Global entertainment and media outlook Seizing the initiative

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1 Global entertainment and media outlook Seizing the initiative

2 The industry segments

3 Internet and video games continue to outperform the other sectors. Global growth in aggregate spending Internet advertising 10,7% Internet access 9,0% Video games 6,2% TV advertising 5,0% 5,0% Out-of-home advertising 4,7% Filmed entertainment 4,2% Business-to-business 3,3% TV subscriptions & license fees 3,3% Radio 2,5% Music Book publishing 1,2% 1,1% Newspaper publishing Magazine publishing -1,9% -0,4% , % growth E&M Market ($US bn)

4 internet and video games are increasing their relative market share for advertising Global growth in advertising spending Video games Internet advertising 10,7% 11,9% Television Out-of-home Cinema Radio 5,0% 4,7% 4,4% 3,6% 2,5% Newspapers -1,8% Consumer magazines -3,9% Trade magazines Directories -12,7% -4,0% % growth Advertising Market ($US bn)

5 Digital advertising is gaining market share but not at the expense of Television Global advertising spend by platform (share of total spend) CAGR: 4.4% % Television - excluding online and mobile 10% 5% 6% 31% Digital advertising Newspaper - print Radio 4% 4% 6% 32% 6% Consumer magazines - print 10% 14% Out-of-home 25% Other 33% up from 21% last year

6 Television and Internet nearly at 50% market share and growing at the expense of Newspapers Global advertising spend by ownership (share of total spend) CAGR: 4.4% % 14% 7% 32% Television Internet advertising 6% 34% 7% 7% Newspapers Consumer magazines Out-of-home Radio Other 7% 6% 16% 17% 12% 21% Segment data here includes online/mobile advertising in the segments and excludes it from the Internet Advertising total

7 Internet Access Fixed broadband Mature 22 9 Next Wave 413,8 455,1 498,2 542,4 588,0 635,5 Internet access will generate more consumer spend than any other media product or service in the next five years. Slow Growing Up & Comers Mobile will generate three out of every five dollars spent on Internet access in Mobile Internet G will drive global mobile Internet growth, despite 4G grabbing the headlines. China and India will account for nearly half of new mobile Internet users in the next five years In the near term, penetration will grow at a faster pace than ARPU, but that trend will level out over the projected period Nigeria Japan

8 Internet Advertising ,2 133,0 149,2 164,2 178,9 194,5 Internet advertising is closing in on TV (and in some markets already dominating). Mobile advertising will overtake classifieds in Search will retain its dominant position. Within Internet advertising, video will see the sharpest growth Advertisers are looking to programmatic buying to improve display ad performance. Tracking users in a multi-device world presents new challenges UAE Japan

9 $US billions Mobile overtakes classified this year. Mobile nears display and video nears classified by Global Internet advertising spend by category CAGR $80 $70 8.8% $60 $50 7.4% $40 $ % $20 $10 5.1% $ Classified Display Video Paid Search Mobile 23.8%

10 Out-of-Home Advertising ,3 37,0 38,7 40,5 42,4 44,4 DOOH advertising revenue will see significant growth in emerging markets. The increasing sophistication of measurement tools will help drive OOH advertising revenue growth OOH advertising will be part of an m-commerce revolution. Rapid expansion of airports in certain key markets will provide new OOH advertising opportunities. Non-digital -0.7 Growth in OOH advertising is dependent on regulatory challenges over billboards. Digital China & Argentina Greece

11 TV Advertising ,2 203,4 214,7 164,4 173,7 181,9 Despite the growth of digital media, TV advertising remains the place to be. Online TV advertising will double its share of total TV advertising revenue in the next five years. Terrestrial s share of advertising will fall as multichannel and online grow. 5.5 Failure to embrace new audience measurement metrics will see TV lose advertising revenue to other digital media players. Non-digital 5.0 Digital Kenya Spain

12 TV Subscriptions ,5 206,9 215,1 221,9 228,8 236,0 Subscription TV will not be fazed by the rise of OTT. Cable TV will fight back in the next five years, boosted by the switch to digital China will become the secondlargest TV market in BRIC investment in sophisticated subscription TV technologies creates big gains over the next five years but smaller emerging markets will see double-digit growth rates Saudi Arabia Taiwan -2.2

