Index. Why. Company background 4. Tailor made solutions 4. Other services 6. Senior team at your service 7. Current and past Clients 9

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2 Index Why 3 Company background 4 Tailor made solutions 4 Other services 6 Senior team at your service 7 Current and past Clients 9 Publications/Credits 10 2

3 Why Studio De Barba Consulting is a leader in its national business community providing a knowledge of local market in the areas of sales & marketing activities and representation office. It is our aim to undertake an accurate evaluation of the market s trend and competition in order to: find solutions for your company s budget and hr optimization develop an adequate sales planning Shortly we focus on an adequate planning which is crucial for targeting the right market segment. Our experienced team members service the up scale tourism and MICE sectors across Italy. Besides, the company provides PR services and expertise using personal contacts to the media world. As well as we assist in implementing an owner s vision for the property. Our aim is to offer companies operating in the hospitality industry knowledge, technique and sales tools to enlarge their visibility in the industry market and drive revenues. Our mission to ensure that property owners achieved long term success while meeting short term revenue and profit goals. Our philosophy is to embrace your objectives and become a part of your success. Our relationship style is based on a mutual working experience, to guarantee value-added services. 3

4 Company background Experience and innovation Building on the success, Studio De Barba Consulting is leader in supplying sales and marketing services to the Hotel Industry and supporting small hotels in their performance. Building on more than 20 years of experience in this field, Studio De Barba Consulting provides innovative solutions to help our customers to stay ahead of the competition. Studio De Barba Consulting places at your disposal excellent contacts within the tourism industry. The company has established personal relationships with airlines, travel agencies, business incentive, corporations, conference travel organizers and journalists. Tailor made solutions We are specialized in supplying dedicated sales & marketing solutions for small hotels and are able to use our unique blend of skills to maximize our client s investments in the S&M. Our unique background allows rapid insight into business issues and helps identify the best business solution. We can operate with you and/or for you in the following actions into the Italian market: Representation Hotel Marketing Promotions E-commerce Sales 4

5 Plan face to face sale calls with our sales force by using our database contacting and confirming appointments with your target audience Meeting planners agencies Conference planners Corporate travel managers tour operators and travel agencies 4-5 face to face visits per day Tour & Travel contract negotiations Week-end leisure Promotional and marketing partnerships Track of all key clients Prepare Monthly sales report Co-op opportunities with high level organisations Mailing to key accounts Loyalty programme Educational with key clients Tourism MICE trade shows management Activate a constant and consistent communication with specialized and general press Contribute to improve product sales Preparation of journalists mailing list and constant updating Develop and manage relationships with journalists through telephone calls, visits to editorial offices, dinners and similar initiatives Collection of press reviews 5

6 Other services Brand development and management Business development Positioning, re-positioning assets Creating new revenue sources Strategic marketing services Sales & marketing services Marketing plan Identify and effectively reach new and existing markets Branding advertising plan Website on line initiative Sales initiative, including sales calls Online/offline Media Distribution services Evaluation of CRS and hotel representazion/brand affiliation s E-distribution audits, including content evaluation, property descriptions E-distribution marketing strategies, implementation plans and performance measurement 6

7 Senior team at your service Giovanna De Barba founder Giovanna De Barba, founder of De Barba Consulting, has gained a wide experience in the hospitality industry specialized in the hotel sector. In her 25-year long career, Giovanna has developed and managed business relationships for hospitality market leaders, and renowned international and national brands. She has gained experience in Sales & Marketing and has established excellent personal contacts within influential travel operators, media and journalists. A sales & marketing expert with particular strength in the Corporate and Mice sector offers her clients tailored solution and dedicated value added services. In her actual position she is focusing in trading and positioning individual hotels and develops brand awareness of international hotels chains. Monica Badin co-founder Since January, 2005, Monica Badin has lead as Associated Partner the De Barba Consulting s team, overseeing research initiatives, internet marketing and events. Monica Badin works closely with the development of strategic sales & marketing initiatives and communications in addition to the ad-hoc consultancy with Giovanna De Barba. Prior to join Studio De Barba Consulting, Monica Badin pursued in-depth experience of branding and marketing in the travel industry at important International Hotel Chains. 7

