SOUTHERN MARYLAND BLUE CRABS ROBERT FEASLEY ANDREA KRUSZKA MARK WYSOCKI MONA NUSEIBAH
|
|
|
- Piers Henry Barrett
- 8 years ago
- Views:
Transcription
1 SOUTHERN MARYLAND BLUE CRABS ROBERT FEASLEY ANDREA KRUSZKA MARK WYSOCKI MONA NUSEIBAH
2 Overview The Southern Maryland Blue Crabs are approaching their 5 th season in the Atlantic League of Professional Baseball. In the past the team has utilized social media strategies, however not to full capacity leaving out a target demographic for attendance. Social media night at the park looks to garner support and spread awareness for a younger crowd. The target demographic includes college students and young professionals in the D.C. metropolitan area and Southern Maryland. By implementing a social media campaign that utilizes various mediums not commonly found among professional sports, the night will hopefully be a successful one for the Blue Crabs.
3 SWOT Analysis Strengths Social Media Presence: Facebook, Twitter, YouTube Partnerships with companies in the area; incentives for fans Plays an active role in the community: Meet and greet before games, appearances, donations Weakness Social media: likes / followers, and frequency of posts; Overall Activity Web site: Layout and design Events: Lacking target audience of college students and young adults
4 SWOT Analysis cont. Opportunities Location: D.C. and College of Southern Maryland. Social media: Increase activity and interaction Local colleges capable of spreading awareness Threats Other local teams: Nationals, Orioles, Bowie Baysox Local teams in different sports implementing social media: D.C. United, Capitals, Redskins, Wizards Other entertainment opportunities
5 Strategic Considerations The purpose of this event is to garner support for the Blue Crabs by making the team and game atmosphere more geared toward college students and young adults The planned event is set to spread awareness and increase the fan base to a more inclusive one, while also building social media presence. The Blue Crabs have ample opportunity to broaden the diversity of their fan demographic by simply implementing an effective social media strategy and campaign
6 STRATEGIES AND TACTICS: WEBSITE REDESIGN - Front page is cluttered: - Hard to navigate - Hard to decipher information - Who are the blue crabs? Not clear. - Redesign necessary: - Objective: use space more efficiently - Incorporate social media more effectively - Highlight team news better - Highlights should stretch across top - Add: - Player highlights - League leaders - Social Media on top of screen - Link to (subtract): - Corporate Partners - League Standings - Radio Partnership - Headlines - Season Tickets - Video clips - Upcoming Games
7
8
9
10 STRATEGIES AND TACTICS: MEDIA EVENT Social Media Night - Press Conference: Send out media advisories to local media in Southern Maryland and the Metropolitan area about the unveiling of a new Southern Maryland Blue Crab baseball team social media campaign - Unveiling the Crustacean Nation. Talking points will include: - Innovative use of Meetup.com and Pinterest: forms of social media not yet utilized successfully in professional sports - Discussion of implications of new social media: professional sports in the 21 Century
11 STRATEGIES AND TACTICS: SOCIAL MEDIA Twitter: - #FeartheCrab - Live game tweets - Re-tweeting competition giveaways - Spread awareness about weekly events - Game reminders - Meetup.com updates - Link to Facebook feature stories Youtube: - Haven t updated since January - Lack of considerable presence Facebook: - Daily news timely to game events - Player profiles getting to know the Blue Crabs - Crab of the week: features on fans - Fear the Crab slogan tailored to all tags Meetup.com: - Partner with local bars to organize Blue Crab pre-game happy hour specials - Organize party buses leaving from various locations in DC, Maryland and Virginia Pinterest: - Videos - Vintage throwback baseball cards and jerseys - Fan contests to t-shirt and jersey design contests - Crustacean Nation list - Receive updates - Those who join the Crustacean Nation and mailing list will receive free tickets to a game and a Crustacean Nation bumper sticker
