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2 CAR SECURITY SYSTEMS MARKET BY TYPE [Alarm, Immobilizer, Remote Keyless Entry (RKE) & Central Locking System] & REGION [Asia-Oceania, Europe, North America & RoW] MarketsandMarkets

3 MarketsandMarkets is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world. MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services. MarketsandMarkets covers fourteen industry verticals, including aerospace and defence, advanced materials, automotives and transportation, banking and financial services, biotechnology, chemicals, consumer goods, energy and power, food and beverages, industrial automation, medical devices, pharmaceuticals, semiconductor and electronics, and telecommunications and IT. Copyright 2014 MarketsandMarkets All Rights Reserved. This document contains highly confidential information and is the sole property of MarketsandMarkets. No part of it may be circulated, copied, quoted, or otherwise reproduced without the approval of MarketsandMarkets. MarketsandMarkets Sample Pages 2

4 1 EXECUTIVE SUMMARY The security systems form an integral part of any vehicle produced across the globe. Anti-theft alarms and immobilizers were initially employed by the automobile OEMs to prevent vehicle hijack or thefts. The European region was the first to undergo mandatory adoption of immobilizers in the countries of Germany, the U.K., and Finland. It was then followed by Canada in the North American region, Australia and Malaysia in the Asia-Oceania region, and Brazil in the Rest of the World (RoW). The mandatory usage of immobilizers in all passenger cars sold in these countries was mainly because of the high rates of vehicle crimes. Other security technologies, such as alarms, power door locks, and remote keyless entry (RKE) were further developed to make the complete vehicle security more efficient. Earlier, in the antitheft alarm system, only a few sensors were used at the doors, but now sensors are even provided inside the vehicle, such as interior pressure sensors, microphone sensors, and shock sensors, which have made the alarm system more efficient. The need for reliable and improved security systems resulted in the development of the central locking and RKE systems. The RKE systems are linked to the vehicle immobilizer and central locking system. The RKE is used to arm or disarm both the systems in the vehicle. Another key factor responsible for advancements in the vehicle security field is the requirements of insurance companies in vehicles, in order to get it insured. Also, the presence of standard security systems in the vehicles led to lower insurance premiums for the vehicle owners to pay. Thus, globally the number of vehicle thefts started to diminish year-on-year, but the vehicle recovery rate is comparatively low. As time passed by, GPS based tracking and security systems were developed in order to provide further security to the vehicle and increase the chances of recovery of the vehicles, in case they are stolen. General Motors (U.S.) launched the OnStar GPS based service, which provides features such as remote alarm, remote door unlocking, stolen vehicle locator, vehicle slow down, emergency assistance, automatic collision, and more. This technology has been helping in recovering stolen vehicles to a large extent. After OnStar, OEMs such as BMW, Audi, Mercedes-Benz, and Toyota followed the pursuit and developed their own patented GPS based security services. Currently, these technologies/services are largely found in premium passenger car segment; however, in the coming years the mid-segment cars would also soon come equipped with these systems. MarketsandMarkets Sample Pages 3

5 To take step towards anti-theft, Germany, the U.K., Finland, Canada, Australia, Brazil, and Malaysia have issued regulations regarding specific type of security systems such as immobilizers and alarm made mandatory in new cars sold. These regulations mainly gave rise to the demand for immobilizers and alarms. Today, in most of the cars, alarms, immobilizers, key RKE s and central locking systems are found by default as the standard security systems. It is projected that this demand will keep on growing in the next five years owing to the aforementioned factors. The developing countries such as China, South Korea, India, Brazil, and Russia are expected to drive the market for these systems, as the passenger car sales volume is increasing at a significant rate year-on-year. According to the study, the passenger car security systems market size in terms of value is estimated to grow from $ million in 2014 to $ million by 2019, at a CAGR of % during the review period considered (2014 to 2019). As of 2014, the demand for passenger car security systems is estimated to be the largest in the Asia-Oceania region, with a market share of about %, followed by Europe (%), North America (%), and RoW (%). Globally, China, the U.S., and Germany are identified to be the largest markets for passenger car security systems in terms of value in 2014 with a share of %, %, and %, respectively. In terms of growth rate, India, Brazil, South Africa, China, and Russia are identified to show the highest growth for security systems in terms of value for the period under study. MarketsandMarkets Sample Pages 4

