Campgrounds Family Advocacy Services
3 West Point Sponsorship & Advertising Facility Name Data Annual Average Monthly Average Daily Average MWR Fitness Center Check-ins 86,160 7, West Point Golf Rounds Played 19,895 1, West Point Bowling Center Transactions / Lines Bowled 90,324 7, Round / Bull Pond / Lake Frederick Sales / Reservations 22,438 2, Delafield Pond (4 mos) Transactions 8,924 2, Victor Constant Ski Area (80 days) Lift Tickets 17,006 5, Arts & Crafts Center (A&C) Transactions 4, Auto Skills Center Transactions 5, Leisure Travel Services Transactions 13,242 1, Stony Child Development Center Check-ins 30,192 2, Lee School Age Center Check-ins 18,624 1, Youth Center (YC) Check-ins 14,256 1, Army Community Services Check-ins 258,892 21, H-Lot Field / Stony Lonesome Check-ins 59,875 4, Washington Road Beta (YC) Traffic Counter 412,356 34,363 1,146 Washington Road Alpha (A&C) Traffic Counter 494,826 41,236 1,375 Exchange/Commissary Intersection Transactions at PX/Comm. 824,712 68,726 2,291 TOTAL: 2,381, ,360 6,849
4 Polar Fest West Point Event Sponsorship - Victor Constant Ski Area - February Estimated attendance: Live music and competitive snow-based games for the whole family. - Booth / Logo Exposure / Before & After advertising activation. West Point 5k/10k - Fitness Center - May Estimated attendance: Installation wide event fun run. - Booth / Logo Exposure / Before & After event activation!
5 West Point Event Sponsorship 4 th July / Labor Day Fireworks - Trophy Point - July 4 th 2017 / September 4 th Estimated attendance: 10K / 6K. - West Point Band Concert. - A spectacle unlike any other. - Presenting Sponsor / Booth / associated advertising. Community Fair - Eisenhower Hall - July Estimated attendance: Welcome event for all new arrivals to USAG West Point. - Booth / Event Sponsor / Passport Program driving guests direct to you!
6 Oktoberfest West Point Event Sponsorship - Victor Constant Ski Area - September 2016/2017 (2 Day Event) - Estimated attendance: 2,000 - Live music, family food & fun festival. - Booth / Logo Exposure / Before & After advertising activation. Tree Lighting Ceremony - Central Area (Academy) - December 2016/ Estimated attendance: 200 / 150 Cadets - Installation wide event celebrating the official start of the Holidays! - Booth / Logo Exposure / Before & After event activation!
7 West Point Program Sponsorship BOSS: Better Opportunities for Single Soldiers - 12 months : $600 - Full Logo Exposure on all BOSS marketing. - Support volunteer/recreation for West Point Soldiers. - PPV Event Sponsor (per calendar). - Haunted House Sponsor. - Advertising is leveraged for support of this program. Army Community Service Program Sponsor - 12 months : $900 - Full Logo Exposure on all ACS marketing. - All web/social assets leveraged as a sponsor. - Support for West Point Service Members & Families. - Advertising is leveraged for support of this program. - Access to 3 events: - SOS Luncheon - Holiday Reception - Volunteer Recognition Ceremony
8 West Point Program Sponsorship Child, Youth & School Services Sponsor - 12 months : $ Full Logo Exposure on all CYSS marketing. - Support for West Point Children & Families. - Direct marketing to CYSS Families. - Access to 4 events: - Month of the Military Child - End of School BBQ - Back to School Bash - Parent Child Olympics CYSS Youth Sports Sponsor - 12 months : $ Full Logo Exposure on all Youth Sports Marketing. - Logo on the back of all rec league uniforms. - Baseball, Basketball, and Soccer. - Banner located at Youth Sports Field. - Marketing Access to parents at sign-up/registration.
9 West Point Program Sponsorship Family & MWR Run Series - 12 months : $2,000 / 6 Runs - Full Logo Exposure on all marketing. - Event Signage / Booth at each event. - Logo on all the participant shirts. - Direct marketing to all race participants. - Social Media integration. - Estimated Attendance: 2,000+ people Access to 7 events: March: St. Patty s 5K May: West Point 5K/10K June: Flag Day 5K Aug: Ring Run Sept: Remembrance Run Dec: Snowflake Scramble
10 West Point Program Sponsorship Family & MWR Entertainment Sponsor - 12 months : $2,500 / 14+ events - Full Logo Exposure on all marketing. - Event Signage / Booth at each event. West Point Club: Murder Mystery Dinners Easter Brunch Mother s Day Brunch Back to School Family Night Spirit Lunches To-Go Lunches / Cadet Dinners Mother-Son & Father-Daughter Dance - Direct marketing to FMWR database. - Social Media integration. - Advertising is leveraged for your support. West Point Golf: SUPT s Scramble (monthly) Summer Camps / Golf Clinics (all ages) Victor Constant Ski Lodge: Brewfest (Responsible Sponsor) PPV Parties (UFC/Boxing) Sporting Events (seasonal)
11 West Point Program Sponsorship Family & MWR H-Lot Field Sponsor - 12 months : $2,700 / per field (3) - Full branding of the field. - Sponsor name used in reservation(s). - Field facing West Point Exchange/Commissary. - Over 50,000 people annually. - Installation included in price. ACTIVITIES TO OCCUR ON H-LOT - Youth & Intramural Sports. - FMWR Summer Movie Series. - Lot Sales from around base. - Flea markets. - Football Tailgate Parties. Placement / Fit to location / Production & installation included.
