BY CALIN YABLONSKI

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "BY CALIN YABLONSKI WWW.INBOUNDINTERACTIVE.CA"

Transcription

1 5 CRITICAL COMPONENTS OF AN ONLINE LEAD GENERATION CAMPAIGN BY CALIN YABLONSKI

2 TABLE OF CONTENTS About the Author 3 Introduction 4 Who is this ebook for? 5 1. Local SEO: Gaining Visibility in Google s Search Results 6 2. Google Adwords: Matching Visibility to the Buying Cycle 8 3. Google Remarketing: Reactivating Previous Website Visitors Landing Pages: Increasing Conversions Review Acquisition: Managing Online Reputation 12 Wrap Up 13 2

3 ABOUT THE AUTHOR Before we get into the good stuff, I think it s only fair that I introduce myself and explain what makes me the right person to talk about the intricacies of online marketing. My name is Calin Yablonski. I m a digital marketer and designer. Since 2009 I have been running Inbound Interactive, an online marketing agency in Alberta, Canada. I created Inbound with one objective in mind: To help businesses generate more revenue and exposure using the web. Today, 6 years and hundreds of projects later the company has grown into one of the Alberta s most trusted online marketing agencies. Inbound Interactive works with leading local businesses to create highly effective lead generation campaigns. We do it by developing actionable digital marketing strategies. Improving your business s visibility in Google s search results. And then, optimizing the performance of your website and landing pages. If you want to find out more, check out our site at: Or send me an at: 3

4 INTRODUCTION The web has completely changed our behavior. We even use it to solve everyday problems now. Just think about the first thing you do when facing a burst pipe. Flat tire. Or when having to find a restaurant for a big family dinner. If you re like 97% of customers today, you turn to a search engine for help. And you rely on it to deliver solutions. Product or service recommendations. Business contact details. And even guide you to their premises, if needed. From a business point of view then, the Web gives companies the ability to position themselves right in front of people in their area looking for goods or services they sell. And then convert them into leads. But I bet you know all this already. But what you don t know is how this actually happens. With this ebook I intend to show you how to use the Web to drive leads to your business. I will also highlight the major components of the process. And help you understand what makes a successful lead generation campaign. 4

5 WHO IS THIS EBOOK FOR? Local Business Owners. If you own a local business and need to understand how your company could generate more leads from the web, this ebook is for you. Marketing Managers. If you re a marketing manager recently tasked with having to increase the number of online leads for your company, this publication will help you too. Agencies & Marketing Firms. If you re employed by (or run) a marketing agency, and you offer services to the client types listed above, you ve come to the right place. Let s begin! 5

6 1. LOCAL SEO GAINING VISIBILITY IN GOOGLE S SEARCH RESULTS Every day customers turn to Google for help. Be it finding a garage to fix a flat tire, builder to help with a leaking roof or an ideal venue to host a birthday party, we rely on the search engine for solutions. And we trust those results too. According to Search Engine Journal for instance, leads coming from search engine results close at 14.6% rate on average. New business coming from print advertising and other outbound efforts on the other hand converts merely at 1.7%. Customers also show more positive attitudes towards businesses ranking on top of the results page. Moreover, companies ranking on the first page of Google s results tend to receive the majority of clicks. According to various studies, results on pages 2-3 receive only 5.59% of total clicks per keywords % of searchers however never click results beyond page one. It comes as no surprise then how much effort businesses put into making their websites and business details visible in local search results. The process of optimizing and positioning a website in local search 6

7 results is called SEO (short for Search Engine Optimization). It involves optimizing the structure of the site, its content, speed and other technical aspects as well as increasing its authority in search engines. How SEO fits into a lead generation campaign? 1. Helps to increase a company s visibility to prospective clients. 2. Positions a brand or product in a prospect s search at a time when they re ready to be intercepted as leads. 3. Delivers qualified leads at a higher rate than its outbound counterparts. 7

