Czech Republic China cooperation in tourism. Monika Palatková managing director _
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1 Czech Republic China cooperation in tourism Monika Palatková managing director _
2 Czech Republic: Land of Stories 12 landmarks in the UNESCO Heritage List Český Krumlov, Brno, Kutná Hora Over 200 castles and chateaux More than 30 spa towns Karlovy Vary, Mariánské Lázně, Lázně Luhačovice More than 100 golf courses 4 national parks Great M.I.C.E. infrastructure, value for money destination
3 Czech Republic: central point in Europe Easy travelling: direct flight to Prague with Hainan Airlines 5 international airports - Prague, Brno, Karlovy Vary, Ostrava, Pardubice 2 hours from Paris, Rome, London Dense network of railways and highways connecting with the European capitals
4 Target market: China 2014: tourist (+ 21,1 %) / overnights (+ 23,8 %) 2,5 days average length of stay (CSO) Average expenses per day app CZK per day and visitor (STEM/MARK) Average shopping expenses per day app CZK Czech Republic new European destination TOP POSITIONING IN THE CENTRAL AND EASTERN EUROPE REGION Czech Republic promotion in China 2014 AVE (CZK) OTS FANS (Weibo)
5 CzechTourism Promotional activities in China
6 Czech Days in Shanghai: CSITF travel fair, B2B seminar, Czech Culture and Tourism Festival Destination promotion within Czech Days in Shanghai Czech Republic exposition at CSITF interactive presentation of the Czech regions, SOWK B2B meetings with key partners: Hainan Airlines, Caissa, BYTS, Ctrip Czech Republic B2B seminar in Hangzhou - 30 Chinese tour operators, 7 media, 7 Czech companies Czech Culture and Tourism Festival: Čechomor open-air concert, Czech Republic exposition Mobile app Czech Days
7 B2B / B2C presentations & workshops : Sichuan In cooperation with Sichuan Tourism Board and Association of Sichuan Travel Agencies : Shanghai At the occasion of Somewhere Only We Know premiere - Introduction of the new itinerary : ANTOR Carnival (Hong Kong) Supported by travel ambassadors pop-music stars Alfred Hui and Vanessa Yang (B2C) : Harborview hotel Praha opening (Hong Kong) Press conference and B2B event for 150 Chinese tour operators and 70 media Event for VIP guests business partners, Macao government and PRC government
8 Czech Republic on TV: Day Day Up October 30th 2015 Czech episode of the Day Day Up show was broadcasted on Hunan TV 73 million viewers on TV 9 million plays on Hunan TV website after 3 days Interviews with president Milos Zeman, foreign minister Lubomir Zaoralek and the football player Pavel Nedved, participation of Czech models, musicians, fashion designer and chef
9 Travel fairs Presentation of the Czech Republic as an ideal destination for Chinese tourists at professional tourism fairs and other exhibitions Events: BITE Beijing 2015 ( ) EPFIC Beijing ( ) CIBTM Beijing ( ) CXSRITE Xi an 2015 ( ) CFDF Chengdu ( ) CLIETF Lanfang ( ) CMISTF Mianyang ( ) In total over visitors
10 Hainan Airlines: promotional campaign 2015 Joint promotion of the first direct flight to Prague and the Czech Republic in cooperation with Hainan Airlines press conference at the premises of the Czech Embassy Beijing ( ) Press conference in Shanghai with Freytrag & Berndt in cooperation with Petrof piano company ( ) B2C Promo Activity at APM Shopping Mall Wangfujing street Beijing opening of the Direct Flight on September 22nd at the Beijing Capital International Airport and on September 23rd on Prague Vaclav Havel Airport press trip of the First Flight ( ) Prague, Karlovy Vary
11 Hainan Airlines: promotional campaign 2016 Campaign on CzechTourism social media WEIBO, WEIXIN Cooperation on the destination presentations in Beijing and Hebei Province targeting the future travelers Microsite of Hainan Airlines on WEIXIN Czech Republic Land of Stories Press trip in cooperation with Nubia ZTE promoting Nubia My Prague mobile phone
12 International project: Visegrad Group (V4) : Discover Central Europe Greater China Roadshow 2015 Beijing, Nanjing, Shanghai, Guangzhou, Taipei 13 European participants, average 34 Chinese TOs per city in cooperation with Hainan Airlines and Prague Airport : Press trip 2015 all year: Pocket guide mobile app in Chinese Free download:
13 International project: 16 CEEC + 1 / TCC China - Central and Eastern European Countries Tourism Coordination Centre Joint project of Central-Eastern European Countries and China in tourism (16+1), TCC Tourism Coordination Centre: established 5/2014 in Budapest run by Hungarian Tourism Performed activities: Holiday World : TCC activities introduction for the Czech travel trade - almost 100 participants CEECs Tourism Promotion Year 3/2015, Budapest Focus: incoming tourism from China presentations, workshops, conferences and networking More than 40 Czech and 30 Czech companies China International Consumer Goods Fair + China CEE Tourism Event Presentation and Q&A for ca. 300 tour operators and media from Southeast China Early announcement of the new direct flight Beijing Prague
14 CzechTourism Marketing plan & products
15 China: tourism products 2016 Journeys of Discovery Prague Royal experience in Prague, Cultural heritage, romance, shopping and luxury Journeys through the landscape East Bohemia Royal enjoyment, unique World Heritage sights Journeys for health West Bohemia Royal care in relaxed spa towns Central Bohemia Royal silver of Kutná Hora, Royal residences South Bohemia Royal feast, romance (South) Moravia Royal mystery with a glass of wine Special Product: Czech Republic Shopping Paradise Czech Republic shopping destination. Ideal place for purchasing national and international products for the best price and tax free
16 China: main marketing activities 2016 Campaigns Fairs & Exhibitions PR / Events / Workshops Co-branding campaigns: Hainan Airlines, ZTE (Nubia) BITE Beijing WTF Shanghai Press events: beginning of new season Strategic B2B Partnership Hainan Airlines ZTE (Nubia) Online campaigns: Weibo, Weixin (Wechat) Display campaign: Ctrip portal Online campaign: Czech Republic Shopping Paradise CITM Shanghai CITIE Guangzhou ICIF Shenzhen Harbin Ice Festival China Wedding Expo Czech Gastronomy Days in Shanghai Medical Tourism: workshop in Beijing and Hebei Workshops for TOs in Southeast China Alpine Pro Global Blue Czech Embassy in Beijing Czech Consulate in Shanghai Wedding campaign Permanent exhibition of the Czech wine in Xi an Individual and group Press and Fam trips CzechTrade CzechInvest
17 Thank you! 谢 谢! Visit 访 问
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