This target is looking for a high-end magazine about Paris. A quarterly luxurious and free magazine for the Chinese visiting Paris.

Transcription

1 Mediakit 2012

2 L OFFIciel Paris Guide According to the World Tourism Organization, more than 2 million Chinese tourists are expected to visit France in 2020 while they were only in France is the first European country visited by the Chinese before Great Britain and Italy. Patricia Barthelemy, Chinese market manager at the Tourism Organization in Paris, confirms that at this moment 60% of the Chinese tourists budget is devoted to luxury as the prices are often 35% less than in China. This target is looking for a high-end magazine about Paris. A quarterly luxurious and free magazine for the Chinese visiting Paris. A selection of information about Paris adapted to the Chinese readership: fashion, luxury, jewelry, culture, beauty A distribution shared between Paris and the biggest Chinese cities.

3 A Parisian Maga-Guide of luxury and fashion The relevance of a guide, the elegance of a great magazine, L Officiel Paris Guide is the first maga-guide of luxury and fashion published by L Officiel de la Mode in Mandarin for the Chinese clientele in Paris. More detailed than a classical travel guide More complete than a traditional magazine More selective than the web An original artistic direction A specialized editorial team Made in Paris Behind the scenes of La Place Vendôme? How to make a special order at Vuitton? How to get a table at the Jules Verne? Who are the 10 best private chauffeurs? What to wear at the Opéra Garnier? Where to find the ten most romantic suites? Those typically Parisian must-haves? Fashion stories in the very heart of the city, portfolios about the objects of desire, reports on the secrets of the great houses, luxury and trends decoded district by district, featuring Chinese personalities.

4 culture Behind the scenes of a capital A portfolio showing the best of Paris. The best gastronomy in Paris. A royal way of life. Museums, exhibitions, art galleries. The best wines. And much more fashion Le chic à la française What to wear in Paris will unveil the codes of the Parisian society 2 fashion shootings in the very heart of Paris Chinese models Women s fashion/men s fashion Where to find the must haves with the help of a detailed plan Original and exclusive products on the French market WATCHES & JEWELRY Made in Luxury Shootings of watches and jewelry with an emphasis on the savoir-faire of the houses magnifying the craftsmanship and displaying the most beautiful pieces especially the rarest ones on the Chines market Not to mention a visit of Place Vendôme. L OFFICIEL will interview the watchmakers and jewelers on their latest creations and their connections with the Chinese clientele. WELL-BEING Beauty Admirers of Western brands, Chinese tourists are large consumers of perfumes and cosmetics. The most beautiful SPAs Cosmetics «à la française» Perfumes

5 Distribution free copies distributed in China ( ) and in France (50 000) Chinese Distribution A qualified distribution in 5 major cities: Shanghai, Beijing, Guangzhou, Hangzhou, Chengdu. - Upon departure from each of the 5 international airports to France - As a free supplement to the Chinese editions of L Officiel, L Officiel Hommes, L Officiel Art - Via CAISSA touristic International Travel Service Co., the referent Chinese tour operator devoted to Europe - With the most beautiful Chinese Yacht Clubs and Golf Clubs - Via the most renowned palaces of Beijing and Shanghai: the Summer Palace, the Jade Palace. French Distribution - With the 6 main hotel groups most popular to the Chinese clientele: Hilton Group, Accor Group, Intercontinental Group, Best Western Group, NH Hotels Group, Starwood Group And with the most beautiful Palaces of the capital: Hôtel Bristol, Hôtel de Crillon, Hôtel Plaza Champs-Elysées, etc... representing more then rooms! - At Galeries Lafayette, the inevitable stop of a Chinese shopper visiting Paris. - Via a network of qualified as prestige watch-making and jewelry houses: Cartier, Chaumet - At the Moulin Rouge and Lido specifically for their Chinese clients. - With EnSino, a network of Sino-French guides and travelling agencies specialized in the Chinese clientele. - Upon departure from European capitals mostly visited by the Chinese leaving for Paris: Geneva, London, Milan (airport lounges, Eurostar). - At the consulate and at the embassy of China in Paris. The service of conciergerie L OFFIciel Paris Guide L Officiel Paris introduces a unique service of concierge service devoted to the Chinese clientele: L Officiel Paris Guide. This partnership between an avant-garde journalistic approach and an expert concierge gives birth to a brand new and personalized service to help the Chinese visitors getting the most out of their journey in the City of Lights. Assured by the team of lifestylists uniting journalists, stylists, reviewers, trendsetters and private concierges, L Officiel Paris Guide gives access to their best addresses in Paris. A concierge available 7 days a week to provide precious advice and exclusive services to discover the secrets of the capital and to offer a different experience when visiting Paris. Advertising rates. Net Pack Excl. Tax* Simple Page 4 issues x 4 3 issues x 3 2 issues 11220x Double Page Spread 4 issues x 4 3 issues x 3 2 issues x 2 Opening Spread Fourth Cover Facing Content 1 and Content 2 * Net net pack is applied per brand = = = = = = = = = = = Some data Trimestrial About 100 pages per issue In Mandarin A high-end magazine benefiting all standards of L OFFICIEL: format, printing, quality of paper, layout, content... Application for smartphones with a geolocation tool copies distributed for free through selective channels between Paris and China A qualified and certified distribution Release dates February 20th 2012 April 20th 2012 September 20th 2012 November 20th 2012 Contacts Advertising Olivier Jungers o.jungers@editionsjalou.com Anne-Marie Disegni a.mdisegni@editionsjalou.com Christelle Mention c.mention@editionsjalou.com Clémence Ledelis c.ledelis@editionsjalou.com Italian market Angela Masiero a.masiero@editionsjalou.com Magazine Editor-in-chief Emmanuel Rubin Creative Director Philip Neufeldt Fashion Editor Helena Tejedor