Mobile Path to Purchase Study. Understanding Mobile s Role in the Retail Path to Purchase

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Mobile Path to Purchase Study. Understanding Mobile s Role in the Retail Path to Purchase"

Transcription

1 2013 Mobile Path to Purchase Study Understanding Mobile s Role in the Retail Path to Purchase

2 THE MOBILE INSURANCE USER Mobile and PC are companion tools for insurance complementing each other in different stages of the path to purchase. Mobile is often used to kick off the long consideration process toward an insurance purchase and users are looking for a streamlined mobile experience to make it easy to collect details on account information and pricing. When it comes time to make a purchase, the decision is heavily supplemented by PC research, and actual conversion is split between online (PC and mobile) and offline (phone and in person). 1/2 mobile insurance shoppers use their device at the start of the decision process to research the options 50% of users will take longer than a month to consider their purchase 60% of conversions happen offline - the majority over the phone 2/3 of insurance-related mobile behavior happens at home 2

3 TOPICS COVERED» Mobile Reach and Usage» Profile of the Mobile Insurance Shopper» Subcategory Profile: Auto, Home, Health» Research and Decision» Conversion» Mobile Advertising: Awareness and Impact 3

4 STUDY METHODOLOGY xad, and long-time partner Telmetrics, have collaborated with Nielsen to develop this first-to-market mobile behavior study that helps track the mobile consumer from initial purchase intent to conversion, while exploring ad effectiveness and examining the various profiles of mobile Insurance users. This study combines online survey data from 2,000 U.S. Tablet and Smartphone users, as well as actual observed behaviors from Nielsen s Smartphone Analytics Panel of 6,000 Apple and Android users each group reporting they had engaged in activity related to Insurance information, products and services in the past 30 days. Respondent totals are as follows (none of which are mutually exclusive): Smartphone owners: 1,765 Tablet owners: 1,526 Insurance users: 994 4

5 INSURANCE MOBILE REACH AND USAGE 5

6 A SIGNIFICANT AMOUNT OF INSURANCE ACTIVITY HAPPENS IN THE DIGITAL SPACE BOTH ON DESKTOP AND MOBILE Number of Users (millions) Total Insurance Automobile Health Home PC Smartphone Tablet* Source: Nielsen Online panel, Nielsen Mobile panel, Nielsen ipad panel March 2013 *Tablet estimates are directional 6

7 40% OF TOTAL TIME SPENT WITH INSURANCE CONTENT IS ON MOBILE Percent of Time Spent by Device (Includes consumers who do not have all three devices) Tablet 3% Smartphone 38% PC 59% Source: Nielsen Online panel, Nielsen Mobile panel, Nielsen ipad panel March 2013 *Tablet estimates are directional 7

8 ANDROID HAS HIGHER REACH BUT SHORTER SESSIONS THAN ios UNIQUE AUDIENCE AND REACH INSURANCE US, ANDROID AND iphone, MARCH 2013 MONTHLY TIME PER PERSON (HH:MM:SS) INSURANCE US, ANDROID AND iphone, MARCH M 62% 11M 38% 6M 57% 00:14:36 43% 00:11:14 Combined Insurance Android/iOS Time per Person 00:12:32 TOTAL MOBILE ANDROID ios Source: Nielsen March 2013 Mobile Database *Reach % calculated based on consumers with Smartphone devices, 17MM ios Android 8

9 MOBILE INSURANCE APPS HAVE SIGNIFICANTLY HIGHER ENGAGEMENT THAN BROWSER UNIQUE AUDIENCE AND REACH INSURANCE US, ANDROID AND iphone, MARCH 2013 MONTHLY TIME PER PERSON (HH:MM:SS) INSURANCE US, ANDROID AND iphone, MARCH M 47% 8M 65% 11M 66% 00:21:14 34% 00:04:04 Combined Insurance App/Web Time per Person 00:12:32 TOTAL MOBILE APPS BROWSER Users can use both apps and browsers Source: Nielsen March 2013 Mobile Database *Reach % calculated based on consumers with Smartphone devices, 17MM Browser Apps 9

10 MOBILE FOLLOWS SIMILAR USAGE PATTERNS TO PC, PEAKING MID-DAY INDEX OF ONLINE MOBILE INSURANCE USAGE ACTIVITY BY HOUR (100 = AVERAGE AMOUNT OF SHOPPERS FOR THAT CHANNEL) :00 AM 1:00 AM 2:00 AM 3:00 AM 4:00 AM 5:00 AM 6:00 AM 7:00 AM 8:00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM 9:00 PM 10:00 PM 11:00 PM Mobile PC Source: Nielsen Online panel, Nielsen Mobile panel March

11 CONSISTENT WITH OTHER CATEGORIES, MOBILE SESSIONS ARE SHORTER THAN PC AVERAGE VISIT LENGTH (MINUTES) PC 4.4 Smartphone 2.9 Tablet* 1.7 Shorter sessions reflect goal-oriented behavior on mobile versus more general browsing on PC Source: Nielsen Online panel, Nielsen Mobile panel, Nielsen ipad panel March 2013 *Tablet estimates are directional 11

12 PROFILE OF THE MOBILE INSURANCE SHOPPER 12

13 MORE MALES USE APPS WHILE BROWSERS SKEW FEMALE GENDER COMPOSITION US, Android and iphone, March 2013 AGE COMPOSITION US, Android and iphone, March 2013 Total US Mobile 50% 50% Total US Mobile 17% 23% 20% 18% 22% Total Insurance 52% 48% Total Insurance 14% 26% 23% 14% 23% Applications 46% 54% Applications 10% 25% 29% 15% 21% 4% 4% Browser Female 57% Male 43% Browser 15% 27% 21% 13% 24% % Source: March 2013 Mobile Database 13

14 MOBILE INSURANCE USERS ARE PRIMARILY CAUCASIAN, MAKING LESS THAN $100K HOUSEHOLD INCOME COMPOSITION US, Android and iphone, March 2013 RACE COMPOSITION US, Android and iphone, March 2013 Total US Mobile 15% 22% 34% 18% 12% Total US Mobile 72% 13% 6% 4% Total Insurance 13% 24% 32% 20% 12% Total Insurance 75% 15% 4% 3% Applications 9% 23% 35% 20% 13% Applications 75% 16% 4% 3% Browser 15% 25% 32% 18% 10% Browser 73% 15% 5% 4% <$25K $25-50K $50-100K White Black or African-American $ K $150K+ Asian or Pacific Islander Mixed Racial Background Other Race Source: March 2013 Mobile Database 14

15 SUBCATEGORY USAGE AUTO HOME HEALTH 15

16 AUTOMOTIVE IS BY FAR THE MOST ACTIVE MOBILE INSURANCE CATEGORY INSURANCE PRODUCTS/SERVICES RESEARCHED SMARTPHONE USERS INSURANCE PRODUCTS/SERVICES RESEARCHED TABLET USERS AUTOMOTIVE 83% AUTOMOTIVE 77% HOME 35% HOME 41% HEALTH 18% HEALTH 26% RENTER 13% LIFE 14% LIFE 9% RENTER 9% Questions used: CQ8J: When accessing information about Insurance stores on your <<DEVICE>, what type of insurance related products/services were you looking for? Total Insurance Smartphone owners (n=279), Total Insurance Tablet owners (n=406) 16

