WantedDesign training workshop

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1 WantedDesign training workshop WantedDesign workshop is designed for professionals seeking opportunities to grow their business in the US market. WantedDesign workshop provides coaching to come prepared to WantedDesign ann approach new international opportunities. Designers are given valuable access to design professionals (manufacturers, buyers, curators, editors and also local designers). WantedDesign workshop provides mentoring that assists the designers reaching their career goals.

2 WantedDesign training workshop The workshop will be conducted by Odile Hainaut and Claire Pijoulat, founders of WantedDesign. Odile Hainaut For over 18 years as Raison Pure's Director of Communications in Paris and based in New York since 1999, Odile Hainaut merged the commercial and the artistic together in the communication of design. In May 2007, she co-founded with Gallery R'Pure in New York, introducing the work of new and emerging furniture, lighting and object designers to the New York design marketplace. Through curated shows and exhibitions at Gallery R Pure, Odile created excitement around a new generation of design talent, bringing their work to new audiences and buyers, and to private and institutional clientele. Claire Pijoulat While still a student in France, Claire started working on a variety of different projects for a design studio and importer and later for Roche Bobois International in 2002, which took her to Vietnam, Greece, Russia and Italy. After receiving her Masters in International Business from the University of Turin, Claire relocated to New York in 2005 to start her career as Marketing Director for Roche Bobois USA, managing communication strategy for the brand on a national level and locally for over 32 Roche Bobois stores. For 10 years now, she has been observing the furniture industry evolving on the US market with a very clear understanding of the challenges and opportunities. In 2010, Odile and Claire met in New York and decided to join forces to create WantedDesign with the intention of shaking the design scene in New York and creating a new creative platform to bing together the global design community. Now in its fifth year, WantedDesign is a highly reputable brand and has grown into a year-long platform for brands and designers to connect, learn, showcase and celebrate design.

3 WantedDesign training workshop PHASE 1 A questionnaire will be sent in advance so each designer can come prepared to the workshop and WantedDesign can gather the information about each studio, the size of their business, their expectations, etc Workshop, 4 hours Date TBD, ideally in March or in April in Milan during Salone Introduction to WantedDesign How to prepare for WantedDesign and how to approach the American market? - overview of the American furniture industry landscape, hospitality/trade sector vs residential, distribution channels How to optimize the experience at WantedDesign? - press, communication tools and schedule, social media, invitations, database Key contacts to connect with before WantedDesign - we will provide a list of contacts the designers should try to book appointments with before coming to NY Successful stories of designers participating at WantedDesign - the most valuable advice come from the experience, we will share interesting examples that will inspire the designers

4 PHASE 2 Proposed dates: October or November 4-6 or 9-11 Three days from 9:30am to 5:00pm, lunch included, transportation to different locations included A three-day workshop to capitalize on WantedDesign s experience. A questionnaire will be sent in advance so each designer can come prepared to the workshop and WantedDesign can gather the information about their feedback about their experience, the contacts they made at WantedDesign, their 6-month and 12-month plan. DAY 1 (9:30am to 12:30pm lunch break -2:30pm-5:00pm) Networking + presentation by guests meet design professionals We will bring to the room a communication specialist, a strategist, a museum curator, a manufacturer and any other design professional we feel could help the designers to find the keys to success. (names TBD based on information collected after WantedDesign)

5 PHASE 2 DAY 2 (9:30am to 12:30pm lunch break -2:30pm-5:00pm) Visit in key showroom in Manhattan - meet buyers We will bring the designers to key showrooms in the city: ABC home, MoMA store, Design Within Reach, Bernhardt Design, Cooper Hewitt Museum store (list TBC based on information collected after WantedDesign)

6 PHASE 2 DAY 3 (9:30am to 12:30pm lunch break -2:30pm-5:00pm) Studio visits in Brooklyn and networking with other designers and makers. Networking is key to understand a market and make the right connections to build a local network in NYC. We will organize studio visits so Spanish designers can see how NY makers deal with the challenges of designing manufacturing locally - distributing locally and or internationally. Designers will have time to ask questions and then we will gather to network.

7 New York, January Thank you Odile Hainaut, Claire Pijoulat

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