Identity Guidelines SEPTEMBER 2005

Size: px
Start display at page:

Download "Identity Guidelines SEPTEMBER 2005"

Transcription

1 Identity Guidelines SEPTEMBER 2005

2 Table of contents introduction 1 Using these guidelines What is Canon imageanyware? When should the Canon logo be used? When should the Canon imageanyware logo be used? logo usage 2 The Canon imageanyware logo 3 Clear space 4 Logo colors 5 Logo color versions 6 Unacceptable uses sample applications 7 List of applications 8 Minimum size 9 Print advertisements 10 Television commercials Web banners Broadcast and On-screen media 11 Print collateral sign-off specifications support and tools 12 Key to file naming Contents of the Canon imageanyware logo artwork CD Contact information

3 introduction Using these guidelines The following guidelines are provided to give you a basic understanding of how to correctly and effectively use the Canon imageanyware logo. It is important to refer to the Canon Mark Guidelines book for further explanation of how to use the Canon brand elements. The Canon imageanyware logo is to be used only in Canon Americas. 1 By accurately implementing the Canon imageanyware Identity Guidelines you protect and promote the integrity of the Canon brand. What is Canon imageanyware? Critical to thriving as a company in our everevolving world is having a single, common, meaningful positioning. A positioning that not only works throughout the Americas and is relevant to all our businesses, but one that also makes sense in today s connected, wireless world. That positioning is expressed in the simple, yet powerful trustmark, Canon imageanyware. Canon imageanyware creates a borderless environment of people, devices, images, and information that lets you live and work the way you want, anytime, anywhere. Canon imageanyware is our statement to ourselves and to our customers across the Americas that we are no longer a copier company, no longer a camera company that we are, in fact, no longer a stand-alone device company. What we are, instead, is one company, without borders, based on total networked imaging solutions for business and home. Canon imageanyware is a completely forward looking point of view that encapsulates Canon s technological innovation and vision and reflects where we re heading throughout the Americas today. Canon imageanyware represents a comprehensive inter-related set of core technological capabilities unmatched by our competitors that helps us to maintain our edge. When should the Canon logo be used? The Canon logo is to be used by itself and/or when reference is being made to the corporation. As an example, the Canon logo must appear by itself on letterhead, business cards, signage, and other applications making reference to the Canon corporation. Please refer to the Canon Mark Guideline book for proper usage of the Canon logo. When should the Canon imageanyware logo be used? To reflect our new point of view, the imageanyware slogan must appear in conjunction with the Canon logo for all advertising, promotional, and marketing communications materials in the Americas. imageanyware must always be shown locked-up with the Canon logo as a unit. It cannot be used as a separate logo. We are living in a time in which connectivity is ubiquitous, networking is commonplace, and content is becoming richer by the day. Canon imageanyware uniquely positions Canon to help thrive in this miraculous new digital world. Canon imageanyware Identity Guidelines

4 logo usage 2 The Canon imageanyware logo The Canon imageanyware logo consists of two distinct elements: the Canon logo and the imageanyware logotype. It is important to remember that the imageanyware logotype is never used separately from the Canon logo. Artwork for the logo is provided on the CD that accompanies these guidelines. Note: Please refer to Canon Mark Guidelines book for using the Canon logo as an individual mark. The Canon imageanyware logo The Canon imageanyware logo consists of two distinct elements: the Canon logo and the imageanyware logotype.

5 logo usage Clear space In order to preserve the integrity of the Canon imageanyware logo, it is important that no other logos, words or other graphic elements infringe on its space. A clear space is defined to separate the logo from its surroundings. 3 The clear space measurement is equivalent to 1/10 the length of the Canon logo. The distance between the logo and the edge of any paper, sign, or other application also needs to be greater than the clear space. The clear space measurement is equivalent to 1/10 of the length of the Canon logo. The instructions on this page apply to all versions of the Canon imageanyware logo. Canon imageanyware Identity Guidelines

6 logo usage 4 On Logo colors this page, you will find all the colors that make up the various components of the Canon imageanyware logo shown in these guidelines. The breakdown of these colors is supplied to ensure proper reproduction. The Canon Red shown is not a color sample. For the color sample, please refer to the Pantone page in the back pocket of this booklet. When it is not possible to use Canon Red as a separate color, you may use the substitute values as noted below. Spot Color Pantone 485C (485U is prohibited) Canon Red Process CMYK 0/100/100/5 On-screen RGB 188/0/36 Process CMYK 0/0/0/100 Black On-screen RGB 0/0/0

7 logo usage Logo color versions The matrix shown here represents all versions of the Canon imageanyware logo. The fullcolor positive logo is the preferred version for all communications. 5 Artwork for the logo is provided on the CD that accompanies these guidelines. Note: Please refer to the Canon Mark Guidelines book for complete background and usage specifications. Full color Positive and Reverse The full-color positive Canon imageanyware logo is the preferred version. It is strongly recommended that this version be used in branded applications whenever possible. One color Positive and Reverse When reproduction constraints prevent the use of the full-color Canon imageanyware logo, use one of the alternative positive or reverse versions. These logos should never appear on a Web site, printed brochure, or any other application where a full-color logo is usable. Canon imageanyware Identity Guidelines

8 logo usage 6 Unacceptable uses Applying the Canon imageanyware logo correctly is essential to our communications. The examples on this page represent just a few examples of the unacceptable uses of the logo. The instructions on this page apply to all versions of the logo. Note: Never attempt to redraw any of the elements of the logo.

