MEDIA KIT A National Travel & Lifestyle Publication Celebrating the Southern California Region

Transcription

1 A National Travel & Lifestyle Publication Celebrating the Southern California Region

2 1 From OUR BRAND Southern California Life Magazine is a multi-platform lifestyle and destination guide celebrating the culture, lifestyle, people and destinations exclusive to Southern California. the shores of Santa Barbara to the sands of San Diego, Southern California Life Magazine is the voice of Southern California, offering in-depth local and travel news coverage, comprehensive arts, culture, food and entertainment stories, presented in a sleek design for the adventurous and upscale population traveling and residing in the Southland. Unlike other regional publications focusing on one particular city, Southern California Life is the first publication targeting the entire So Cal region giving readers the information they need to explore the entire area. Integrate your brand into Southern California Life Magazine, through our print edition, online advertising, and social networking. Extend your reach to connect your brand and business with our readers who are affluent, educated, upscale business and leisure travelers and So Cal residents TOWNSGATE ROAD, SUITE 200, WESTLAKE VILLAGE, CA I SOCALLIFEMAG.COM

3 2 SO CAL REGION There were million person-trips to and through California in 2012, 80% were for leisure purposes. California has the 8th largest economy in the world Los Angeles County leads the nation as #1 entertainment capital, the #1 manufacturing capital, and #1 international trade capital of America. With over 215 million domestic visitors to California and 15 million international visitors annually, Southern California is more than just one of the top destinations in the world, it s also a revered lifestyle. California has the largest market share of domestic travel among all 50 states Santa Barbara is often called the American Riviera for the expensive homes, lifestyles, and wineries that reside in the area. Orange County has 42 miles of sparkling beaches Tourism generated $109.6 BILLION in spending in California in 2013 San Diego County has world class attractions such as the San Diego Zoo, Sea World San Diego, and Legoland to mention a few. San Diego has 40 museums, 6,400 restaurants, and 92 golf courses. SECOND LARGEST TRAVEL MARKET IN THE NATION Southern California is one of the biggest influences in the world on entertainment, design, and fashion L.A. County has the nation s #1 ranked seaport and the busiest origin and destination airport (LAX). Southern California is home to some of the world s biggest extreme sports from surfing, skateboarding, snowboarding, skiing, sailing and more. The nine greater Palm Springs desert communities offer unforgettable attractions and activities from natural springs, world class gold courses, casinos, spas, preserved mid-century modern architecture, Joshua Tree Park, and more 2945 TOWNSGATE ROAD, SUITE 200, WESTLAKE VILLAGE, CA I SOCALLIFEMAG.COM

4 3 TERRITORIES Anaheim Arrowhead Beverly Hills Big Bear Brentwood Burbank Calabasas Capistrano Carlsbad Carpinteria Catalina Chinatown Coronado Costa Mesa Culver City Dana Point Hermosa Beach Hollywood Huntington Beach Irvine Laguna Beach Laguna Niguel La Jolla Long Beach Los Angeles Malibu Manhattan Beach Marina Del Rey Mission Viejo Montecito Newbury Park Newport Beach Oceanside Ojai Oxnard Pacific Palisades Palm Desert Palm Springs Palos Verdes Pasadena Port Hueneme Redondo Beach San Clemente San Juan San Marino San Marcos Santa Ana Santa Barbara San Diego Santa Fe Springs Santa Monica Seal Beach Sherman Oaks South Pasadena Studio City Thousand Oaks Venice Ventura Westlake Village Westwood Woodland Hills And more 2945 TOWNSGATE ROAD, SUITE 200, WESTLAKE VILLAGE, CA I SOCALLIFEMAG.COM

