YOUR GLOBAL ADVERTISING PARTNER

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1 YOUR GLOBAL ADVERTISING PARTNER

2 WE ARE million million countries countries million millionyears years of of Conversions per Conversions month per month Served Served Unique visitors Unique per day visitors per dayindustry experience Industry experience YOUR GLOBAL YOU DEMAND YOU RESULTS. DEMAND RESULTS. REACH ANYONE REACH ANYONE QUALITY TRAFFIC QUALITY TRAFFIC OUR KNOW-HOW OUR KNOW-HOW ADVERTISING PARTNER thousand thousand billion billion million App installs per App month installs per month Impressions per Impressions month per month Unique users per Unique day us thousand thousand billion billion countries million Conversions million million per month million countries Conversions per month Served million Served Unique visitors Unique millio per dayvisitors App installs per App month installs per month Impressions per Impressions month per month Unique users Unique per dayusers per day Conversions per Conversions month per month WE DELIVER WE DELIVER YOU DEMAND YOU RESULTS. DEMAND RESULTS. REACH ANYONE REACH ANYONE QUALITY TRAFFIC QUALITY TR WE DELIVERWE DELIVER ANYWHERE ANYWHEREAND LOTS OF AND ITLOTS 9 9 ANYWHERE ANYWHERE AND LOTS AND OF ITLOTS OF IS IT YOUR ADVANTAGE IS YOUR ADVANTAGE 2 3

3 GROW YOUR BUSINESS ONLINE ADCASH FOR ADVERTISERS PREMIUM, GLOBAL TRAFFIC We give advertisers easy access to high quality, global traffic that performs and converts. DEEP TARGETING Target your campaigns by device, town, connection type and much, much more. INNOVATIVE AD TECHNOLOGY Our custom-built, industry leading technology gives you the tools you need to succeed, through granular targeting and algorithmic optimization. AT YOUR SERVICE Choose our Self-Service platform, backed up by dedicated 24/5 support from advertising experts. EXPERIENCE COUNTS We ve been doing this for nearly a decade, so we know what works and how to do it. ANY DEVICE, ANY FORMAT Whether you want to reach desktop or mobile users, through in-app, video or display, we have a solution for you. WE SPEAK YOUR LANGUAGE We offer multilingual support and campaign management tools to help your achieve your goals. ON THE GO Monitor your campaign performance from anywhere, with the Adcash mobile app. Our goal is to make sure your ad campaigns are always working at their very best, by combining our technological expertise and industry knowledge. Maxime Chevallon Adcash VP of Revenue 4 5

4 SELF-SERVICE FOR ADVERTISERS REACH YOUR AUDIENCE, IN AN INSTANT OPTIMIZE Adcash optimization algorithms GEOTARGETING KEYWORD DEVICE & OS deal with the bulk of the heavy lifting but, if you want to dive in Our geotargeting features allow you to optimize by region, Enter keywords and your ad will be displayed on websites Engage your audience based on a specific device or OS. and take control yourself we offer a range of tools to do exactly that. country, city and town. containing those keywords. LANGUAGE Choose the language of the sites you want your ad campaign to be displayed on. INTEREST BROWSER WEEKLY DISTRIBUTION Specify what days you BLACK & WHITELISTING Choose what ad FREQUENCY CAPPING Avoid over-exposing SUGGESTED BID Suggests the optimal Target specific user interests Choose from a range of the want your campaign zones you want your audience by not bid, based on your to ensure your campaign is most popular browsers, like to run. your campaign to be serving them your ad campaign criteria. relevant to your audience. Chrome, Firefox and IE. displayed in. too often. 6 7

5 MONETIZE YOUR TRAFFIC ADCASH FOR PUBLISHERS GREAT RATES Supercharge your revenue with some of the best rates in the business and get paid quickly. SUPERIOR SUPPORT Multilingual, dedicated account managers work with you to deliver the solutions you need. QUALITY, GLOBAL BRANDS Monetize your website, app or videos by serving your users ads from premium, international brands that they know and love. STATS AT YOUR FINGERTIPS With the Adcash mobile app, we give you all the information you need to make the right decisions, right where you need it. MONETIZE EVERYTHING If you want to make money from your site, app or videos, we have plenty of solutions to exceed your expectations. ALGORITHMIC OPTIMIZATION Display only the most relevant ads to your audience, thanks to our bleeding-edge optimization technology. We re committed to ensuring our publishers are making serious money, by keeping their ad inventory filled with quality, relevant ads. Tarmo Tammel Adcash Head of Publishers 8 9

6 SMART AD TECHNOLOGY CUTTING-EDGE ALGORITHMS FOR EFFORTLESS SUCCESS CAPTURE and analyze user and web page information. IDENTIFY the best ad to serve, based on the data analysis. DISPLAY the ad in the optimal location on the page or in-app. ADVERTISERS get the best exposure through ideal ad placement. PUBLISHERS are generating the most revenue from their ad space. We ve taken nearly a decade of experience and condensed it down into a cutting-edge ad solution that is accessible to anyone. Adcash custom tools and algorithms have been built to make sure the right ads, reach the right people everytime

7 FORMATS FOR SUCCESS ENGAGE USERS AND INCREASE YOUR REVENUE DISPLAY SITE-UNDER IN-APP INTERSTITIAL VIDEO Traditional display banner ads and more creative options, like slide-in and footer. Our top-performing ad format, providing high earnings and awesome exposure. Reach audiences on mobile, with a range of premium in-app formats. Appears in between pages or loading screens for maximum audience impact. Display ads in-stream to reach users as they re watching their favourite content

