CANTERBURY ASB SUMMER STARTER IS BACK! 27 NOV 16 CANTERBURY S FUN RUN & WALK ENTER NOW!

Transcription

1 CANTERBURY

2 CANTERBURY GO Local makes it easy to plan and execute a multi-channel marketing campaign. Targeting Cantabrians across print, digital and events, GO Local drives frequency of message so you'll be top of mind when your customers decide to purchase. To have an informal chat about how GO Local can assist your business, contact Boyd Warren on or boyd.warren@fairfaxmedia.co.nz ASB SUMMER STARTER IS BACK! 27 NOV 16 CANTERBURY S FUN RUN & WALK ENTER NOW!

3 Working with GO Local ensures your message is seen by the right consumers for your business. This minimises wastage, delivering maximum return on your advertising spend. GO Local products connect with 287,000 Cantabrians each day Over an average day 72% of homeowners read a GO Local product Source: Nielsen CMI Fused Q Q1 16 May 16 TV/Online, Canterbury Regional Council area, 15+ Each day GO Local products are read by 142,000 main household shoppers GO Local products reach 92,000 Canterbury parents on an average day Each day GO Local products reach 83% of people with a household income of $120,000+

4 The Press is the largest daily newspaper in the South Island, setting the local and national news agenda for over 150 years. The Press readers are a loyal and engaged bunch with 75% of distribution being via home subscriptions. 157,000 With a diverse range of content and specialised lift-outs, The Press can help you reach Cantabrians, from farmers to fashionistas and families to foodies. With a range of options including display ads, special features, inserts and wraps The Press can create the best solution for your business needs. Source: Nielsen CMI Fused Q Q1 16 May 16 TV/Online, ,000 parents read The Press on an average day 80% of The Press readers are their household s main shopper Average household income of $86,244 79% of The Press readers actually buy products after seeing them in their daily newspaper 122,000

5

6 STUFF With a monthly unique audience of 305,000 Cantabrians, advertising on stuff.co.nz is a cost effective way to reach both current and potential customers. A range of options from geo-targeting to our local press.co.nz site, make it easy to get your message online and in front of your customers 24/7. 305,000 Source: Nielsen CMI Fused Q Q1 16 May 16 TV/Online, Canterbury Regional Council area 65% of Cantabrians have made a purchase over the internet in the last 12 months 119,000 Canterbury homeowners use stuff.co.nz 45% of stuff.co.nz users in Canterbury are 41 $93,112 their household s main shopper

7 DIGITAL NEIGHBOURLY Neighbourly is New Zealand s fastest growing private social network that fosters interaction and connections between neighbours. Neighbourly provides you the opportunity to target New Zealand neighbourhoods on a hyper local basis through the Neighbourly Business Directory and bespoke solutions such as sponsored posts, polls and competitions. 46,000+ registered Neighbourly members in Canterbury 100% of Neighbourly members are address verified. This ensures you re talking to real people, living locally. Over 50% of content posted on Neighbourly involves members looking for business recommendations or discussing their experiences with local business Neighbourly data, as at Aug 2016.

8 Advertising is a valued part of the community newspaper experience, described as informative not intrusive *. This means that ads in community newspapers work hard, with readers actively responding to calls to action. GO Local s suite of community newspapers include, the Christchurch Mail, Northern Outlook and the Selwyn & Ashburton Herald. Hyper-local, they offer opportunities to focus on particular suburbs and communities and have a strong reach to homeowners and parents. Christchurch Mail Northern Outlook *Source: Community Newspapers, Fairfax Media & Colmar Brunton research, November Selwyn & Ashburton Outlook

9 The Christchurch Mail is the number one community newspaper in Christchurch. Delivered every Thursday via insertion into The Press Christchurch subscriber papers, letterbox drop and retail outlets, it is a cost effective way to reach residents across Christchurch suburbs and get past the no junk mail sign. 132,000 Source: Nielsen CMI Fused Q Q1 16 May 16 TV/Online, ,000 Christchurch Mail readers have children in their household The Christchurch Mail reaches 77,000 main household shoppers $77,154 87,000 Christchurch Mail readers have decided where to buy something as a result of their community newspaper 69% of Christchurch Mail readers are homeowners