9 sample applications List of applications The Canon imageanyware logo is available for use in a wide range of applications. Some of those applications are listed below. 7 If you have questions about using the logo on an application you are producing, use the contact information on page 12 of these guidelines to reach Canon U.S.A., Inc. for further direction. Note: Please refer to the Canon Mark Guidelines book for complete background and usage specifications. Advertising Print advertisements TV commercials and billboards Outdoor advertisements Marketing communications Product brochures Spec sheets Direct mail Posters Sales promotion items General use is acceptable. Note: General image materials are subject to Canon U.S.A., Inc. approval. See contact information on page 12. Legal copy Please be sure to include the following legal line whenever possible when using the Canon imageanyware logo: Canon is a registered trademark of Canon Inc. IMAGEANYWARE is a trademark of Canon U.S.A., Inc. Canon imageanyware Identity Guidelines

10 sample applications 8 In Minimum Size order to maintain legibility, a minimum size for the Canon imageanyware logo has been established for a variety of applications. If you have questions about the size of the logo on an application you are producing, use the contact information on page 12 of these guidelines to reach Canon U.S.A., Inc. for further direction. Minimum size height and width are measured by including all elements of the Canon imageanyware logo.

11 sample applications Print advertisements Print advertisements are a well-established vehicle for communicating the Canon brand. When used in print the Canon imageanyware logo should always appear in the lower right corner of the page. 9 The preferred version of the Canon imageanyware logo full color on a white background appears in these single-page print advertisements. These two-page spread advertisement examples show the proper placement of the Canon imageanyware logo. Canon imageanyware Identity Guidelines

12 sample applications 10 Television commercials There will be a unique ending sequence for the Canon imageanyware logo when used in television commercials. First, the Canon imageanyware logo appears, and then the imageanyware logotype fades, leaving the Canon logo independent until the end of the commercial. This sequence will have a pre-established size, time, and speed setting that will vary depending on the length of the commercial (i.e., :60, :30, :25, :15). Please use the contact information provided on page 12 of these guidelines to acquire a digital file of the ending sequence. In television commercials, the Canon imageanyware logo appears first (A), followed by the independent Canon logo (B). A B Web banners Web banners are a highly visible medium to promote the Canon brand. Because of the amount of content on the Web, it is especially important to follow the guidelines for consistency in using the Canon imageanyware logo. Broadcast and On-screen media In broadcast and on-screen media, a thin black line may be used to help define the edges of the Canon imageanyware logo if it becomes blurry.

13 sample applications Print collateral sign-off specifications The sign-off provides Canon corporate contact information aligned with the Canon imageanyware logo as well as internal cataloging numbers. It appears on the back cover of all printed communications. 11 Note: Product and peripheral logos appear within the boundaries of the boxes below the corporate contact information. Sign-off for 8.5" x 11" and larger print collateral. This example is shown at 40% of original size. Sign-off for 4" x 9" slim-jim and equivalent proportion print collateral. This example is shown at 40% of original size. The size of the page margins and spaces between product and peripheral logos is equal to 1/4 the size of the Canon logo. Fonts and sizes for the sign-off information are provided below OK-CANON Canon U.S.A., Inc. One Canon Plaza Lake Success, NY Meta Book LF Roman Meta Book Roman Single space Meta Book LF Roman Type is 11.5pt on leading A printed on recycled paper in the u.s.a. Meta Book LF Caps for all information Type is 6pt on 7pt leading. Canon imageanyware Identity Guidelines

14 support and tools 12 Key to file naming Artwork files for all the Canon imageanyware logos detailed in these guidelines use a specific naming convention shown on this page. This convention allows you to quickly identify and organize all the necessary artwork files. Logo Version Color Format Suffix CiA Canon imageanyware FP Full-color Positive FR Full-color Reverse OP One color Positive OR One color Reverse P Process (CMYK) S Spot color (Pantone) RGB On-screen applications eps High-resolution vector artwork created in Adobe Illustrator jpg High-resolution raster artwork created in Adobe Photoshop tif High-resolution raster artwork created in Adobe Photoshop Contents of the Canon imageanyware logo artwork CD PDF of Identity Guidelines Logo Files Full-color Positive CiA_FP_P.eps CiA_FP_P.tif CiA_FP_S.eps CiA_FP_RGB.eps CiA_FP_RGB.jpg CiA_FP_RGB.tif Full-color Reverse CiA_FR_P.eps CiA_FR_P.tif CiA_FR_S.eps CiA_FR_RGB.eps CiA_FR_RGB.jpg CiA_FR_RGB.tif Black Positive CiA_OP_P.eps CiA_OP_P.tif CiA_OP_RGB.jpg White Reverse CiA_OR_P.eps CiA_OR_P.tif CiA_OR_RGB.jpg Contact information If you have any questions or artwork requests, please contact

15 Canon is a registered trademark of Canon Inc. IMAGEANYWARE is a trademark of Canon U.S.A., Inc Canon U.S.A., Inc. All rights reserved OK-CANON Canon U.S.A., Inc. One Canon Plaza Lake Success, NY K printed on recycled paper in the u.s.a.