8 2. GOOGLE ADWORDS MATCHING VISIBILITY TO THE BUYING CYCLE Look closely at a Google s search results page and you ll notice that it in fact comprises of a variety of listing types. Results positioned at the very top and in the sidebar on the right for instance are paid ads displayed through the search engine s Adwords platform. Google Adwords is the paid advertising network allowing companies to display ads for specific keywords. The platform offers an incredible opportunity to control your company s visibility for specific phrases and match the marketing message to relevant stages of your prospects buying cycle. Just imagine that you re running a plumbing company offering an emergency, out of hours service. With Adwords you could advertise it to anyone searching for relevant key phrases (i.e. emergency plumber) in your area. And given that they would probably need help right away, your conversion rate for these keywords could actually be quite high. However, advertising the same services on Facebook for instance would probably yield very little result. For one, customers rarely use the social network to find solutions to their problems. Therefore, unless they would be right in the middle of an emergency, your messaging would be irrelevant. 8

9 Not to mention that if they actually were, they would be looking for you on Google anyway. How Adwords fits into a lead generation campaign? 1. Allows to attract qualified leads, 2. Offers a chance to display relevant messages depending on the prospect s buying cycle, 3. Allows controlling the position and intensity of your paid listings. 9

10 3. GOOGLE REMARKETING REACTIVATING PREVIOUS WEBSITE VISITORS Less than 1% of your visitors will convert on a first visit. Others might require a couple of visits before finally becoming leads. Luckily you can ensure they come back with remarketing to remind previous visitors of their interest in what you offer. Remarketing is an advertising method in which you can display ads to former visitors who indicated an interest in their products or services. When someone visits a site that uses remarketing, it places a cookie file in their browser that identifies the person as a former visitor and allows to target them with relevant ads on other sites. So every time your previous visitor lands on sites that display ads from various remarketing platforms (i.e. Google Adwords), they will see your ad reminding them of their interest in your services. And it works. According to Wishpond for instance, remarketed visitors are 70% more likely to convert. The average click-through rate of remarketing ads is also 10 times higher than Adwords for instance. How Remarketing fits into a lead generation campaign? 1. Reminds previous visitors of their interest in your offering, 2. Re-activates visitors who abandoned the conversion, 3. Keeps your company on top of their mind until they re ready to buy. 10

11 4. LANDING PAGES INCREASING CONVERSIONS Attracting qualified website traffic isn t enough to generate leads. You also need to direct these visitors straight to the information that would help them become leads landing pages. A landing page is a web page that serves as an entry point for a user on the website. In the simplest terms, it s a page you direct them to once they click your ad or organic search engine listing. Typically, a landing page is designed with a single objective, to convert. This could mean inquiring about your services, downloading a lead generation asset like an ebook or Whitepaper or simply clickingthrough to another page (i.e. contact page). A major aspect of working with landing pages includes optimizing them for conversion. Using various strategies like A/B or split testing, you could improve a landing page s conversions and thus, generate more leads without having to significantly increase its traffic. How Landing Pages fit into a lead generation campaign? 1. Provide an entry point for visitors, 2. Display relevant information helping them to convert, 3. Allow to increase conversions without a significant rise of traffic. 11

12 5. REVIEW ACQUISITION MANAGING ONLINE REPUTATION Customers no longer engage with a business on a sheer promise alone. 88% admit to reading reviews to determine the quality of a local business. And 87% trust those reviews as much as personal recommendations. Therefore, a major aspect of any lead generation campaign focuses on building online reputation and soliciting positive reviews. Reviews help build your business credibility. Since Google displays star ratings fed from Google Reviews, having a good number of positive reviews immediately makes your business stand out from competitors. They can also increase the number of clicks to your listings, since star ratings will naturally attract more people to your listing. As part of your campaign you should develop strategies to gather positive customer feedback: Ask customers to leave reviews on sites like Yelp, Homestars or directly on Google. Include link to your Google+ Page in s. Asking customers for a review after the delivery of service and many others. How Reputation Management fits into a lead generation campaign? 1. Builds your business credibility, 2. Convinces more customers to inquire with you, 3. Attracts higher search listings click-through rate. 12