17 INSURANCE SUBCATEGORY USER PROFILES OR 55+ MALE & FEMALE MALE FEMALE INSURANCE SUBCATEGORY DEMOGRAPHICS: INDEXED AGAINST TOTAL INSURANCE AUTO HOME HEALTH Male Female

18 INSURANCE RESEARCH ON MOBILE IS MORE LIKELY THAN OTHER VERTICALS TO HAPPEN AT HOME LOCATION DURING USE OF APP/WEBSITE BY DEVICE 68% 50% 20% 16% 32% 51% 80% 83% TOTAL SMARTPHONE INSURANCE TOTAL TABLET INSURANCE HOME ON-THE-GO Question Used:CQ16D Where were you when accessing the website/app on your smartphone/tablet? Used a Website/App on Smartphone for Insurance (n=274) Used a Website/App on Tablet for Insurance (n= 307) 18

19 ACROSS ALL SUB-CATEGORIES, MORE THAN HALF OF MOBILE RESEARCH HAPPENS AT HOME PERCENT SEARCHING FROM HOME BY INSURANCE TYPE 100% 90% 80% 83% 90% 83% 70% 60% 50% 40% 49% 56% 51% 30% 20% 10% 0 AUTO HOME HEALTH AUTO HOME HEALTH SMARTPHONE TABLET Question Used:CQ16D Where were you when accessing the website/app on your smartphone/tablet? Used a Website/App on Smartphone for Insurance: Auto (n=227), Home (n=96), Health (n=49), Used a Website/App on Tablet for Insurance: Auto (n= 236), Home (n=123), Health (n=82) 19

20 A THIRD OF INSURANCE USERS ARE STILL CONSIDERING OPTIONS HEALTH INSURANCE SHOPPERS ARE THE MOST OPEN TO INFLUENCE STAGE IN DECISION WHEN FIRST ACCESSING APP/WEBSITE BY DEVICE 1% 2% 5% 2% 2% 3% 5% 6% 49% 49% 47% 52% 48% 41% 15% 13% 14% 24% 30% 27% 4% 4% 12% AUTO HOME HEALTH SMARTPHONE 17% 17% 15% 27% 31% 35% 1% 1% AUTO HOME HEALTH TABLET I HAD NO IDEA WHAT I WAS LOOKING FOR I HAD NARROWED DOWN WHAT I WAS LOOKING FOR I WASN T REALLY LOOKING, JUST BROWSING I HAD A GENERAL IDEA OF WHAT I WAS LOOKING FOR I KNEW EXACTLY WHAT I WAS LOOKING FOR NOT SURE/DON T REMEMBER Questions used: CQ17D Upon accessing the app/website on your <<INSERT DEVICE>>, which of the following best describes you? Used a Website/App on Smartphone for Insurance: Auto (n=227), Home (n=96), Health (n=49), Used a Website/App on Tablet for Insurance: Auto (n= 236), Home (n=123), Health (n=82 20

21 RESEARCH AND DECISION! 21

22 MOBILE DEVICES ARE USED TO KICK OFF THE INSURANCE RESEARCH PROCESS STAGE OF INSURANCE RESEARCH IN WHICH DEVICE WAS USED SMARTPHONE 23% 9% 17% TABLET 29% 2% 16% 50% 53% Start: Researching all the Options Middle: Considering Businesses for Your Needs End: Contacting a Specific Business Questions used: CQ39D: When visiting the <CATEGORY>, at what part of the research process did you use your <DEVICE>? Used a Website/App on Smartphone for Insurance (n=274) Used a Website/ App on Tablet for Insurance (n= 307) AT THE START AT THE END IN THE MIDDLE ALL THE WAY THROUGH 22

23 ON THE INSURANCE PATH TO PURCHASE, MOBILE IS A TOOL FOR INFORMATION GATHERING WAYS INSURANCE APP/WEBSITE USED BY DEVICE LOOK UP CURRENT ACCOUNT INFO 41% 47% LOOK UP/COMPARING PRICES 31% 39% LOOK FOR NEW PLOICY INFO 22% 28% LOOK FOR CONTACT 21% 21% LOOK FOR COMPANY LOOK UP REVIEWS 12% 16% 9% 15% SMARTPHONE TABLET SMARTPHONES ARE USED PRIMARILY FOR ACCOUNT INFO; TABLETS FOR BOTH ACCOUNT INFO AND PRICING Question Used:CQ15D: During this visit, what are some of the ways you used the app/website on your smartphone/tablet? Used a Website/App on Smartphone for Insurance (n=274) Used a Website/App on Tablet for Insurance (n= 307) 23

24 INSURANCE SHOPPERS ARE LOOKING FOR A SIMPLE AND SEAMLESS MOBILE EXPERIENCE MOST IMPORTANT INSURANCE APP/WEBSITE FEATURES (TOP RANK) SMARTPHONE TABLET Mobile Optimized Site 30% 23% Easy to Find Contact Info 22% 25% Good Online Reviews 17% 19% AN OPTIMIZED SITE IS MOST IMPORTANT FOR SMARTPHONES, WHILE TABLET USERS WANT EASY ACCESS TO CONTACT INFO Questions used: CQ40B: When thinking about your visit to the <CATEGORY>, on your <DEVICE>, what information/features did you find most important? Used a Website/App on Smartphone for Insurance (n=274) Used a Website/App on Tablet for Insurance (n= 307) 24

25 WHILE PC IS AN IMPORTANT RESEARCH TOOL, A THIRD OF INSURANCE USERS CONSIDER MOBILE TO BE THE MOST IMPORTANT MEDIA OUTLET MOST IMPORTANT MEDIA OUTLET (TOP RANK) TOTAL INSURANCE TOTAL INSURANCE 4% 4% 2% 6% 3% 3% 2% 4% 9% 7% 35% 19% 37% 9% 33% 6% ONLINE/PC SMARTPHONE TABLET TELEVISION 65% 48% 49% 53% PRINT SMARTPHONE TABLET Questions used: CQ8G: When thinking of all the media outlets available when searching for <CATEGORY>-related information, which is most important? Used a Website/App on Smartphone for Insurance (n=274) Used a Website/App on Tablet for Insurance (n= 307) 25