8 Eugenio Mammarella sales & marketing Eugenio Mammarella boasts a prestigious CV. He has more than 30 years of international hotel industry experiences, especially in the luxury hospitality sector. A leading figure of a tough career in Italy and abroad, Eugenio Mammarella worked in the international luxury hospitality industry with significant experiences in the field of Hotel Operations and Sales & Marketing. He holds office of several positions within Steigenberger Hotel Group, Accor, Mövenpipick, Golden Tulip. He was Sales Manager for CIGA Hotels in Germany, a prestigious Italian luxury hotel group, responsible for all German speaking countries. In 1993 he worked as Key Account Manager for Dorint Hotels & Resorts, a renowned German Hotel Group based near Cologne. He was responsible for the development of all market segments concerning the key markets Germany, Switzerland and Southern Europe. In 1998 he was nominated General Director Sales & Marketing Southern Europe as well as Deputy Managing Director for Dorint Hotels & Resorts Italy, based in Milan. In this position he was responsible for the launch, positioning, development of the brand Dorint Hotels in Italy, Spain & Portugal. In 2004 he assumed the position as General Manger at Relais Villa San Martino, a 5 star de luxe resort hotel. Within a short time he led the Relais to prestigious recognitions on international level. Finally in 2006 he was called by Robert H.Burns, the legendary hotel manager and founder of the famous Hotel Group Regent Hotels Hong Kong and former proprietor of Villa Feltrinelli, for a new opening of a top de luxe resort hotel in Tuscany as General Manager. Eugenio Mammarella specializes in complex issues, involving hotel feasibility studies, sale & marketing on international level, strategic planning and operational strategies. Stefania Scalas hotel operations Stefania Scalas has several years of experience in hotel operations with both select-service and fullservice hotels, overseeing multiple hotel properties with multiple franchise systems and opening newbuild hotels and brand conversions. She acquired strong abilities to analyze and interpret complex information, including financial information and to manage and prioritize multiple responsibilities. 8

9 Current and past Clients Great Hotels Organisation Pregio Hotels Hotels Real Fini Ars Hotels Soric International Dorint Hotels & Resort Bookassist InnPoints Worldwide Hotel De Crillon Paris Louvre Hotel Ambassador Paris Hotel Concorde La Fayette Paris Hotel Pestana Alvor Praia Algarve Grand Hotel Majestic Barcellona Placio Estoril Algarve Astir Palace Athens Resort Club Levante Pantelleria Hotel De la Ville Firenze Grand Hotel Como Grand Hotel Tremezzo Hotel Regency Milano Hotel Auriga Milano Hotel Cruise Como AirportHotel Verona Congress & Relax Viest Hotel Congress Centre Vicenza Yes Hotel Varese Hotel Parco Borromeo Milano Corvetto Residence Milano Hotel Milano Padova Resort Parco degli Angeli Vicenza 9

10 Publications/Credits 10

11 Resort Club Levante Pantelleria, B-Club Bradipo Travel Designer 11

12 Resort Club Levante Pantelleria, BestResort 12

13 Great Hotels Organisation, News 13

14 Great Hotels Organisation, B-Club Bradipo Travel Designer 14

15 Cocoa Island ***** - Como Hotels & Resorts, American Express Worldwide Cities & Resorts 15

16 Hotels Real Fini in cooperation with Autrement L Italie, trade event in Paris 16

17 Studio De Barba Consulting e Ferrari Challenge Tour co-branding 17

18 Boscolo Gift Culturale 2011, Dorint Hotel Don Giovanni Praga Boscolo Gift Ecobeauty 2011, Dorint Hotel Royal Golf Resort & Spa Mallorca Style publication 18

19 Smartbox Dimore di Charme e Soggiorno Gustoso 2010/2011, Resort Parco degli Angeli Vicenza 19

20 20 Thank you for your time