Logo Standards Guideline

Logo Standards Guideline Logo Standards Guideline TABLE OF CONTENTS Nurturing The Brand 1 Logo Guidelines 2 Correct Usage 2 Color Guidelines 6 How to Use the Provided Logo Files 9 Glossary 10 NURTURING THE BRAND THE FOLLOWING

More information

IDENTITY STANDARDS EXTERNAL GUIDE 10/2011

IDENTITY STANDARDS EXTERNAL GUIDE 10/2011 IDENTITY STANDARDS EXTERNAL GUIDE 10/2011 Table of Contents TABLE OF CONTENTS 1.0 1.1 The SkyWest Identity... 3 1.2 Contact... 4 2.0 Logo Usage Guidelines... 5 2.1 Overview... 6 2.2 Color Specifications...

More information

Own it? Respect it. Secure it. Initiative

Own it? Respect it. Secure it. Initiative Own it? Respect it. Secure it. Initiative Supporter and Co-Branded Logo Usage Guidelines A program of the National Shooting Sports Foundation OWN IT? RESPECT IT. SECURE IT. INITIATIVE: PROGRAM COLORS (ALL

More information

LXI Consortium Trademark and Logo

LXI Consortium Trademark and Logo LXI Consortium Trademark and Logo Usage Guidelines June 23, 2006 Updated November 19, 2007 Updated November 25, 2008 www.lxistandard.org/home/ Introduction The intention of this document is to provide

More information

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4

TABLE OF CONTENTS. SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 VISUAL IDENTITY TABLE OF CONTENTS SECTION ONE: OVERVIEW... 4 Who are these guidelines for?... 4 What is a visual identity guideline?... 4 SECTION TWO: VISUAL IDENTITY GUIDLINES... 5 Corporate identity

More information

Point Park University Logo

Point Park University Logo UNIVERSITY LOGO 5 BRAND ONE Point Park University Logo The new Point Park University logo was created in 2009 to give the brand a more focused, modern identity. The logo is comprised of two parts, which

More information

Basic Graphic Standards

Basic Graphic Standards Basic Graphic Standards Introduction/Contents Our Name As our emergence as a standalone company approached, one of the most anxiously anticipated announcements has been that of our new name Nexteer. Months

More information

MasterCard SecureCode Artwork Usage Guidelines

MasterCard SecureCode Artwork Usage Guidelines BRAND GUIDELINES MasterCard SecureCode Artwork Usage Guidelines Version 6.3 June 2015 The MasterCard SecureCode Identifier must be used by participating members and merchants of the MasterCard SecureCode

More information

Intel Centrino Mobile Technology

Intel Centrino Mobile Technology Intel Inside Program TRADEMARK AND LOGO USAGE GUIDELINES FOR Intel Centrino Mobile Technology How Effective Design Can Strengthen the Intel Centrino Brand Value TABLE OF CONTENTS 2 Logo Usage 3 Introduction

More information

College of the Holy Cross Identity Standards and Guidelines August 2014 Version 3.2

College of the Holy Cross Identity Standards and Guidelines August 2014 Version 3.2 ELEMENTS OF THE IDENTITY SYSTEM CONTACT INFORMATION To discuss marketing and communications needs for a new initiative or program involving graphic design, printing, digital communications, logo usage/application,

More information

designed and prepared for california safe routes to school by circle design circledesign.net Graphic Standards

designed and prepared for california safe routes to school by circle design circledesign.net Graphic Standards Graphic Standards Table of Contents introduction...2 General Usage...2 Logo lockups: color...3 LOGO LOCKUPS: GRAYSCALE...4 Minimum Staging Area...5 Minimum Logo Size...6 Type Family...7 Color Palettes...8

More information

McAFEE IDENTITY. October 2011

McAFEE IDENTITY. October 2011 McAFEE IDENTITY 4.2 Our logo is one of our most valuable assets. To ensure that it remains a strong representation of our company, we must present it in a consistent and careful manner across all channels

More information

OFFICIAL GRAPHIC STANDARDS MANUAL

OFFICIAL GRAPHIC STANDARDS MANUAL OFFICIAL GRAPHIC STANDARDS MANUAL Published July 2011 by USA Synchro 132 E. Washington Street, Suite 820 Indianapolis, IN 46204. The USA Synchro logo is a trademark of United States Synchronized Swimming,

More information

PCI-SIG Trademark and Logo Usage Guidelines

PCI-SIG Trademark and Logo Usage Guidelines PCI-SIG Trademark and Logo Usage Guidelines 1 of 34 THE PCI-SIG LOGOS AND TRADEMARKS MAY BE USED BY PCI-SIG MEMBERS ONLY PURSUANT TO THESE TRADEMARK AND LOGO USAGE GUIDELINES. NON-MEMBERS MAY NOT USE OUR

More information

Logo Design Process. Select a package and fill out our logo design questionnaire

Logo Design Process. Select a package and fill out our logo design questionnaire Logo Design Process When designing a logo, our most important consideration is meeting your needs. There is a little known process that all professional logo designers follow -- the difference in this

More information

50th Anniversary Graphic Standards

50th Anniversary Graphic Standards 50th Anniversary Graphic Standards For 50 years Metropolitan State University of Denver has transformed the lives of students, served as a courageous leader in higher education and boldly advanced the

More information

AMERICAN CULINARY FEDERATION NATIONAL LOGO

AMERICAN CULINARY FEDERATION NATIONAL LOGO American Culinary Federation National logo usage AMERICAN CULINARY FEDERATION NATIONAL LOGO The American Culinary Federation, Inc. (ACF) national logo is the official symbol specifically used to identify

More information

Microsoft Partner Program Certified Partner Logo Usage Guidelines

Microsoft Partner Program Certified Partner Logo Usage Guidelines This document provides guidelines on the use of logos and visual brand elements on all Microsoft partner marketing and collateral materials. Regardless of whether they originate from Microsoft or the partner,

More information

Office of Creative Services. Tuck Visual Identity. A reference guide to Tuck s logos and visual identification standards

Office of Creative Services. Tuck Visual Identity. A reference guide to Tuck s logos and visual identification standards Office of Creative Services Tuck Visual Identity A reference guide to Tuck s logos and visual identification standards Tuck Visual Identity Guide Table of Contents Introduction.....................................................1

More information

TELEDYNE TECHNOLOGIES

TELEDYNE TECHNOLOGIES TECHNOLOGIES Identity Guide TECHNOLOGIES April 2013 Dear Teledyne Colleagues, As our reputation and visibility grows, our need for consistency in presentation of our company name and image becomes vital.

