LOULOU is the authority on accessible, mass-market, on-trend fashion and beauty content. We know shopping, and our audience loves to shop!

Transcription

1 MEDIA KIT 2016

2 Bringing readers and brands together LOULOU is the authority on accessible, mass-market, on-trend fashion and beauty content. We know shopping, and our audience loves to shop!

3 MEDIA KIT 2016 Pillars Shopping LOULOU editors have a wealth of knowledge on style, beauty, celebrities and Canadian shopping. TV, radio stations and newspapers across the country regularly turn to our editors to provide expert tips, translate trends and provide shopping advice for every budget. Fashion & Beauty You ll find pages and pages of our best fashion picks: amazing outfits, gorgeous shoes, great handbags, ultra-chic accessories and loads of beauty products all available in Canada. Celebrity LOULOU is the celebrity style guide you can t shop without! It s filled with all the must-haves of the season and tons of shopping tips on how to look like the hottest celebrities for less.

4 MEDIA KIT 2016 An Audience To Love #1 Shopping magazine in Canada Loulou is the #1 English magazine to target women who spend $1,000 or more on women s clothing a year. English readers are 41% more likely to be Millennials and French readers are 65% more likely. Affluent Average HHI 74,865 (English) 69,783 (French) 78 % LOULOU english readers are More likely to spend more than $1,000 a year on clothing 37 % loulou French readers are More likely to spend more than $1,000 a year on clothing Source: Vividata Fall 2015

5 MEDIA KIT 2016 CONSUMER PROFILE Total brand footprint 760,000 English readers 266,000 French readers 4 3 English readers spend Minutes of their time with the 32magazine French readers spend 23 Average age Average age English French LOULOU readers use magazines to make purchase decisions on fashion items and live in urban centers Combined social media followers 657,000 ENGLISH FRENCH facebook.com/louloumagazine twitter.com/louloumagazine facebook.com/magazineloulou twitter.com/magazineloulou BILINGUAL pinterest.com/louloumagazine instagram.com/louloumagazine LLE readers per copy LLF readers per copy youtube.com/louloumagazine snapchat: louloumagazine Vividata Fall 2015 comscore Segment Metrix/Key Measures Fall 2014 (Oct-Nov) louloumagazine.com.

6 MAGAZINE 2016 EDITORIAL CALENDAR March #BTS issue (behind the scenes) [ Shop like an editor; The LOULOU guide to look like a fashion blogger (without blowing your budget); LOULOU beauty pro special; Runway reports from our side of the stage (focus on BTS); +BTS style closet video series ] April LOULOU goes high tech [ Insider s guide to online shopping; Best shopping apps; Best brands on Instagram, etc; Guide to taking the perfect selfie ] June Fashion democracy issue [ The body issue focusing on the hottest models of all sizes; + LOULOU FITSPO ] Summer Summer on the cheap [ Blowout special on the most affordable finds (so you can have more $$ to spend on entertainment!); + FESTIVAL FASHION GUIDE ] September The personal style issue [ How to channel the season s hottest trend and rock them your way!; Featuring real girls and real style! ] October The fashion & beauty hacks issue [ All the insider tips and trips to shopping, fashion and beauty; Video heavy content with 30-second tutorials on a ton of style hacks featuring LOULOU editors ] November Go glam! [ The LOULOU guide to looking hot for the holidays; What to shop for without blowing the budget; + the GIFT GUIDE & ADVENT CALENDAR ] Winter The know-it-now issue [ Get the scoop on 2017 with this issue; Trends to be on the lookout for; Celebs that will be cool Instagrammers to follow; The 411 guide to be in the know at your NYE party and for the year to come! ] * Editorial subject to change

7 MAGAZINE 2016 RATE CARD (GROSS) All magazine advertising runs across print and digital editions english edition AD SIZE Full Page $19,173 $18,609 $18,052 $17,510 DPS $38,372 $37,222 $36,130 $35,023 1/2 Page Hor. $13,431 $13,389 $12,974 $12,582 1/2 Page Spread $26,864 $26,061 $25,275 $24,518 1/3 Page $10,548 $10,235 $9,930 $9,623 IFC $46,051 $44,663 $43,329 N/A IBC $22,065 $21,401 $20,750 N/A OBC $24,947 $24,198 $23,472 N/A Cover Flap $24,947 $24,198 $23,472 N/A french edition AD SIZE Full Page $10,062 $9,763 $9,471 $9,187 DPS $20,125 $19,518 $18,935 $18,367 1/2 Page Hor. $7,044 $6,831 $6,627 $6,432 1/2 Page Spread $14,086 $13,665 $13,258 $12,855 1/3 Page $5,534 $5,366 $5,207 $5,052 IFC $25,155 $24,406 $23,676 N/A IBC $11,570 $11,221 $10,886 N/A OBC $13,082 $12,688 $12,306 N/A Cover Flap $13,082 $12,688 $12,306 N/A * Rates subject to change * All magazine will run a static replica ad in the digital edition for National FP, DPS and Advertorial ads * Regional editions available speak with your Account representative for more information