5 4 MAGAZINE INDUSTRY TOP 10 TWEETABLE FACTS 70% of tablet users want to buy directly from ads in digital magazines 92% 73% $ of U.S. adults read magazines Consumers spend more than $300 million each month buying magazines at newsstands. Consumers connect with magazines on all platforms. 1,700 magazine apps 1,000 Twitter feeds 2,000+ Facebook pages and counting. 41% of tablet owners have purchased a digital magazine spend more than one hour reading electronic issues of magazines each week Digital magazine rising exponentially 61% of readers took action as a result of a magazine ad subscriptions are Soure: Gfk MRI Fall 2011; IPDA 2012; BIGinsight Media Behavior & Influence Survey 12/11; ABC; Neilsen 2012; Gfk MRI ipanel Feb 12; Fanpagelist.com; MPA mapps database; Gfk MRI Starch 2011; Marketing Evolution 2011 MAGAZINES DRIVE WEB SEARCH MORE THAN AN OTHER MEDIUM. More than internet advertising and twice that of social media. Magazine ads rank #1 of all media in driving purchases TOWNSGATE ROAD, SUITE 200, WESTLAKE VILLAGE, CA I SOCALLIFEMAG.COM

6 5 READERSHIP Target Demographics We will also reach the wealthy achiever through age 65. This lifestyle segment is known for their lavish spending style, business and leisure travel, high-end catalog shopping and reading publications. Our digital edition and content will bring in a younger demographic (ages 25-54). Our target consumers are affluent and upscale Southern California residents and business and leisure travelers age They are innovators and actualizers who take action, explore, and experience. RESIDENTS, BUSINESS AND LEISURE TRAVELERS AGE WEALTHY ACHIEVER YOUNGER DEMOGRAPHIC AGES $ THROUGH AGE 65 HHI OF $100K+ Our readers will be affluent with a projected HHI of $100k TOWNSGATE ROAD, SUITE 200, WESTLAKE VILLAGE, CA I SOCALLIFEMAG.COM

7 Distribution Southern California Life targets readers where they shop, play, live and work. More than copies are distributed annually with 50,000 issues printed bi-monthly. Distribution channels include: 6 REACH Hudson Newsstands at airports across the Blue Star Jets on flights originating from So Cal rocery & etail Luxury hotels across Southern California Spas and alons Entertainment enues Fitness enters Restaurants Subscriptions Digital ownloads 2945 TOWNSGATE ROAD, SUITE 200, WESTLAKE VILLAGE, CA I SOCALLIFEMAG.COM

8 Ongoing Columns (print) 7EDITORIAL CALENDAR (Activities / Day trips / Fun / Recreation) (Restaurants, chefs, food, etc.) (Charity Events / Fundraisers) (So Cal Sports World) (Influencers / Celebrities / Humanitarians) (Unique places around So Cal) (One neighborhood spotlighted per issue) (Inside stories about landmarks) (Wines, Beers, Coffee & Tea, Juice Bars) (Arts & Culture) (Product Review) (Weekend getaway ideas, hotel spotlights, spas) (Tips, social media, etc.) (Noteworthy upcoming events) 2945 TOWNSGATE ROAD, SUITE 200, WESTLAKE VILLAGE, CA I SOCALLIFEMAG.COM

9 Ongoing Columns (digital) 8 EDITORIAL CALENDAR Must Do (Recreation, day trips, entertainment and fun activities in Southern California) Must (The landmarks and cool places of So Cal and the inside stories about them) Must Attend (Upcoming events throughout the So Cal region that are not to be missed) Must Eat (The best food, restaurants, chefs, where to find them) Must ( ) Must (Arts and culture ) Must Play (Happenings and features about the sports world in Southern California) Must Meet (Get acquainted with the humanitarians, celebrities and prominent people in So Cal) 2945 TOWNSGATE ROAD, SUITE 200, WESTLAKE VILLAGE, CA I SOCALLIFEMAG.COM

10 9 EDITORIAL CALENDAR January/February Health & Wellness Issue Special Sections Luxury Real Estate Pasadena & San Gabriel Valley March/April astl ne tt a t ns Special Sections eddin s in S al Pal S rin s Planner May/June eal state H e & es n S e ial Se ti ns ra el San ie ealers i S tli t Luxe Las Ve as July/August u e a el S e ial Se ti ns L s n eles ra el Guide S ut land S a Guide September/October estau ant & nte ta n ent S e ial Se ti ns all e elry Guide is er a aii November/December H l a Issue S e ial Se ti ns liday Gi t Guide Ex l re Santa arbara 2945 TOWNSGATE ROAD, SUITE 200, WESTLAKE VILLAGE, CA I SOCALLIFEMAG.COM