12 STRATEGIES AND TACTICS: RADIO - Plug The Phoenix online radio station as well as their online, downloadable music player - As a testament to the program, broadcast the press conference live on The Phoenix
13 STRATEGIES AND TACTICS: PRINT MEDIA - Media Advisory: will be sent out to the Washington Post, Maryland Independent, Southern Maryland News and so forth (see media list) - Press Releases: sent to the above named newspapers about the release of a new minor league baseball media strategy - Pitch Letters: specifically target Washington Post Technology and Local Business sections for their coverage of innovative practices in the area
14 Communication Goals Communication Goals: Raise awareness of the Blue Crabs with a wider demographic Successfully use new social media platforms such as Meetup.com and Pinterest Increase usage of social media at Blue Crab events to create a more immersive experience for fans Generate more media coverage for the Blue Crabs
15 Communication Objectives Communication Objectives: Twitter: 50 percent more followers 942 currently projected Facebook: 25 percent more likes 6k likes. 7.5k projected Pinterest: Significant usage Meetup.com: Significant enough groups to partner with local bars to provide Crustacean Nation happy hours
16 Southern MD Blue Crabs Social Media Night WHAT: Southern MD Blue Crabs will host a night of social media activity and provide a postgame mix and mingle with 5 players WHERE: Regency Furniture Stadium WHEN: Saturday, June 9, 2012 WHO: CSM students, Local Businesses, Local High School students, DC Metro Area Event Slogan: Create the Crab Convo WHY: To build awareness, engagement, and interaction online with fans/ general public, and encourage greater connection to players/team
17 Southern MD Blue Crabs Social Media Night Goals of the Event: Build overall awareness of Southern MD Crabs and Players Encourage fans to interact via social media channels and retain engagement Utilize fan social media activity to capture their social networks and market to broader audience Build database of fan info via social channels to directly market and push ticket/merchandise sales
18 Southern MD Blue Crabs Social Media Night Social Media Night Details: Promote team social media platforms throughout night Facebook: somdbluecrabs All Blue Crab Player Platforms Player Mix & Mingle Details: VIP Tickets: $25 2 hour post-game party Crab feast, socialize, photos, and drink Offer numerous incentives, special offers, and free giveaways over social media channels to encourage engagement throughout the night
19 Media List Maryland Independent Dallas Cogle Sports Beat news.com Washington Post Dan Steinberg Sports Blogger The Enterprise Tammy Showalter Sports Beat The Calvert Recorder AJ Mason Sports Beat Southern Maryland News James McCray Sports Beat Radio - WJFK J.P. Flaim Sports Junkies Radio - WIHT 99.5 Chris Styles Weekend News Radio - WRQX Chili Amar Weekday Nights Radio - WKYS 93.9 Russ Parr Weekend On-Air Radio - WASH 97.1 Dave Arlington Weekend On-Air steinbergd@w ashpost.com tshowalter@s omdnews.com ajmason@so mdnews.com jmccray@som dnews.com studio@1067t hefan.com styles@hot99 5.com chilli.amar@c umulus.com russparr939@ yahoo.com
20 Media List Comcast Sportsnet Mark Zuckerman Baseball Writer on.com Southern Maryland Online General Contact Sports N/A Somd.com College of Southern Maryland Sarah Tipsword Athletics News The Phoenix General Contact Radio Southern Maryland News Jason Norris Weekend News md.edu ecrabs.com news.com
21 Comments? Please feel free to contact us at: ROBERT FEASLEY ANDREA KRUSZKA MARK WYSOCKI MONA NUSBEITH
MARKET SUMMARY LITTLE LEAGUE MARKETING PLAN GOALS MARKET DEMOGRAPHICS DEMOGRAPHICS BOUNDARIES/GEOGRAPHY. Section 3: Marketing Resources
LITTLE LEAGUE MARKETING PLAN A well-constructed marketing plan is a valuable tool that can assist a league in organizing information to plan and prepare for the future. The template below has been designed
Essential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government
Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social
WHO ARE THE GEORGIA REVOLUTION FC?
