Jérôme Sans. Olivier Reneau

Transcription

1 ART is A lifestyle

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3 MANIFESTO Our ambition? To create a new kind of magazine. In which art and artists are free to cultivate the humble audacity, to avoid speaking of vain simplicity, to discover and describe our times in all its dimensions. Reversing perspectives in order to see the world and contemporary art differently. L Officiel Art is our present day seen through art spectrum, and thanks to a series of exceptional encounters, works as a mirror for the territory of art, which constantly lives on and fuels other cultural fields (such as fashion, design, architecture, lifestyle, cinema, music). Is it a crazy bet? Maybe. Is it an unclear bet? Certainly not. As each seasons are evermore tracking new targets, who better than artists to question the world and its cultures? L Officiel Art aims to place artists at the centre of this debate. Seeking neither more nor less than to become the converging point, where those who are in charge of enchanting and reinventing our environment will find a printable channel of expression. Peculiar, Unseen, Unexpected, Curious and Passionate, L Officiel Art will open its pages to painters, sculptors, photographers, architects, designers, video directors, performers and to all those who accompany their momentum. The magazine created by artists who have a taste for the XXIst century, in which contemporary art can be understood through it s derivatives and the intimate closeness that links it to fashion, travels, gastronomy, as well as everything that gives meaning to our every day existence. Art as a lifestyle, and life as a manner of fully living in our time. By joining the group Éditions Jalou in this new adventure, I found editorial proximity and authenticity. If Art is a way of life, L Officiel Art will be its magazine. Jérôme Sans

4 persona Jérôme Sans Creative Director and EDITOR IN CHIEF He is today one of the most influential figures of the international artistic scene. Critic, curator Jérôme Sans has reinvented the possibilities of exhibiting contemporary art. Co-founder of the Palais de Tokyo in Paris, current director of the Ullens Center for Contemporary Art in Beijing, he attests of a career path where pertinence is interspersed with audacity. Author of notable books and catalogues (Daniel Burren at Flammarion, Araki by Araki at Taschen ), producer of great manifestations (Lyon Biennale, Taipei Biennale, Milan Triennial ), guest lecturer at Saint Martin s College of Art and Design or Cultural curator for the Méridien chain of hotels, Jérôme Sans apprehends contemporary art in all it s dimensions and confronts it to society as long as esthetics are part of the mix. By joining Les Editions Jalou to direct l Officiel Art, he s betting on a new generation art magazine in which art and artists will narrate and encounter the world, fashion, style and all contemporary creative expressions. Olivier Reneau DEPUTY Editor IN CHIEF As a journalist specialized in contemporary art, design, architecture and lifestyle, Olivier Reneau has for the past 15 years accumulated collaborations with significant magazines (Beaux-Arts, L Oeuil, L Officiel, L Optimum, Le Figaro, City Guide Louis Vuitton). Parallel to his activity as a journalist, he develops exhibit projects (Paris en Création in Tokyo) and teaches in art schools (Paris, Châlons). This career path and the inclusive approach that he has cultivated between art and lifestyle drove him to join the editorial team of L Officiel Art side to side with Jérôme Sans. Marie josé jalou & Benjamin Eymère Directors of Publication

5 thema ART AS WAY OF LIFE As a true marker of time, contemporary art probes and crosses paths with a great diversity of cultural fields and multiple lifestyle expressions. Nowadays, it doesn t just challenge cinema, music, architecture, design but also fashion, luxury, watch making, jewelry, gastronomy, mobility and travel. This section of the magazine asserts itself as a lookout on contemporary creation. ART AND THE OBJECT Based on a strong visual bias, this sequence reveals masterpieces of contemporary creation as well as luxury objects and daily accessories elevated to the rank of new aesthetic icons by their audacious forms. ART FROM THE INSIDE A dive to the very heart of the artistic universe through relevant and original venues, collections, research and reflections. Conceived as a contemporary and prospective cabinet of curiosities, this section becomes the reflection of a current artistic landscape in its most exclusive and unique aspects (far away hotels, private collections represented by an artist, behind the scenes of studios, art opening diaries, miscellaneous art projects ).

6 thema ART AND PROJECTS The contributors are artists, architects, and designers. They become the true editors and stylists of a fresh editorial content in the heart of the magazine. On a base of 6 interviews of about pages each: A cover story about a creator, a work of art or a particularly significant theme of the moment of publication. A fashion series staged by an artist. A city as seen by an artist. A thematic portfolio curated by a referential guest. An unexpected encounter of two personalities from the world of creation, with Jérôme Sans as referee. Art trip: an artist traces his journey and provides us with exclusive rights to see his illustrated diary. ART IN IDEAS The art players speak up and share their vision of the state of the market as well as confront major societal issues in iconoclastic interviews with leaders of opinion. TRANSLATION BOOK In English 20 pages