10 Northern Outlook is based in Rangiora, the heart of North Canterbury. Delivered every Wednesday and Saturday across the Waimakariri and Hurunui districts, the Northern Outlook attracts a connected audience and delivers advertisers results. 37,000 people read the Northern Outlook an an average day Source: Nielsen CMI Fused Q Q1 16 May 16 TV/Online, % of readers have children in their household 59% of Northern Outlook readers are their household s main shopper $70,969 72% of Northern Outlook readers have decided where to buy something as a result of their community newspaper 68% of Northern Outlook readers are homeowners

11 COMMUNITY PAPERS: SELWYN-ASHBURTON Every Wednesday the Selwyn & Ashburton Outlook brings you a unique community newspaper that is delivered directly into 30,000 homes and businesses across the Selwyn and Ashburton districts. 30,000 copies are distributed each Wednesday Connecting local businesses with local shoppers, the Selwyn & Ashburton Outlook delivers advertisers a large, regional audience who are looking to support their community. Source: Fairfax Media internal circulation numbers 2016 Reach local shoppers from Sheffield, Rolleston and Darfield to Methven, Rakaia, Ashburton and Hinds.

12 Published on the last Friday of every month, glossy magazine Avenues is the perfect tool to add a bit of style to your marketing campaign. 102,000 The most read magazine in Christchurch, it reaches 102,000 people each edition. Attracting a female, high-end audience, Avenues has a discerning following who turn to it for recommendations and inspiration on fashion, travel, dining and home. Source: Nielsen CMI Fused Q Q1 16 May 16 TV/Online 58% of Avenues readers are women 62,000 Avenues readers are their household s main income earner Avenues audience have a high average household income of $91,959 79% of Avenues readers own their own home without a mortgage

13

14 Canterbury Farmer is published monthly, inserted into NZFarmer and delivered monthly to 14,365 farm income-dependant households across greater Canterbury, Nelson, Tasman, Marlborough and the West Coast. 63% Approximately $2.2 billion enters the Christchurch economy each year from spending by nearby farmers and rural businesses. 32% Source: Nielsen Rural Survey 2014.

15 Motivating Canterbury to get moving, Summer Starter is a community orientated running event with a specific focus on health and wellbeing. Through strong media coverage and promotion across digital, print, radio and social channels, Summer Starter delivers excellent reach to Christchurch consumers. Your brand will be at the forefront of participants minds and associated with a fun and positive family event in the city. Our expert team ensures that your activation fits in seamlessly before, during and after the event, capturing audience attention and delivering a great return on your investment.. 84% 95% again in 2016 Source: Summer Start Post Event Survey, 2015

16 GO Local is at home in the Canterbury property market. From our dedicated Property section in The Press to Christchurch's number one lifestyle magazine Avenues, GO Local can help raise your brand profile and reach potential buyers and sellers at every stage of the cycle, from passive browsing to the open home 'merry go round'. GO Local reaches 65% of homeowners in Canterbury Each day GO Local connects with 49,000 In a typical day GO Local reaches 72% Source: Nielsen CMI Fused Q Q1 16 May 16 TV/Online, Canterbury Regional Council area, %

17 International research shows that advertising in news media via a print and digital campaign delivers more impact than other media across all stages of the vehicle buying process 1. With a suite of leading media products, working with GO Local allows you to build multi-channel campaigns, capturing both passive and active automotive buyers. From Saturday s dedicated Drive section in The Press to geo-targeting on stuff.co.nz, talk to us about the right media plan for your marketing goals. 101,000 50, CENTS OF EVERY $1 Source: Nielsen CMI Fused Q Q1 16 May 16 TV/Online, Canterbury Regional Council area, Totum Research commissioned by Newspapers Canada, October 2014 (sample size: 2,461 adults 18+). on an average day

18 AGENCIES Fairfax Media National Sales - Auckland info@fairfaxmedia.co.nz Fairfax Media National Sales - Wellington info@fairfaxmedia.co.nz DIRECT CUSTOMERS Sales Manager Danny Schroder danny.schroder@fairfaxmedia.co.nz PROPERTY & AUTOMOTIVE Sales Manager Bronwyn Hawkins bronwyn.hawkins@fairfaxmedia.co.nz AUSTRALIAN CUSTOMERS Australian Sales Director Chris Williams (+61) chriswilliams@fairfaxmedia.com.au