More information

Graphic Standards Kit - Instructions

Graphic Standards Kit - Instructions Graphic Standards Kit - Instructions The contents of this kit are provided to help develop your PMI Component logo and related print materials such as letterhead, envelopes, business cards and newsletters.

More information

ADP Logo Use Guides. Logo Guidelines 2016

ADP Logo Use Guides. Logo Guidelines 2016 ADP Logo Use Guides Logo Guidelines 2016 Logo Overview Introduction The ADP logo unifies our br, telling world we are one ADP. With its solid letters, modern face forward orientation, it suggests dependability,

More information

Use of the Collaborative for High Performance Schools Name and Logos

Use of the Collaborative for High Performance Schools Name and Logos Use of the Collaborative for High Performance Schools Name and Logos CHPS Trademarks The Collaborative for High Performance Schools (CHPS) strives to maintain the highest levels of credibility, integrity

More information

APACHE BRAND GOLD. Standards. Apache. Geogrotesque. Adelle

APACHE BRAND GOLD. Standards. Apache. Geogrotesque. Adelle Geogrotesque Apache GOLD Adelle The Apache brand is no more and no less than the work we do every single day. WHAT ISN T A BRAND? A brand is not our name. It is not our logo. A brand is shorthand for the

More information

Graphic Standards Manual

Graphic Standards Manual Graphic Standards Manual TABLE OF CONTENTS BASICS Brand Structure 1 Brand Extensions 2 Brand Versions 3 CINJ Signature 4 Academic Signature 5 Business Logo 6 Corporate Color 7 Corporate Typography 8 Descriptor

More information

AirWatch by VMware. Partner Brand Guide

AirWatch by VMware. Partner Brand Guide AirWatch by VMware Partner Brand Guide AirWatch by VMware Partner Brand Guide Introduction 3 Corporate Logo 4 Logo Specifications 4 Colors and File Formats 4 Print 4 Digital 4 Logo Options 4 Sizing 5 Backgrounds

More information

STYLE GUIDE From the Office of Marketing and Public Relations

STYLE GUIDE From the Office of Marketing and Public Relations SAN JUAN COLLEGE STYLE GUIDE From the Office of Marketing and Public Relations San Juan College requires consistent use of SJC s logo. This will help the College speak to its various constituencies in

More information

Creating Print-Ready Files

Creating Print-Ready Files A GUIDE TO Creating Print-Ready Files Our People. Your Vision. Let s Create. What is a Print-Ready File? A print-ready file allows a printer to produce your project quickly and efficiently. At Kopytek,

More information

Forest Stewardship Council

Forest Stewardship Council PART IV: GRAPHIC RULES 10 FSC LABELS FSC FSC Mix FSC Recycled From responsible sources Made from recycled material Color and font 10.1 Positive green is the standard preferred color. Negative green and

More information

Brand Identity Guidelines Manual

Brand Identity Guidelines Manual Brand Identity Guidelines Manual Introduction The King Pharmaceuticals Brand Identity Guidelines Manual is the basic guide for establishing and maintaining a consistent image for King Pharmaceuticals.

More information

The FIAT Brand. Key Visual Elements and Usage Guidelines

The FIAT Brand. Key Visual Elements and Usage Guidelines The FIAT Brand Key Visual Elements and Usage Guidelines Contents Brand Mark Guidelines 3 FIAT Brand Mark / trademark statement 4 exclusion zone 5 Primary FIAT Brand Mark 6 secondary fiat brand mark 7 tertiary

More information

FSC International Standard

FSC International Standard FSC International Standard Graphic Norms Summary 1 FSC LABELS There are three categories of the FSC label, which describe the content of FSC material. The correct label should be chosen depending on the

More information

size and proportion Graphic Standards Manual Version 1.3 January 2014

size and proportion Graphic Standards Manual Version 1.3 January 2014 size and proportion To ensure legibility, the Cumberland logo should never be reproduced at sizes smaller than one inch wide. (See Figure K.) The Cumberland logo s proportions should never be altered.