6 FIGURE 1 GLOBAL PASSENGER CAR SECURITY SYSTEMS MARKET SIZE (VALUE) SNAPSHOT Asia-Oceania: Passenger Car Security Systems Market Size, ($Million) Year Europe: Passenger Car Security Systems Market Size, ($Million) Year 2019 Year Global Passenger Car Security Systems Market Size, ($Million) North America: Passenger Car Security Systems Market Size, ($Million) Year RoW: Passenger Car Security Systems Market Size, ($Million) Year Source: Industry Associations, Expert Interviews, and MarketsandMarkets Analysis MarketsandMarkets Sample Pages 5

7 2 PREMIUM INSIGHTS 2.1 PASSENGER CAR SECURITY SYSTEMS MARKET OVERVIEW FIGURE 2 PASSENGER CAR SECURITY SYSTEMS MARKET SIZE, BY KEY COUNTRY, 2014 VS ($MILLION) Market Size, 2014 ($Million) Market Size, 2019 ($Million) CAGR% ( ) RoW Asia-Oceania Europe North America Source: Secondary Research, Industry Associations, Expert Interviews, and MarketsandMarkets Analysis MarketsandMarkets Sample Pages 6

8 2.1.1 PASSENGER CAR SECURITY SYSTEMS MARKET REGIONALSNAPSHOT FIGURE 3 REGIONALSNAPSHOT (2014) EMERGING MARKETS ARE NEW HOTSPOTS Canada % U.K. % Germany % Russia % Japan % U.S. % France % China % Mexico % India % South Korea % Brazil % South Africa % < 3% CAGR % CAGR % CAGR > 9% CAGR Source: Secondary Research, Industry Associations, Expert Interviews, and MarketsandMarkets Analysis MarketsandMarkets Sample Pages 7

9 3 MARKET OVERVIEW 3.1 MARKET DYNAMICS This section of the report provides market dynamics for passenger car security systems. FIGURE 4 PASSENGER CAR SECURITY SYSTEMS MARKET DYNAMICS D DRIVERS Increasing vehicle thefts Vehicle security regulations Increasing consumer awareness about sophisticated vehicle security features R RESTRAINTS High cost of premium security features Durability and reliability of electronic components used in vehicle security O OPPORTUNITIES Increasing demand for keyless access and engine start security feature Driver assistance provided by security systems Growing use of smart mobile apps in vehicle security systems C CHALLENGES High cost of subscription based vehicle security services Provision of standard security features in entry-level passenger cars Source: Expert interviews and MarketsandMarkets Analysis MarketsandMarkets Sample Pages 8

10 3.2 ECONOMIC GROWTH ANALYSIS OF KEY COUNTRIES INDIA FIGURE 5 INDIA: ECONOMIC INDICATOR ANALYSIS PPP conversion factor GDP Growth % GDP per capita Current Account Balance FDIs Net Inflows 1- Very Bad 2- Bad 3- Moderate 4- Good 5- Very Good 6- Excellent Source: World Bank Statistics, MarketsandMarkets Analysis MarketsandMarkets Sample Pages 9

11 4 TECHNOLOGICAL OVERVIEW 4.1 KEY SECURITY SYSTEMS USED FIGURE 6 IMMOBILIZER WORKING Starter Wrong Key Ignition Fuel ECU Immobilizer Starter Correct Key With Transponder Ignition Fuel Source: Secondary Research, MarketsandMarkets Analysis MarketsandMarkets Sample Pages 10