7 distribution & promotion Total circulation : exemplaires copies in France: Presence at newsstands in Paris/Paris region and cities with more than inhabitants Distribution in lounge areas of Air France or Eurostar Customized distribution at major cultural venues in France (Musée des Arts Décoratifs, Palais de Tokyo, art bookstores: Colette, Artcurial, Centre Georges Pompidou, Yvon Lambert, Maison Rouge, Musée d Art Moderne de la Ville de Paris, CAPC Bordeaux, Beaubourg Metz, Les Abattoirs de Toulouse, MAMAC Nice...) as well as at flagship events of contemporary art all year round: FIAC, Art Basel, Frieze Art Fair, biennals copies internationally: Presence at newsstands in major international points of sale (airports, large capitals) and at bookstores of major cultural institutions: MOMA, NEW MUSEUM (New York), MOCA (Los Angeles), TATE, Serpentine (Londres), Ludwig Museum (Cologne), MAXXI (Roma), MATAF (Qatar), Garage (Moscou), UCCA (Beijing), Mori Museum (Tokyo)... Promotion Launch Billboards in Paris/Paris region. Marketing highlights at newsstands and POS. Radio Campaign (BFM). Exclusive partnership for issue #1 with a great Parisian museum (75). 8 pages of L Officiel Art inserted in April issues of L Officiel, L Officiel Hommes and la Revue des Montres. and in Billboards in Paris/Parisian region to support each 4 issues of the year with enhanced presence during the Biennale des Antiquaires and the FIAC. Event-driven presence focused on the key highlights of Contemporary Art in 2012 (in France and abroad) Collector s issue and a limited edition. Digital relay: and an enriched version on ipad.

8 ADVERTISING rates 2012 Advertising Team Olivier JUNGERS Advertising General Director Direct line : o.jungers@editionsjalou.com Nathalie DESAIGLE Advertising Director Direct line : n.desaigle@editionsjalou.com Readers Profile Men/Women 25/49 years old CSP ++ Urban: Paris and surroundings Cities > population of International (US, UK) Language: French and English Jean-Sylvain LABORDE Advertising Manager Direct line : js.laborde@editionsjalou.com Julie EDERY Technical Service Direct line : j.edery@editionsjalou.com 2012 DEADLINES ISSUES ON SALE TECHNICAL BOOKING EVENTS N 1 - APRIL N 2 - JUNE N 3 - OCTOBER N 3 - DECEMBER 03/15/12 05/15/12 09/15/12 11/15/12 02/15/12 04/16/12 07/25/12 10/15/12 New Artistic scene Art Basel FIAC, FRIEZE Art Basel Miami Introductory Offer* Presence in first issue (April) Presence in 2 issues, including first issue Year long Presence in 4 issues - 30% / - 15% - 35% / - 15% -30%/-15% on 3 first issues + complimentary insert in December *Offer can be substituted to all other reductions Rates 2012 in excluding VAT Standard INSERTIONS surface Simple page Double page 1/2 Page 1/3 Page 1/4 Page FULL COLOR BLACK & WHITE

9 rates Rates 2012 in excluding VAT SPECIAL POSITIONING Full color or Black & White French Window Opening double page Opening 1 (Double Page) Opening 2 (Double Page) Opening 3 (Double Page) Opening 4 (Double Page) Facing credits 1 Double between credits 1 and 2 Facing credits 2 Double between credits 2 and summary 1 Facing summary 1 Double between summary 1 and 2 Facing summary 2 Double between summary 2 and editorial Facing editorial Double between editorial and contributors Facing contributors 1 st recto 2 nd recto 3 rd recto 4 th recto 5 th recto 1 st verso Inside back cover Back cover Consecutive pages Publicity rates valid from 01/01/2012 to 31/12/ % Rates 2012 in excluding VAT SPECIAL OPERATIONS + Technical costs on quotation Cover wrap Flap + opening double page INSERTS + Technical costs on quotation VOLUME 2 Pages 4 Pages 6 Pages 8 Pages Supplementary page FORMATS ( WIDTH x HEIGHT ) Cost per thousand x 285 mm for a single page full format. Bleed area of 5 mm on each side 440 x 285 mm for a double page full format. Bleed area of 5 mm on each side The texts must be set back 5 mm from the format (consult us for other formats) Discount 2012 in excluding VAT CALCULATION METHOD: All the discounts, including cumulative billing, are applied to the gross turnover except for the professional discount of 15 % which is taken from the net billing. A Discount on net turnover Applicable for advertisers or group of advertisers B CUMULATIVE BILLING DISCOUNT Available for buying group representing several brands à à à à à à à > % 6% 8% 10% 12% 14% 16% 18% VOLUME Up to à > C Professional Discount 1% 2% 3% 15 % Rates applicable until withdrawal with a month s notice. For any information concerning specific operations, please consult our advertising team.

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12 first issue april 2012

13 TARIFS 2012 SPECIAL GALLERY OFFER TARIFS in euros excluding VAT 1 double page 1 page 1/2 page 1/3 page 1/4 page Introductory Offer* Presence in 2 issues, including the 1st issue: 8000 excluding VAT (specifically 2 pages at 4000 ) Presence in 3 issues, including the 1st issue: 9000 excluding VAT (specifically 3 pages at 3000 ) Year long presence in 4 issues: excluding VAT (specifically 4 pages at 2500 ) * Offer reserved for 1 page format and can be substituted to all other reductions

14 Advertising Team Olivier JUNGERS Advertising General Director Direct line: o.jungers@editionsjalou.com Nathalie DESAIGLE Advertising Director Direct line: n.desaigle@editionsjalou.com Jean-Sylvain LABORDE Advertising Manager Direct line : js.laborde@editionsjalou.com Julie EDERY Technical Service Direct line: Delivery Address: Les Éditions Jalou 5 rue Bachaumont Paris Tél Fax : S.A.R.L. AU CAPITAL DE euros R.C.S. PARIS B