13 AND, THAT S IT. Hopefully now you have a good idea of what s included in a typical lead generation campaign. The next logical step then is to implement this advice and start growing your business through local search strategies. THANK YOU Thank you for reading my book. If you ve found this information useful, don t forget to drop by Local Academy where we share tons of usefula advice about marketing a local business. Also check out other online marketing resources: Organic SEO Onsite Optimization Checklist, Local SEO Onsite Optimization Checklist, Minimalist Content Marketing Strategy. And finally, if you have any questions or suggestions regarding this publication, make sure you connect with me and the Inbound Interactive team at: Phone: (403) Looking forward to hearing from you. 13

Ways to Generate Sales Leads Online for Your Law Firm.

Ways to Generate Sales Leads Online for Your Law Firm. Ways to Generate Sales Leads Online for Your Law Firm. BY CALIN YABLONSKI Table of Contents About the Author 3 Introduction 4 Who is this ebook for? 5 1. Local SEO: Gaining Visibility in Google s Search

More information

BY CALIN YABLONSKI WWW.INBOUNDINTERACTIVE.CA

BY CALIN YABLONSKI WWW.INBOUNDINTERACTIVE.CA 6 SECRETS OF HIGHER GOOGLE LOCAL SEO RANKINGS BY CALIN YABLONSKI WWW.INBOUNDINTERACTIVE.CA TABLE OF CONTENTS About the Author 3 Introduction 4 Who is this ebook for? 5 1. Local SEO: Gaining Visibility

More information

Steps to Higher Local SEO Rankings for Law Firms.

Steps to Higher Local SEO Rankings for Law Firms. 6 Steps to Higher Local SEO Rankings for Law Firms. BY CALIN YABLONSKI Table of Contents About the Author 3 Introduction 4 Who is this ebook for? 5 What is Local SEO 6 1. Keyword Research 7 2. Localized

More information

A Business Owner s Guide to: Landing Pages

A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages Are you looking to increase your online conversion rates? Are you tired of getting traffic but not having anything

More information

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15 Remarketing and Retargeting By Ann Stanley Managing Director of Anicca Digital Remarketing aka Stalking What is Remarketing and Retargeting? Remarketing/retargeting are online advertising techniques where

More information

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words.

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 2) Medical Marketing ~ target "medical marketing", but this pages is about SEO services. 500

More information

FIVE REASONS RETARGETING IS CRITICAL FOR YOUR BUSINESS

FIVE REASONS RETARGETING IS CRITICAL FOR YOUR BUSINESS FIVE REASONS RETARGETING IS CRITICAL FOR YOUR BUSINESS A short tutorial on marketing using retargeting methods Five Reasons Retargeting is Critical For Your Business Retargeting is the process of dropping

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

How to Dominate Your Local Market Online Now

How to Dominate Your Local Market Online Now How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder

More information

Build Your Business with Search Advertising. If you re only doing SEO, You Could Be SOL!

Build Your Business with Search Advertising. If you re only doing SEO, You Could Be SOL! Build Your Business with Search Advertising If you re only doing SEO, You Could Be SOL! About George Aspland / evisionsem Established 1998 (In business over 17 years) Infancy of SEO Before SEM 2001 Wrote

More information

PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising

PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising PPC For Staffing: How to generate sales leads and recruit niche talent with Pay-Per-Click Advertising Presented by Jenny Keller ( @JennyAtHaley) Agenda Today What is Pay-Per-Click (PPC) advertising? Why

More information

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of

More information

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots. Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking

More information

OBTIMIZATION So, what is SEO anyway? So how s it done? What s Your Process?

