8 Great Reasons to Create a Digital Strategy for your Business

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1 8 Great Reasons to Create a Digital Strategy for your Business Phone: (07)

2 Whether your digital marketing is already up and running or you are still considering making your presence online your brand, service or product, will have more impact if you have a Digital Marketing Strategy. A Digital Strategy is much like a marketing strategy in fact a Marketing Strategy would work best if a digital strategy is integrated into it as people should see your business as one and not separate faces. But if your business requires a separate digital marketing strategy because of the way you set up your teams, or you are transitioning into a better online presence this article can help you navigate the How Tos of Why Create a Digital Marketing Strategy. 1. New Opportunities from Digital Marketing These targets can be secured with a digital marketing strategy working for you:

3 How to Reach Your Customer With a clear analysis of where your potential paying customers are showing up online, a digital strategy can place your brand, product and service right where and when the customer is most attentive to your message. How to Increase Interaction Your digital strategy can help direct more traffic and more interaction with your website through social media engagement, and can get you more leads for your marketing. How to Get Conversions A digital marketing strategy won t stop at getting more traffic to your website; the plan should help you convert our visitors into paying customers. How to Keep Conversions Once your digital strategy converts visitors to customers, your next aim is to keep them coming back for more and increase the spend rate beyond the current spend rate. How to Improve Engagement Level Your digital marketing strategy will also look into improving the quality of engagement with customers; how to get them to re-spend, be your advocate and share you on social media, and actively suggesting to their friends to do business with you. (continued on the next page)

4 2. Insightful Situation Analysis Your digital strategy directs you to review the marketplace and understand where you are at the moment so you can ask the right marketing questions and correctly aim for the next targets in terms of Reaching, Interacting, Converting and Engaging. Reaching How do you grow your audience online? Your reach entails building awareness for your brand, product, or service using multiple platforms and campaigns. Interacting How do you encourage interactions on your website and social media to get you more leads for your business? Interacting with website and social media page visitors requires convincing them to take the next step on their way to actually doing business with you. Converting How do you convert your site and page visitors into actual paying customers? The leads you generate should be turned into actual sales for your brand, product, or service with delivery and payment

5 transactions coursed through online or offline channels most convenient for your client and your business. Engaging How do you develop customer loyalty? Engaging for long-term relationships with your buyers is what you want to aim for, leading to repeat purchases and advocacy for your brand, product, or service. 3. Successful Promotion Your digital marketing strategy will lead you to combine your promotion channels for a more effective campaign. It is also extremely valuable to set up a Content Calendar so that you can easily schedule material to be posted. Search Engine Marketing Also known as SEM, this marketing entails using paid advertisements that appear on search engine results pages (SERPs) thereby giving your advertisement chances to appear in search queries for keywords relevant to your brand, product, or service. Advertising Paid online advertisements come in varied formats and equally varied platforms such as Pay-per-click ads or Google AdWords, Facebook Ads, text-based ads, product listings, and other visuals. Exhibitions When you promote on trade shows and exhibitions, it is preferable that your online presence promotes this appearance so you

6 can have more of your potential customers in face to face interaction with you. Social Promoting your brand, product or service on social media is a basic part of any digital strategy as more and more people are clicking into various channels such as Facebook, Twitter, You Tube, Instagram and more options to find a brand to patronize. Electronic mailers of your brand, product, or service go directly to the inbox of your leads - target customers or clients who are on instead of social and should be an integral part of your digital strategy. 4. Defined Target Audience Your digital marketing strategy can make your campaigns more efficient by helping you create messages specifically targeted to your ideal customer. Who are they Customer demographics and characteristics should be identified to allow the strategy to customize messages and channels to suit the target audiences. Online behaviours Online customers also have different needs and behaviours from traditional offline customers and these need to be taken into account when crafting online campaigns.

7 Content wanted on the website You can benefit from micro-targeting with specific content and messaging addressing specific market segments. Functionality expected from the website Your website design should provide visitor-friendly user experience not just to attract visitors but to keep them engaged and placed on their way to be converted into paying customers. 5. Applied SWOT Analysis As applied to your digital channels, a SWOT analysis gives you a clear view of the online marketplace to help you plan on doing what you need to do with the opportunities and challenges presented and links the findings to your digital strategy towards your online success. Strengths Analysis of your basic advantages as an existing brand, your captured customer base, and effective distribution system Weaknesses Analysis of your inadequacy in terms of brand perception, intermediary use, technology skills, cross-channel support Opportunities Analysis of where and when you can conduct cross selling, enter new markets, new services, alliances, co-branding Threats Analysis of your customer choice, new entrants and new competitive products in the marketplace, and channel conflicts

8 6. Addressing Key Issues A digital marketing strategy will lift the covers off key issues concerning your brand, product or service so solutions can be provided. Issues Identified Identifying if there are concerns about your product, price, placement and promotion, along with other key brand issues is the first step to providing solutions. Strategies to Manage these issues Ways on dealing with identified issues can then be selected to help manage such issues and create more successful campaigns. Covering All Bases Your digital strategy should address the issues that have to do with your Brand, Plan, Reach, Interaction, Convert and Engagement. (continued on the next page)

9 7. Correct Strategies to Achieve Objectives Planning how to achieve set objectives include using the correct strategies addressing the right questions. What is the Objective? How do you increase current reach of your website from x users to y users? How do you increase interaction? Do you get customers to sign up for newsletters, encourage social shares? How do you increase website conversion rates? Is your website designed to guide your visitor on a journey towards actual conversion as a paying customer? How do you increase average order value from x to y? What ways can you employ to increase the spending rate of current customers? How do you increase engagement? Do you use , social media? How do you improve repeat customer conversions? Is your relationship with your customer for the long-term?

10 8. Actionable Implementation of a Digital Marketing Strategy Identifying targets and crafting messages for campaigns will not be enough as you need to also identify how, where, and when the plan can be put into place. What steps in the digital strategy will be implemented at what time frames? What specific campaigns should be conducted when, and at what cost considerations? What controls should be set up for the continuous improvement of the digital strategy? Studies show creating a Digital Marketing Strategy benefits your business brand, product, and service in ways that you cannot ignore. Is your organization one of the few successful ones who actually has a working digital marketing strategy, or is your business one of the floundering majority who don t have one? Needing help to create a Digital Strategy? Call us for a consult. (07)

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