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1 MarketsandMarkets Publisher Sample Phone: (US) or or (Int'l) Hours: Monday - Thursday: 5:30am - 6:30pm EST Fridays: 5:30am - 5:30pm EST MarketResearch.com

2 DIGITAL ASSET MANAGEMENT MARKET BY SOLUTIONS (VIDEO MANAGEMENT, CREATIVE TOOL INTEGRATION, ASSET ANALYTICS, WEB CONTENT MANAGEMENT INTEGRATION, BRAND PORTALS, ASSET AND METADATA ARCHIVING, LIFECYCLE AND RIGHTS MANAGEMENT) GLOBAL FORECAST TO 2019 It s all about markets MARKETSANDMARKETS

3 MarketsandMarkets is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world. MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services. MarketsandMarkets covers fourteen industry verticals, including aerospace and defence, advanced materials, automotives and transportation, biotechnology, chemicals, consumer goods, energy and power, food and beverages, industrial automation, medical devices, pharmaceuticals, semiconductor and electronics, and telecommunications and IT. Copyright 2015 MarketsandMarkets All Rights Reserved. This document contains highly confidential information and is the sole property of MarketsandMarkets. No part of it may be circulated, copied, quoted, or otherwise reproduced without the approval of MarketsandMarkets. 1

4 1 INTRODUCTION 1.1 OBJECTIVES OF THE STUDY To define, describe, and forecast the global Digital Asset Management (DAM) market on the basis of solutions, services, deployment types, user types, industry verticals, and regions To provide detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, challenges, and industry insights) To strategically analyze each sub-market with respect to individual growth trends and contribution towards the overall market To analyze the opportunities in the market for stakeholders and details of a competitive landscape for market leaders To forecast the size of market segments with respect to five main regions namely, North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA) To strategically profile key players and comprehensively analyze their market strategies and core competencies 1 To track and analyze competitive developments, such as mergers and acquisitions and new product developments in the DAM market 1.2 MARKET DEFINITION The DAM market comprises various solutions and services, which enable service organizations to enhance the productivity through efficient utilization and management of digital assets for reducing cost involved in digital asset creation and its management along with improved customer relationship. The DAM solution in this market caters to the management of digital assets that comprises both native and online assets. The usage of this solution helps businesses to better connect with their clientele, superior asset tracking and management along with repurposing the historic assets for increasing profitability of the organization. This market study broadly covers various solutions and services to derive the DAM market size during the forecast period from 2014 to MARKET SCOPE The scope for global DAM market comprises solutions and services catering to the efficient management and optimum utilization of the digital content that reside either on web or native among organizations. The global DAM market size is provided for each region from 2014 to The report analyzes the significance of implementing DAM solution and services across various industry verticals for streamlining the usage of large amount of digital assets across business. In the global DAM market, various solutions are segmented as video management, creative tool integration, asset analytics, web content management integration, brand portals, asset and metadata archiving, and lifecycle and rights management In the global DAM market, the service type is classified into implementation, training and support, and consulting Core competencies of the companies are captured in terms of their key developments, SWOT analysis, and key strategies adopted by them to sustain their position in the market 2

5 In the global DAM market, the deployment type is classified into cloud and on-premises In the global DAM market, the user type is categorized into Small and Medium Businesses (SMBs) and enterprises In the global DAM market, the industry verticals are subsegmented into media and entertainment, government, electronics, healthcare, retail, education, apparels, consumer goods, automotive and manufacturing, and others MARKETS COVERED This research report categorizes the DAM market into the following segments: FIGURE 1 DAM MARKET SEGMENTATION BY SOLUTION Video Management Creative Tool Integration Asset Analytics Web Content Management Integration Brand Portals Asset and Metadata Archiving Lifecycle and Right Management BY SERVICE Implementation Training and Support Consulting GLOBAL DAM MARKET SEGMENTATION BY DEPLOYMENT TYPE Cloud On-Premises BY USER TYPE Enterprise Small and Medium Business (SMB) BY INDUSTRY VERTICAL Media and Entertainment Government Electronics Healthcare Retail Education Apparel Consumer Goods Automotive and Manufacturing Others (BFSI, Utility, and Travel and Tourism) Global DAM Market, By Region North America Europe APAC MEA Latin America YEAR Historical Year Base Year Estimated Year Projected Year

6 1.3.3 CURRENCY The currency used in the report is U.S. dollars, with market size indicated only in $million. For companies reporting their revenues in U.S. dollars, the revenues were picked from their annual reports. For companies that reported their revenues in other currencies, average annual currency conversion rate was used for the particular year to convert the value in U.S. dollars. 1.4 LIMITATIONS The study is limited to solutions and services related to DAM. However, hardware such as storage servers appears to be a considerable segment in the product portfolio of a few companies. As the businesses focus on the incorporation and integration of these DAM solutions and services within their existing hardware components such as storage servers, these solutions and services significantly impact the market size of DAM and hence are a prime focus in this study. 1.5 STAKEHOLDERS Digital Asset Platform Provider Digital Asset Management Solution Provider Cloud Service Provider Telecom Network Operator Internet Service Provider Third Party Provider 4

