Who Are We? Why Sponsor Amateur Sport?

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1 Why Sponsor Amateur Sport? Sponsorship offers corporate Canada a viable alternative to conventional advertising - it sends a brand message in a much subtler, long-lasting manner. Sport is a key part of Canadian culture, plus it also consistently retains its attractiveness as a form of entertainment and tourism*. This means that sponsorship is unfailingly a popular approach for large and small companies to market themselves. In fact, it is a very effective way of associating a brand or identity with the values represented by a particular sport. It is also an excellent means to differentiate oneself from the competition. Benefits associated with sport sponsorship are numerous and include increased product awareness, enhanced corporate image, more client entertainment opportunities, increased brand loyalty, positive community image/social responsibility, differentiation amongst competitors and enriched employee morale. In fact, one of the key reasons that corporate Canada aligns itself with amateur athletes, their events and the national sport organizations that pull it all together is because of the values shared between sport and business. A partnership with Biathlon Canada will have a motivating effect on your employees and your customers and allow you to position yourself as a strong supporter of amateur sport something that is highly valued in Canadian society. Sponsorship packages range from $5000 per year to $50,000 per year. All sponsorship programs are customized to meet with a sponsor s individual needs, marketing strategies and budget. A minimum 2-year commitment is required. Advertising opportunities start at $500 per year (see rate card for details). *Did you know that sport tourism (travel for the sake of either viewing or participating in a sporting event) is the fastest growing segment of the tourism industry and is the only segment that is not affected by economic downturns? Who Are We? Biathlon is an Olympic winter sport that combines competitive, free-technique cross-country skiing and small bore rifle marksmanship. It is a challenging sport because of the combination of two very contradictory disciplines skiing and shooting. Cross-country racing requires intense, full out physical exertion over an extended period of time. Shooting demands extremely fine control and stability. It takes a very talented athlete to excel in both! Biathlon Canada is a not-for-profit amateur sport organization that governs the sport of biathlon in Canada. Founded in 1985, Biathlon Canada provides national Amateur programs Sport, designed the Olympics to develop and athletes Canada from the grass roots to the elite level. Biathlon Canada also trains and supports coaches and officials. Biathlon Canada is a member of the International Biathlon Union (IBU) and hosts both domestic and international events in Canada.

2 Amateur Sport, The Olympics & Canada The Vancouver Winter Olympics changed our country. The Games captured the hearts and minds of Canadians and became a pivotal moment in Canadian history. In fact, the day after the closing ceremonies in 2010, Canadians felt like they had woken up in a new and improved Canada, rich with patriotism. This is the power of sport and the reason why so many Canadian companies raced to join the Olympic movement helping VANOC to shatter previous Olympic sponsorship records. En Route to Korea What is waiting for us in Pyeong Chang in 2018? Canada s national team athletes can taste the podium. Strong top 5 and top 10 results by numerous athletes at the recent Sochi Winter Olympics in 2014 indicate that a podium finish is within reach. Our athletes are hungry for an Olympic medal. The first since Myriam Bédard s historic moment in 1992 when she claimed Canada s first-ever medal in biathlon (bronze in the 15km event) and again in 1994 when Bédard came through with a double gold performance a feat that has never again been repeated by a Canadian female athlete. Quick Facts About Biathlon in Korea (February 9-25, 2018) The world-class Biathlon Center was built for the 2009 IBU World Championships and will be upgraded to include increased stadium seating, widened courses, a shooting range, and a warm-up area. Biathlon competition will take place over a period of 14 days (11 days of actual competition). # of Biathlon Disciplines in Olympic Competition: # of Countries Represented: # of Canadian Athletes Expected to Compete in Biathlon: Type of Rifles Used:.22 calibre 6 8 The new generation of Biathlon athletes have the advantage of better technology, centralized training at Canada s national team training centre (in Canmore, Alberta) and some of the top coaching in the world. An Olympic medal in Pyeong Chang is within reach! Team Canada s Financial Need Preparing to send a team of athletes to compete internationally on behalf of Canada is no small feat! It will cost over $1M per year for 4 years to support Canada s athletes in all areas of their Olympic preparation from clothing to equipment to coaching to travel to medical services. Biathlon Canada receives federal government funding and corporate support to help offset these costs. Private sector funds through corporate partnerships are essential. Our athletes need you!

