BASIC TERMS. All GRP sold on channels Markíza, Doma and Dajto. Media Net Net Price (i.e. after 15 % agency commission) in EUR w/o VAT

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2 BASIC TERMS SALES TARGET GROUP All MARKÍZA GROUP MARKÍZA GROUP GRP (MG GRP) GRP sold on channels Markíza, Doma and Dajto MG GRP Base CPP 500 EUR RATE CARD (Calculation based on the audience - GRP) Media Net Net Price (i.e. after 15 % agency commission) in EUR w/o VAT TV MARKÍZA, DOMA AND DAJTO DAY PARTS Prime Time PT Off Prime Time OFF In case of broadcasting of special events Markíza-Slovakia reserves the right to issue special rate-card. EXPLANATION OF TERMS CPP (Cost per Point) the price for 1 % of addressed viewers in sales target group. It is the price for 1 GRP the price for 1 percent of Sales Target Group. GRP (Gross Rating Point) audience of viewers in purchasing target group. 2

3 COMMITMENTS BASED ON CALENDAR YEAR PERIOD (JANUARY DECEMBER) MINIMUM CLIENT VOLUME COMMITMENT IN CASE OF NOT MEETING THE ANNUAL COMMITMENT Recalculation of Base CPP according to the Volume CPP Grid Proportional reduction of volume related discounts; maximum capping 35 % of non-fulfillment. EARLY SIGNING DISCOUNT 12 % discount on CPP if commitment is signed until % discount on CPP if commitment is signed until % discount on CPP if commitment is signed until

4 CPP GRID n/n Volume 2016 Incremental Base CPP 2016 Average CPP (range) EUR EUR EUR EUR EUR EUR EUR EUR EUR EUR EUR EUR EUR EUR EUR EUR EUR EUR EUR CPP level related to the yearly commitment before the start of booking process. All amounts are Media Net Net Prices (i.e. after 15 % agency commission) in EUR without VAT. Base CPP applies for every particular budget size respectively. Average Base CPPs are examples and informative; precise calculation of average Base CPP will be provided by Markíza-Slovakia. 4

5 GENERAL TABLE OF INDEXES FOR CPP CALCULATION Markíza Group Month Index (applied on Base CPP) PT Index OFF Index (applied on PT CPP) I 0,65 1,00 0,65 II 0,75 1,00 0,65 III 1,00 1,00 0,65 IV 1,15 1,00 0,65 V 1,20 1,00 0,65 VI 1,10 1,00 0,65 VII 0,75 1,00 0,65 VIII 0,75 1,00 0,65 IX 1,25 1,00 0,65 X 1,30 1,00 0,65 XI 1,30 1,00 0,65 XII 1,20 1,00 0,65 5

6 SPOT INDEXES SPOT INDEXES TANDEM SPOT INDEXES Spot Length Index Cumulative Length Index 10 and less 50 % 15" 75 % 20" 90 % 25" 95 % 30" 100 % 35" 125 % 40" 145 % 45" 160 % 50" 180 % 55" 190 % 60" 200 % 15" 85 % 20" 95 % 25" 110 % 30" 125 % 35" 135 % 40" 150 % 45" 160 % 50" 180 % 55" 190 % 60" 200 % PREMIUM PLACEMENT SURCHARGES POSITIONS WITHIN THE AD BREAK First/Last 20 % surcharge. Second/Penultimate 15 % surcharge. Other positions 15 % surcharge. 6

7 PREMIUM TIME SLOTS ALL AD BREAKS WITHIN TIME SLOTS BELOW Channel / Time Slot Surcharge TV Markíza / % TOP BREAKS Channel / Time Slot Surcharge Length / Comment Markíza Group / in key Prime Time programs 30 % max 60"/ max.2 spots Short, premium ad breaks in key programs Programs with top breaks are published on a monthly basis High brand reception, awareness Premium positioning Benefit from higher ratings, supported by a countdown clock during the ad break (max. 60 ) Strong connection brand/program 7

8 CONTRACT TYPES COMBINATION 80 % GRPs planned by Client, 20 % by Markíza Fixed Price, 100 % GRPs Delivery Guaranteed GUARANTEED 100 % spots planned by Client Delivered GRP s Price FIXED 100 % spots planned by Client Fixed Price 8