OBTIMIZATION So, what is SEO anyway? So how s it done? What s Your Process? OBTIMIZATION SEO Services Many people call SEO (Search Engine Optimization) an art form, but at Customer quaors, we realize it s really just the perfect combination of understanding Google s algorithm

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

Google AdWords Remarketing

Google AdWords Remarketing Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

2015 GUIDE TO GENERATING NEW CLIENTS ONLINE FOR CONSUMER LAW FIRMS

2015 GUIDE TO GENERATING NEW CLIENTS ONLINE FOR CONSUMER LAW FIRMS 2015 GUIDE TO GENERATING NEW CLIENTS ONLINE FOR CONSUMER LAW FIRMS LeadQ Group, Bellevue, Washington 2015 LeadQ Group. All rights reserved. LegalLeadQ is a program of LeadQ Group LLC. www.legalleadq.com

More information

Must-Read Tips for Creating a Successful Retargeting Campaign

Must-Read Tips for Creating a Successful Retargeting Campaign 10 Must-Read Tips for Creating a Successful Retargeting Campaign Retargeting, a.k.a. remarketing, is today s hot paid advertising choice for marketers and it is only getting more popular as time goes on.

More information

The ABCs of AdWords. The 49 PPC Terms You Need to Know to Be Successful. A publication of WordStream & Hanapin Marketing

The ABCs of AdWords. The 49 PPC Terms You Need to Know to Be Successful. A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful Many individuals

More information

A Beginner s Guide to the Google Display Network

A Beginner s Guide to the Google Display Network A Beginner s Guide to the Google Display Network Read this guide and learn how to advertise on Google s Display Network, so you open up a whole new channel of traffic, leads and customers. Brought to you

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

OYKHMAN CRIMINAL DEFENCE LAW CASE STUDY

OYKHMAN CRIMINAL DEFENCE LAW CASE STUDY OYKHMAN CRIMINAL DEFENCE LAW CASE STUDY In the hyper-competitive Criminal Defence Law niche, Inbound Law Marketing was able to take Oykhman Criminal Defence Law from virtually zero online leads to becoming

More information

Lead Generation Success

Lead Generation Success 5 Step Guide to Lead Generation Success Generate more leads and close more deals - Actionable tips for creating a successful long term lead generation and customer acquisition strategy. Brought to you

More information

Creative Dynamic Marketing

Creative Dynamic Marketing Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else? 1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a

More information

Online Marketing Services at Surgeworks

Online Marketing Services at Surgeworks Online Marketing Services at Surgeworks Surgeworks 2040 E Murray-Holladay Rd, Ste 115, Salt Lake City, UT 84117 T 801-272-9800 F 801-272-9810 www.surgeworks.com Table of Contents Why do you need us? 1

More information

HOW TO CHOOSE A DIGITAL MARKETING AGENCY

HOW TO CHOOSE A DIGITAL MARKETING AGENCY Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion

More information

Google AdWords Handbook. for tour & activity companies

Google AdWords Handbook. for tour & activity companies Google AdWords Handbook for tour & activity companies 2 Contents Checklist for Launching AdWords Introduction What is Google AdWords? How can AdWords help my tour & activity company? Difference between

More information

Page One Promotions Digital Marketing Pricing

Page One Promotions Digital Marketing Pricing Page One Promotions Digital Marketing Pricing Below is a table outlining general starting-at pricing for digital marketing services offered by PAGE ONE PROMOTIONS. Following the pricing table are in depth

More information

Introduction 3. What is SEO? 3. Why Do You Need Organic SEO? 4. Keywords 5. Keyword Tips 5. On The Page SEO 7. Title Tags 7. Description Tags 8

Introduction 3. What is SEO? 3. Why Do You Need Organic SEO? 4. Keywords 5. Keyword Tips 5. On The Page SEO 7. Title Tags 7. Description Tags 8 Introduction 3 What is SEO? 3 Why Do You Need Organic SEO? 4 Keywords 5 Keyword Tips 5 On The Page SEO 7 Title Tags 7 Description Tags 8 Headline Tags 9 Keyword Density 9 Image ALT Attributes 10 Code Quality

More information

Revenue Generating Conversion Rate Optimization (CRO) Strategies

Revenue Generating Conversion Rate Optimization (CRO) Strategies Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists,

More information

Can people find your business online easily?