8 IN-APP DO MORE WITH MOBILE MOBILE DEVS SIMPLE APP MONETIZATION Harness the power of Adcash in-app advertising to deliver relevant messages to users We offer a simple, efficient way for app developers to make money from their apps. on the devices they use the most. FORMATS FOR SUCCESS We offer all the top trending in-app formats, like interstitial, app-install and more. VIDEO SUPPORT Adcash Video Ads offers advertisers huge scope for engaging and converting their audience through in-app rich media ads. QUALITY APPS We have a rigorous app validation policy, to make sure your ads only appear in the best apps. Smartphones worldwide 2.16bn 1.91bn Internet Time Spent 2.56bn 2.38bn % Mobile 40% Desktop TOP PAYOUTS Industry-leading rates EASY INTEGRATION Mobile SDKs, plugins, API & JS tags QUALITY CAMPAIGNS Ads from premium brands STREAMLINED Lightweight, stable ios and Android SDKs INDUSTRY STANDARDS Built using open standards, like VAST 14 15

9 VIDEO ADS GET PEOPLE BUZZING ABOUT YOUR BRAND IN-STREAM MONETIZE YOUR VIDEO CONTENT VIDEO = AWESOME CHOOSE YOUR MODEL GREAT PAYOUTS INNOVATIVE TECHNOLOGY People love watching videos online. With Adcash Our in-stream video platform currently offers Make money with your video content using CPM We ve taken the awesome power of our advanced video, you can reach people as they re watching 2 payment models: CPM and CPV. With our CPV and CPV payment models and get paid quickly. optimization algorithms and made them video their favourite videos, using all of the creative payment model you only pay after the viewer friendly. new ways that video advertising allows. has watched you ad to the end, meaning you re always getting the maximum possible return on your advertising investment. BUILT FOR YOU RECOGNIZED STANDARDS PREMIUM BRANDS Our video ad platform has been entirely built We ve combined our custom tech with open Nearly a decade building and nurturing in-house, combining experience, cutting-edge industry standards, to make sure everything relationships with our advertising partners technology and industry standards to deliver the works, right out of the box. means we ve developed a network of global, features and functionality you demand. quality brands

10 GLOBALLY BETTER OUR AIM IS YOUR SUCCESS MONTHLY IMPRESSIONS Adcash is a real-time advertising trading platform that delivers maximum exposure 8.8 Europe billion for advertisers and a simple, effective way for publishers to make money. 2billion Asia Based in Tallinn, Estonia, we re committed to delivering the best customer experience, North 3billion America Middle 1.2 East billion by offering powerful, convenient tools and backing them up with dedicated, multi-lingual support. We come from all over the world, with 18 nationalities and 15 languages between us, 2.6 South billion America 2.2 Africa billion 0.2 Oceania billion meaning we re a diverse team, but all with one aim - your success

11 NUMBERS SPEAK LOUDER 750 Nearly a decade working in our industry has given us the experience and knowledge to grow our network into what it is today. We know what it takes to succeed. But we ll let our numbers do the talking... thousand App installs App installs per month per month 20 billion Impressions per month per month 2 muniqu 750 thousand App App installs installs per per month month 20 billion Impressions per per month month million Unique Unique million users users per per day day Conversions per month per month YOU YOU DEMAND RESULTS. RESULTS million countries Conversions per per month month Served Served REACH REACH ANYONE ANYONE 20 2 muniqu mil Unique vis QUALITY

12 TRUSTED BY... CASE STUDY Thyge Backen Bigpoint Gmbh Andrea Casalinga GameSpree GmbH&Co. Mark Kosovsky Babylon As a market leader in Browser Games, the quality of the traffic is more important to us than the quantity. Our aim is to acquire an engaging audience that will contribute to the vibrant gaming community. Adcash has been well capable to meet Bigpoint s goals. The traffic quality as well as the desired quantity match and even surpass our expectations. The great traffic is complemented by the reliable and quick to respond account management. Robin Liu NetDragon Websoft Inc Adcash has a high quality network in the most important territories and an extremely high quality service (very professional and experienced account managers). Sam Ho Suba Games LLC Adcash is an industry leader that has a proven track record of success. We have received many quality leads through its services. Ingrid Florin Muller Ankama Our main goal is to increase the distribution of Babylon s translation solution. We chose Adcash as a partner due to their successful campaign results and top service. Alexandre Bousquet Aeria Games The Adcash team is extremely reliable with an astonishing reactiveness to our requests and great advice on how to optimize our campaigns. Julian Werner Innogames CHALLENGE The main challenge was to introduce the Alibaba platform to new audiences, where brand awareness needed growth, while improving their conversion rates. SOLUTION Our bespoke approach, combining smart ad technology, manual optimization and global reach, to fulfill Alibaba s need for high volumes of inquiries. RESULTS Adcash exceeded expectations by delivering more than 100,000 inquiries, beating their conversion rate targets. Adcash always brings high quality users and large amount traffics. Its geographic location spreads many countries globally and hence it is convenient to directly run campaigns on one media company. We heard positive feedback from network members having collaborated with Adcash and so chose the network as our partner. We have received quick return on investment and look forward to working with Adcash again. Adcash provides us with highly scaled, qualitative traffic

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