More information

Vodeclic Style Guide LOGO COLORS FONTS

Vodeclic Style Guide LOGO COLORS FONTS To ensure the logo stands out clearly, it must always be framed with an area of unobstructed space. Always make sure the space around is always equal to half the height of X, where X is the height of the

More information

McAlister s Deli Corporate Identity Guidelines Section A > The Corporate Signature

McAlister s Deli Corporate Identity Guidelines Section A > The Corporate Signature McAlister s Deli Corporate Identity Guidelines Section A > The Corporate Signature McAlister s Deli Corporate Identity Guidelines > The Corporate Signature > Page A-1 The Corporate Signature The elements

More information

LEAGUE OF WOMEN VOTERS NAME & LOGO GUIDELINES

LEAGUE OF WOMEN VOTERS NAME & LOGO GUIDELINES Updated 3/15/2013 4:07 PM LEAGUE OF WOMEN VOTERS NAME & LOGO GUIDELINES The League of Women Voters logo, like our name, is our identity. It conveys the full collective power of the LWV mission to the public,

More information

GARTNER LOGO USE GUIDELINES

GARTNER LOGO USE GUIDELINES GARTNER LOGO USE GUIDELINES This document provides guidelines on appropriate use of the Gartner name and logo when associated with the purchase of reprint distribution rights or for events and engagements

More information

Visa Brand Mark. Protect the Cornerstone of the Visa Brand

Visa Brand Mark. Protect the Cornerstone of the Visa Brand Protect the Cornerstone of the Visa Brand Full of energy and life, the Visa Brand Mark represents the cornerstone of the Visa brand. It should be represented in full colour Visa Blue and Visa Gold whenever

More information

Corporate Guidelines

Corporate Guidelines Corporate Guidelines 2 Basic Identity Usage Guidelines 2 Corporate onts 3 Corporate Colours 5 Electronic ile ormats 5 Clearspace 6 Minimum Identity Size 7 Alternate Corporate Identity 8 Logomark 8 Wordmark

More information

BRANDING STYLE GUIDE

BRANDING STYLE GUIDE BRANDING STYLE GUIDE THE GREEN WISE STORY Green Wise is a comprehensive program for paint manufacturers to test and market their environmentally responsible products to designers, specifiers, and retail

More information

Visual Identity Style Guide

Visual Identity Style Guide Visual Identity Style Guide April 2015 Table of Contents 1.0 Introduction Purpose... 4 The Grass Valley Brand...5 Grass Valley Values...6 Marketing Communications Resources... 7 2.0 Core Elements Grass

More information

INVISALIGN ART AND ADVERTISING STANDARDS

INVISALIGN ART AND ADVERTISING STANDARDS 1 INVISALIGN ART AND ADVERTISING STANDARDS The Invisalign Trademark Invisalign is a registered trademark of Align Technology, Inc., and should be treated as such. All use of this mark or any mark belonging

More information

General Rules for Usage of NMEA logo

General Rules for Usage of NMEA logo General Rules for Usage of NMEA logo 1. The NMEA logo is to be reproduced from approved artwork. To protect the integrity of the logo, no alterations shall be made to the artwork (including colors) or

More information

Corporate Identity Guidelines Brand Basics

Corporate Identity Guidelines Brand Basics Contents 2 Components 3 Corporate signature 4 Business unit and group signatures 5 Clear areas 6 Corporate color 7 Contrast 8 Improper use 9 Type fonts 10 Corporate functions logos Visit also http://corpid.utc.com/

More information

MasterCard Acceptance Mark Standards

MasterCard Acceptance Mark Standards BRAND GUIDELINES MasterCard Standards Version 6.2 May 2015 Full-color s are used only to signify which payment s are accepted. s and Brand Marks are not interchangeable. Each has a distinct purpose. The

More information

Table of Contents Logo Implementation Typography Corporate Stationery Divisional Stationery Collateral Materials Web Site

Table of Contents Logo Implementation Typography Corporate Stationery Divisional Stationery Collateral Materials Web Site Standards Manual Table of Contents Letter from the President II Introduction III Logo Implementation Logo Usage A.1 Colour Usage A.2 Proportion Grid A.3 Clearance Area A.4 Minimum Size A.4 Reverse Treatment

More information

nopqrstuvwxyz ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklm nopqrstuvwxyz

nopqrstuvwxyz ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklm nopqrstuvwxyz Primary Font System The Gotham font family has been chosen as the primary typeface for Saint Mary s University communications. It combines two characteristics: strong even modern caps and welcoming, legible

More information

Mac. Logo Guidelines. November 2015

Mac. Logo Guidelines. November 2015 Mac Logo Guidelines November 2015 Overview These guidelines explain the correct use of the Mac logo and provide instructions for using the logo on packaging and marketing communications. When promoting

More information

Graphic Standards Manual

Graphic Standards Manual A guide to branding & corporate identity: Graphic Standards Manual The Bristol Chamber of Commerce 20 Volunteer Parkway, Bristol, TN 37620 423.989.4850 bristolchamber.org Bristol Chamber of Commerce Graphic

More information

Brand Identity Guide

Brand Identity Guide Brand Identity Guide CONTENTS Introduction 3 The logo 4 Typefaces 9 Tone and style of imagery 10 Promotional products 11 Artwork 12 Frequently asked questions 13 2 of 13 Think Brick Brand Identity Guide

More information

miller school of medicine graphic identity standards

miller school of medicine graphic identity standards miller school of medicine graphic identity standards Version 1 february 2005 university of miami miller school of medicine table of contents 1.1 1.2 How to Use This Manual Identity Elements 2.1 Formal

More information

4. All labels and materials used with the logo shall incorporate a legible licensing notice and statement of non-endorsement, as follows:

4. All labels and materials used with the logo shall incorporate a legible licensing notice and statement of non-endorsement, as follows: Overview Million Hearts is a national initiative that was launched by the Department of Health and Human Services (HHS) to prevent one million heart attacks and strokes by 2017. Million Hearts brings together