26 INSURANCE IS A LONGER CONSIDERATION PURCHASE - EVEN ON MOBILE HOW QUICKLY RESPONDENT LOOKING TO MAKE DECISION BY DEVICE 36% 15% 32% 21% UNLIKE OTHER CATEGORIES STUDIED, MOBILE IS USED MORE FOR CONVENIENCE THAN URGENCY 24% IMMEDIATELY 7% 6% 12% SMARTPHONE 29% 9% 2% 8% TABLET WITHIN HOUR WITHIN DAY WITHIN MONTH LONGER THAN WITHIN THE MONTH WASN T LOOKING TO MAKE A DECISION Questions used: CQ18D Still thinking of this most recent visit, how quickly were you looking to make a purchase/transaction? Used a Website/App on Smartphone for Insurance (n=274) Used a Website/App on Tablet for Insurance (n= 307) 26

27 MANY MOBILE USERS ARE LOOKING FOR LOCAL AGENTS WITHIN WALKING OR DRIVING DISTANCE EXPECTATION OF LOCATION WHEN LOOKING FOR INFORMATION SMARTPHONE 3% Within walking distance (within 1 mi.) TABLET 1% 47% 41% Within local driving distance (within 5 mi.) Within a farther driving distance (more than 5 mi.) No expectation of distance 60% 24% 15% 9% NEARLY ½ OF SMARTPHONE AND ¼ OF TABLET USERS EXPECT INSURANCE LOCATIONS TO BE WITHIN 5 MILES Questions used CQ28D: When looking up information related to <CATEGORY> on your <DEVICE>, which of the following do you expect regarding the location of the business? Used a Website/App on Smartphone for Insurance (n=274) Used a Website/App on Tablet for Insurance (n= 307) 27

28 CONVER $ ION 28

29 1 OUT OF 4 INSURANCE USERS WENT ON TO COMPLETE A PURCHASE MADE A PURCHASE RELATED TO VISIT ON APP/WEBSITE 75% 72% THE LONG CONSIDERATION CYCLE MEANS THAT ADDITIONAL CONVERSIONS ARE LIKELY OUTSIDE OF THE STUDY PERIOD 25% 28% INSURANCE SMARTPHONE INSURANCE TABLET YES NO Questions used: CQ19D: Did you ultimately visit a store/make a purchase or transaction related to your visit to the App/Site on your <<INSERT DEVICE>>?? Used a Website/App on Smartphone for Insurance (n=274) Used a Website/App on Tablet for Insurance (n= 307) 29

30 HOME INSURANCE MOBILE SHOPPERS ARE THE MOST LIKELY TO CONVERT MADE A PURCHASE RELATED TO WEBSITE/APP VISIT BY TYPE 35% 30% 25% 20% 28% 30% 24% 15% 10% 5% 0% AUTO HOME HEALTH Questions used: CQ19D: Did you ultimately visit a store/make a purchase or transaction related to your visit to the App/Site on your <<INSERT DEVICE>>?? Auto Insurance (n= 463), Home Insurance (n= 219), Health Insurance (n=131) 30

31 STATE FARM IS THE MOST RESEARCHED BRAND, BUT GEICO IS MOST COMMONLY PURCHASED INSURANCE BRANDS CONSIDERED/PURCHASED 29% 27% 22% 24% 23% 15% 13% 8% 11% 6% 8% 3% STATE FARM GEICO PROGRESSIVE INSURANCE ALLSTATE LIBERTY FARMERS INSURANCE GROUP CONSIDERED PURCHASED Question Used: CQ26D: Which did you access or consider during the visit to the <CATEGORY> on your <DEVICE>? CQ37D: And which brand(s) did you end up making a purchase with, following your visit to the <CATEGORY> on your <DEVICE>? Considered an Insurance Purchase on a Smartphone or Tablet (n= 581), Made an insurance purchase using a Smartphone or Tablet (n= 155) 31

32 FIT AND PRICE DRIVE CONVERSION REASONS FOR INSURANCE PURCHASE CHOICE AFTER VISITING APP/WEBSITE (TOP RANK) FIT WHAT I WAS LOOKING FOR RIGHT PRICE RECOMMENDED TO ME 10% 9% 28% 35% 38% 35% DEAL NEEDED IMMEDIATE ACTION 9% 5% SMARTPHONE CLOSE TO MY LOCATION 3% 7% TABLET GOOD REVIEWS 4% 6% Questions used: CQ20D: Why did you go to the location/make a purchase that you did following your visit to the <CATEGORY> on your <DEVICE>? Purchased Insurance after Using a Insurance Website/App on: Smartphone (n=69), Tablet (n=86) 32

33 PURCHASE DECISIONS ARE COMMONLY SUPPLEMENTED BY PC MEDIA USED TO AID IN INSURANCE PURCHASE DECISION BY DEVICE ONLINE/PC 62 % 57% TELEVISION 16% 14% TABLET 13% 16% MAIL 7% 7% YELLOW PAGES NEWSPAPER 2% 2% 7% 6% SMARTPHONE TABLET OTHER NO OTHER MEDIA OUTLETS WERE USED 6% 5% 20% 28% Questions used: CQ36D: Other than on your mobile device, what other media did you use to aid in your purchase decision? Purchased Insurance after Using a Insurance Website/App on: Smartphone (n=69), Tablet (n=86) 33

34 THE MAJORITY OF CONVERSION ACTIVITY IS STILL HAPPENING OFFLINE OVER 40% OF CONVERSIONS HAPPEN VIA PHONE 5% HOW PURCHASE COMPLETED BY DEVICE 3% 4% 1% 2% 25% 2% 1% 20% 68% 19% 38% 23% 16% 13% 28% 14% 15% ONLINE VIA PC ONLINE VIA MOBILE DEVICE IN PERSON 16% 9% 25% 26% 27% CALLED 800# CALLED LOCAL AGENT OTHER TOTAL INSURANCE TOTAL INSURANCE SMARTPHONE TABLET Question Used:CQ41D: When visiting the <CATEGORY> on your <DEVICE>, how was the actual purchase completed? Purchased Insurance after Using a Insurance Website/App on: Smartphone (n=69), Tablet (n=86) 34

35 OFFLINE CONVERSIONS ARE FAVORED ACROSS ALL SUBCATEGORIES HOW PURCHASE COMPLETED BY DEVICE AUTO 40% 58% HOME 32% 67% HEALTH 35% 61% OFFLINE (PHONE & IN PERSON) ONLINE (PC & MOBILE) Question Used: CQ16D Where were you when accessing the website/app on your smartphone/tablet? Made an Insurance Purchase for: Auto (n=129), Home (n=66), Health (n=31) 35

36 FEMALES PREFER OFFLINE CONVERSIONS WHILE MALES PREFER ONLINE MOBILE INSURANCE PURCHASER DEMOGRAPHICS Indexed Against Total Mobile Purchasers Online Purchaser (PC or Mobile) Offline Purchaser (Phone or In Person) Male Female FEMALES AND OLDER MOBILE USERS ARE MORE LIKELY TO MAKE PURCHASES IN PERSON OR VIA PHONE 36