WHO ARE THE GEORGIA REVOLUTION FC? The Georgia Revolution FC is a semi-professional soccer team that began play in the National Premier Soccer League (NPSL) in 2011. The NPSL is regionally based with over
Building Your Brand Through Social Media Kimi Davidson
Building Your Brand Through Social Media Kimi Davidson Objectives Be aware of the rules Who are you trying to reach? How are you trying to reach them? Why are you trying to reach them? When are you trying
How Free Newspapers Can Monetize Social Media
How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com
SOCIAL MEDIA PROPOSAL
SOCIAL MEDIA PROPOSAL Prepared for: NSVRC July 22, 2011 OBJECTIVE To create a branded online presence through the use of social media that will allow NSVRC to: Connect to a wider audience Spread its message
#umea2014 Digital Strategy
#umea2014 Digital Strategy Digital Personality Tone of Umeå 2014 Personality The communication should feel alive, inspiring, playful and current. Social media is one of the forces helping the culture to
THE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations
THE ICDD & SOCIAL MEDIA By Betsy Potter, Director of Operations BENEFITS n Relationships n Branding n Learning HOW SHOULD SOCIAL MEDIA BE USED n Integrate n Amplify n Repurpose n Build community n Learn
Social Media Marketing in the Film Industry. A Senior Project. Presented to. the Faculty of the Graphic Communication Department
Social Media Marketing in the Film Industry A Senior Project Presented to the Faculty of the Graphic Communication Department California Polytechnic State University, San Luis Obispo In Partial Fulfillment
Multiple Category Scope and Sequence: Scope and Sequence Report For Course Standards and Objectives, Content, Skills, Vocabulary
Multiple Category Scope and Sequence: Scope and Sequence Report For Course Standards and Objectives, Content, Skills, Vocabulary Monday, August 18, 2014, 9:45PM District Basic Sports & Entertainment Marketing
USEFUL TERMS Crowdfunding getfunding.com.au Rewards Keep It All Campaigns All or Nothing Campaigns
This guide is based on years of experience assisting people to raise funding and attract funding opportunities to projects. We have assisted individuals, small and medium size businesses, inventors, and
How-To Guide: Facebook Marketing. Content Provided By
How-To Guide: Facebook Marketing Content Provided By About Facebook Facebook is the world s largest social network, with more than 900 million users Facebook is a place where you can share photos, videos
Social Media. College of Architecture, Planning & Landscape Architecture
Social Media College of Architecture, Planning & Landscape Architecture Why Measure our Social Media Platforms? By maintaining a record of interaction on our Facebook and Twitter accounts, we can observe
Digital Presence Strategy Washington and Lee University School of Law Library
Digital Presence Strategy Washington and Lee University School of Law Library The Law Library at Washington and Lee University School of Law engages with users on the web in four distinct capacities. This
Cal-Hi Sports Bay Area Sponsorship Opportunity Proposal
Cal-Hi Sports Bay Area Sponsorship Opportunity Proposal 2014-2015 Season Who We Are Now in our 13 th season, the Emmy Award-winning Cal-Hi Sports Bay Area is the number one high school sports show in the
PROMOTING YOUR MELBOURNE FOOD AND WINE FESTIVAL EVENT
PROMOTING YOUR MELBOURNE FOOD AND WINE FESTIVAL EVENT Marketing your events will not only boost ticket sales and foot traffic, but will also raise the profile of your organisation to a broader audience.
Bigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016
ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:
University of Pennsylvania Football and Basketball
University of Pennsylvania Football and Basketball Nelligan Sports Marketing, Inc. 150 Clove Road Little Falls, NJ 07424 Mike Felici: 215.746.7625 Diana LePore: 973.812.5900 1 NSM is dedicated to building
How To Promote Uni Texas Major League Baseball
University of Texas at San Antonio Corporate Marketing Proposal Sarah Wright Nelligan Sports Marketing 508.259.5072 swright@nelligansports.com NSM is dedicated to building long-term relationships with
The #GivingTuesday Event Marketing Toolkit
The #GivingTuesday Event Marketing Toolkit Best practices and resources to help amp your marketing efforts before, during, and after your fundraiser. In This Toolkit Event Marketing Checklist Important
Final Marketing Plan. Bill Haines, Ray Jensen & Scott Maloney. York College of Pennsylvania
Final Marketing Plan Bill Haines, Ray Jensen & Scott Maloney York College of Pennsylvania F i n a l M a r k e t i n g P l a n P a g e i Table of Contents Introduction... 1 Target Demographic... 2 Social
Independence Chamber of Commerce 2010 Santa-Cali-Gon Days Festival. 2011 Awards for Communication Excellence Category 5: Campaigns & Programs
Independence Chamber of Commerce 2010 Santa-Cali-Gon Days Festival 2011 Awards for Communication Excellence Category 5: Campaigns & Programs SUMMARY The Independence Chamber of Commerce hosts the annual
Marketing Plan For Public Craft Brewing Compesed and Written by:
Marketing Plan For Public Craft Brewing Compesed and Written by: Graham Welch Scott Geiger Meghan Navarre Paige Preusse 1 Executive Summary: Being a locally brewed beer is something that Public Craft Brewery
Pinterest Beginner s Guide for Attorneys
Pinterest Beginner s Guide for Attorneys Are you looking for an additional source of website traffic and leads? Pinterest can deliver them. This guide will walk you through setting up your account, how
Tradeshow Public Relations:
Tradeshow Public Relations: A How-To Guide Get the Most Out of Your Tradeshow Investment Education: Wednesday, september 16 saturday, september 19 sands expo & convention center Las vegas,nv VisionExpoWest.com
30+ football sites 10m+ unique visitors The first football-only ad network
30+ football sites 10m+ unique visitors The first football-only ad network Commercial Partners About is a collection of the best football blog websites across the globe. We aim to entertain, provoke and
Grow Your Business with Email & Social Media simple marketing strategy for small business & nonprofits
Grow Your Business with Email & Social Media simple marketing strategy for small business & nonprofits Bonnie Kantor President, Pressing Issues, Inc. Constant Contact Authorized Local Expert bonnie@pressingissues.com
Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com
Field Guide to the Social Email (R )Evolution Easy Strategies for using Content (Ctrl) in your Email ing Today www.contentctrl.com Welcome To The Party You ve added a social sharing button to your email
Hyperlocal Site Business Plan Summary and Highlights
Hyperlocal Site Business Plan Summary and Highlights The Product We have modeled small, medium and large hyperlocal sites, aimed at building audiences of 20k, 35k, and 60k respectively within a larger
Open House Day 2015: Social Media Tipsheet
Open House Day 2015: Social Media Tipsheet For more information, contact: Lucy Arnold, 212 453 2240 Lucy.Arnold@fleishman.com We re so excited that you ll be participating in the 11th annual Open House
Teleconference information: Call-in toll-free number: 1-866-410-6539 (US) Conference Code: 597 987 4688. Webinar call-in number: 1-866-410-6539
The audio for this webinar will be broadcast through your computer. Once you join the presentation, a small audio broadcast box will appear on your screen and you will hear the host through your computer
NAMI Marketing 101. Presented by Megan Fazekas-King NAMI NC Communications Specialist
NAMI Marketing 101 Presented by Megan Fazekas-King NAMI NC Communications Specialist Objectives What is social marketing? What channels can we use to promote NAMI? What makes a good website? What do you
Digital Strategy Social Media Branding & Design Search Mobile Marketing
How should NGOs leverage Social Media? Social media is all about conversations It is about reaching out to your desired target audience and making it worth their while to interact with you on a social
Social Media Goals. Target Audience. Summary of Existing Social Media Presence
Social Media Plan Executive Summary Mission Point Health Partners (MPHP) sees Social Media as a business strategy to increasing members participation in their own health (activation level) and reduce healthcare