More information

PPG REFINISH PPG BRANDS LOGO GUIDELINES

PPG REFINISH PPG BRANDS LOGO GUIDELINES PPG REFINISH PPG BRANDS LOGO GUIDELINES REVISED 3/14 Basic Rules... 3 File Formats... 4 Color Information... 5 Area of Isolation... 6 One-Color Printing... 7 Uses to Avoid... 8 PPG... 10 Automotive Brands

More information

The University of Arizona Logo and Color Standards

The University of Arizona Logo and Color Standards The University of Arizona Logo and Color Standards Print and Publications rev 01/09 Official logos of The University of Arizona One of these logo versions above or a UA Print Banner must appear on the

More information

REVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide

REVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide REVISED JUNE 2011. PLEASE DISCARD ANY PREVIOUS VERSIONS OF THIS GUIDE. Graphic Style Guide 1 Introduction 2 Logo Fonts 4 Logo Color 6 Logo Size & Clear Space 8 Logo Composition 10 Logo Application 16 Corporate

More information

Intel Celeron Processor

Intel Celeron Processor Intel Inside Program TRADEMARK AND LOGO USAGE GUIDELINES FOR Intel Celeron Processor How Effective Design Can Strengthen the Intel Processor Brand Value TABLE OF CONTENTS 2 Logo Usage 3 Introduction 4

More information

BCBSNC Logo Standards

BCBSNC Logo Standards For questions regarding file formats or logo usage, please contact: brand.review@bcbsnc.com, SM Marks of the Blue Cross and Blue Shield Association. Blue Cross and Blue Shield of North Carolina is an independent

More information

Graphic Standards Guideline. Concrete Reinforcing Steel Institute

Graphic Standards Guideline. Concrete Reinforcing Steel Institute Graphic Standards Guideline CRSI Graphic Standards Guideline DEFINING OUR IDENTITY The CRSI Graphic Standards Design Guideline was developed to help you communicate our CRSI Brand Identity in a way that

More information

PhlatLight Trademark & Logo Guidelines

PhlatLight Trademark & Logo Guidelines PhlatLight Trademark & Logo Guidelines Copyright 2007 Introduction PhlatLight Introduction The PhlatLight brand name and logo are two of Luminus Devices most valuable assets and the most visible symbols

More information

WaterSense Program Mark Guidelines

WaterSense Program Mark Guidelines WaterSense Program Mark Guidelines i WaterSense Label WaterSense Program Mark Guidelines Section 1: The WaterSense Program Marks The U.S. Environmental Protection Agency s (EPA s) WaterSense program has

More information

Accredited Logos Style Sheet and Usage Guide

Accredited Logos Style Sheet and Usage Guide Accredited Logos Style Sheet and Usage Guide INTRODUCTION Congratulations! Your program is now ABET-accredited! We encourage you to use these assets and identity guidelines to promote your accreditation

More information

Columbus Brand Guidelines

Columbus Brand Guidelines Columbus Brand Guidelines Columbus Brand Guidelines brandcolumbus.com March 2013 Page 1 Columbus brand guidelines A brief history of the Columbus brand The formation of Mayor Coleman s Bicentennial Committee

More information

Brand and Identity Guidelines

Brand and Identity Guidelines Brand and Identity Guidelines Using this Brand Guide This brand and style guide is designed to illustrate the basic requirements for appropriate usage of Prioria Robotics logo and design elements in a

More information

A quick guide to trademark use for Trademark Service licensees promoting FSC certified products. Forest Stewardship Council October 2013

A quick guide to trademark use for Trademark Service licensees promoting FSC certified products. Forest Stewardship Council October 2013 A quick guide to trademark use for Trademark Service licensees promoting FSC certified products Forest Stewardship Council October 2013 Contents Quick steps for trademark use 3 Purchase documentation 4

More information

Style Guide & Graphic Standards

Style Guide & Graphic Standards Style Guide & Graphic Standards Revision: August 11, 2016 FOREWORD This style guide was created to establish a consistent image for the La Costa Canyon High School Foundation and clear communications to

More information

Athletic Graphic Standards MANUAL

Athletic Graphic Standards MANUAL Athletic Graphic Standards MANUAL Introduction Athletic Logo Design Standards Eastern Connecticut State University is one of four universities within the Connecticut State University System (CSUS). The

More information

Jeffrey Alderman Chief Executive Officer ACBSP

Jeffrey Alderman Chief Executive Officer ACBSP G R A P H I C S T A N D A R D S M A N U A L The Accreditation Council for Business Schools and Programs (ACBSP) is a leading specialized accreditation association for business education supporting, celebrating,

More information

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE

STYLE GUIDE. Version 2.0b - FOR PUBLIC RELEASE STYLE GUIDE Version 2.0b - FOR PUBLIC RELEASE Table of Contents 1.0 Introduction 1.1 Terms + Conditions... 4 1.2 Name Usage... 5 2.0 The Cyber Security Summit Brand 2.1 What Is a Brand?... 7 2.2 Brand

More information

BRAND IDENTITY GUIDELINES. May 2016

BRAND IDENTITY GUIDELINES. May 2016 BRAND IDENTITY GUIDELINES May 2016 TABLE OF CONTENTS Page 3 Maintaining Our Brand s Integrity Page 4 The Peace Corps Logo Page 5 Logo Options Page 6 Clearance & Sizing Page 7 Color Formats Page 8 What

More information

EMC Business Partner BUSINESS PARTNER

EMC Business Partner BUSINESS PARTNER EMC Business Partner Logo GUIDELINES is now 2 EMC Business Partner Logo GUIDELINES WHY THE CHANGE? 5 LOGO BASICS 6 LoGO COLOR 7 LOGO SIZE & safe area 8 correct & incorrect logo usage 9 PROGRAM & TIER LOGOS