9 METHOD OF PURCHASE MARKÍZA GROUP GRP (MG GRP) GRP sold through Markíza, Doma, Dajto and potential new TV channels with audience measurement, reflecting the share of available GRP on every single TV channel of Markíza Group. As of 1st January 2016 share of MG GRP is 79 % TV Markíza, 12 % on TV Doma and 9 % on TV Dajto. In the case of launching a new TV channel, share of MG GRP will be adjusted accordingly to the GRP production within MG. Markíza-Slovakia reserves the right to change the % share of GRP in the case that measured ratio on TV channels will be changed, max. 3 times a year. The shares of individual TV channels will be announced at least 45 days before the beginning of the month in which new shares will be applied. If the client s campaign is ordered with a higher percentage for TV Markíza than according to MG GRP s split (stated in this document, or announced by Markíza- Slovakia in respect to this document), a surcharge of 15 % will be applied on the level of CPP. 9

10 GENERAL RULES OF BOOKING /1 VOLUME GRID, GENERAL TABLE FOR CPP CALCULATION Constitutes a basis for preparation of a binding offer of buying conditions and will be applied for all types of clients (committed directly or through the media agency). APPROVAL OF BUYING CONDITIONS Represents a basis for a General contract / Commercial contract (buying conditions for a particular client based on the commitment) and for the start of the booking process according to agreed conditions. CAMPAIGN WITHOUT BUYING CONDITIONS APPROVAL Will be carried out in terms of the rate card conditions valid for a particular TV station, month and day part. THE CONTRACT Assumption for the conclusion of the Contract in the given Markíza-Slovakia program service between Markíza-Slovakia and submitter is the acceptance of a binding order from the submitter. 10

11 GENERAL RULES OF BOOKING /2 BINDING ORDER Has to include information about the ordered GRPs volume, expected the financial budget of campaign, spot length,and the campaign duration. DRAFT CONTRACT Will be prepared by MS within 7 business days (in period of booking process) from the acceptance of a binding order. RESERVATION PERIOD Commences upon sending the primary draft and shall end on the day of the signing of the Contract, no later than 5 business days upon sending the primary draft to the submitter. RESERVATION FEE If the submitter fails to confirm the Contract during the reservation period, the reservation and the draft Contract shall be automatically cancelled. The submitter shall be obliged to pay a reservation fee to Markíza-Slovakia in the amount of 10 % from the price of campaign according to the last Draft contract issued by Markíza- Slovakia prior to the end of Reservation period. 11

12 SPECIAL ADVERTISING EVENTS COMPETITIONS TAILOR MADE PROJECTS ONLINE TELESHOPPING CROSSMEDIA CAMPAIGNS COOPERATION WITH MARKÍZA FOUNDATION INJECTIONS... SPONSORSHIP LICENSE COOPERATION CONTENT COOPERATION PRODUCT PLACEMENT 12

13 SPONSORSHIP 20 % SURCHARGE ON CPP FOR SPONSORSHIP 25% SURCHARGE ON REQUESTED POSITION SPECIAL PROJECTS General package pricing separated from client s CPPs/calculation based on rating prediction and volume discount. SPONSOR OF THE PROGRAM MUST BE CLEARLY LABELED WITH THE NAME OR NAME AND SURNAME OR LOGO. WHAT CAN/CANNOT CONTAIN THE SPONSORSHIP MESSAGE? Sponsorship message must contain corporate name or logo of the sponsor. Sponsorship message must point to a link between the sponsor (manufacturer) and sponsored programs. For example: This program is brought to you by Sponsorship message must not specify any advertising claim. For example: excellent juice, delicious lemonade, the best selling vitamin etc. Sponsorship message cannot contain sequences from the advertising spot. Sponsorship message cannot contain direct selling, renting of the product or service. For example: It is not allowed to mention discounts or other benefits for the viewers. 13

14 FLOATING SPONSORSHIP PACKAGE OFFER DURATION OF THE CAMPAIGN 14 days TIME SLOTS FOR SPONSORSHIP MESSAGES TV Markíza 8:30 18:00 TV Doma 6:00 24:00 TV Dajto 6:00 24:00 Channels Number of 10" sponsorship messages Channels Number of 10" sponsorship messages TV Markíza 78 TV Markíza 39 TV Doma 78 TV Doma 52 TV Dajto 78 TV Dajto 52 TOTAL 234 TOTAL 143 Price for Package Nr EUR Price for Package Nr EUR Messages are placed evenly during 14 days period. Special packages according to client s needs possible. There are no additional discounts provided. TV Markíza is able to provide production of sponsorship messages. The calculation will be prepared according the client s needs. 14

15 PRODUCT PLACEMENT PRICE Individual calculation based on the program type and ratings. CONDITIONS OF PRODUCT PLACEMENT An attractive form of presentation of the brand with a high degree of viewer s perception The possibility of long-term cooperation An increase of interference due to the connection with the sponsorship, traditional advertising Possibility to connect product, service with the series heroe Increase brand awareness, product visibility, strengthen the image of the company ACTIVE PP Placement of the product, service actively into the story. PASSIVE PP Passive, visible placement of the product into the program. BASIC LEGAL REQUIREMENTS It is forbidden to directly encourage the purchase or rental of products and services, especially by pointing out the product/service for the purpose of his promotion. The product or service must not be unduly emphasized in the program and shall be adequately embedded in the plot to become a natural part. 15

