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2 HD VOICE MARKET By Application (Video Conferencing, Audio Conferencing, Web Conferencing, Multimedia Conferencing, Audio Broadcast, Announcement Services), By User Type (Enterprise User, Consumer) WORLDWIDE MARKET FORECASTS AND ANALYSIS ( ) It s all about markets MARKETSANDMARKETS sales@marketsandmarkets.com

3 MarketsandMarkets is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world. MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services. MarketsandMarkets covers fourteen industry verticals, including aerospace and defence, advanced materials, automotives and transportation, banking and financial services, biotechnology, chemicals, consumer goods, energy and power, food and beverages, industrial automation, medical devices, pharmaceuticals, semiconductor and electronics, and telecommunications and IT. Copyright 2014 MarketsandMarkets All Rights Reserved. This document contains highly confidential information and is the sole property of MarketsandMarkets. No part of it may be circulated, copied, quoted, or otherwise reproduced without the approval of MarketsandMarkets. 1

4 1 INTRODUCTION 1.1 OBJECTIVES OF THE STUDY To define, describe, and forecast the global High Definition (HD) voice market on the basis of HD voice-based applications, access types, user types, and regions To provide a detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, industry specific challenges, and burning issues) To strategically analyze each submarket with respect to individual growth trends and contribution towards the overall market To analyze the opportunities in the market for stakeholders and details of a competitive landscape for market leaders To forecast the revenue of market segments with respect to five main regions, namely North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA) To strategically profile key players and comprehensively analyze their market shares and core competencies 1 To track and analyze competitive developments, such as mergers and acquisitions and new product developments in the HD voice market 1.2 REPORT DESCRIPTION HD voice or wideband audio is a vital area for the Internet Protocol (IP) communications industry. This technological segment is currently garnering a lot of attention from major telecom players. This technology has the potential to bring in huge improvements to enterprise Voice over Internet Protocol (VoIP) platforms, such as conference servers, call center servers, and unified communications. HD voice promises to bring improved call clarity and better user experience to voice communications. As VoIP has evolved to be more established right through business and personal communications, it has now become imperative to understand the full potential of this technology and how it can significantly improve the day-to-day communication related experiences. The adoption of new communications technology, especially IP has thereby created an opportunity to take the power of voice communications to the next level. Thus, by far, the emphasis has been on high quality VoIP applications and HD voice. HD voice services can sustain all types of voice-based communications, including video conferencing, audio conferencing, web conferencing, multimedia conferencing, audio broadcast, and announcement services. Although HD voice is largely a mobile-to-mobile feature, mobile devices can correspond with all types of devices whereby phone calls can be made linking HD-enabled phones, landline phones, VoIPbased devices, and circuit switched mobile devices. HD voice plans to offer consumers and enterprise users a perceivable and comfortable high-quality voice communications experience, which is highly appreciated by subscribers. The technology behind HD voice has been around for quite some time now; however, it is only in the past few years that it has gained the thrust needed to be successful. Core competencies of the companies are captured in terms of their key developments, SWOT analysis, and key strategies adopted by them to sustain their position in the market. 2

5 HD voice has been the focus of discussion amid the VoIP community for quite some time. Presently, there are several telecom players that support the HD voice standard codec and the enterprise HD network. However, the problem arises when the handsets are not equipped to provide HD services. This at times acts as an obstacle to the deployment of HD voice services among users. The report analyzes the significance of implementing a new voice system that would offer a flexible platform for both narrowband and wideband codecs, for supporting both Time Division Multiplexing (TDM) and IP so that the movement from TDM to IP is achieved without any extreme network changes. The global HD voice market has been segmented on the basis of applications, access types, user types, and regions. Application type is further sub-segmented into video conferencing, audio conferencing, web conferencing, multi-media conferencing, audio broadcast, and announcement services. Access type is subsegmented into mobile and broadband. User type is classified as enterprise user and consumer. The global HD voice market is segmented on the basis of regions, such as North America, Europe, Asia- Pacific, Middle East and Africa, and Latin America. The global HD voice market is provided for each region from 2014 to The report profiles the leading companies, such as Ericsson, AT&T, Orange, Verizon Communications, Polycom, Inc., Cisco Systems, Inc., Broadcom Corporation, Alcatel-Lucent, Deutsche Telekom AG, and Avaya, Inc. 1.3 MARKETS COVERED This research report categorizes the HD voice market into the following segments: Global HD Voice Market, By Application Video Conferencing Audio Conferencing Web Conferencing Multimedia Conferencing Audio Broadcast Announcement Services 3

6 GLOBAL HD VOICE MARKET By Application By Application Video Conferencing Audio Conferencing Video Conferencing Audio Conferencing Web-Conferencing Multimedia Conferencing Audio Broadcast Announcement Services By Access Type Web-Conferencing Multimedia Conferencing Audio Broadcast Mobile Broadband By User Type Enterprise User Consumer By Region Announcement Services North America Europe Asia-Pacific Middle East and Africa Latin America Source: Company s Product and Service offerings (Company Websites), Press Releases, Blogs, Articles, Expert Interviews, and MarketsandMarkets Analysis Global HD Voice Market, By Access Type Mobile Broadband Global HD Voice Market, By User Type Enterprise User Consumer Global HD Voice Market, By Region North America (NA) Europe Asia-Pacific (APAC) Middle East and Africa (MEA) Latin America (LA) 1.4 STAKEHOLDERS Telecom Operators Business Organizations Internet Providers 4