12 4.2 OEM PROVIDED TECHNOLOGICALLY ADVANCED CUSTOMIZED VEHICLE SECURITY SOLUTIONS FIGURE 7 SECURITY SYSTEMS & THEIR FEATURES Features Security System Emergency Assistance Stolen Vehicle Locator Automatic Collision Notification Roadside Assistance Remote Alarm turn-by-turn navigation Remote Vehicle Diagnostics Remote Door Unlocking Vehicle Slow down Assist & Security Plus (BMW) OnStar (GM) Tracking Assistant Plus (AUDI) Tracker Plus (Mercedes Benz) Safety Connect (Toyota) Source: Company Websites, MarketsandMarkets Analysis MarketsandMarkets Sample Pages 11

13 5 PASSENGER CAR SECURITY SYSTEMS MARKET, BY REGION 5.1 MARKET BY REGION Globally, the demand of passenger car security systems is growing at a very promising rate. Increasing vehicle thefts, growing importance of vehicle security systems for insurance companies, and increasing passenger car sales have been influencing the growth of passenger car security systems market. Asia-Oceania and the RoW regions are estimated to show significant demand for passenger car security systems in the next five years. The detailed market size, in terms of volume and value of the passenger car security systems market of different regions and their respective countries are covered under this section. FIGURE 8 PASSENGER CAR SECURITY SYSTEMS MARKET SIZE, BY REGION, ($MILLION) Market Size, 2014 ($Million) Russia South Africa CAGR% ( ) Brazil Passenger Car Security Systems Market Size, ($Million) Asia-Oceania Europe North America RoW South Korea Japan China India U.K. France Germany Mexico Canada U.S. Source: Expert Interviews, Industry Association Publications, Company Annual Reports, and MarketsandMarkets Analysis MarketsandMarkets Sample Pages 12

14 5.1.1 ASIA-OCEANIA Market Estimates (Value), By Country TABLE 1 ASIA-OCEANIA: PASSENGER SECURITY SYSTEMS MARKET SIZE, BY COUNTRY, ($MILLION) Country e 2019-p CAGR% ( ) China India Japan South Korea Others Total e Estimated; p - Projected Source: OICA Statistics, Industry Associations, Primary Interviews, and MarketsandMarkets Analysis The passenger car security systems market in Asia-Oceania is estimated to be valued at $ million in 2014, and is projected to grow to $ million by 2019 at a CAGR of % during the review period. China is estimated to be valued at $ million by 2019, growing at a CAGR of % between 2014 and MarketsandMarkets Sample Pages 13

15 China Market Estimates (Value), By Type TABLE 2 CHINA: PASSENGER CAR SECURITY SYSTEMS MARKET SIZE, BY TYPE, ($MILLION) Type e 2019-p CAGR% ( ) Immobilizer Alarm Central Locking System Remote Keyless Entry Total e Estimated; p - Projected Source: OICA Statistics, Industry Associations, Primary Interviews, and MarketsandMarkets Analysis The market for immobilizer in China is estimated to be valued at $ million in 2014, and is projected to grow to $ million by 2019 at a healthy CAGR of % during the forecast period. MarketsandMarkets Sample Pages 14

16 6 PASSENGER CAR SECURITY SYSTEMS MARKET, BY TYPE 6.1 INTRODUCTION FIGURE 9 PASSENGER CAR SECURITY SYSTEMS: TECHNOLOGY ROADMAP 1980s Central Locking Systems were introduced by Ford Motor Company RKE system was installed in Renault Fuego 1920s Automobile-theft alarm was invented 1990s Inception of the Passive Keyless Entry System in Chevrolet Corvette Passive Keyless Entry/Go system in the Mercedes S-Class Engine Immobilizers were introduced 2000s Inception of GPS based vehicle security services such as OnStar by GM Development of Integrated Remote Keyless Entry and Tire Pressure Monitoring System Smart keys with bi-directional communication Source: Expert Interviews, Industry Association Publications, Company Annual Reports, and MarketsandMarkets Analysis MarketsandMarkets Sample Pages 15