37 MOBILE ADVERTISING: AWARENESS & IMPACT 37

38 INSURANCE USERS ARE MORE LIKELY TO NOTICE MOBILE ADS % OF INSURANCE USERS THAT HAVE SEEN AN AD IN THE PAST 30 DAYS 81% 74% +16% +12% 70% 66% TOTAL INSURANCE TOTAL INSURANCE SMARTPHONE TABLET C22/22A. Have you encountered any of the following types/categories of advertisements on your device(s) in the past 30 days? Smartphone Owner for Insurance (n=274), Tablet Owner for Insurance (n=307) 38

39 PROMOTIONS AND LOCAL RELEVANCE DRIVE CLICKS FOR BOTH SMARTPHONE AND TABLET USERS INSURANCE ADVERTISING MOST LIKELY TO CLICK ON TOP RANK BY DEVICE 30% 33% 22% 22% 22% 16% 15% 12% Ad that offers a promotion Ad that is locally relevant Ad that features a brand I know Ad that does not take me out of my experience SMARTPHONE TABLET CQ27. When it comes to mobile advertising on your <<INSERT DEVICE>>, what kind of ads are you most likely to click on? Smartphone Owner for Insurance (n=274), Tablet Owner for Insurance (n=307) 39

40 RELEVANT TARGETING AND PROMOTIONS ALSO LEAD TO FURTHER ACTION INSURANCE ADVERTISING MOST LIKELY TO LEAD TO ACTION TOP RANK BY DEVICE 47% THOUGH SMARTPHONE USERS ARE MORE LIKELY TO CLICK ON A PROMOTION AD, TABLET USERS ARE MORE LIKELY TO TAKE ACTION ON THOSE PROMOTIONS 33% 26% 31% 23% 21% SMARTPHONE TABLET Ad that is targeted Ad with a promotion Ad with a familiar brand CQ29. When it comes to a mobile ad on your <<INSERT DEVICE>>, which of the following would most likely motivate you to take action (such as purchasing a product/service, visiting a location, etc.)? Smartphone Owner for Insurance (n=274), Tablet Owner for Insurance (n=307) 40

41 CONCLUSIONS For the insurance category, PC and mobile go hand-in-hand, complementing each other at various stages of the path to purchase. Mobile is used as a research tool to kick off the purchase consideration with account information and pricing research. Improve this experience through mobile optimized sites and pricing tools to create opportunity. The insurance category has a long consideration process with mobile involved in every stage. The extended nature of these decisions and use of mobile as a research tool means that users can be reached at various touch points to raise brand awareness and ultimately influence purchase decisions. Nearly half of insurance purchases are made online, either via PC or mobile, while the other half are completed by phone or in person. Tailor campaigns to meet the wide range of preferred conversion methods for this category. Encourage transactions by making it easier for consumers to purchase both online and offline. 41

42 FOR MORE INFORMATION: Additional study details and findings can be found at MobilePathtoPurchase.com. For questions or to provide feedback, please contact us at or ABOUT XAD Since 2009, xad has grown to become one of the largest mobile-local advertising platforms in the U.S. and the only one offering the ability to target mobile audiences using a combination of location signal and search context, leading to performance that is 3 to 5 times above the industry average. Across its network, xad aggregates and manages the largest network of location verified mobile inventory in the industry, resulting in billions of location-specific ad impressions per month and over one million national and local advertisers. xad is based in New York City with several satellite offices across the U.S. and internationally. For more information, visit xad.com. ABOUT TELMETRICS For more than 20 years, Telmetrics has been the call measurement industry leader. Telmetrics call tracking solutions, which are available in North America and across Europe, track the lead generation quality of local search advertising and pay per call programs for the leading brands in local search. This includes both publishers and agencies that serve millions of SMBs and national franchise locations across North America and Europe. With greater visibility into advertising performance across all media channels digital, mobile, print and more media publishers, agencies and advertisers can optimize the media mix for higher quality lead generation, resulting in increased revenues and a more complete picture of ROI across converging media. For more information, visit Telmetrics.com ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. 42

43 TERMINOLOGY Insurance Mobile Shopper: Smartphone or Tablet user who reported using their mobile device to aid in an insurance transaction in the past 30 days. Mobile Application/App: mobile content portal which does not require access via a mobile browser, though does still require internet access to reach. Mobile Website/WAP: mobile content source accessible via a mobile browser such as Google or Safari, which requires internet access to reach. Desktop-accessible websites visited with a smartphone are then called mobile websites. 43

MOBILE AD RECEPTIVENESS, ENGAGEMENT, AND ACTION

MOBILE AD RECEPTIVENESS, ENGAGEMENT, AND ACTION 2014 MOBILE AD RECEPTIVENESS, ENGAGEMENT, AND ACTION Overview Advertisements are an essential part of marketing. Through ads we can raise awareness, inform consumers, offer deals, and drive shoppers in

More information

THE NEW SHOPPER MINDSET

THE NEW SHOPPER MINDSET 2014 THE NEW SHOPPER MINDSET Overview The mobile path to purchase continues to evolve with more and more consumers owning and relying on mobile devices. With this increase in mobile adoption, we see people

More information

TRANSFORMING THE PURCHASE PROCESS

TRANSFORMING THE PURCHASE PROCESS 2014 TRANSFORMING THE PURCHASE PROCESS Study methodolgy xad and long-time partner Telmetrics, have collaborated with Nielsen for a second year of our first-to-market mobile shopping study in the UK. The

More information

For Mobile Success. Defining Benchmarks MOBILE AD MEASUREMENT. Global Headquarters 401 Park Ave S New York, NY 10016

For Mobile Success. Defining Benchmarks MOBILE AD MEASUREMENT. Global Headquarters 401 Park Ave S New York, NY 10016 MOBILE AD MEASUREMENT Defining Benchmarks For Mobile Success Global Headquarters 401 Park Ave S New York, NY 10016 1 MOBILE AD MEASUREMENT Despite tremendous growth in mobile advertising, it s still a

More information

How are your business programs adapting admissions content to meet today s mobile demands?

How are your business programs adapting admissions content to meet today s mobile demands? How are your business programs adapting admissions content to meet today s mobile demands? Surveying the Mobile Habits of MBA Applicants Introduction: Mobile Is Even More Important Than You Think Although

More information

STATE OF THE MEDIA: CONSUMER USAGE REPORT

STATE OF THE MEDIA: CONSUMER USAGE REPORT STATE OF THE MEDIA: CONSUMER USAGE REPORT 2011 The U.S. Media Universe DEVICE OWNERSHIP 1 (millions of people who own) MOBILE & ONLINE CONSUMERS (millions of users) At least one TV 290 Mobile phone (ages

More information

Mobile. Path to Purchase. Reaching a Moving Target to Win in Mobile

Mobile. Path to Purchase. Reaching a Moving Target to Win in Mobile Mobile Path to Purchase Reaching a Moving Target to Win in Mobile Reaching a Moving Target It s no secret that consumers are completely attached to their phones. Mobile is an essential tool for communication,

More information

State of Mobile Commerce. Cross-device shopping starts and ends on mobile Q3 2015