Can people find your business online easily? Can people find your business online easily? Is your company competitively positioned to reach more than a billion people who have access to the Internet? Do you have the tools and resources to position

More information

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS 7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS Discover how Google AdWords works and learn how to plan before investing in pay per click marketing to give your business the best chance of success.

More information

A REAL PASSION FOR MARKETING

A REAL PASSION FOR MARKETING A REAL PASSION FOR MARKETING Accelerating YOUR Clients Business Growth Through Online Marketing CONTACT ww w.luv4marketing.com info@ luv4marketing.com UK - +44 (0) 1949 833014 US - +1 (702) 439 0025 INDEX

More information

Pay Per Click. Advertising. 12 Targeting Options Most Businesses Don t Know About. Brought to you by

Pay Per Click. Advertising. 12 Targeting Options Most Businesses Don t Know About. Brought to you by Pay Per Click Advertising 12 Targeting Options Most Businesses Don t Know About Brought to you by PPC Pay Per Click Advertising...is a form of online marketing that makes use of sponsored search results,

More information

Digital Marketing Services Product Overview

Digital Marketing Services Product Overview Digital Marketing Services Product Overview What is Digital Marketing? Digital Marketing is the practice of promoting products and services using digital distribution channels, reaching targeted consumers,

More information

How to Use Google AdWords

How to Use Google AdWords Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement

Email Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement

More information

Why It s Essential for Home Improvement Companies to Use Digital Marketing

Why It s Essential for Home Improvement Companies to Use Digital Marketing Why It s Essential for Home Improvement Companies to Use Digital Marketing A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 5 8 The State of Home Improvement Marketing

More information

10 ways Professional Service companies can increase their profits through marketing

10 ways Professional Service companies can increase their profits through marketing 10 ways Professional Service companies can increase their profits through marketing A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Introduction Traditionally

More information

Search Engine Optimisation Guide May 2009

Search Engine Optimisation Guide May 2009 Search Engine Optimisation Guide May 2009-1 - The Basics SEO is the active practice of optimising a web site by improving internal and external aspects in order to increase the traffic the site receives

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

Welcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013

Welcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013 Welcome to Whitehat Proposal: Aston Rowe Created: 10 th July2013 An Introduction To Whitehat Whitehat: Specialists in Analytics Based Marketing Over 30 years experience in technology and marketing in London

More information

Elements of a Successful Marketing Plan Part 1. Inbound Marketing Strategies

Elements of a Successful Marketing Plan Part 1. Inbound Marketing Strategies Elements of a Successful Marketing Plan Part 1 Inbound Marketing Strategies What is Inbound Marketing? Inbound marketing is when a patient finds your office on their own (through search, social media,

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

INNOVIC presents The Opportunity Café 22 March 2013 Online Marketing 101. Presented by DAMIAN NEWTON level91.com.au

INNOVIC presents The Opportunity Café 22 March 2013 Online Marketing 101. Presented by DAMIAN NEWTON level91.com.au INNOVIC presents The Opportunity Café 22 March 2013 Online Marketing 101 Presented by DAMIAN NEWTON level91.com.au Influence on Australian Society Australian Population: 22.6 million Australian Internet

More information

Using Twitter for Business

Using Twitter for Business Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:

More information

Search Engine Optimization and Pay Per Click Building Your Online Success

Search Engine Optimization and Pay Per Click Building Your Online Success Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search

More information

A QUICK GUIDE TO YANKTON SEO'S SEARCH ENGINE OPTIMIZATION PROCESS

A QUICK GUIDE TO YANKTON SEO'S SEARCH ENGINE OPTIMIZATION PROCESS A QUICK GUIDE TO YANKTON SEO'S SEARCH ENGINE OPTIMIZATION PROCESS 1 WHAT IS SEO? Search engine optimization (SEO) is the process of improving the visibility of a web page or business in search engines

