Legends Tailgate Tour
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1 Presents Legends Tailgate Tour Supporting Sponsor Proposal A Sports Event Activation Plan - Fall, 2012
2 The Opportunity The Legends Tailgate Tour is a high profile NFL pre-game party/bbq hosted by local NFL Legends offering fans a once-in-a-lifetime football experience. The tour takes place in four cities on consecutive September weekends when the season is fresh and hopes are high. It is a dream opportunity for fans and business partners to meet and greet players in a thrilling, pre-game environment. The party will be pushed via social media as well as strong local media.
3 School of the Legends is: The official social network of NFL Players delivering the voice of 2,500 Legends to NFL fans. SOTL is a licensed partner of
4 The Vibe - Giveaways promoted on local flagship sports talk radio station - Fans go to SOTL.com to register to win tickets - Winning fans arrive at tailgate location tricked out with banners and anchored by SOTL Tour Bus - Live remote sports talk broadcast - Pre-game shows/early game showing on big screen TV - NFL Legends mingling with fans, talking story - Signed merchandise drawings for fans - BBQ feed - Live video interviews of players and fans on video
5 The Schedule Sunday, 9/09 Monday, 9/17 (MNF) Sunday, 9/23 Sunday, 9/30 New Nashville Atlanta Indianapolis St. Louis
6 The Ingredients - NFL Football game - Social media push including player tweets, Yahoo! show, geo-targeted Facebook contest, SOTL.com - Sports Talk Radio promotion package - Pre-game, parking lot or remote radio location - School of the Legends Tour Bus (formerly Lady Gaga s ride) - NFL Legends - personal appearances - Catered tailgate - Big screen TVs - SOTL video crew (creating YouTube videos live) - Fanatical contest winners - VIP area for clients - SOTL Legends flash mob (invitation goes out to all former NFL players in region)
7 The Players This is a representative list of SOTL players who either live in the market or played for one of the teams. Pay 3-4 players to attend and invite the entire local Legends roster. New Nashville Eddie George - Keith Bullock - Derrick Mason - Blane Bishop - Frank Wycheck (90 local Legends) Atlanta Jerome Bettis - Jamal Anderson - Steve Atwater - Brian Dawkins (123 local Legends) Indianapolis Cato June - Tony Boselli - Donovan Darius - Raymond Barry (57 local Legends) St.Louis Lawyer Malloy - Sean Alexander - Jack Youngblood - DeMarco Farr (45 local Legends)
8 Radio Partners Reach Nashville The Fan (ESPN) 400,000 Atlanta 790AM The Zone 500,000 Indianapolis 1070AM The Fan (ESPN) 750,000 St. Louis 101FM ESPN 550,000
9 Nuts & Bolts Social Media - Player tweets before and during event - Geo-targeted Facebook contest - Yahoo! strategic promotion for each tailgate Collateral - Players interact with branded product in photos for media distribution - Branded video footage/photos per sponsor s direction for marketing purposes Local Marketing - SOTL Tour Bus with widescreen TVs and VIP area - Remote 2-3 hour broadcast with team s flagship radio station - Player radio interviews
10 Cost Supporting Sponsor $150K - Logo on all collateral materials - Sponsor announcements on all radio promotions - Tweets before and during event from players - Event branding - Activation of apps at event - Photo ops with players - Photo and video collateral for use in Activision marketing - Custom programs depending on Activision marketing/promotions objectives
11 The Philosophy As your business partner, SOTL will do everything possible to help Activision accomplish marketing and promotion objectives. This plan and budget represents a starting point. We will meet to understand your specific needs. We will adjust accordingly to make this tour a success by all measurements. Once on the tour we will learn what works best and refine as we go. Your success is our success. Let s make something great together.
12 Contacts Agency of Record - Adplayerz John Abrahams (310) jabraham@adplayerz.com School of the Legends Don Transeth (717) tranny@sotl.com
13 SOTL Tour Bus
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