Social Media Marketing Measurement A research project to understand new possibilities
Social Media Marketing Measurement A research project to understand new possibilities Boris Grinkot Associate Director of Product Development MECLABS Primary Research @grinkot Social Media Measurement
Whitepaper Video Marketing for Restaurants
Video Marketing for Restaurants Restaurants are Using Online Video to Reach More Consumers and Boost Brand Impact Online video is becoming ever more present in consumer life therefore businesses have started
The Infinite Dial 2013
The Infinite Dial 2013 Navigating Digital Platforms 2013 Arbitron Inc. and Edison Research Methodology Overview»In January/February 2013, Arbitron and Edison Research conducted a national telephone survey
Print and. Media. The Media Industry. Apple Tops The Charts with Digital Music. Litwin Print/Broadcast
Print and Out-of of-home Media Litwin Print/Broadcast Apple Tops The Charts with Digital Music Visit the Site 8-2 The Media Industry Advertising media is a huge industry with almost $195 billion in spending
STAPLES Center Reinvents the Phrase Big Things Come in Small Packages with Their Official App
STAPLES Center Reinvents the Phrase Big Things Come in Small Packages with Their Official App How STAPLES Center put 950,000 sq. ft. of content into their app using Mobile Roadie s app platform Home to
BE A PART OF THE PEACE REGION S MOST POPULAR WINTER ENTERTAINMENT YOUR REGION YOUR CUSTOMERS YOUR TEAM
BE A PART OF THE PEACE REGION S MOST POPULAR WINTER ENTERTAINMENT YOUR REGION YOUR CUSTOMERS YOUR TEAM YOUR REGION THE PEACE REGION 02 BY 2016, GRANDE PRAIRIE WILL SERVICE A POPULATION OVER 265,000: $151
POSITIVE SOCIAL MEDIA CASE STUDIES
POSITIVE SOCIAL MEDIA CASE STUDIES The world is talking. Are you listening? www.taurusmarketing.com.au Cold Rock. WHERE Facebook, Twitter Dessert franchise Cold Rock embrace social media at all levels
THE 2013 ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK
THE 2013 ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK th 13 Edition December 2012 362 pages ISBN# 1-57783-185-3 PART I: MARKET SUMMARY CONTENTS 1 MARKET ASSESSMENT: ADVERTISING 1.1 Advertising
Twitter for Small Business
Twitter for Small Business A GUIDE TO GET STARTED business.twitter.com @TwitterSmallBiz CASE STUDY A Twitter success story And it all started with that one little Tweet, said Roberta Dyer, whose independent
Ford Amphitheatre Summer Season Partnership Program
Ford Amphitheatre Summer Season Partnership Program MARKETING PLAN & BUDGET PARTNER: TITLE OF PROGRAM: DATE OF PERFORMANCE(S): TOP MARKETING GOALS: Examples: to grow our audience by 25%; to reach out to
We want dynamic content that is interactive and speaks to the business community, said P. Andrew Torrez, a partner at the firm s Baltimore office.
Maryland Daily Record http://thedailyrecord.com Marketing softly with social media by Kristi Tousignant Published: September 23rd, 2012 Like 1 person likes this. Be the first of your friends. Though using
Social Media For Small Business. Presented by: Sara Nguyen
Social Media For Small Business Presented by: Sara Nguyen 1 Who Am I? 2 Why Social Media is crucial for Small Business The new world of marketing What s out there in the world of Social Media? The big
Planning the Promotion. Advertising and Sales Promotion. Public Relations and Personal Selling
Planning the Promotion Advertising and Sales Promotion Public Relations and Personal Selling 2 Chapter Objectives Define event marketing. Explain promotion and the promotional mix in sports marketing.
International Social Media: Best Practices
International Social Media: Best Practices Chris Adams Director of Research and Online Marketing Miles SOCIAL MEDIA & UGC BEST PRACTICES social 5 With you today Chris Adams Director of Research & Online
Football Lotto. www.lottonetwork.com
Football Lotto Overview Who are Lotto Network? Lotto Network is a brand of MyLotto24 Ltd, part of the Tipp24 group of companies. Tipp24 is Europe s largest lottery broker and was established in 1999. It
Social Media Marketing and Managing Proposal
Social Media Marketing and Managing Proposal There are three types of services I provide; 1. Creation of a Social Media Marketing Plan, including coaching The marketing plan will give you a detailed, step-by-step
SMALL BUSINESS MARKETING PLANNING
SMALL BUSINESS MARKETING PLANNING A guide to some activities that could prove useful One universal small business goal is to sell the business's products and services. This is usually best accomplished
A Guide to Promoting your Project
Contents 1. Introduction 2. Why Promotion? 3. Channels Traditional Media i. Television ii. Radio iii. Print Digital Media 4. Planning Assigning Roles i. Coordinating ii. Speaking iii. Writing iv. Photographer
Marketing and Outreach Efforts to Promote FAFSA Completion and Financial Aid Awareness!