More information

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP... The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process

More information

Grow Your Sales Now. Revealed: The 3 Essential Marketing Levers to Grow Sales for Small Business Owners

Grow Your Sales Now. Revealed: The 3 Essential Marketing Levers to Grow Sales for Small Business Owners Your Sales Now Revealed: The 3 Essential Marketing Levers to Grow Sales for Small Business Owners There is little doubt that there are a plethora of marketing options for businesses of all sizes. Our focus

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

Marketing Your Business on Search Engines

Marketing Your Business on Search Engines Marketing Your Business on Search Engines When it comes to marketing your business online, few tactics may be as effective as using search engines. After all, the first stop customers and prospects make

More information

A Set by Step Guide To Creating A Professional Houzz Page

A Set by Step Guide To Creating A Professional Houzz Page A Set by Step Guide To Creating A Professional Houzz Page This white paper is for business owners who want to increase sales using permission based, inbound marketing techniques. It will help you better

More information

Discover The Benefits Of SEO & Search Marketing

Discover The Benefits Of SEO & Search Marketing Discover The Benefits Of SEO & Search Marketing Central Ohio SEO http://centralohioseo.com I. What is Search Engine Optimization II. The benefits to quality seo services III. Our SEO strategy at Central

More information

Natural SEO or Pay-per-click which one to choose?

Natural SEO or Pay-per-click which one to choose? Natural SEO or Pay-per-click which one to choose? When you put the name of your product or service into the Google or Yahoo or AOL search boxes have you noticed the companies on the first result pages

More information

The Almighty SEO Guide For Small Businesses

The Almighty SEO Guide For Small Businesses The Almighty SEO Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To SEO 3 Chapter

More information

How to show up in local searches.

How to show up in local searches. autorevo.com 2014 Guide #09 How to show up in local searches. a Local SEO guide by AutoRevo. Can people really find your website? Does your dealership show up on the first page of search results? There

More information

Myths of Digital Marketing

Myths of Digital Marketing Myths of Digital Marketing All I need is a good looking website. You may have your own ideas about website design. Have you paid thousands of dollars to a web designer only to leave it sitting on the web,

More information

WSI White Paper. Prepared by: Ryan Dinelle Search Marketing Strategist, WSI

WSI White Paper. Prepared by: Ryan Dinelle Search Marketing Strategist, WSI How Google New Place Search Feature Impacts Your Business WSI White Paper Prepared by: Ryan Dinelle Search Marketing Strategist, WSI Introduction As many of us are already aware, Google is constantly in

More information

DISCOVER NEW BUSINESS WITH PAID SEARCH.

DISCOVER NEW BUSINESS WITH PAID SEARCH. DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers

More information

Profitable vs. Profit-Draining Local Business Websites

Profitable vs. Profit-Draining Local Business Websites By: Peter Slegg (01206) 433886 07919 921263 www.besmartmedia.com peter@besmartmedia.com Phone: 01206 433886 www.besmartmedia.com Page 1 What is the Difference Between a Profitable and a Profit-Draining

More information

Paul Mosenson, Founder of NuSpark Marketing

Paul Mosenson, Founder of NuSpark Marketing Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

More information

Internet marketing is important to your business if you want to...

Internet marketing is important to your business if you want to... Is internet marketing important for my business? Internet marketing is important to your business if you want to... Reach new customers Expand Your Business Sell Online Increase Brand Awareness Improve

More information

ADWORDS CAMPAIGN DEVELOPMENT ESSENTIALS

ADWORDS CAMPAIGN DEVELOPMENT ESSENTIALS ADWORDS CAMPAIGN DEVELOPMENT ESSENTIALS Quick-Start Guide This AdWords process guide helps you launch campaigns quickly. With these guidelines in place, you can start a campaign that sells products directly,

