An Official NBA. Basketball Magazine PROFESSIONAL SPORTS PUBLICATIONS (212)
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1 An Official NBA Basketball Magazine PROFESSIONAL SPORTS PUBLICATIONS (212)
2 Overview As the only official NBA Magazine, HOOP is a highquality, in-depth magazine that covers the world of the NBA for the avid fan. HOOP goes far beyond the normal news and profiles by furnishing mature, thought-provoking articles and the kind of behind-thescenes coverage that only an NBA league licensed publication can provide. In addition, the magazine examines more than the game itself. Through the prism of basketball, HOOP reports on lifestyle issues: entertainment, style, fashion and health, as well as more serious topics like the business of sports, advancing technologies, personal finance, and much more. Aimed at the NBA spectator primarily well-educated, upscale male consumers the magazine provides its readers with a unique forum through which to interact with the game and its players. This, in turn, facilitates a uniquely close, loyal relationship and creates the most effective platform for delivering your advertising message.
3 Lineup Editorial Lineup The HOOP editorial lineup will include dynamic features providing League-wide coverage, in-depth player profiles, historical analysis and newsworthy WNBA coverage. Features HOOP features will be engaging, thoughtprovoking and informative glimpses into the lives of NBA players, on and just as importantly off the court. In addition, HOOP will also have analytical features breaking down today s ever-evolving game, historical pieces on yesterday s greatest players and moments, and insightful Q&As on the many unique personalities of the NBA all smartly written by today s best sports journalists.
4 Editorial Lineup POSTER 24 SECONDS Pregame Editor-in-Chief s column HOOP S REGULAR DEPARTMENTS INCLUDE: The Huddle Readers letters page Jumpball HOOP s opening section filled with brief news and notes; includes regular components such as: + Numerology: a look at the NBA and modern culture through numbers + Transition Game: a stylistic look at an NBA player s physical appearances through the years + Fame Frames: photos and short Q&As of the many celebrity fans of the NBA + One-on-One with Summer Sanders: whimsical Q&A with an NBA player with NBA TV personality Summer Sanders + Three Points: an open basketball debate involving three opinions + Fantasy Files: column devoted to NBA fantasy games First Five A photo-heavy five-page section consisting of 250-word profiles on up-and-coming players 24 Seconds An NBA player answers 24 light and snappy questions Poster Glossy full-color, fold-out pin-up of the NBA s top talents Head2Head Two comparable players are pitted against each in a head-tohead analysis to see who comes out on top Frame X Frame Breakdown of a memorable play in NBA history through video screen captures The Crossover News and newcomers from overseas Final Score A closing column by an NBA personality
5 Issue Lineup November/December Closing Date: September 15 (on sale October 31) NBA Season Tip-Off Holiday Buyer s Guide-Electronics/ Video Games January/February Closing Date: November 6 (on sale December 12) NBA Season Issue Rookies Preview Last Minute Gift Guide- Wireless Products & Electronics March/April Closing Date: January 15 (on sale February 27) NBA All-Star Wrap-up Issue Home Improvement Issue May/June Closing Date: March 15 (on sale April 24) NBA Playoffs Issue WNBA Season Preview Personal Nutrition & Care Issue July/August Closing Date: May 15 (on sale June 26) NBA Playoffs/Finals Recap Back to School Issue- Fashion & Apparel September/October Closing Date: July 15 (on sale August 28) End of Year Wrap-Up Automotive Issue- New Models & Accesories
6 Editorial Lineup HOOP S REGULAR DEPARTMENTS ALSO INCLUDE: The Goods The lowdown on the ever-changing and fast-paced arena of consumer products and where to get them. Spin Moves A guide to the best in today s digital entertainment the latest CD, DVD and video game releases, other forms of multimedia and a glimpse into what NBA players are tuning in to. Sneaker Game A look at the footwear of the NBA, on and off the court.
7 Rates Merchandising This NBA HOOP advertising package includes generous added value components that may be used to achieve clients marketing objectives. NBA Team, All-Star & Playoffs Tickets Tickets to sold-out events Hospitality & tailgate parties Trips to premier sporting events Season tickets and much, much more... ADVERTISING RATES (Net rates for full-page, four color advertisements) 1x..... $29,500 3x.... $26,500 PER ISSUE 6x.... $24,500 PER ISSUE FOR MORE INFORMATION CONTACT YOUR PSP REPRESENTATIVE
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