Marketing and Outreach Efforts to Promote FAFSA Completion and Financial Aid Awareness! West Virginia Association of Student Financial Aid Administrators Annual Conference October 31, 2014 Overview! Statewide
2014 15 Athletic Training Internship
2014 15 Athletic Training Internship The Mississippi RiverKings seek a part time, unpaid Athletic Training Intern for the 2014 15 season. Internships are available for the fall, spring and summer terms.
Having been credentialed for other bowl games does not automatically qualify an agency or individual for credentials.
COLLEGE FOOTBALL PLAYOFF MEDIA CREDENTIALING POLICIES To ensure that all qualified media agencies have the appropriate access, these policies have been developed by the 10 Football Bowl Subdivision commissioners,
GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT
GET OPTIMIZED! HOW TO OPTIMIZE YOUR SHOPPING CENTER IN THE ONLINE ENVIRONMENT THINK DIFFERENTLY BUSINESS OBJECTIVE: GET MORE SHOPPERS TRADITIONAL STRATEGY EVENT OR PROMOTION RADIO PRINT DIRECT MAIL ONLINE
University of Pune Subject: Communication and Journalism Faculty: Mental, Moral and Social Sciences
University of Pune Subject: Communication and Journalism Faculty: Mental, Moral and Social Sciences Course: Diploma in Mass Media (Post graduate, part-time Diploma course). This post-graduate part-time
2015 Fall Advertising Packages
2015 Fall Advertising Packages Campaign Period: September 1 December 15 Reserve Your Ad Package at www.charities.org/advertising Amplify your nonprofit s brand visibility to private and public sector employee
TEXTING WHILE DRIVING COMMUNICATIONS PLAN
TEXTING WHILE DRIVING COMMUNICATIONS PLAN Prepared by: Community Outreach Subcommittee of Public Information/Education/Legislation Committee Broward Regional EMS Council Updated June 5, 2012 1 TEXTING
Why Digital Marketing?
Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses
HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS
HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS HOW TO ENGAGE WITH OUR SOCIAL MEDIA CHANNELS Destination BC is active across a number of social media channels, and encourages BC s tourism industry to get
Branding, Social Media and Marketing Analysis & Proposal
Branding, Social Media and Marketing Analysis & Proposal Anchor Bar Branding, Social Media and Marketing Analysis & Proposal Table of Contents Section I... Page 3 Intro Background, Mission and Initial
WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI
Understanding the Buzz Around Social Media WSI White Paper Prepared by: Baltej Gill Social Media Strategist, WSI Introduction You might have heard that social media can help build your brand, promote your
Social Media Campaigns Successful Planning and Organization
Social Media Campaigns Successful Planning and Organization Marketing Day 2014 United Way of Greater Chattanooga 1. Define Your Goals Extend Reach Get impressions & increase awareness Increase conversions
2016 Volvo Cars Open SPONSORSHIP OVERVIEW
2016 Volvo Cars Open SPONSORSHIP OVERVIEW AB OU T M E R E D I T H C O R P O R AT I O N 100 Million Women THE L ARGEST FEMALE AUDIENCE ACROSS EVERY LIFE STAGE AND PL ATFORM 63% of Millennial Women 2 out
Grow Your Business with Email and Social Media
Grow Your Business with Email and Social Media Simple Marketing Strategies for Small Businesses and Nonprofits Constant Contact 2015 Welcome Rebecca Esparza, MBA Authorized Local Expert, Constant Contact
Email + Social = Success
How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have
SOCIAL MEDIA MARKETING STRATEGY: RENOVATIONS
SOCIAL MEDIA MARKETING STRATEGY: RENOVATIONS Social media is one of the best and most cost-effective ways to spread the word that your hotel has been renovated and has new modern facilities and amenities.