8 MAGAZINE 2016 PUBLISHING CALENDAR ISSUE SPACE CLOSE MATERIAL CLOSE IMPACT DATE MARCH JANUARY 21 JANUARY 27 FEBRUARY 11 APRIL FEBRUARY 25 MARCH 02 MARCH 17 JUNE MARCH 24 MARCH 30 APRIL 14 SUMMER MAY 05 MAY 11 JUNE 02 SEPTEMBER JULY 14 JULY 20 AUGUST 04 OCTOBER AUGUST 25 AUGUST 31 SEPTEMBER 15 NOVEMBER SEPTEMBER 29 OCTOBER 05 OCTOBER 20 WINTER NOVEMBER 03 NOVEMBER 09 NOVEMBER 24

9 TM MAGAZINE Advertising SpecificationS AD SIZE trim Live Bleed Width Height Width Height Width Height Double Page Spread x x x 11 Full Page x x x 11 1/3 Page Vertical 2.75 x x x 11 NOTE: All content not intended to trim must be kept a minimum of.25 from outside trim edges and include.125 gutter allowance for spreads. Publisher is NOT responsible for the lineup of content running through the gutter on spreads or on single pages adjacent to inserts. Running content through the gutter is STRONGLY discouraged, as folding and trimming are subject to variation. Advertising Information InDesign CS3 or higher templates for ALL ad sizes are available at addirect.sendmyad.com (select Ad Sizes from the left-hand navigation menu). Production Process Printing Hi-speed, web offset lithography Binding Perfect bound Magazine Trim Size Width x Depth Supplied Advertising Materials PDF/X-1a:2001 created to Magazines Canada specifications, sent online using Magazines Canada AdDirect at addirect.sendmyad.com. For information regarding Magazines Canada specification, refer to magazinescanada.ca/advertising/production/dmacs_specifications or contact the Production Manager (see contact us page) for details. Rogers Publishing does not accept responsibility for material content or colour trapping. Text type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for reproduction. We are not responsible for reproduction of type sizes smaller than those mentioned for thin, serif type. The ad MUST be uploaded as a press-ready PDF file. Information on creating a proper PDF file is available on the Magazines Canada website magazinescanada.ca/advertising/ production/tools/. Keep all colours CMYK. Do not use Spot colours or RGB art. Keep any black/gray type as one-colour black (no four-colour black text). AdDirect Instructions 1. Log into Magazines Canada s AdDirect Ad Portal (addirect.sendmyad.com). Note: A user account will have to be set up upon the first visit. 2. Select the publisher/magazine you are advertising with. Complete the relevant ad info, then click Upload. 3. Follow the onscreen preflight process. 4. Approve your ad. Upload.Check.Send

10 DIGITAL Digital Magazine Media Rates Our digital editions offer a rich experience where readers enjoy more features and more content. Enhance your static ad with interactive features that capture the imagination and attention of readers. Enhanced creative can be supplied (see specs page) or produced by Rogers. Speak to your Account Representative for more information and pricing. RATE CARD Digital Editions (net) Q3 Avg. Issue Download Digital Only Contextual Placement Cover Load Interstitial Canadian Business 9,460 $1,915 $2,089 $3,481 Chatelaine 27,891 $3,221 $3,514 $5,857 Châtelaine (FR) 10,234 $1,160 $1,265 $2,108 Flare 8,852 $1,762 $1,923 $3,204 HELLO! Canada 16,596 $2,191 $2,390 $3,983 L'actualité 12,610 $2,053 $2,204 $3,733 LOULOU 14,254 $2,838 $3,096 $5,160 LOULOU (FR) 3,383 $599 $654 $1,089 Maclean's 21,959 $3,237 $3,531 $5,885 MoneySense 23,147 $3,004 $3,278 $5,463 Sportsnet 5,481 $1,085 $1,184 $1,973 Today's Parent 7,331 $1,347 $1,469 $2,449 * Rates subject to change Additional Media costs for enhanced ads to be quoted on request (i.e. Link, Video, Gallery, Touch/Reveal). Creative Adaptation (customize digital edition ad using client assets i.e. video): $750. Note: Rates subject to change based on Avg. Download numbers (updated quarterly). Canadian Business, Chatelaine, Châtelaine (FR), FLARE, HELLO! Canada, L actualité, LOULOU, LOULOU (FR), Maclean s, MoneySense, Sportsnet and Today s Parent are trademarks of or used under license by Rogers Media Inc. or an affiliate. 2016

