The Benefits of Online Marketing For Business

Transcription

1 The Benefits of Online Marketing For Business

2 Out with the Old, in with the New Technology is advancing fast and it is important to stay up with the changes. Apple is a great example of a business that adopts change and innovation.

3 The Best Use for a Phone book in 2011

4 Promotional Advertising Vs. Conversational The Old Way of Advertising: Promotional, Spam, Un-Original, Slow Results, Low ROI Only 18% of traditional TV campaigns generate a positive ROI. 24 out of 25 of the largest newspapers are experiencing record declines in circulation because we no longer search for news the news finds us. The New Way of Advertising: Conversational, Recommendations, Referrals, Satisfied Customers, Valuable Content, Creativity and Innovation, Something of Value. 78% of people trust peer recommendations vs. 14% who trust advertisements More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc) are shared on Facebook DAILY.

5 Here are 5 of the Top Online Marketing Strategies to generate leads online. 1. Your Website 2. Search Engine Marketing 3. Social Media Marketing 4. Pay Per Click (PPC)/ Paid Advertising 5. Marketing

6 # 1) Your Company Website

7 How can your website contribute to leads and sales? First it is important understand the value proposition of your website by answering the following questions What are your action items? What are you looking to gain from your website? What are you wanting your visitors to do once they arrive at your site? What is your conversion factor?

8 What is Conversion? Conversion is an action that you desire for a user to follow through within your website Examples: Online Subscription, Final Sale or Checkout, or Fill out a Contact Field, Call to schedule an appointment, Download a form, Make a donations. SEO allows you to rank high for related keywords in Search Engines, in order to drive more traffic to your website to produce conversion.

9 Website Optimization Website Components that are necessary to optimize in order to increase conversion and sales can include Usability Functionality Design Content Interactive features Navigation site map Action items Content Placement

10 Your Website is great for Brand Recognition A website is where you can market your brand to the fullest potential. You can list your services, pricing, your featured clients, your events, testimonials, shopping cart (if you re an online merchant), digital catalogs, blogs, case studies and more.

11 # 2) Search Engine Optimization (SEO)

12 In 2011, How do you find a Doctor, Lawyer, Marketing Firm, Investor, Financial Planner? Just Google It.

13 Why SEO? Search Engine Optimization allows you to be found when your potential clients are Searching for you on Search Engines such as Google, Bing, Yahoo, MSN, etc.

14 SEO-Keyword Research Keyword Research is a key component in SEO. This is a great way to understand local and global searches, search volumes, and search trends. This also gives you a realistic approach when trying to know what keywords are to competitive.

15 The Local Search Are you at the top result for Google Maps? This allows people to search for a specific business in their area and see find the address and location, phone number, and website of closest matches.

16 # 3) Social Media Marketing

17 Internet Myth Myth # 1-I do not need a website because I have a Facebook account Do you know who created Facebook? That same person has control over the features, applications, advertising, etc. Your company website is owned by you and customized by you! It is all about you and the promotion of your business. You have control over the content, the functionality, the navigation, and more. A website is your online brand and credibility. Facebook is a popular trend with great features for customer interaction. It is necessary to have both.

18 Social Media Marketing Did you Know? Facebook has over 500 Million Active Users Google uses Facebook and Twitter in Search Engine Results

19 Social Media Integration Facebook Connect is a great way to connect all your networks and social media in order to Save time posting blogs, status updates in each individual Network. This allows you to Share information all at once.

20 Social Media Plug-Ins Adding Social Media Plug-Ins allows you to connect your website to your Facebook, Twitter, LinkedIn etc.

21 Internet Myth Myth # 2- I do not need a Facebook, I have a website. Wrong again. Facebook is a social place where you can connect and interact. Facebook allows you to create a business page where you can add a link to YOUR website. You need to be on Facebook. There are ways to promote your blog (that is on your website), your ecommerce store (that is on your website), and most of all it is a great place to promote your brand.

22 Facebook Features Hold Contests, add Surveys, Polls, announce Events to get your customers involved in important decisions.

23 Social Media- Blog Marketing Customized Blog Integration Having a customized blog on your website will help drive more traffic to your website. Search Engines give value to fresh, new, updated content.

24 Social Media-RSS Feed If you have a blog this will allow your Facebook Fans to be notified when you update your Blog with a new Post.

25 Social Media and Mobile Marketing Search for and connect with people you want to meet at the show Join industry relevant groups Contribute to event specific discussions Ask the community s opinion Upload a pre-show interview with the CEO Upload videos of customer interaction and enthusing about your product/ services Marketing in the palm of your hand allows you to never miss an opportunity to reach out to your market. Productivity and quick responses

26 Facebook Application Networked Blogs App-Shows up on your profile in box displaying all the blogs you like to read Notes (Default App)- You can add your RSS feed and read your friends news feeds then when you post a blog it will also be shown through their news feeds Social RSS- Can either be displayed as a box or a tab on your profile Simplaris Blog Cast-Q uick and simple way to put the title of your blog post and a link to it into your feed Slide Share- Allows you to upload PDF Files and Power Point Presentations and share on Facebook with your fans.

27 Social Media Conclusion Social Media is a great way to connect people and networks Social Media is a great way to generate feedback from customers Social Media is a great way to develop long term relationships Social Media is a great way to provide valuable content Social Media is a great way to Brand your Business Social Media is a great way to Build Trust Social Media is a great way to keep customers updated Social Media is a great way to present your business Social Media is a great place to have online conversations Conclusion Social Media is a great asset for your Business

28 # 4) Pay Per Click (PPC)

29 Pay Per Click Components Ads A/ B Testing Split Testing Research Bidding Daily Budget Keywords Quality Score Landing Pages Measure Results Click Through Rate Landing Page Optimization

30 Where are the Ads Displayed?

31 PPC Landing Pages You can create separate landing pages with different content and calls to actions. Then you can measure which ad/ landing page/ keyword combinations perform the best.

32 Banner Ads are the New Billboard Adds How many Billboard ads do you remember seeing on your way here today that really stood out? Not to many of us really pay attention to billboards because more than likely we are paying attention to our cell phones, GPS, and the car in front of us that cut us off in order to not miss the exit with the Starbucks. We are busy, busy, busy but there is one way to stop all of us from our frantic lifestyles and this this is just not going to cut it anymore.

33 Grand Cherokee-Jeep Examples of ways to Stand Out

34 Bic Razor Billboard

35 Formula Tooth Paste

36 Outdated Methods and Techniques.

37 # 5) Marketing

38 Statistics is a very important component in the way that we interact in business. The average number of corporate s sent and received per day in 2010 was 200 The average person spends 50% of his/ her work day sending and receiving .

39 Myth Myth # 3 A business does not need marketing anymore, because Social Media has replaced it. Wrong. In order to sign up for any social media account you must enter your address and contact information. Facebook sends alerts to your , LinkedIn sends recent discussion posts and group announcements to your . marketing is not going anywhere, it is only improving.

40 Benefits of Marketing Benefits and features can include Customized Templates Lists and Easy Management Surveys and Feedbacks Monthly Newsletters Analytics and Tracking Multiple Contact Lists Automatic Alerts Automatic Updates Multiple Marketing Campaigns Reach thousands of potential clients at the click of a button.