Ch. 7 and 8 Sports and Entertainment Marketing Test

Transcription

1 Ch. 7 and 8 Sports and Entertainment Marketing Test True/False Indicate whether the sentence or statement is true or false. 1. Money is the greatest factor that fuels international competition of sports. 2. Female and male athletes have increased the popularity of soccer in the United States. 3. The average salary for a player in the WBNA is $100, The Olympics have contributed to the international popularity of sports. 5. Radio, television, and the Internet are all important aspects of media marketing. 6. Sports marketing requires solid public relations skills. 7. Sports are changing and crossing international boundaries at a rapid pace. 8. Athletes earn higher salaries in England than in any other nation. 9. Scouts travel the world to locate the best athletes in their respective sports. 10. American teams play exhibition games in other countries to satisfy the demands of fans around the world. 11. Wins drive the sports industry more today than money. 12. The competitive world of international sports marketing analyzes facilities, potential government cooperation, and financial resources to determine where events will occur. 13. Many sports-related careers are available as the field of professional sports continues to expand in the United States. 14. In 1989, Tom Cotter started CMI a full-service, global event marketing and promotions agency. 15. Successful sports marketing firms have integrity, a strong sense of ethics, and fair play exhibited over a long period of time. 16. Sports Poll Interactive is used by advertisers, event sponsors, media outlets, and sports associations to help guide marketing decisions. 17. The Olympics are one of the biggest and most lucrative media events in the world. 18. A turnkey operation means that more than one firm is hired to handle individual sports marketing tasks. 19. Providing the top sales associate with tickets to a playoff game is an example of an incentive. 20. Most sports fans view team owners as generous individuals working for the good of the community. 21. Large and small companies in retail and wholesale want to decrease their market share. 22. Pro bono work shows the marketing firm s willingness to help the community for free. 23. Sports marketing firms bring together athletes, teams, and businesses to create the most profitable results. 24. Before World War II, sports were relatively static on the world stage. 25. Baseball spread from America to Cuba and other Caribbean nations. 26. Advances in communications and transportation allow international audiences to see games from all over the world.

2 27. Soccer reigns as the most popular sport in Korea, Japan, and the Philippines. 28. Manchester United, a top English soccer team, is one of the most popular sports teams in the world. 29. The Tonys are given to professionals in theater for distinguished achievement. 30. The purpose of trade shows is to get potential customers together in one location so they can hear and see promotional information. 31. One advantage of the digital projector is that it costs less than a traditional projector. 32. The Internet is a great tool for conducting research about companies involved in the entertainment industry. 33. The Occupational Outlook Handbook, published by the Bureau of Labor Statistics, provides information about marketing-related jobs. 34. A public relations specialist looks out for the best interests of a company. 35. Harry Potter and the Sorcerer s Stone was the first movie to earn more than $600 million in North America. 36. The Blair Witch Project is an example of a successful movie that cost less than $50,000 to produce. 37. The time of day that a movie is shown does not have an effect on ticket prices charged to customers. 38. China is an attractive market for movies because it has a population of 1.3 billion people. 39. Films must avoid political and religious topics in India. 40. The StockCar Stocks Index Fund invests in 54 companies that support NASCAR s Nextel Cup Racing Series. 41. Movie studios struggle for earnings, with less than 50 percent of movies making a profit. 42. Large movie studios spread the economic risk of making a movie by seeking out partnerships with rival studios to help produce, promote, and distribute films. 43. Movie success is directly related to large sums of money spent to produce the movie. 44. Profit from an American film depends largely on its popularity overseas. 45. Worldwide distribution of movies has not impacted movie profits. 46. India no longer shows dubbed versions of English-language films in order to prevent corruption of Indian taste. 47. The difference between entertainment and sports is determined by the viewer. 48. DIY network is noted for showing college sporting events. 49. High-definition television is predicted to be in about 29 million U.S. homes by Rural America is a good market for satellite TV where cable is not available. 51. Eighty percent of Major League Baseball fans live in the same town as the teams they support. 52. Trailers are only shown at movie theaters and not on video movie rentals. Multiple Choice Identify the letter of the choice that best completes the statement or answers the question. 53. Sports Poll Interactive a. allows users to access data collected from weekly telephone interviews.

3 b. helps guide managing decisions. c. gives users access to sports and consumer information. d. is used by managers and athletes. 54. Sports marketing firms a. attempt to match characteristics of athletes with characteristics of businesses. b. display integrity, a strong sense of ethics, and fair play. c. serve as the bridge between athletes and major corporations and nonprofit organizations. 55. Incentives are gifts or bonuses designed to motivate a. sellers. b. buyers. c. sponsors. 56. The 2008 Summer Olympics will be hosted by a. Athens, Greece. b. Vancouver, Canada. c. Turin, Italy. d. Beijing, China. 57. During the 50 years since the end of World War II, a. the popularity of major and minor sports has dramatically increased. b. sports have been relatively static on the world stage. c. the state of world sports has not been influenced by politics. d. American sports have struggled to reach other parts of the world. 58. The Little League World Series is held in a. Japan. b. Texas. c. Pennsylvania. d. New York. 59. The Exordium Group a. is based in Florida. b. is a group of sports agents. c. performs pro bono work. d. uses the motto Doing Good by Doing Well. 60. Persons who travel the world to locate the best athletes in their respective sports are a. agents. b. scouts. c. handlers. d. marketing agents. 61. Scouts can offer to attract new players. a. bonuses. b. cars. c. salaries. d. a and c 62. Baseball spread from America to a. Cuba. b. Canada. c. Caribbean nations. d. a and c 63. International audiences see games all over the world due to