11 DIGITAL DIGITAL MAGAZINE AD specs The basics All apps operate on Adobe Digital Publishing Suite (DPS), viewer version 27 Full-page tablet ad size is 768px by 1024px, without any interactive elements within 40px top and bottom Only portrait orientation is supported For multiple-page ads, vertical or horizontal, ordering is possible. Please include preference, in the delivery package as plain text instructions (as a TXT file) Optimal Image and Asset Settings - Images: PDF or PNG with resolution no lower than 108ppi - Text: PDF with interactive states as vector, minimum recommended point size is 12pt - Video: MP4 format with.h264 encoding, 8-10MB per minute of video Graphics and Text For ads with dynamic/interactive elements, material must be provided as a full InDesign package (all fonts/links included), and compatible with Adobe InDesign 6.0 Multi-state objects (ex: image galleries, hotspots) and embedded video/audio clips may be included (see acrobat.com/welcome.html for info) If these elements are not built into the layout using DPS tools, please include all necessary resources in the delivery package with plain text instructions (as a TXT file) PDFs may be provided only for fully static ads All graphics should be left as vector and not rasterized, wherever possible; assets may be left at printready resolution and in their respective colour settings Please consider text legibility on tablet; body text should be larger than print (9pt in print should translate to approx pt on tablet, depending on font) Please refer to Optimal Image and Asset Settings Orientations 2-page print spread can convert to... Multi-page print insert can convert to multi-pages vertical scrolling or multi-pages locked to horizontal swipe 2 pages vertical scrolling or... OR 2 pages locked to horizontal swipe URLs, Analytics URLs/links to web may be embedded in the layout using DPS tools (see DPS tools site digitalpublishing-suite/help/installing-digitalpublishing-tools. html for info) If URLs/links are not embedded using DPS tools, please include full URLs and embedding/placement instructions in the delivery package in plain text (as a TXT file) Third-party tracking/tracking pixels is not supported at this time HTML ads HTML-coded ads may also be provided, up to full-page size Please conform to latest ios standards If an HTML environment negates the user s ability to navigate away from the page or access the navigation bar, then alternative navigation must be incorporated in the page layout (via a 40px space at the bottom of the page) Please include a static full-page image of any HTML ad to be used as a thumbnail in issue navigation An HTML ad should also be delivered as a full InDesign package, with the HTML content placed in the layout using DPS tools (see adobe.com/ca/products/digitalpublishing-suite-pro.html for info) If the HTML content cannot be placed in a layout, please include all HTML files and resources, as well as an InDesign layout sized to full-page with the required static full-page image, in the delivery package Please note that HTML ads are only available on ios devices Red zone is reserved for folio navigation and will overide any interactive elements: 40px top and bottom Asset Delivery Tablet material deadlines match material close/deadline for the corresponding print issue All assets should be submitted as a ZIP file via AdDirect: addirect.sendmyad.com Additional instructions should be included in the delivery package as a TXT file, but may also be ed to: alek.trpkovski@rci.rogers.com

12 MEDIA KIT 2016 CONTACt US Terry Smith Brand Sales Operations E terry.smith@rci.rogers.com Brandon Kirk National Advertising Sales E brandon.kirk@rci.rogers.com Nathalie Forget Montreal Advertising Director E nathalie.forget@rci.rogers.com Rosalina Lento Production Manager, English & French E rosalina.lento@rci.rogers.com Head Office Rogers Media Inc. One Mount Pleasant Road, 7th floor Toronto, Ontario M4Y 2Y5 T F Montréal Office Rogers Media Inc. 1200, avenue McGill College, bureau 800 Montréal (Québec) H3B 4G7 T F West Office Rogers Media Inc. 180 West 2nd Avenue Vancouver, British Columbia V5Y 3T9 T Rogers Media Inc. Standard sales terms and conditions: Rogers Media