State of Mobile Commerce. Cross-device shopping starts and ends on mobile Q3 2015 State of Mobile Commerce Cross-device shopping starts and ends on mobile Q3 2015 Brazil State of Mobile Commerce Q3 Highlights Criteo s analysis of shopping data from Q3 2015 demonstrates that smartphones

More information

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail

More information

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape

Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape A Digital Marketing Depot Whitepaper Introduction: The mobile advertising opportunity Smartphone ubiquity

More information

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail

More information

AUTO INSURANCE PREFERENCES

AUTO INSURANCE PREFERENCES Hispanic Mobile Users AUTO INSURANCE PREFERENCES THE LATINO MOBILE AD NETWORK 2 TABLET OF CONTENT Introduction Syndicated Data Survey Methodology Key Takeways Hispanic Smartphone and Tablet Populations

More information

The Asian media landscape is turning digital

The Asian media landscape is turning digital The Asian media landscape is turning digital How can marketers maximise their opportunities? Copyright 2012 The Nielsen Company. i The Asian media landscape is turning digital. How can marketers maximise

More information

Online Auto Insurance

Online Auto Insurance Online Auto Insurance Presented to IIABA ACT Susan Engleson, Senior Director September 27, 2013 comscore is a leading internet technology company that provides Analytics for a Digital World NASDAQ SCOR

More information

Adobe 2012 Mobile Consumer Survey Results

Adobe 2012 Mobile Consumer Survey Results Adobe 2012 Mobile Consumer Survey Results Using mobile sites, apps, and emerging technologies to get ahead Table of contents 1: Survey of mobile users 2: Key insights and findings 10: Conclusions 10: Best

More information

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail

More information

State of Mobile Commerce.

State of Mobile Commerce. State of Mobile Commerce. Apps and cross-device lead mobile business Q2 2015 JUNE 2015 Executive summary Consumer mobile behavior continues to advance faster than retailers ability to keep up. Key takeaways

More information

CARS ARE THE TOP DRIVER OF INTERNET ADVERTISING CARS ARE STRONG IN MOBILE DISPLAY ADVERTISING

CARS ARE THE TOP DRIVER OF INTERNET ADVERTISING CARS ARE STRONG IN MOBILE DISPLAY ADVERTISING DIGITAL FACTS AUTOMOBILES CARS ARE THE TOP DRIVER OF INTERNET ADVERTISING CARS ARE STRONG IN MOBILE DISPLAY ADVERTISING ONE IN EVERY TEN INTERNET USERS VISITS AUTO MANUFACTURER SITES NINE OUT OF TEN USERS

More information

Q4 2015: Mobile Commerce Trends. Q4 2015: Mobile Commerce Trends Branding Brand

Q4 2015: Mobile Commerce Trends. Q4 2015: Mobile Commerce Trends Branding Brand Q4 2015: Mobile Commerce Trends Data Used Branding Brand powers web, app, and in-store experiences for 200 major brands. This report contains data from a sample of clients running on its platform. 2 WHO

More information

Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building

Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building Executive Summary Advertisers increasingly think of online as a place to build their brands, but

More information

media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network

media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network WHY MOBILE PUBLISHING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key

More information

Measurement A Marketer s New Toolkit

Measurement A Marketer s New Toolkit Measurement A Marketer s New Toolkit September 28, 2015 Dennis Buchheim Vice President of Product Management, Yahoo 1 Consumer Behavior Is Changing Desktop Browsing Mobile Browsing Mobile Apps 2 3 Hours

More information

COMPARABLE METRICS Q3 2015

COMPARABLE METRICS Q3 2015 COMPARABLE METRICS Q3 2015 Copyright 2015 The Nielsen Company 1 WELCOME Welcome to the Q3 2015 Nielsen Comparable Metrics Report! This is an in-depth study of users and usage averaged across the U.S. population

More information

The Impact of Tablet Visitors on Retail Websites

The Impact of Tablet Visitors on Retail Websites The Impact of Visitors on Retail Websites Adobe Digital Marketing Insights Adobe Digital Marketing Insights Report The Impact of Visitors on Retail Websites Executive Summary Consumers who visit retail

More information

DIGITAL TERMS GLOSSARY 2013

DIGITAL TERMS GLOSSARY 2013 DIGITAL TERMS GLOSSARY 2013 ACTIVE DIGITAL MEDIA UNIVERSE People who are 2+ and used an Internet enabled computer within the time period. ACTIVE REACH (%) The percentage of all active 2+ unique persons

More information

TV VIEWING ON INTERNET

TV VIEWING ON INTERNET TV VIEWING ON INTERNET MAY/2014 NIELSEN AUDIENCE MEASUREMENT 9 TH OCTOBER, 2014 THE HUNGARIAN POPULATION S DISTRIBUTION AND EQUIPMENT 9,4 M All individuals The household has Among 4+ individuals living

More information

Mobile Flash Report. Incremental Marketing Opportunities for Advertisers

Mobile Flash Report. Incremental Marketing Opportunities for Advertisers Mobile Flash Report. Incremental Marketing Opportunities for Advertisers JUNE 2014 Authors: Florent Maillard, Shailendra Pandey. 1 MOBILE FLASH REPORT: INCREMENTAL MARKETING OPPORTUNITIES FOR ADVERTISERS

More information

Amazing FACTS About MOBILE Marketing S Z

Amazing FACTS About MOBILE Marketing S Z 50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]

More information

BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments

BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments Executive Summary While TV remains a trusted mass market media with the broadest reach, video consumption on mobile devices

More information

This is our best... YOUR best... Online Banking yet!

This is our best... YOUR best... Online Banking yet! INTERNATIONAL FINANCE BANK CUSTOMER USER GUIDE MAKING BANKING A BREEZE! This is our best... YOUR best... Online Banking yet! Member FDIC New & Improved Online Banking Experience > IFB is proud to introduce

More information

Greystripe, Inc. Mobile Advertising Insights Report: Health and Dating using the iphone and ipod Touch Q4 2009

Greystripe, Inc. Mobile Advertising Insights Report: Health and Dating using the iphone and ipod Touch Q4 2009 Greystripe, Inc. Mobile Advertising Insights Report: Health and Dating using the iphone and ipod Touch Q4 2009 Date Published: February 2010 Author: Katie Berk Marketing Manager Phone: 415 651-2661 Fax:

More information

State of Mobile Commerce.