4 a. advanced transportation. b. satellite TV. c. the Internet. 64. is the world s most popular sport. a. Baseball b. Soccer c. Football d. Basketball 65. The growing popularity of women s sports a. has only occurred recently. b. has not attracted many male fans. c. is due to the increase of amateur competitions. 66. Lance Armstrong is endorsed by a. Adidas. b. Pepsi. c. NIKE. d. Huffy Bicycles. 67. Media marketing has focus areas. a. three b. four c. two d. five 68. is the greatest factor that fuels the international competition of sports. a. Championship b. Money c. Entertainment value d. Related merchandise sales 69. Soccer a. has gained momentum in the United States. b. has gained more attention due to female and male players. c. has still not received a warm reception in the United States. d. a and b 70. The average salary for a player in the WBNA is a. $30,000. b. $80,000. c. $50,000. d. $100, Sports have become more international in nature due to a. the Olympics. b. advances in communications and transportation. c. political changes throughout the world. 72. Media marketing focuses on all of the following except a. apprenticeship. b. radio. c. television. d. the Internet.

5 73. A successful sports marketer needs a. solid skills in speaking and writing. b. the ability to use the Internet efficiently and effectively. c. to learn jargon. 74. Cable television a. is expected to increase to around 90 percent of all households during the 2000s. b. is expected to decline to around 70 percent of all households during the 2000s. c. is currently available in about 80 percent of all TV households. d. b and c 75. Which of the following is not true about DIY? a. It is a cable television network. b. It targets specific audiences. c. It appeals to hobbyists. d. It is only available on satellite television. 76. percent of Major League Baseball fans do not live in the same town as the teams they support. a. Fifty-five b. Eighty c. Seventy-five d. Forty-five 77. Broadcast webs a. are the same as World Wide Webs. b. are affiliations of television networks, production studios, and related entertainment firms. c. have shows produced by outside sources (outsourcing). d. do not use vertical integration. 78. Pre-sales a. help cover the huge costs of concert production. b. take place at web sites affiliated with the concert artist. c. offer top choice of concert seating. 79. has been referred to as legitimate theater. a. Broadway b. Television c. Opera d. Jazz music 80. Trailers a. are critical to attracting an audience. b. are rated for audience viewing age, and much attention is paid to what is shown in the few seconds they re allowed. c. include advertisements for upcoming movies. 81. POP displays a. are usually in the back of the store. b. are set up next to the checkout area. c. are not an effective promotional tool. d. have become obsolete. 82. Movies are marketed through all of the following methods except a. direct bulk mail advertising. b. trailers.

6 c. pay-per-view. d. POP displays. 83. The Recording Industry Association of America a. is concerned with copyright violations. b. is experiencing increased revenues. c. offers CDs at a discounted price. 84. Digital music a. is delivered to television through cable. b. is delivered to television through satellite providers. c. is listened to daily by as many as 75 percent of cable and satellite subscribers. 85. The radio business a. is declining in size. b. is growing rapidly. c. is growing faster than the cable TV business. d. has increased due to local ownership of stations. 86. Prior to 1994, booking concert tours for rock groups was handled by all of the following people except a. a major radio station. b. the agent. c. the promoter. d. the artist s manager. 87. The -a-year music industry is taking a hard line and filing lawsuits against online music swappers. a. $12 million b. $12 billion c. $1 million d. $1 billion

7 Ch. 7 and 8 Sports and Entertainment Marketing Test Answer Section TRUE/FALSE 1. ANS: T 2. ANS: T 3. ANS: F 4. ANS: T 5. ANS: T 6. ANS: T 7. ANS: T 8. ANS: F 9. ANS: T 10. ANS: T 11. ANS: F 12. ANS: T 13. ANS: T 14. ANS: F 15. ANS: T 16. ANS: T 17. ANS: T 18. ANS: F 19. ANS: T 20. ANS: F 21. ANS: F 22. ANS: T 23. ANS: T 24. ANS: F 25. ANS: T 26. ANS: T 27. ANS: F 28. ANS: T 29. ANS: T 30. ANS: T 31. ANS: F 32. ANS: T 33. ANS: T 34. ANS: T 35. ANS: F 36. ANS: T 37. ANS: F 38. ANS: T 39. ANS: F 40. ANS: T 41. ANS: T

8 42. ANS: T 43. ANS: F 44. ANS: T 45. ANS: F 46. ANS: T 47. ANS: T 48. ANS: F 49. ANS: T 50. ANS: T 51. ANS: F 52. ANS: F MULTIPLE CHOICE 53. ANS: C 54. ANS: D 55. ANS: D 56. ANS: D 57. ANS: A 58. ANS: C 59. ANS: C 60. ANS: B 61. ANS: D 62. ANS: D 63. ANS: D 64. ANS: B 65. ANS: A 66. ANS: C 67. ANS: B 68. ANS: B 69. ANS: D 70. ANS: C 71. ANS: D 72. ANS: A 73. ANS: D 74. ANS: D 75. ANS: D 76. ANS: A 77. ANS: B 78. ANS: D 79. ANS: A 80. ANS: D 81. ANS: B 82. ANS: A 83. ANS: A 84. ANS: D

9 85. ANS: B 86. ANS: A 87. ANS: B