7 Government Organizations Network Infrastructure Providers Communication Providers Suppliers, Distributors, and Contractors Device Manufacturers End users/consumers/enterprise users Mobile Network Operators (MNOs) 1.5 MARKET SCOPE HD voice is also known as wideband audio. This technology as compared to the customary telephony voice uses twice the sample rate to produce a higher sound frequency over fixed, cellular networks, and VoIP. This market study covers the HD voice services that are offered through applications by MNOs and the derivation of the HD voice market size during the forecast period 2014 to In the HD voice market, various applications are segmented into several categories, such as video conferencing, audio conferencing, web conferencing, multimedia conferencing, audio broadcast, and announcement services. 5

8 2 EXECUTIVE SUMMARY HD Voice has been slowly advancing, with a gradual pace of business telephone systems adoption of VoIP technology.. However, a new anticipation has entered the mobile industry with the introduction of HD voice, also referred to as wideband audio. Though enterprises have progressively been moving to HD VoIP within their individual networks, rigid budgets and PSTN connections which operate narrowband audio codecs have minimized extensive acceptance. With the prologue of mobile HD voice, consumers can finally experience this new technology directly, and the adoption to this is expected to progress quickly. This is largely because mobile users tend to adopt new technology rapidly by replacing their mobile devices on a regular basis. Therefore, the demand for HD voice is projected to increase with the accessibility of mobile networks. HD voice has made a vast impact on both enterprise users as well as consumers by incorporating IP-based communication services in order to take advantage of the possible cost savings, and flexibility associated with this service. Several telecom operators consider that voice communication is and will continue to be the most valuable part of the communications ecological unit. Moreover, the expansion of global businesses has augmented the significance of accurate voice-based communication among the end users. This is principally because many firms have global operations that they require to increase their revenues and profit margins, and hence, these firms tend to subcontract critical functions, such as call centers to workers in overseas countries. This in turn helps to evaluate the benefits of implementing HD voice services. HD voice has taken longer to propagate mainly due to the lack of connectivity with the devices and network systems.. In the case of HD voice, it is the transcoding issue which requires end points to be linked together using divergent wideband codecs. However, by choosing a platform which supports multiple codecs, the benefits of wideband audio calls can be therein extended to the widest possible audience. Also, the platform should be competent to sustain integration with the heritage TDM infrastructure, which can further affix a key functionality with the market evolution allowing it to migrate lucratively to the wideband audio. The global HD voice market is expected to grow from $ million in 2014 to $ million by 2019, at Compound Annual Growth Rate (CAGR) of % during the forecast period TABLE 1 GLOBAL HD VOICE MARKET, ($MILLION, Y-O-Y %) Global HD Voice Market CAGR ( ) Market Size Y-O-Y Source: Secondary literature, Expert Interviews, and MarketsandMarkets Analysis The table given above highlights the global HD voice market size and Y-O-Y growth. The global HD voice market is expected to grow from $ million in 2014 to $ million by 2019, at an estimated CAGR of %. The global HD voice market is expected to exhibit Y-O-Y growth rate of % for the period

9 FIGURE 1 HD VOICE MARKET SIZE, APPLICATION SNAPSHOT ( ) CAGR% Announcement Services % Audio Broadcast % Multimedia Conferencing % Web Conferencing % Audio Conferencing % Video Conferencing $Million Source: Secondary Literature, Expert Interviews, and MarketsandMarkets Analysis 7

10 FIGURE 2 GLOBAL HD VOICE MARKET SIZE, BY APPLICATION, 2014 % CAGR%( ) % % % % % % % 0 Rank (in terms of market size) Source: Secondary Literature, Expert Interviews, and MarketsandMarkets Analysis FIGURE 3 GLOBAL HD VOICE MARKET SHARE, 2014 Market Share = % CAGR = % Market Share = % CAGR = % Market Share =% CAGR = % North America Europe Market Share =% CAGR = % Asia-Pacific Middle East & Africa Latin America Market Share =% CAGR = % Note: Market Share in 2014 and CAGR ( ) Source: Investor Presentations, Secondary Literature, Expert Interviews, and MarketsandMarkets Analysis 8

11 North America accounted for the largest market share, i.e. % of the global HD voice market in 2014, followed by Europe. A lot of companies, such as Orange, T-Mobile, Sprint, Voxbone, and Vodafone have already launched HD voice in Europe. Increasing adoption of VoLTE and growing popularity of softphone technology are some of the factors driving the HD voice market in North America. APAC is expected to grow at a considerably high rate in the next five years, with a CAGR of % during the forecast period. Evidently changing voice usage models and expansive ongoing adoption by SMBs are factors driving the HD voice market in APAC. The key players involved in the HD voice ecosystem are Orange, T-Mobile, AT&T, Swiss Voice, Bouygues Telecom, Deutsche Telekom, Sprint, and Vodafone among various others. 9

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