State of Mobile Commerce. State of Mobile Commerce. Cross-device shopping starts and ends on mobile Q3 2015 OCTOBER 2015 II Executive summary Criteo s analysis of shopping data from Q3 2015 demonstrates that smartphones are increasingly

More information

media kit 2014 Advertise Global Mobile Ad Network

media kit 2014 Advertise Global Mobile Ad Network media kit 2014 Advertise Global Mobile Ad Network WHY MOBILE ADVERTISING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key part of

More information

AN QUICK START GUIDE JULY 2013

AN QUICK START GUIDE JULY 2013 ONLINE @PLAN QUICK START GUIDE JULY 2013 ONLINE @PLAN A targeting and profiling tool assisting users in building solid online strategies to reach their desired audiences, as well as demonstrating the value

More information

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified Smart Market: Vol. 4 Data-Driven Marketing, Demystified Redefining Measurement from Awareness to Conversion PROGRAMMATIC MARKETING & THE NEW CUSTOMER JOURNEY In today s multiscreen world, the odds that

More information

THE AUSTRALIAN ONLINE LANDSCAPE REVIEW JULY 2014

THE AUSTRALIAN ONLINE LANDSCAPE REVIEW JULY 2014 THE AUSTRALIAN ONLINE LANDSCAPE REVIEW JULY 2014 STATE OF THE ONLINE LANDSCAPE July 2014 Welcome to the July 2014 edition of Nielsen s Online Landscape Review. The online landscape in July saw Australians

More information

BEST PRACTICES FOR ACCELERATING MOBILE BRAND ADVERTISING GROWTH

BEST PRACTICES FOR ACCELERATING MOBILE BRAND ADVERTISING GROWTH T H E M O B I L E T I P P I N G P O I N T BEST PRACTICES FOR ACCELERATING MOBILE BRAND ADVERTISING GROWTH Copyright 2014 The Nielsen Company 1 C O N T E N T S Executive Summary... 3 Following Consumers

More information

Mobile Marketing Survey Report Q1 2014

Mobile Marketing Survey Report Q1 2014 Mobile Marketing Survey Report Q1 2014 About RadiumOne What we do RadiumOne makes the cross-platform advertising connection through proprietary first party data, vast targeting capabilities and crosschannel

More information

The Mobile Retargeting Strategy Guide

The Mobile Retargeting Strategy Guide The Mobile Retargeting Strategy Guide Linda s Shoe Co. 8 minutes ago Need some new shoes this season? Like Comment Share Executive summary The greatest challenge for marketers right now: reaching targeted

More information

TABLE OF CONTENTS. Source of all statistics:

TABLE OF CONTENTS. Source of all statistics: TABLE OF CONTENTS Executive Summary 2 Mobile Phone Users 3 Mobile Web Browsing 4 New Media Channels 5 Importance of Mobile 6 Advertising Spending 7 Location-Based Services 9 Location-Based Ads 10 Mobile

More information

The U.S. Mobile App Report. The U.S. Mobile App. Report PAGE 1

The U.S. Mobile App Report. The U.S. Mobile App. Report PAGE 1 The U.S. Mobile App Report The U.S. Mobile App Report PAGE 1 Introduction It wasn t too long ago when the desktop computer was the dominant online platform and the central hub for all the consumer s digital

More information

Search Strategies for Smartphones vs. Tablets

Search Strategies for Smartphones vs. Tablets Search Strategies for Smartphones vs. Tablets Follow along using #MobileSearch Eli Goodman, Media Evangelist, comscore, Inc. @LosBuenos Jeff Licciardi, Group Account Director, Performics @JLicciardi *A

More information

Introduction. The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message.

Introduction. The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message. Introduction The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message. Overarching Strategy Generating interest with relevant content

More information

WHITE PAPER 2012 Online Marketing Trends. 2012 Online Marketing Trends. www.apogeeresults.com. Why Personas?

WHITE PAPER 2012 Online Marketing Trends. 2012 Online Marketing Trends. www.apogeeresults.com. Why Personas? The online marketing landscape is changing, there s no denying that fact. Those changes, while foreseeable, often come with their own set of questions. How do I implement that? How do we address this issue?

More information

State of Mobile Commerce. Q1 2015

State of Mobile Commerce. Q1 2015 State of Mobile Commerce. Q1 2015 MARCH 2015 Executive Summary Mobile commerce is growing like a weed. Mobile is now 29% of ecommerce transactions in the US and 34% globally. Mobile shopping trends ecommerce

More information

The Informz 2012 Association Email Marketing Benchmark Report

The Informz 2012 Association Email Marketing Benchmark Report The Informz 2012 Association Email Marketing Benchmark Report Table of Contents Introduction Email Marketing Metrics Key Findings Results Overall Association Metrics Results by Email Type Results by Country

More information

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...

More information

Measuring the Success of Your Mobile Strategy

Measuring the Success of Your Mobile Strategy WHITEPAPER / MOBILE ANALYTICS Measuring the Success of Your Mobile Strategy Applying the lessons learned over the past 15 years, digital marketers now use web analytics to measure what matters to their

More information

Newspaper Multiplatform Usage

Newspaper Multiplatform Usage Newspaper Multiplatform Usage Results from a study conducted for NAA by Frank N. Magid Associates, 2012 1 Research Objectives Identify typical consumer behavior patterns and motivations regarding content,

More information

7,000% 40% Argos, maximizing digital marketing returns.

7,000% 40% Argos, maximizing digital marketing returns. Argos, maximizing digital marketing returns. High street retailer builds its digital channels and drives new revenues through actionable insights from Adobe Marketing Cloud. Adobe Marketing Cloud solutions

More information

Market Brief. Market Brief. Survey Findings: Mobile Apps for Customer Service. Executive Summary

Market Brief. Market Brief. Survey Findings: Mobile Apps for Customer Service. Executive Summary Market Brief Market Brief Survey Findings: Mobile Apps for Customer Service Executive Summary The explosion of mobile apps has created a huge demand from smartphone users and given organizations a fresh

More information

Adobe Digital Publishing Suite, Analytics Service

Adobe Digital Publishing Suite, Analytics Service Adobe Digital Publishing Suite, Analytics Service Analyze and optimize content for greater business impact Table of contents 1: Business benefits 2: Key features 2: Standard baseline analytics reporting

More information

Making Participants and Donors Successful with Mobile Solutions

Making Participants and Donors Successful with Mobile Solutions Making Participants and Donors Successful with Mobile Solutions Amy Braiterman, Principal Strategy Consultant, Blackbaud Donna Wilkins, President, Charity Dynamics It doesn t take a lot of searching these

More information

Driving Relevant Business Insights From Social Media

Driving Relevant Business Insights From Social Media A FROST & SULLIVAN EXECUTIVE SUMMARY Driving Relevant Business Insights From Social Media In Collaboration With: View the ondemand version of the ebroadcast: www.frost.com/insights Even the most successful

More information

zanox Mobile Performance Barometer 2015:

zanox Mobile Performance Barometer 2015: zanox Mobile Performance Barometer 2015: Mobile transactions reached a new peak in Q4 2014 (smartphone and tablets) with growth rates of 128% from September 2014 to October 2014 Tablets are responsible

More information

U.S. Mobile Benchmark Report

U.S. Mobile Benchmark Report U.S. Mobile Benchmark Report ADOBE DIGITAL INDEX 2014 80% 40% Methodology Report based on aggregate and anonymous data across retail, media, entertainment, financial service, and travel websites. Behavioral

More information

Why Your Practice Needs a Mobile Website Interface Right Now and How To Make it Happen.