More information

Key Performance Indicators (KPIs): Taking the Mystery Out of Marketing

Key Performance Indicators (KPIs): Taking the Mystery Out of Marketing For the investment industry, which thrives on quantitative measurement to demonstrate its effectiveness for its investors, you would think advisors would prefer digital marketing over traditional methods

More information

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood

Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood Local Search Optimization Guide: Google+ Local & Getting Found in Your Neighborhood How Do You Get Found in Local Search and Stay There? As you've likely noticed when searching on Google over the past

More information

Breakthroughs In Growth & Profitability. EcomBuffet Search Engine Optimization (SEO), Social Media, Marketing, Web Design & Development Services

Breakthroughs In Growth & Profitability. EcomBuffet Search Engine Optimization (SEO), Social Media, Marketing, Web Design & Development Services Breakthroughs In Growth & Profitability EcomBuffet Search Engine Optimization (SEO), Social Media, Marketing, Web Design & Development Services Brought To You By: Jennifer Horowitz, Director of Marketing

More information

YouTube In-Stream Ads 101

YouTube In-Stream Ads 101 Legal No part of this publication may be, including but not limited to, reproduced, in any form or medium, stored in a data retrieval system or transmitted by or through any means, without prior written

More information

White paper. 7 key steps to a great sales pipeline. your technology, expertly marketed

White paper. 7 key steps to a great sales pipeline. your technology, expertly marketed White paper 7 key steps to a great sales pipeline The efficiency of your sales pipeline is the key to your delivery of new business. Take these 7 steps and you are guaranteed to be on the right path to

More information

Website Design Checklist

Website Design Checklist Website Design Checklist Use this guide before you begin building your website to ensure that your website maximizes its potential for your company. 3 THING YOU SHOULD NEVER SAY ON YOUR WEBSITE (That I

More information

PPC - Pay Per Click. What it is and how to build a successful campaign. A Publication of Digital Marketing Experts theeword

PPC - Pay Per Click. What it is and how to build a successful campaign. A Publication of Digital Marketing Experts theeword PPC - Pay Per Click What it is and how to build a successful campaign A Publication of Digital Marketing Experts theeword Introduction This guide provides a brief introduction to PPC, helping businesses

More information

Inbound Marketing The ultimate guide

Inbound Marketing The ultimate guide Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has

More information

Top Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops

Top Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops Top Tips for Running An Effective PPC Campaign British Business Show : Google Workshops INTRODUCTION Hello Top 10 tips to help your PPC campaigns Focus on Google Adwords Questions? 1: KEYWORD RESEARCH

More information

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase

GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE. How to make online lead generation work for your business. Firstbase GUIDE THE ULTIMATE GUIDE TO A LEAN, MEAN, LEAD GEN MACHINE How to make online lead generation work for your business Firstbase INTRODUCTION INTRODUCTION In today s digital world, online lead generation

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

Online Marketing for the Personal Injury Chiropractic Clinic

Online Marketing for the Personal Injury Chiropractic Clinic ChiroHosting has been providing quality chiropractic marketing services since 1993. For more information about what we do, visit our website today at ChiroHosting.com. Online Marketing for the Personal

More information

nileco websites that sell

nileco websites that sell nileco websites that sell the basics 2 Corporate Profile THE FOCUS OF EVERY ONLINE BUSINESS IS TO SELL SOMETHING AND THAT IS WHERE WE EXCEL. YOUR WEBSITE MAY FOCUS ON THE SALE OF A PRODUCT, SERVICE OR

More information

The. Online Marketing. in shipping. A ShipServ ebook for Maritime Suppliers

The. Online Marketing. in shipping. A ShipServ ebook for Maritime Suppliers 10 The Essentials of Online Marketing in shipping A ShipServ ebook for Maritime Suppliers introduction If you sell things to shipping companies, you re selling to an industry in transition. Orders that

More information

THE B2B FULL-FUNNEL MARKETER S HANDBOOK

THE B2B FULL-FUNNEL MARKETER S HANDBOOK THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the

More information

10 Digital Marketing Tips for Travel Agencies and Suppliers. 10 tips to grow your real estate agency with digital marketing.