More information

Society of Petroleum Engineers Graphic Standards Guide

Society of Petroleum Engineers Graphic Standards Guide Society of Petroleum Engineers Graphic Standards Guide The Society of Petroleum Engineers (SPE) Graphic Standards Guide governs the appearance of the SPE logo, and provides detailed guidelines on the correct

More information

Brand Identity & Logo Standards

Brand Identity & Logo Standards Brand Identity & Logo Standards THE STEVENSON BRAND IDENTITY AND LOGO A brand s identity is perhaps the most important facet of any business. A company s brand is its definition in the world, the name

More information

Pomona. Graphic Identity Program

Pomona. Graphic Identity Program GRAPHIC STANDARDS MANUAL 2013 Graphic Identity Program A graphic identity program helps an organization distinguish its print publications and electronic media from those of other institutions by conveying

More information

CONTENTS. 2 ASHRAE Logo Guide

CONTENTS. 2 ASHRAE Logo Guide ASHRAE Logo Guide CONTENTS 3 Purpose & Trademarks 4 Our Brand Essence 5 How To Access Logo Files 6 Corporate Logo and Tagline 7 Chapter & Region Signature Guidelines 8 Student Branch Signature Guidelines

More information

Design Standards V.3. Expedia, Inc. Design Standards February 2014 Version 3.0

Design Standards V.3. Expedia, Inc. Design Standards February 2014 Version 3.0 Design Standards V.3 Expedia, Inc. Design Standards February 2014 Version 3.0 02 Brand Introduction Brand Introduction 03 What the Expedia, Inc. Brand Represents Expedia, Inc. is the world s largest travel

More information

Promoting Your UL Verification. February 2016 V. 3

Promoting Your UL Verification. February 2016 V. 3 Promoting Your UL Verification February 2016 V. 3 UL and the UL logo are trademarks of UL LLC 2016 Promoting your UL Verification Congratulations! By achieving a UL Verification and earning the UL Verified

More information

Guide of Visual & Graphic Standards

Guide of Visual & Graphic Standards Guide of Visual & Graphic Standards Table of Contents GRAPHIC ELEMENTS & COMPONENTS The Logo Mark and Logotype Configuration 4 Use with Type and without Type Special Application for Use with Established

More information

Brand Identity Guidelines

Brand Identity Guidelines Brand Identity Guidelines For Organisations offering BPAY services and Member Financial Institutions BPAY Brand Identity Guidelines Introduction 2 This guide should be used in conjunction with the BPAY

More information

GUIDELINES FOR THE USE AND REPRODUCTION OF THE BBC NEWS LOGO AND BRAND PERSONALITY

GUIDELINES FOR THE USE AND REPRODUCTION OF THE BBC NEWS LOGO AND BRAND PERSONALITY GUIDELINES FOR THE USE AND REPRODUCTION OF THE BBC NEWS LOGO AND BRAND PERSONALITY BBC NEWS is a trademark of the British Broadcasting Corporation INTRODUCTION These guidelines outline some basic rules

More information

UPnP Logo Usage Guidelines 2016 Open Interconnect Consortium, Inc. All rights reserved. UPnP Logo Usage Guidelines

UPnP Logo Usage Guidelines 2016 Open Interconnect Consortium, Inc. All rights reserved. UPnP Logo Usage Guidelines UPnP Logo Usage Guidelines Prepared by Updated January 2016 1 Legal Disclaimer LEGAL DISCLAIMER: NOTHING CONTAINED IN THIS DOCUMENT SHALL BE DEEMED AS GRANTING YOU ANY KIND OF LICENSE IN ITS CONTENT, EITHER

More information

QUICK REFERENCE GUIDE

QUICK REFERENCE GUIDE QUICK REFERENCE GUIDE Keller Williams Quick Refer 1.0 Purpose of This Quick Reference Guide These guidelines are part of a toolkit that aides Keller Williams Franchises, Approved Vendors and Agency Partners

More information

Brand Guide External

Brand Guide External Brand Guide External Table of Contents Brand Statement....2 Logos..................................... 3 The Children s Institute Logos Logo Usage Component Logos Color Palette...............................

More information

Branding. Packet Contents

Branding. Packet Contents Branding The Anti-Cruelty Society Packet Contents 01. Contents 02. Introduction to Branding 03. The Anti-Cruelty Society Logo 04. Prohibited Logo Usage 05. Logo Sizing 06. Using Color 07. Typography in

More information

THIRD-PARTY BRAND. Version 1.1

THIRD-PARTY BRAND. Version 1.1 COMCAST Business Class THIRD-PARTY BRAND Guidelines Version 1.1 July 2, 2012 Contents 1 Using the third-party brand guidelines 2 Third-party logos 3 Clearspace and minimum size 4 Third-party logo color

More information

Guidelines for GSA Division/Section Logo Revisions 1 May 2011

Guidelines for GSA Division/Section Logo Revisions 1 May 2011 Guidelines for GSA Division/Section Logo Revisions 1 May 2011 Background A task force was formed at the October 2010 Section/Division business meetings for the purpose of reviewing the current logo landscape,

More information

Branding Guidelines. April 2015. www.tabletennisengland.co.uk

Branding Guidelines. April 2015. www.tabletennisengland.co.uk Branding Guidelines April 2015 HOW WE CO-ORDINATE OUR MES SAGE Contents SECTION 1 Introducing the Table Tennis England brand 1.1 Welcome to our brand 1.2 Our vision, values and strategy 1.3 Tone of voice

More information

Brand-identity Guidelines

Brand-identity Guidelines Brand-identity Guidelines Client: Contents: Date: USA Climbing 1.0 Introduction (page 1) 2.0 The Logo Design (page 3) 2.1 The Logo Usage (page 6) 3.0 Colour Scheme (page 13) 4.0 Typography (page 16) 5.0

More information

A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved.

