HARNESSING DIGITAL JULY 2015

Transcription

1 HARNESSING DIGITAL JULY 2015

2 Who is WSI Founded in 1995 Celebrating 20 successful years in the business World s largest digital agency network offices Operating in 80 countries

3 Our Corporate Partners

4 Award Winning Work

5 The world has changed during the last 20 years

6 DIGITAL LANDSCAPE

7 DIGITAL LANDSCAPE

8 DIGITAL LANDSCAPE

9 DIGITAL LANDSCAPE

10 DIGITAL LANDSCAPE

11 DIGITAL LANDSCAPE

12 DIGITAL LANDSCAPE

13 DIGITAL LANDSCAPE

14 WSI Model Digital Guide a Digital Sherpa

15 Your Digital Guide Book Digital Minds by WSI s Digital Consultants International best seller 4 languages 5 Star Rating with Amazon

16 This is not just for high tech companies 75% of the digital economy is delivered by traditional companies in traditional industries

17 A Few Ideas.

18 Begin with Strategy Business leaders often choose Tactics before Strategy

19 "All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved." Sun Tzu The Art of War

20 Begin with Strategy

21

22 Ready, Fire, Aim The digital equivalent to this in the offline world

23 Or this

24 Or this

25 Or this

26 Great resources available for research Appoint 1 person to own the strategy (one of your smartest) It s as much about the questions as the answers

27 Opportunity in Mobile

28 OVER 78% OF SITES NEED TO BE RE-DEVELOPED FOR MOBILE 46% of Fortune 500 Companies still not mobile enabled!

29 Mobile Required - Responsive or Adaptive site

30 Mobile Required - Responsive or Adaptive site User Interaction Analysis (UIA) Not just same navigation on different devices

31 Required - Responsive or Adaptive site User Interaction Analysis (UIA) Not just same navigation on different devices Mobile driving SEO ranking Mobile

32 Required - Responsive or Adaptive site User Interaction Analysis (UIA) Not just same navigation on different devices Mobile driving SEO ranking Native Apps Mobile

33 Social Have you claimed your properties? Consistency of content critical for SEO Twitter Google+ Pinterest LinkedIn Facebook YouTube Instagram

34 Social Have you claimed your properties? Consistency of content critical for SEO Google My Business is just the beginning My Business Bing Places Apple Maps Facebook Local Directories GPS

35 Social Have you claimed your properties? Consistency of content critical for SEO Google My Business is just the beginning Reputation Management Harnessing your happy customers 1 Star on Yelp = 9% increase in revenue (Harvard)

36 Social Have you claimed your properties? Consistency of content critical for SEO Google My Business is just the beginning Reputation Management Harnessing your happy customers 1 Star on Yelp = 9% increase in revenue (Harvard) Social Selling Lead generation shift

37 How do we drive traffic?

38 Paid Search Understanding the levers Enhanced campaigns device, location, time Do you want to be #1? Elasticity of demand leverage the business cycle

39 Business Cycle Analysis

40 Remarketing Secret Weapon

41 Remarketing Secret Weapon

42 INSERT REMARKETING IMAGE

43 Remarketing Secret Weapon Increases campaign cost by 15-20% Increases performance by 50% Powerful branding impact is the bonus

44 Are You Ready for Television? 2014 WSI. All rights reserved.

45 YouTube ads

46 WSI Video Broadcast Network

47 Search Engine Optimization

48 Search Engine Optimization

49 Search Engine Optimization

50 AdaptiveSEO Methodology

51 Search Engine Optimization SEO AdaptiveSEO Content marketing inbound marketing Platform leverage

52 Marketing Automation 100 VISITORS 5% LEADS/ SALES

53 Marketing Automation 100 VISITORS 95% DROUPOUT 5% LEADS/ SALES

54 Marketing Automation 100 VISITORS 95% DROUPOUT 5% LEADS/ SALES MARKETING AUTOMATION ANOTHER 5% LEADS/ SALES What is the value of your list?

55 WHAT DO WE KNOW ABOUT OUR PROSPECTS?

56 WHAT DO WE KNOW ABOUT OUR PROSPECTS?

57 WHAT DO WE KNOW ABOUT OUR PROSPECTS?

58 Facebook Lookalike Engine

59 WHAT DO WE KNOW ABOUT OUR PROSPECTS?

60 WHAT DO WE KNOW ABOUT OUR PROSPECTS?

61 Geo-Tagging

62 WHAT DO WE KNOW ABOUT OUR PROSPECTS?

63 WHAT DO WE KNOW ABOUT OUR PROSPECTS?

64 WHAT DO WE KNOW ABOUT OUR PROSPECTS?

65 Testing Landing Page Optimization Digital Alchemy Traffic costs don t change, but results do! Multivariate analysis DIGITAL ALCHEMY

66 Landing Page Optimization

67 Landing Page Optimization

68 PAGE A:

69 PAGE B:

70 WHICH PAGE PEFORMED THE BEST? A B

71 PAGE B GENERATED: 24% MORE SALES 47% INCREASE IN REVENUE PER VISITOR A B

72 PAGE A:

73 PAGE B:

74 WHICH PAGE PEFORMED THE BEST? A B

75 40% INCREASE IN SALES 41% INCREASE IN REVENUE PER SALE PAGE A GENERATED: A B

76 ORDER TODAY

77 MARKETERS ALWAYS MEASURE!

78 Yet the Internet is still in its infancy the real opportunity is ahead

79 The Internet is Still in its Infancy The Internet will grow more in the next 5 years than it has in the last 25 years combined! -Ray Kurzweil

80 Project Wing

81 Project Wing

82 Project Loon

83 Autonomous Cars

84

85

86 100,000 Kilos today 32 nd square

87 461 billion metric tons a mountain of opportunity

88 Thank You