13 $US Billions OTT / Streaming revenue will drive the vast majority of growth in electronic home video Global total electronic home video spending $35 $30 electronic home video CAGR 19.9% $25 $20 OTT - SVOD 28.7% $15 $10 TV subscription providers 8.6% $5 OTT - TVOD 27.1% $

14 Video Games ,7 70,8 75,3 79,7 84,1 89,0 Mobile is delivering a new generation of gamers. New features will sustain interest in console gaming Improved online offerings will drive digital console games revenue. Social and casual gaming will continue to attract non-gamers, but the market is difficult to monetise. Microtransactions are widening gaming participation. Non-digital 1.0 Digital Saudi Arabia Switzerland

15 Filmed Entertainment ,3 90,9 94,3 98,5 104,0 110,1 Global electronic home video revenue will exceed physical home video revenue in OTT/streaming services will deliver the fastest rates of growth China will provide a challenge and an opportunity. Though Hollywood films will still dominate... we expect the distribution of video content will continue to evolve. 4.5 Non-digital 0.6 Digital Saudi Arabia Ireland

16 Box office resilience underscores the continuing popularity of the cinematic experience Global box office spending CAGR Box office 4.9% $4.74 $4.86 $4.99 $5.11 $5.16 $ Average admission price (actual) 2.2% 8,024 8,251 8,462 8,709 8,890 Film admissions (millions) 2.7%

17 Music ,4 47,6 48,1 48,7 49,4 50,4 Digital growth is powered by streaming Digital recorded music revenue will surpass physical recorded revenue in Download sales growth may be slowing, but the format remains strong. Mobile music will see major gains in emerging markets. 1.2 Live music is extending its geographical reach, growing at 2.7% CAGR. Non-digital 0.0 The music industry is starting to use big data to better engage with consumers. Digital Nigeria Romania

18 $US billions Digital music downloading nears physical recorded music by 2018 Global music spending by category $ CAGR 3.0% $25 $20-8.0% $15 3.3% $10 $5 1.7% $ % Live music ticket sales Digital music downloading Mobile music Live music sponsorship Digital music streaming Physical recorded music 1.5%

19 Radio ,5 45,7 47,0 48,4 49,6 50,7 radio revenue will surpass US$50bn in 2018, but growth will slow as music streaming continues to pose challenges. The US leads the way, despite China s gains. 33 Free music has implications for radio advertising revenue. In-car convergence will impact upon the heartland of radio. 2.7 The innovators of digital radio are under threat. Non-digital 2.5 Digital Venezuela Netherlands

20 Book Publishing Digital Revenue Share of (%) ,0 126,7 125,3 123,8 121,5 122,5 1.1 Non-digital -2.3 Digital gains returned global consumer books revenue to growth in China will become the secondlargest book market in Growth in consumer e-books is strong, but slowing. Educational e-books have yet to gain traction. But educational publishers continue to invest in digital publishing. Professional books will see the fastest migration to digital. 12.3% 25.8% Digital Saudi Arabia Russia

21 Magazine Publishing Digital Revenue Share of (%) % % 98,1 97,7 97,3 97,1 96,7 96,9 0.2 Non-digital -3.4 Digital 19.8 Globally, total magazine revenue will resume growth in While digital consumer magazine circulation revenue will see the fastest growth, digital consumer magazine advertising revenue is much larger. All-you-can-read subscription services are yet to take off but will be transformational. But total consumer magazine circulation revenue will continue to decline. Emerging economies will see fastest growth in trade magazines Peru Romania

22 Newspaper Publishing Digital Revenue Share of (%) 155,2 154,9 154,6 154,4 154,3 154,4 0.1 Globally, the newspaper industry s revenue decline will finally end in But the future of newspapers will vary significantly by market. Circulation revenue will almost match advertising revenue by Digital payments are taking off, but won t prove transformational. Growth in digital advertising revenue is slowing down Non-digital % 12.0% Digital Peru Greece

23 Business-to-Business ,6 192,4 198,4 205,9 214,1 222,8 Professional books revenue will surpass directories in 2015 as digital spurs growth And directories providers need to adapt Trade shows will grow at a 4.4% CAGR by using social media to complement the sustained appeal of face-to-face meetings. 3.4 Non-digital 2.2 Digital Peru UK

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