THE WORLD IS A STAGE, BUT THE ARENA IS WHERE THE FANS ARE. 2015-16 Marketing Guide
THE WORLD IS A STAGE, BUT THE ARENA IS WHERE THE FANS ARE 2015-16 Marketing Guide Dear Prospective Sponsor: The Santa Rosa Junior College Ice Hockey Club is making plans for the upcoming hockey season.
Digital Marketing Trends in the Financial Industry A Profiles Whitepaper
Digital Marketing Trends in the Financial Industry A Profiles Whitepaper This whitepaper is an analysis and forecast of Digital Marketing Trends within the Financial Industry. Highlights Include: Growing
SOCIAL MEDIA MARKETING: STRATEGIES & ITS IMPACT
214 SOCIAL MEDIA MARKETING: STRATEGIES & ITS IMPACT VIVEK BAJPAI*; DR. SANJAY PANDEY**; MRS. SHWETA SHRIWAS*** ABSTRACT *Assistant Professor & Head, Department of Commerce & Management Dr. C. V. Raman
Community Event Planning Guide Steps To A Successful Fundraising Event
Community Event Planning Guide Steps To A Successful Fundraising Event Table Of Contents About Joseph Brant Hospital & Foundation Steps to a Successful Event Step 1 Brainstorm Step 2 Develop a Plan, Create
THE STRATEGIC EVENT PLANNING PLAYBOOK
THE STRATEGIC EVENT PLANNING PLAYBOOK Table of Contents THE STRATEGIC EVENT PLANNING PLAYBOOK 01 A GUIDE TO INCREASING EVENT REVENUE The purpose of this interactive playbook is to help you put together
Business Plan: The Vintage Hub. Author's Name. Name of Institution. Course. Date
Running head: NAME OF BUSINESS: THE VINTAGE HUB Business Plan: The Vintage Hub Author's Name Name of Institution Course Date NAME OF BUSINESS: THE VINTAGE HUB 2 Business Description The Vintage Hub will
The Author Website: Building a site that works for you. Presenter: Linda Lee www.askmepc-webdesign.com www.wptotaltraining.com
The Author Website: Building a site that works for you Presenter: Linda Lee www.askmepc-webdesign.com www.wptotaltraining.com The Author Website: Building a Site That Works for You 1. Sales Page 2. Biography
Twitter FREE GUIDE Provided by: Unleash Twitter
Provided by: Copyright Oliver James Enterprise Unleash the power of Twitter FREE GUIDE Unleash Twitter 1 This guide will teach you: Twitter s features and terminology How to formulate a content strategy
Master Paid Advertising in Social Media
Master Paid Advertising in Social Media Reach People Interested in Your Services Guide Introduction There is a plethora of marketing options within social media. Think your budget and business isn t big
Overcoming Your Content Challenges
Overcoming Your Content Challenges How to create engaging content for your marketing campaigns 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Coming up with
How To Make Money With Digital Media
Ways to Make Money with Digital Media During the most recent News Talk Boot Camp in Los Angeles, Mike McVay represented McVay New Media and McVay Media, and presented 6 Tips and a Power Point with 10 Tips
PR and Social Media. James L. Horton
PR and Social Media James L. Horton Newspapers are withering. Network television has watched audiences decline. Radio is splintered. Magazines are shrinking. Meanwhile, there are millions of bloggers and
CORPORATE PARTNERSHIP OPPORTUNITIES
CORPORATE PARTNERSHIP OPPORTUNITIES Roger Dean Stadium is widely considered to be the busiest baseball stadium in the country. The complex, located in the heart of the Abacoa community, is home to more
Grow Your Business with Email & Social Media. A simple marketing plan for small businesses & not-for-profits
Grow Your Business with Email & Social Media A simple marketing plan for small businesses & not-for-profits Tamsin Fox-Davies Small Business Marketing Mentor Constant Contact UK tfox-davies@constantcontact.com
Reasons to use Mobile Marketing. The statistics behind Mobile Marketing are even more convincing
Reasons to use Mobile Marketing Instant Delivery: Active campaigns can reach your audience in next to no time. Mobility: Connect with your audience even when they are on the move. They are no longer limited
Estimated Publicity Value of the 2014 Dayton Flyers NCAA Basketball Tournament Bid
Executive Summary The Dayton Flyers upset victory over The Ohio State University Buckeyes uplifted community spirits, instilled pride and gave Dayton national prominence. The Flyers continued success resulted