16 PRODUCT PLACEMENT VIRTUAL PRODUCT PLACEMENT Effective way of incorporating the product /brands into images that are already recorded and ready for broadcast. Flexibility by inserting the Virtual Product Placement in Postproduction Short-term integration possible. Without VPP Including VPP 16

17 INJECTIONS 40 % SURCHARGE ON CPP FOR INJECTIONS Injection is a form of sponsorship message in total duration 5. It is a static or animated graphic logo/trade mark of the sponsor, or service, directly shown within the program. Injection always has to be part of classical sponsoring campaign. Graphic injection is placed in the lower right corner of the screen for 5. The injection can contain text characteristics of a product or service, claim of the sponsor or a link to a website of the sponsor. 17

18 VIRTUAL BANNERS 40 % SURCHARGE ON CPP FOR VIRTUAL BANNERS Virtual banners appear within the TV screen, often used at live sports events 18

19 IMPORTANT DEADLINES 2016 Month Opening schedule for planning Booking process Contracts adjustment and signing from January 11/27/15 12/3/15 February 12/18/15 12/23/15 March 1/26/16 2/1/16 April 2/23/16 2/29/16 May 3/29/16 4/4/16 June 4/25/16 4/30/16 July 5/23/16 5/29/16 August 6/14/16 6/20/16 September 7/29/16 8/4/16 October 8/26/16 9/1/16 November 9/26/16 10/2/16 December 10/26/16 10/31/16 19

20 ONLINE ADVERTISING MARKÍZA GROUP OFFERS THE PERFECT SYNERGY OF TV AND INTERNET

21 ONLINE ADVERTISING VIDEO AND DISPLAY AD PACKAGES EXAMPLES OF TOP FORMATS / PACKAGES VIDEO AD, CPT 30 SPOT video views guaranteed Pre+Mid roll : 33,00 EUR / CPT Pre Roll: 42,90 EUR / CPT Mid Roll: 39,60 EUR / CPT Post roll up to 60 : 15,60 EUR / CPT BRANDING AS A FLAT POSITION FOR 24 HOURS ON markiza.sk PV guaranteed = EUR / 1 day BRANDING AS A FLAT POSITION FOR 1 WEEK ON tvnoviny.sk PV guaranteed = EUR / 1 week PR ARTICLE 500 EUR / issue ON LINE CHAT 500 EUR / 1 hour CPT - cost per thousand - cost of 1,000 impressions PV - page views - page actually seen by the user For detailed price information, please refer to our rate card for online advertising 21

22 ONLINE ADVERTISING BANNER POSITIONS LAYER TO STICKER (WALKING GOOSE) BRANDING OF VIDEO PLAYER MICROSITE VIDEO LAYER TO STICKER 22

23 SALES TEAM Florian Skala SALES DIRECTOR t: +421 (2) m: e: Jana Šifelová SALES MANAGER FOR TV t: +421 (2) m: e: Peter Slameň SALES MANAGER FOR TV t: +421 (2) m: e: Martina Frátriková SALES MANAGER FOR TV t: +421 (2) m: e: Andrej Trajlínek SALES MANAGER - SPECIAL ADVERTISING t: +421 (2) m: e: trajlinek.andrej@markiza.sk Zuzana Trubačová SALES MANAGER FOR ONLINE t: +421(2) m: e: trubacova.zuzana@markiza.sk Romana Peressényiová SALES MANAGER FOR ONLINE t: +421 (2) m: e: peressenyiova.romana@markiza.sk 23

24 SALES TEAM Katarína Jurišová ACCOUNT MANAGER, TV t: m: e: jurisova.katarina@markiza.sk Filip Hartl ACCOUNT MANAGER, TV t: m: e: hartl.filip@markiza.sk Katarína Zelmanová ACCOUNT MANAGER, TV t: m: e: zelmanova.katarina@markiza.sk Michal Mikuška ACCOUNT MANAGER, TV t: m: e: mikuska.michal@markiza.sk Silvia Masaryková ACCOUNT MANAGER, TV t: m: e: masarykova.silvia@markiza.sk Daniel Vysoký TELETEXT t: m: e: vysoky.daniel@markiza.sk Martin Brtáň TRAFFIC MANAGER, ONLINE t: m: e: brtan.martin@markiza.sk Anton Sýkora TECHNICAL SUPPORT, TV t: m: e: sykora.anton@markiza.sk 24