Why Your Practice Needs a Mobile Website Interface Right Now and How To Make it Happen. Online Marketing Suite See page 4 to get a FREE mobile report! Why Your Practice Needs a Mobile Website Interface Right Now and How To Make it Happen. www.practicedock.com Ph. 877-412-4324 Why Your Practice

More information

Q2 2012 Global Digital Advertising Update

Q2 2012 Global Digital Advertising Update Q2 2012 Global Digital Advertising Update Adobe Digital Index Q2 2012 Global Digital Advertising Update Table of contents 1: Executive summary 2: Overall search trends 4: Search by device type 6: Facebook

More information

The results are based on data for mobile transactions and the revenue generated on the network.

The results are based on data for mobile transactions and the revenue generated on the network. zanox Mobile Performance Barometer 2015: Mobile transactions reached a new peak in Q4 2014 (smartphone and tablets) with growth rates of 128% from September 2014 to October 2014 Tablets are responsible

More information

Insurance vertical insights DNA Asia Landscape, key trends and recommendations

Insurance vertical insights DNA Asia Landscape, key trends and recommendations Insurance vertical insights DNA Asia Landscape, key trends and recommendations Executive summary Insurance vertical analysis Bing Advertisers focused on the insurance vertical have seen approximately 2x

More information

Mapping The Path To Purchase How Consumers Navigate The Multi-Channel Landscape

Mapping The Path To Purchase How Consumers Navigate The Multi-Channel Landscape A Commissioned Study Prepared For The Electronic Retailing Association by Forrester Consulting March, 2008 Mapping The Path To Purchase How Consumers Navigate The Multi-Channel Landscape Table Of Contents

More information

Sports Fans and Digital Media A Scorecard on Preferences and Behaviors. September 2012. Copyright 2012

Sports Fans and Digital Media A Scorecard on Preferences and Behaviors. September 2012. Copyright 2012 Sports Fans and Digital Media A Scorecard on Preferences and Behaviors September 2012 Copyright 2012 Overview The playing field for the distribution of sports content has never been deeper or wider. Sports-related

More information

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap Why read this paper? We are inundated with online marketing

More information

Best of the Best Benchmark (EUROPE) ADOBE DIGITAL INDEX 2014

Best of the Best Benchmark (EUROPE) ADOBE DIGITAL INDEX 2014 Best of the Best Benchmark (EUROPE) ADOBE DIGITAL INDEX 2014 Best of the Best Benchmark (EUROPE) Without context, marketers are left wondering if their results are any good. The Best of the Best Benchmark

More information

IAB Mobile Marketing Center of Excellence The State of Mobile: Consumer Adoption, Revenue Growth, Industry Challenges, and Emerging Trends

IAB Mobile Marketing Center of Excellence The State of Mobile: Consumer Adoption, Revenue Growth, Industry Challenges, and Emerging Trends IAB Mobile Marketing Center of Excellence The State of Mobile: Consumer Adoption, Revenue Growth, Industry Challenges, and Emerging Trends Anna Bager Agenda A word about the IAB-US Mobile Center Consumers

More information

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )

Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) DECEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Advertising Vertical Growth Q4 in Review 4 Mobile Advertising Engagement Data Q4 in Review Mobile Campaign Targeting Methods 6 Summary & Reporting

More information

HOLIDAY HOT SHEET O C T O B E R 2 3, 2 0 1 4

HOLIDAY HOT SHEET O C T O B E R 2 3, 2 0 1 4 HOLIDAY HOT SHEET OCTOBER 23, 2014 2014 Holiday Hot Sheet: Weekly insights for the holiday marketer As marketers seek to connect with their customers during the largest consumer spending season of the

More information

Omni-Channel Shoppers: An Emerging Retail Reality

Omni-Channel Shoppers: An Emerging Retail Reality Omni-Channel Shoppers: An Emerging Retail Reality Retail marketing is changing. Today, success means connecting with your most important customer: the omni-channel shopper. Here we detail the three ways

More information

Mobile Advertising! Marketplace Report 2012 Q4

Mobile Advertising! Marketplace Report 2012 Q4 Mobile Advertising! Marketplace Report 2012 Q4 About the report The Mobile Advertising: Marketplace Report provides market data from real-time bidded auctions for mobile ad impressions, aggregated from

More information

FACEBOOK FOR MOBILE MARKETING

FACEBOOK FOR MOBILE MARKETING 1 How to use FACEBOOK FOR MOBILE MARKETING w Optimize Your Facebook Marketing Strategy for More Traffic and Leads with Mobile A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook

More information

Supplemental Document 1. Facebook by Ad Objective

Supplemental Document 1. Facebook by Ad Objective Supplemental Document 1 Facebook by Ad Objective Learn how Facebook, as a paid media channel, will benefit your dealership. Facebook has emerged as a powerful tool for connecting auto dealerships to consumers,

More information

What is online? Offline?

What is online? Offline? Splinternet What is online? Offline? Web Windows Mobile Game Consoles Digital Asset FiOS TV Widgets Facebook Apps iphone Apps Android Apps One person? Multiple channels? Windows Mobile Web Game Consoles

More information

From National to Neighbor: How to localize your mobile strategy!

From National to Neighbor: How to localize your mobile strategy! Welcome to today s webinar From National to Neighbor: How to localize your mobile strategy Presented by: Neil Mahoney Partner SIM Partners @nmahoney Monica Ho Vice President of Marketing xad @HoInDaHizzy

More information

State of Mobile Commerce

State of Mobile Commerce State of Mobile Commerce Leading mobile retailers dominate and the gap is growing Netherlands - Q4 2015 State of Mobile Commerce Q4 Highlights Criteo s analysis of shopping data from Q4 2015 demonstrates

More information

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1 Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10

More information

MOBILE MARKETING. A guide to how you can market your business to mobile phone users. 2 April 2012 Version 1.0

MOBILE MARKETING. A guide to how you can market your business to mobile phone users. 2 April 2012 Version 1.0 MOBILE MARKETING A guide to how you can market your business to mobile phone users 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video Tutorials 4 What is Mobile

More information

TABLE OF CONTENTS. Germany Overview 24 Spain Overview 27 Portugal Overview 30 The Netherlands Overview 32 Czech Republic Overview 34 About WSI 35

TABLE OF CONTENTS. Germany Overview 24 Spain Overview 27 Portugal Overview 30 The Netherlands Overview 32 Czech Republic Overview 34 About WSI 35 TABLE OF CONTENTS Executive Summary 2 United Kingdom Internet Usage 3 Total Advertising 4 Digital Advertising 5 Display Advertising 7 Search and Social 8 Social Media 9 Mobile Marketing 11 Europe Total

More information

Mobile Devices. & Behaviour. How devices and operating systems influence the mcommerce journey. tradedoubler.com

Mobile Devices. & Behaviour. How devices and operating systems influence the mcommerce journey. tradedoubler.com Mobile Devices & Behaviour How devices and operating systems influence the mcommerce journey Know your phone: the key to effective mobile commerce Mobile consumers are not created equal. If advertisers