10 Digital Marketing Tips for Travel Agencies and Suppliers. 10 tips to grow your real estate agency with digital marketing. 10 Digital Marketing Tips for Travel Agencies and Suppliers 10 tips to grow your real estate agency with digital marketing page 1 INTROduction Quentin, onq & the ebook About Quentin Quentin is the Chief

More information

Realize Campaign Performance with Call Tracking. One Way Marketing Agencies Prove Their Worth

Realize Campaign Performance with Call Tracking. One Way Marketing Agencies Prove Their Worth Realize Campaign Performance with Call Tracking One Way Marketing Agencies Prove Their Worth 73 Billion for 2018 BY THE NUMBERS BY THE NUMBERS Projected calls BY THE NUMBERS Introduction intro Marketing

More information

The Perfect Digital Marketing Recipe For Your Business Success

The Perfect Digital Marketing Recipe For Your Business Success The Perfect Digital Marketing Recipe For Your Business Success Executive Summary With a wide variety of options available to us, it can often be difficult to find the optimum combination of tools and techniques

More information

Disclaimer. The author in no case shall be responsible for any personal or commercial damage that results due to misinterpretation of information.

Disclaimer. The author in no case shall be responsible for any personal or commercial damage that results due to misinterpretation of information. 1 Disclaimer 2013 Solutions From Paradise, LLC No part of this ebook can be reproduced, stored, or transmitted by any means including recording, scanning, photocopying, electronic or print without written

More information

Roland Lacey roland@mediaright.net. MediaRight Technologies 221 Plain Street Hanover, MA 02339 781-924-1141 www.mediaright.

Roland Lacey roland@mediaright.net. MediaRight Technologies 221 Plain Street Hanover, MA 02339 781-924-1141 www.mediaright. Roland Lacey roland@mediaright.net MediaRight Technologies 221 Plain Street Hanover, MA 02339 781-924-1141 www.mediaright.net/actsmart Why Search Engine Success is Important for Building Your Practice

More information

Internet Marketing For Denver Law Firms

Internet Marketing For Denver Law Firms Internet Marketing For Denver Law Firms Table of Contents Overview... 3 Google AdWords Paid Search Ads... 6 Google Places... 9 Google Organic Search... 12 Other Internet Marketing Options... 15 Summary

More information

Professor: David Shepherd

Professor: David Shepherd CLASS 11 Taking Your Sales Process Inbound Professor: David Shepherd Inbound Certification Brought to you by HubSpot Academy 1 WHAT IS INBOUND SALES? TRADITIONAL INBOUND vs. TRADITIONAL INBOUND Cold

More information

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. 214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE

More information

Are You Wasting PPC Budget?

Are You Wasting PPC Budget? Are You Wasting PPC Budget? THOMAS HAYNES. APR 2015. The Problem The average small business wastes 25% of their AdWords PPC budget Wo r d S t r e a m r e s e a r c h 2 0 1 3 How does this happen? Many

More information

SEO for Profit. A Wordtracker Masterclass in search engine optimization. Mark Nunney

SEO for Profit. A Wordtracker Masterclass in search engine optimization. Mark Nunney SEO for Profit A Wordtracker Masterclass in search engine optimization Mark Nunney Contents Book Introduction Part One: Search engines and SEO 4 Introduction 5 Chapter 1: Search engines 7 Chapter 2: What

More information

Scope Of Services At Dataflurry Prospectus

Scope Of Services At Dataflurry Prospectus ------------- Scope Of Services At Dataflurry Prospectus Prospective Client Overview Overview Of Services Offered By Dataflurry To Increase Targeted Search Engine Traffic Overview Of Methodologies Used

More information

We are here to help you...

We are here to help you... We are here to help you... Hi Scott Wilson here the Founder of Digital Influence. I just wanted to say thanks for taking the time to read this short report. As a business owner that has been lucky enough

More information