3 Biathlon Canada s Promise Biathlon Canada values its corporate partners offering outstanding value for the investment, frequent and uncomplicated access to athletes and a positive, straightforward and professional working relationship. Our sponsorship or corporate donation programs are designed to help your company make more money, engage customers and employees, and reward key stakeholders. Our organization and our athletes are authentic. We offer a niche market equally split between a male/female demographic. Biathlon is a sport that is rich with value with a loyal following. In fact, the majority of current members participate in biathlon as a result of a referral from a family member or friend or having transitioned from cross country skiing, a cadet program or another sport. Sponsorship of Biathlon Canada is an extremely efficient and economical way to convey a corporate message Invest now invest early.. and take pride in watching us grow and win with the knowledge that YOU were part of the team that made it happen. Zina Kocher, member National Biathlon Team 3 time Olympian, World Cup Medallist For most elite amateur athletes in Canada making ends meet can be very challenging. I encourage corporate Canada to consider investing in a sport like biathlon that represents an active and dynamic lifestyle, offers the thrill of competition and an exhilarating outdoor experience. Partnering with Canadian athletes brings a strong sense of pride and accomplishment knowing that you too were part of that individual's and the team's success. With more corporate support we can build on the foundation that was established in Vancouver 2010 in Canada and again in Sochi 2014." A Total Team Effort Kama & Biathlon Canada KAMA is a Czech family company established in 1990 which produces knitted sport hats, pullovers and other accessories such as headbands, balaclavas, face masks, scarves and gloves. Kama exports into 25 countries and works with many high performance athletes, schools, expedition groups and races. KAMA FASHION & FUNCTION means to produce fashionable and functional products at the same time. "At Kama we are excited to have the opportunity to work with Canada's best high performance biathletes and to have them test new designs and high-end technology fabrics. Canada s athletes will help us to make our products more innovative, more stylish and more advanced which will give them the competitive advantage they are seeking. At Kama we are proud to be a part of the Biathlon Canada team and we will continue to work with them to provide the best products for their needs each winter and in Pyeong Chang Jiří Pertl, Owner, Kama Biathlon athletes have the talent and the desire to stand on the Olympic podium... We are only missing the resources to make that happen. Improved performance on the world stage is in our future with the help of additional resources from our corporate partners.

4 Partnership Opportunities Corporate Donors Gifts large and small make an impact. Personal, corporate and/or in-kind donations are needed and valued. Have you thought about donating the proceeds from your own fundraising event to our team? Do you have a product or service that could help off-set costs for Biathlon Canada s operations? All donations will be recognized as part of Biathlon Canada s Friends program. Corporate Sponsorship Programs If you are looking for a strategic alliance with a partner who can help you achieve your marketing objectives through a comprehensive and fully-integrated partnership program, consider sponsorship of Biathlon Canada. Biathlon Canada and its athletes can offer tangible benefits and value to your company through any of the following channels: Athlete Relations Athlete endorsements of your products Athlete appearances and speaking engagements Use of athlete images from Biathlon Canada s photo library Podium & Performance Incentive Programs (i.e. sponsorship of athletic performance of the month or sponsorship of one-time grants honouring Olympic or World Cup podium finishes) Athlete Scholarships/Granting Programs Events Event Signage PA Announcements Onsite promotions (exhibit/display areas, sampling, etc.) Event Tickets (including reserved VIP seating and invitations to special events + client hosting opportunities) Title sponsorship of Canadian Biathlon Championships Exposure on event websites and mentions in event-related news releases First rights for purchase of television properties associated with broadcasted events and/or coverage streamed via the Internet Logo identification on event-related promotional material Awards presentations & speaking opportunities E-Communications in Social Media Platforms Ad banner on Logo and hyperlink + partner profile on and in Biathlon Canada s e-newsletter Added Value Opportunities Category exclusivity First right of refusal for new opportunities and opportunities for synergies with other Biathlon Canada partners

5 Marketing & Branding Biathlon Canada Logo rights and official sponsor/supplier phraseology Logo placement on racing suits (prime spots still available!) Print ad in Biathlon Canada media guide and logo identification on national team promotional material (posters, souvenir postcards, etc.) Logo placement on Biathlon Canada letterhead and news releases and team van operating out of the Canmore training facility. Advertising Biathlon Canada offers web and print advertising opportunities for the purpose of allowing third parties and sponsors/partners of Biathlon Canada to advertise their products and/or services to Biathlon Canada members and followers. For details, including the advertising rate card, contact Biathlon Canada. For More Information Biathlon Canada s national office is located at 2197 Riverside Drive, Suite 111, Ottawa, Ontario, K1H 7X3. For sponsorship information, contact Joanne Thomson, Executive Director at jthomson@biathloncanada.ca or ext. 3.