More information

IAB Mobile Marketing Center of Excellence Apps and Mobile Web:

IAB Mobile Marketing Center of Excellence Apps and Mobile Web: IAB Mobile Marketing Center of Excellence Apps and Mobile Web: Understanding the Two Sides of the Mobile Coin 16 December 2014 Introduction Agenda Where Mobile Users Spend Their Time Explaining the App

More information

Bricks And Clicks A Look At Today s Retail Marketing Trends

Bricks And Clicks A Look At Today s Retail Marketing Trends Bricks And Clicks A Look At Today s Retail Marketing Trends A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 4 7 11 The New Customer Path to Purchase The Rise of Mobile

More information

Mobile Apps: What Consumers Really Need and Want. A Global Study of Consumers Expectations and Experiences of Mobile Applications

Mobile Apps: What Consumers Really Need and Want. A Global Study of Consumers Expectations and Experiences of Mobile Applications Mobile Apps: What Consumers Really Need and Want A Global Study of Consumers Expectations and Experiences of Mobile Applications The Difference Between a Mobile App and a Mobile Website Before we evaluate

More information

SPONSORED CONTENT THE MARKETER S 2015 HOLIDAY FORECAST

SPONSORED CONTENT THE MARKETER S 2015 HOLIDAY FORECAST THE MARKETER S 2015 HOLIDAY FORECAST 2015 HOLIDAY FORECAST How Marketers Are Gearing Up Online and Offline The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just

More information

Choosing Your ILS Partners. Making the Most of Your Online Advertising Budget

Choosing Your ILS Partners. Making the Most of Your Online Advertising Budget TM Choosing Your ILS Partners Making the Most of Your Online Advertising Budget Choosing Your ILS Partners Making the Most of Your Online Advertising Budget CONTENT Traffic and Leads... 1 User Experience...

More information

State of Mobile Commerce

State of Mobile Commerce State of Mobile Commerce Leading mobile retailers dominate and the gap is growing Q4 2015 State of Mobile Commerce Q4 Highlights Criteo s analysis of shopping data from Q4 2015 demonstrates that mobile

More information

Here are the trends as of 12:00 a.m. PST this morning, at the official close of the two-day shopping period:

Here are the trends as of 12:00 a.m. PST this morning, at the official close of the two-day shopping period: 1 U.S. Retail Report 2014 IBM DIGITAL ANALYTICS BENCHMARK 2 Summary For the first time, online traffic from mobile devices outpaced traditional PCs on Thanksgiving Day. As IBM predicted within one percent

More information

MOBILE DEVICE USE AT THE DEALERSHIP: HOW SMARTPHONE SHOPPING IS IMPACTING AUTOMOTIVE RETAILING

MOBILE DEVICE USE AT THE DEALERSHIP: HOW SMARTPHONE SHOPPING IS IMPACTING AUTOMOTIVE RETAILING MOBILE DEVICE USE AT THE DEALERSHIP: HOW SMARTPHONE SHOPPING IS IMPACTING AUTOMOTIVE RETAILING January, 2014 INTRODUCTION Mobile device use is changing the way consumers shop for vehicles. Shoppers are

More information

Measuring Mobile ROI Using Real World Data Signals precise audience intelligence 18 CONFIDENTIAL 2014 NinthDecimal What is NinthDecimal? The Most Comprehensive Understanding of People by Connecting their

More information

State of Mobile Commerce.

State of Mobile Commerce. State of Mobile Commerce. Leading mobile retailers dominate - and the gap is growing Q4 2015 FEBRUARY 2016 Executive summary Criteo s analysis of shopping data from Q4 2015 demonstrates that mobile is

More information

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce

More information

Evolving Digital Metrics The vgrp & improved online campaign measurement. ALEX BANKS, MD Brazil - VP Latin America December 2012

Evolving Digital Metrics The vgrp & improved online campaign measurement. ALEX BANKS, MD Brazil - VP Latin America December 2012 Evolving Digital Metrics The vgrp & improved online campaign measurement ALEX BANKS, MD Brazil - VP Latin America December 2012 comscore is a Global Leader in Measuring the Rapidly Evolving Digital World,

More information

Monetizing tablets and smartphones with advertising

Monetizing tablets and smartphones with advertising WWW.MADS.COM Monetizing tablets and smartphones with advertising Jasper de Vreugt, Director of Sales 2010 MADS Inside Mobile Marketing 1 31 August 2010 Some words about us We enable seamless cooperation

More information

The Australian ONLINE CONSUMER LANDSCAPE

The Australian ONLINE CONSUMER LANDSCAPE The Australian ONLINE CONSUMER LANDSCAPE March 2012 THE AUSTRALIAN ONLINE MARKET & GLOBAL POPULATION Internet usage in Australia is widespread and approaching saturation point with only minimal increases

More information

Top 4 Trends in Digital Marketing 2014

Top 4 Trends in Digital Marketing 2014 Top 4 Trends in Digital Marketing 2014 New Opportunities for Multi-Location Brands Driving Online Customers into In-Store Sales Social + Local + Mobile www.localvox.com Gartner predicts that multi-location

More information

Online Marketing Institute London, Feb 2012 Mike Shaw Director, Marketing Solutions

Online Marketing Institute London, Feb 2012 Mike Shaw Director, Marketing Solutions The State of Social Media Online Marketing Institute London, Feb 2012 Mike Shaw Director, Marketing Solutions comscore s Innovative Approach Revolutionizes Measurement 2 Million Person Panel 360 View of

More information

AUSTRALIA: THE DIGITAL MEDIA NATION

AUSTRALIA: THE DIGITAL MEDIA NATION AUSTRALIA: THE DIGITAL MEDIA NATION Technology is changing faster than ever, and with that, our daily electronic media consumption. While the growth of these new technologies has had a fragmentation effect

More information

Mobile Optimisation 2014

Mobile Optimisation 2014 IAB Email Marketing Series 2014 Ryan Hickling, Head of Email, TMW Landscape Over the past two to three years we ve seen a massive change in the way consumers interact with brands digitally. As technology

More information

NPOWER CROSS PLATFORM TV / INTERNET FUSION REPORT GUIDE 2014

NPOWER CROSS PLATFORM TV / INTERNET FUSION REPORT GUIDE 2014 NPOWER CROSS PLATFORM TV / INTERNET FUSION REPORT GUIDE 2014 2 VISIT http://en-us.nielsen.com/sitelets/cls/npower.html OR CALL 1-800-423-4511 CONTENTS Use the links below to navigate to a report that answers

More information

Five Questions to Ask Your Mobile Ad Platform Provider. Whitepaper

Five Questions to Ask Your Mobile Ad Platform Provider. Whitepaper June 2014 Whitepaper Five Questions to Ask Your Mobile Ad Platform Provider Use this easy, fool-proof method to evaluate whether your mobile ad platform provider s targeting and measurement are capable

More information