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS
MARKETING BENEFIT MARKETING PLATFORMS RELATIVE COST CONSTRAINTS & LIMITATIONS INTEGRATION STARTERS Generate positive impressions / awareness ADVERTISING Need to control the message content/timing/audience
[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users
![[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users](/thumbs/30/13957467.jpg "[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users")
1 2 3 [REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 4 [REFERENCES] https://about.twitter.com/company 5 [REFERENCES] https://press.linkedin.com/about-linkedin
Communications and Service Plans for Upcoming Major Events
Customer Services, Operations, and Safety Committee Board Information Item III-B March 13, 2008 Communications and Service Plans for Upcoming Major Events Washington Metropolitan Area Transportation Authority
117 No-Brainer Ways to Attract New Clients. By Rick Telberg cpatrendlines.com
117 No-Brainer Ways to Attract New Clients By Rick Telberg 1 Do Something, Anything, NOW! I call these no-brainers because, although they require some thought and effort, there s nothing revolutionary
Sports Fans and Digital Media A Scorecard on Preferences and Behaviors. September 2012. Copyright 2012
Sports Fans and Digital Media A Scorecard on Preferences and Behaviors September 2012 Copyright 2012 Overview The playing field for the distribution of sports content has never been deeper or wider. Sports-related
Using Social Media to Connect With Consumers. TX Wine & Grape Growers Association Annual Conference February 19, 2015
Using Social Media to Connect With Consumers TX Wine & Grape Growers Association Annual Conference February 19, 2015 The Big Picture Trends New Demographics of the Wine Industry Types of Inbound Marketing
BEST PRACTICES, Social Media. Project Summary Paragraph Please provide a summary of your project, program or practice in 150 words or less.
2013 COMMUNITY EXCELLENCE AWARDS Category Worksheet BEST PRACTICES, Social Media Name of Local Government: City of Surrey Project Summary Paragraph Please provide a summary of your project, program or
August 2, 2014, 600 cyclists and 10,000+ spectators will descend upon the streets of DOWNTOWN DULUTH for a distinctly American brand of bike racing.
Spincycle Sports would like to invite you to take part in an exciting opportunity that will benefit the health and wellness of local residents. Our goal is to capitalize on the speed, adrenaline and excitement
How to Run a Successful Bowlopolis Blastoff
Getting Started How to Run a Successful Bowlopolis Blastoff 1. Planning. Schedule your event for Saturday. Event day will be busy, so a smooth and efficiently managed event will lead to an organized staff
Marketing Plan RSU Hillcats
Marketing Plan RSU Hillcats List Table of Contents Executive Summary Overview The RSU Marketing Management Spring 2008 class has been retained by the RSU Athletics Department to develop a marketing plan
NVTC/GWRC Vanpool Project. Task 3B: Marketing Vanpool Incentives to Existing Vanpools
NVTC/GWRC Vanpool Project Task 3B: Marketing Vanpool Incentives to Existing Vanpools Prepared for: VHB Prepared by: And Project Director: Justin Schor Project Manager: Matthew Kaufman September 2011 Table
Digital marketing strategy: embracing new technologies to broaden participation
Communications and engagement strategy Appendix 1 Digital marketing strategy: embracing new technologies to broaden participation NHS Northumberland Clinical Commissioning Group (CCG) is keen to develop
Using Social Media to Improve Your SEO
Using Social Media to Improve Your SEO Brent D. Payne SEO & Social Media Director 435 Digital SEO 101: Popularity Popularity Links Authority Trust Popularity Relevance Similar Content Authority Social
// And the winners are
THE 3rd ANNUAL // And the winners are For this year s Sherpie Awards, we sent out a call for nominees so that marketers like you could tell us which casinos have raised the bar in social media. For the
University of Cincinnati Social Media Strategy
University of Cincinnati Social Media Strategy SITUATION ANALYSIS The University of Cincinnati has a social media presence on Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, Flickr, Foursquare