7 2 EXECUTIVE SUMMARY The Digital Asset Management (DAM) market is in its evolutionary stage and exhibits expansive growth in the years to come. This market is expected to grow substantially with fast-paced adoption among enterprises. In addition, in the late 1980s, workflow and document management solutions using digital technology for management of the content were employed across organizations. Further, in early 2012, Electronic Document Management Systems (EDMS) were used for delivering functionality to workflows, imaging and document management. In the early 2000s, integration of diverse stand-alone EDMS led to the emergence of DAM to capture, manage, save, and deliver content across businesses. Moreover, in 2012, digital and mobile distribution of content across businesses and generation of expansive data along with growing wireless and broadband consumption fortified the demand for DAM solutions. There has been a propagation of content generation due to predominant adoption of mobile devices and growing internet consumption across the globe, in the past ten years. This extensive generation of data comprising web-based and native data has increased the demand for solution pertaining to the streamlining of secured data access and its management across diverse organizations, since the business content is sensitive and needs efficient handling and storage for future reference. Additionally, companies are generating diverse corporate videos and podcasts, YouTube clips, e-learning modules, brand identity graphics, and training material among various others. The DAM solutions simplify and optimize the procedures involved in its production and leveraging these assets along with enhancing organizational productivity, thereby stimulating companies to adopt the solution. In addition, these solutions help in reducing cost attached with the management and secured access of the large digital assets of the businesses. Moreover, companies gain a return on their investments as they are enabled to eliminate the redundant generation activities along with the quick search and retrieval of specific assets. Presently, with the emergence of DAM software, organizations are empowered to access and store all their digital content and assets within the centralized management. The usage of DAM software enables organizations to proficiently manage and access digital assets as they are allocated metadata for tracking thereby allowing more defined usage of assets along with their linkage with other assets in the repository. The businesses with a forward-looking approach have adopted Bring Your Own Device (BYOD) along with DAM as a prevailing growth strategy. Due to the unconventional flexible work ways, integrated workflows, repurposing of content, along with secure real-time access to organizational digital content, businesses are rapidly embracing these solutions. However, DAM faces the challenges of premium priced solutions and increased demand for competent workforce such as editors for content management and editing out inappropriate content along with adeptly using DAM features such as web-analytics among enterprise, thereby deterring its implementation across various businesses, especially SMBs that have budget constrictions. The adoption of DAM solutions is expansive among enterprises as they have enormous data backed with sufficient capital to invest in digital content management for ensuring enhanced and secure access of content, improved customer relationships, along with repurposing of the content to assist marketing endeavors. Moreover, North America in general and U.S. and Canada in particular are rapidly adopting DAM solutions as there is a substantial convergence of mobile devices across organizational workflows for continual connectivity among employees for enabling agile services to its customers. In addition, the mandatory compliance with certain industry specific regulations such as Health Insurance Portability and Accountability Act (HIPPA) for healthcare and Payment Card Industry Data Security Standard (PCI DSS) for Banking, Financial Services and Insurance (BFSI) vertical, further encourage the adoption of DAM solution across these verticals. However, the adoption of cloud-based DAM solution is expected to be gradual among SMBs for augmenting their business progressions and responding to the changing customer behavior such as increased 5

8 consumption of internet at a condensed cost. Even though it involves high implementation cost, the adoptions of DAM solutions are predominant among enterprises as they have sufficient capital to devote in management of digital assets along with customer relationship management. The DAM market is rapidly gaining traction which is evident from the acquisitions of WebDAM by Shutterstock and Auditude by Adobe. Various DAM providers such as OpenText, Oracle Corporation, Adobe Corporation, EMC Corporation, Cognizant, Hewlett-Packard, North Plains, MediaBeacon, Widen Enterprises, and ADAM Software are offering advanced DAM solutions pertaining to the needs of both enterprises and SMBs. Besides this, various technology providers are developing innovative techniques with search engine optimization, next-generation interactive services, along with mobility to better manage digital assets. In addition, the cloud services providers are also offering their cloud-based DAM solutions to organizations that are having budget limitations for the enlargement of resources for efficient utilization of these solutions. Thus, DAM vendors, technology providers, and cloud services providers are also adding significant value to the DAM market. Nevertheless, this fragmentation in the market has complicated the vendor consideration in the DAM market. TABLE 1 GLOBAL DAM MARKET SIZE AND GROWTH RATE, ($MILLION, Y-O-Y %) Global DAM Market e 2019-p CAGR% ( ) Market Size Y-o-Y Note: e- Estimated; p- Projected Sources: Secondary Literature, Expert Interviews and MarketsandMarkets Analysis The table given above highlights the global DAM market size and Y-o-Y growth. The global DAM market is expected to grow from $ million in 2014 to $ million by 2019, at an estimated CAGR of %. The global DAM market is expected to exhibit a Y-o-Y growth rate of % during the period