11 1O DIGITAL Southern California Life Magazine is a multi-platform reading experience with stories and events updated daily online at SoCalLifeMag.com. Our seasoned writers create unique content to give viewers the most up-to-date information they need to know about So Cal. Southern California Life is also on Instagram, Facebook, and Twitter. We post daily articles, comments, and photos across all our accounts. We share behindthe-scenes shots from our photo shoots with talent, teasers and links to our digital stories, the latest events and happenings, our weekend picks, and more. Our site engages readers to share our passion for the Southern California way of life and become the source for all Southern California content for those on the go. We are creating an active social audience who are eager to learn more about companies, businesses, events, activities, restaurants, and hotels in So Cal. Join the conversation with Southern California Life online and reach your target audience TOWNSGATE ROAD, SUITE 200, WESTLAKE VILLAGE, CA I SOCALLIFEMAG.COM

12 11 ADVERTISING SPECIFICATIONS & GUIDELINES AD SIZE FINAL TRIM SIZE NON-BLEED SIZE BLEED SIZE Two-Page Spread x x x Full Page x x x /2 Page Horizontal x x x /2 Page Vertical x x x /4 Page Vertical 3.59 x 4.84 N/A N/A FULL PAGE 2-PAGE SPREAD 1/4 PAGE VERTICAL 1/2 PAGE HORIZONTAL BLEED: Extend bleed 1 8 on all sides, include crop marks outside of print area. LIVE AREA: Keep all live matter at least 1 4 from final trim size on all sides. (Refer to Non-Bleed Size.) GUTTER SAFETY: Keep all critical matter at least 1 2 from the gutter. PRINTING PROCESS: Four-color process (CMYK). Direct to plate. Web offset. Perfect Bound. SCREENS: 150-line preferred. Total printing tone value should not exceed 280 percent. 1/2 PAGE VERTICAL GENERAL GUIDELINES Build document to ad size. Be sure to extend bleed by 1 8 on all sides, and allow at least 1 4 on all sides for live area, as trimming of ad content may occur otherwise. Include crop marks with bleed ads only. Do not include any printer s marks in image or bleed area. Images and graphics should be 300 dpi at 100%, or no less than 266 dpi. No RGB images. No SPOT or PANTONE colors. All colors should be four-color process (CMYK). Never use the color Registration built in color palettes. All images should be converted to CMYK. All image files should be TIF, JPG or EPS. PICT and GIF files are low-resolution web files not suitable for printing. Perfect alignment of type or design across gutter of two facing pages cannot be guaranteed. Advertisers are responsible for the content of their ads or materials. FONTS Convert all fonts to outline; or Include a copy of all fonts used in your files. If EPS images are linked, be sure to include all linked fonts as well. Be sure to include both printer fonts and screen fonts for your files. Some fonts may be restricted from being embedded in a pdf file. Please choose another font, or supply all working files and fonts used. PC fonts cannot be accepted. ACCEPTED FILE FORMATS Camera-ready ads may be submitted in the following formats: PDF, TIFF, JPEG or EPS at 300 DPI in CMYK. FILE DELIVERY METHOD ads@socallifemagazine.com Questions? Contact Antoni Pham, Advertising Design & Production: antoni@socallifemagazine.com. Uploaded ads need to be clearly marked with the advertiser s business name. Account Executives will a digital proof. Southern California Life reserves the right to reject any camera ready ad because of its content or design. In that event, our production staff may create a new version that meets the magazine s quality standards and fulfills the advertiser s needs TOWNSGATE ROAD, SUITE 200, WESTLAKE VILLAGE, CA I ADVERTISING AND SALES: SCLM (7256) OR ADS@SOCALLIFEMAGAZINE.COM I SOCALLIFEMAG.COM

13 SOUTHERN CALIFORNIA LIFE MAGAZINE HEADQUARTERS 2945 TOWNSGATE ROAD WESTLAKE VILLAGE, CA (805)