17 6.2 MARKET BY TYPE FIGURE 10 PASSENGER CAR SECURITY SYSTEMS MARKET SIZE, BY TYPE & COUNTRY, 2014 ($MILLION) Immobilizer Alarm Central Locking System RKE Market Size, 2014 in $Million Source: Expert Interviews, Industry Association Publications, Company Annual Reports, and MarketsandMarkets Analysis MarketsandMarkets Sample Pages 16

18 6.2.1 MARKET ESTIMATES (VALUE), BY TYPE TABLE 3 PASSENGER CAR SECURITY SYSTEMS MARKET SIZE, BY TYPE, ($ MILLION) Type e 2019-p CAGR% ( ) Alarm Immobilizer Keyless Entry Central Locking System Total e Estimated; p - Projected Source: OICA Statistics, Industry Associations, Primary Interviews, and MarketsandMarkets Analysis The market for Immobilizer systems for passenger cars is estimated to be valued at $ million in 2014, which is estimated to grow $ million by 2019, registering the highest CAGR of % during the review period. The overall passenger car security systems market is estimated to reach $ million in 2019 from $ million in 2014 at a CAGR of %. MarketsandMarkets Sample Pages 17

19 7 COMPETITIVE LANDSCAPE 7.1 MARKET PLAYERS PASSENGER CAR SECURITY SYSTEMS MANUFACTURERS FIGURE 11 PASSENGER CAR SECURITY SYSTEMS: MANUFACTURERS, BYREGION, 2013 Companies North America Europe Asia-Oceania RoW Continental AG Robert Bosch GmbH Delphi Automotive PLC Lear Corp. Valeo SA Source: Company Website, Company Annual Reports, and MarketsandMarkets Analysis MarketsandMarkets Sample Pages 18

20 7.1.2 KEY GROWTH STRATEGIES This section presents major growth strategies adopted by the companies in the global security systems market between 2011 and 2014 (till date). The major strategies identified are agreements, partnerships, collaborations, joint ventures, and supply contracts; new product launches/developments and R&D; mergers and acquisitions; and expansions. Major players in the competitive passenger car security systems market have been concentrating mainly on expansions in order to capture and preserve their market shares. FIGURE 12 PASSENGER CAR SECURITY SYSTEMS: KEY GROWTH STRATEGIES, Xx Expansions New Product Launches/Developments and R&D Agreements, Partnerships, Collaborations, Joint ventures and Supply Contracts No. of Developments Mergers and Acquisitions Global Passenger Car Security System Market Size (Mn Units) No. of Key Market Players Source: Company Press Releases, Company Annual Reports, Factiva, and MarketsandMarkets Analysis MarketsandMarkets Sample Pages 19

21 8 COMPANY PROFILES 8.1 ALPS ELECTRIC CO., LTD OVERVIEW Alps Electric Co., Ltd. manufactures and distributes electronic components. It operates through the following four segments that are electronic components, Automotive Infotainment, Logistics, and others. The company provides security systems products under the head External Interface Products which is an entity under Electronic Components Business Segment. The company owns 87 subsidiaries and 8 associated companies. Company at a Glance 2012 Founded : 1948 Headquarters : Tokyo, Japan Employees : 36,199 Revenue : $ Million R&D : $ Million Ownership : Listed Total Revenue ($Million) Recent Financials Year Geographic Revenue Mix Business Revenue Mix % % % % Electronic components Automotive Infotainment Logistics Other Source: Company Annual Report, Company Publications, and Factiva MarketsandMarkets Sample Pages 20

22 8.2 CONTINENTAL AG SWOT ANALYSIS STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Source: Company Website and MarketsandMarkets Analysis MarketsandMarkets Sample Pages 21

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