12 West Point Advertising Opportunities FITNESS CENTER DESK WRAP FITNESS CENTER WINDOW WRAP 1 MONTH: $610 (7,180 impressions) 3 MONTH: $1,723 (21,540 impressions) 6 MONTH: $3,145 (43,080 impressions) Price includes production & installation W x 30 H 1 MONTH: $718 (13,284 impressions) 3 MONTH: $2,046 (41,472 impressions) 6 MONTH: $3,791 (82,944 impressions) Price includes production & installation. (Fitness /LTS/Starbucks/Ed Ctr.)
13 West Point Advertising Opportunities OUTDOOR BANNERS / 4 x 10 PX/DECA Intersection 1 MO: $1,375 (68,726 impressions) 3 MO: $3,093 (206,178 impressions) 6 MO: $4,124 (412,356 impressions) Arts & Crafts (Alpha) 1 MO: $825 ( 41,236 impressions) 3 MO: $1,856 (123,708 impressions) 6 MO: $2,474 (247,416 impressions) Youth Center (Beta) 1 MO: $687 (34,363 impressions) 3 MO: $1,546 (103,089 impressions) 6 MO: $2,062 (206,178 impressions)
14 West Point Advertising Opportunities WEST POINT BOWLING CENTER 10 Lanes / Screens above lanes. 1 MONTH: $151 9 MONTH: $948 3 MONTH: $ MONTH: $1,265 6 MONTH: $723 16,560 Food Transactions (Annually) 73,765 Lines Bowled (Annually) CELLULAR CHARGING STATIONS Capable to charge 8 phones at one time. Custom messaging on LED back-board. Located in high traffic locations on West Point: Fitness Center, ACS, West Point Golf Course, ID Card Office, Visitor Control Center, and at many outdoor FMWR events. 1 MONTH: $75 3 MONTH: $200 6 MONTH: $350 9 MONTH: $500
15 West Point Advertising Opportunities SOCIAL MEDIA Two posts per month. General Post / Share Content. 1 MONTH: $60 3 MONTH: $150 MARKETING One block/space per . Graphic/Call to Action linked url. 1 MONTH: $60 3 MONTH: $150 *Pending your level of sponsorship will determine how social media assets are leveraged to activate your brand. *We can track your individual link to provide you with data to evaluate an ROI.
16 West Point Advertising Opportunities WEST POINT MWR WEBSITE 154,260 Annual Visits Page Specific - Analytics per placement. Always present on page session. MAIN ROTATOR: 1 MONTH: $90 3 MONTH: $231 6 MONTH: $386 9 MONTH: $ MONTH: $617 TILE: 1 MONTH: $51 3 MONTH: $154 6 MONTH: $309 9 MONTH: $ MONTH: $463
17 West Point Advertising Opportunities WEST POINT GOLF COURSE Home of the USMA Golf Team. Voted one of top 10 military golf courses by Links Magazine (the only Army course). #justsaying Over 20,000 Games Played Annually. GOLF CARTS: 68% more usage from wrapped carts. / 12 months. 1: $1,200 2: $2,400 3: $3,060 4: $3,888 5: $4,680 6: $5,400 HOLE SPONSOR: Hole Signage / 12 months. 1: $700 2: $1,400 3: $1,785 4: $2,268 (CS) 5: $2,730 (CS/1C) 6: $3,150 (CS/2C) CS: Course Sponsor (Map Signage) C: Golf Cart Wrap (Production & Installation Included.)
18 West Point Sponsorship & Advertising Can a non-military patron come onto West Point? - YES! As long as you have a Government/State issued ID and proof of insurance (if driving) you may enter through Thayer Gate (Highland Falls). *Your access is limited to the events occurring on West Point and some recreation facilities. For more info: Do you have an event price list? - Short answer is yes. However, in-kind sponsorship can be factored into our agreement thus increasing your value and having a greater event impact. Is advertising included in sponsorship agreement? - Yes! We will always ensure your brand is properly advertised when we partner up. - Your advertising cost is discounted pending your level of sponsorship.
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