9 FIGURE 2 GLOBAL DAM SOLUTION SNAPSHOT (2014 VS 2019): MARKET FOR VIDEO MANAGEMENT AND ASSET AND METADATA ARCHIVING TO GROW TWOFOLD DURING THE FORECAST PERIOD CAGR% Video Management Creative Tool Integration Asset Analytics Web Content Management Integration Brand Portals Asset and Metadata Archiving Lifecycle and Right Management 0 Market Size ($Million) Sources: Secondary Literature, Expert Interviews and MarketsandMarkets Analysis 7

10 CAGR % ( ) Digital Asset Management Market - Global Forecast to 2019 FIGURE 3 GLOBAL DAM MARKET: RETAIL AND MEDIA AND ENTERTAINMENT TO GAIN THE HIGHEST TRACTION DURING THE FORECAST PERIOD Best Markets to Invest Rank (in terms of market size) Media and Entertainment Government Apparel Others Retail Consumer Goods Electronics Healthcare Automotive and Manufacturing Education Note: The bubbles represent the market size of each region in 2014 with the respective CAGR % ( ) provided in it Note: Others include BFSI, Utility, and Travel and Tourism Sources: Secondary Literature, Expert Interviews, and MarketsandMarkets Analysis 8

11 FIGURE 4 GLOBAL DAM MARKET SHARE, 2014 NORTH AMERICA EXPECTED TO EXHIBIT THE HIGHEST MARKET SHARE FOR THE PERIOD 2014 TO 2019 EUROPE Market Share = % CAGR = % NORTH AMERICA Market Share = % CAGR = % ASIA-PACIFIC Market Share = % CAGR = % LATIN AMERICA Market Share = % CAGR = % MIDDLE EAST & AFRICA Market Share = % CAGR = % Note: Market Share in 2014 and CAGR ( ) Note: Market Share in 2014 and CAGR ( ) Sources: SEC Filings, Investor Presentations, Expert Interviews, and MarketsandMarkets Analysis North America accounted for the largest market share of % in the global DAM market in The factors supplementing this include the extensive adherence to data compliance standards and regulations by the enterprises, and the active interest by various DAM vendors such as Adobe Corporation to manage the digital assets along with its repurposing at a reduced cost. However, on one hand, increased cost involved in DAM implementation and the lack of interest in DAM among top management of businesses are the major factors restraining the growth of the DAM market. On the other hand, APAC and Europe regions are expected to grow at the highest rate in the next years, at a CAGR of % and % respectively, during the forecast period between 2014 and The growth in the Europe region is fortified by factors such as strong initiatives by the European Government to safeguard the data and privacy of its people and business organizations, along with increased and the cohesive agreement by SMBs and enterprises to comply with the European Union s Data Protection Directive to maintain data authenticity. The global DAM market is in the phase of growth with soaring competition among a large number of players. The fierce competition in the market is evident with the acquisition of Fotolia by Adobe, and DataLogics by Oracle among various others. The global DAM market is dominated by various players such as Adobe Corporation (U.S.), IBM Corporation (U.S.), and Oracle Corporation. (U.S.). The other key players include EMC Corporation (U.S.), Widen Enterprises (U.S.), and ADAM Software (Belgium). 9

12 Disclaimer: MarketsandMarkets strategic analysis services are limited publications containing valuable market information provided to a select group of customers in response to orders. Our customers acknowledge, when ordering, that MarketsandMarkets strategic analysis services are for our customers internal use and not for general publication or disclosure to third parties. Quantitative market information is based primarily on interviews and therefore, is subject to fluctuation. MarketsandMarkets does not endorse any vendor, product, or service depicted in its research publications. MarketsandMarkets strategic analysis publications consist of the opinions of MarketsandMarkets' research and should not be construed as statements of fact. MarketsandMarkets disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. MarketsandMarkets takes no responsibility for any incorrect information supplied to us by manufacturers or users. All trademarks, copyrights, and other forms of intellectual property belong to their respective owners and may be protected by copyright. Under no circumstance may any of these be reproduced in any form without the prior written agreement of their owner. No part of this strategic analysis service may be given, lent, resold, or disclosed to non-customers without written permission. Reproduction and/or transmission in any form and by any means, including photocopying, mechanical, electronic, recording, or otherwise without the permission of the publisher is prohibited. 10

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