A Guide to the. LaGrange College Athletics. Visual Identity Program. Publication Date: March 1, 2006 2006 LaGrange College. All rights reserved. A Guide to the LaGrange College Athletics Visual Identity Program 2006 LaGrange College. All rights reserved. TC LAGRANGE COLLEGE A thletics Visual Identity Program TABLE OF CONTENTS Introduction...1.1

More information

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.

Branding Guidelines POWERHANDZ. Company: 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5. Branding Guidelines Company: Contents: Date: POWERHANDZ 1.0 Introduction 2.0 The Logo Design 2.1 The Logo Usage 3.0 Color Scheme 4.0 Typography 5.0 Contact Details June 2014 1.0 Introduction Overview The

More information

MEDIA KIT W 2900 S Ogden, Utah P F

MEDIA KIT W 2900 S Ogden, Utah P F MEDIA KIT Who We Are Saunders Outdoor Advertising has endevoured to provide the finest outdoor advertising in the Western United States. Headquartered in Ogden, Utah, Saunders focuses on customers across

More information

July, 2006 GRAPHIC STANDARDS GUIDELINES

July, 2006 GRAPHIC STANDARDS GUIDELINES July, 2006 The Graphic Standards Guidelines This document describes the Graphic Standards Guidelines and provides important information about trademark use, user support and branding. The standards will

More information

DotNetNuke Logo Guidelines

DotNetNuke Logo Guidelines Nik Kalyani Version 1.0.0 Last Updated: April 25, 2007 Category: Policies and Procedures Information in this document, including URL and other Internet Web site references, is subject to change without

More information

Guidelines. June 10, 2013

Guidelines. June 10, 2013 Guidelines June 10, 2013 2 Welcome! These guidelines are for Xbox 360 and Kinect for Xbox 360 communications. For brand help and reviews, contact: xboxbrand@microsoft.com For asset help, contact: xboxbrandsup@microsoft.com

More information

Follow these Go Red For Women branding guidelines whenever the Go Red For Women logo is used.

Follow these Go Red For Women branding guidelines whenever the Go Red For Women logo is used. G o R e d Fo r Wo m e n L o g o G u i d e l i n e s (Updated March 2011) Follow these Go Red For Women branding guidelines whenever the Go Red For Women logo is used. Note: Also follow existing AHA organization-wide

More information

Brand MDH MINNESOTA DEPARTMENT OF HEALTH GRAPHIC STYLE GUIDE FOR MDH STAFF AND EXTERNAL VENDORS WORKING ON BEHALF OF MDH COMMUNICATIONS OFFICE

Brand MDH MINNESOTA DEPARTMENT OF HEALTH GRAPHIC STYLE GUIDE FOR MDH STAFF AND EXTERNAL VENDORS WORKING ON BEHALF OF MDH COMMUNICATIONS OFFICE Brand MDH MINNESOTA DEPARTMENT OF HEALTH GRAPHIC STYLE GUIDE FOR MDH STAFF AND EXTERNAL VENDORS WORKING ON BEHALF OF MDH 11/16/2015 COMMUNICATIONS OFFICE Accessibility BRAND MDH The Minnesota Department

More information

Emapa Ltd. CI Book. digital maps for business

Emapa Ltd. CI Book. digital maps for business CI Book Emapa Ltd. CI Book The following CI Book specifies the rules of presenting and placing Emapa s logo. This manual is designed to help Emapa s partners and customers understand how to use the Emapa

More information

VMware Corporate Logo Guidelines. Updated February 2011

VMware Corporate Logo Guidelines. Updated February 2011 VMware Corporate Logo Guidelines Updated February 2011 G U I D E L I N E S Corporate Logo Our corporate logo is the most visible epression of our brand. This word mark is the constant that represents VMware

More information

BRAND IDENTITY STANDARDS. March 2012

BRAND IDENTITY STANDARDS. March 2012 BRAND IDENTITY STANDARDS March 2012 CONTENTS INTRODUCTION... 3 LOGOS... 4-7 Color Logos...4 Black & White Logos...5 Language Specific Logos...6 Background Usage...7 Incorrect Logo Usage...8-11 Color Palette...12

More information

Campaign Guidelines STEP IN. STAND UP.

Campaign Guidelines STEP IN. STAND UP. Campaign Guidelines STEP IN. STAND UP. Created August 2015 Purpose Purpose of These Guidelines With the launch of the new marketing campaign, it is important to maintain the integrity of communications

More information

Dealer Stationery INTERNATIONAL GUIDELINES. For countries outside the European Block Exemption Regulation (BER) region

Dealer Stationery INTERNATIONAL GUIDELINES. For countries outside the European Block Exemption Regulation (BER) region INTERNATIONAL GUIDELINES Dealer Stationery For countries outside the European Block Exemption Regulation (BER) region Key Visual Elements and Brand Use Guidelines Table of contents 3 Introduction 4 Brand

More information