How using Google Analytics can improve your website performance and social campaigns

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "How using Google Analytics can improve your website performance and social campaigns"

Transcription

1 How using Google Analytics can improve your website performance and social campaigns

2 How using Google Analytics can improve your website performance and social campaigns Google Analytics is undoubtedly the best free tool available to help you improve your website and social campaign performance. Every time a visitor looks at a page on your website Google Analytics records information about where they are, whether they have visited before and how they reached you. Information about each visit, such as particular pages viewed, videos seen, documents downloaded and forms completed, provides valuable evidence of the quality of the visits made (later on you will see that we call these goals ). All of this information, including the path that visitors take through the site, can be used to improve the performance of your website. And knowing whether visitors came to the site from particular search engines (like Google), online advertising (like Adwords), or your social campaigns (such as those on Twitter or LinkedIn) can be really useful when deciding which social platforms are working best for you, and for reviewing how to make them work even harder. Website performance: what are we trying to achieve? If we are going to make changes to a website to improve its performance we need to be very clear about how well it is working now, and what we want it to do. Value Exchange can provide clients with a valuable analysis of website performance based on Google Analytics, delivering a summary of the most important information, and how it has changed over time, such as:

3 Numbers of visitors and visits. Page views per visit and average visit time. Bounce rate (the percentage of visitors who leave the site after only one page view) The proportion of new visitors. The number of visits from different sources of traffic (such as search, payper-click advertising, referred from external links etc). Visitor locations (geography). Referring websites and social referrers. Technology (desktop, tablet, mobile). Landing, second and exit pages (to help with understanding the visitor journey). The information can be provided for any relevant geographical region, and time period, and can be filtered to remove any unwanted traffic (for example from socalled spam-bots ).

4 Apart from looking professional and conveying other important elements of branding, websites should have clearly defined purposes such as: To collect addresses that can be used in future campaigns (often in exchange for something like a free white paper or newsletter sign up) To deliver enquiries from completed contact or quote forms To make online sales on suitable e-commerce pages We should always set SMART objectives for each of these: Specific Measurable Achievable Relevant Time-bound For example: My website will achieve 50 downloads of my online marketing white paper, providing an address for each download, every calendar month of Usually delivering on these high-level targets will require a hierarchy of goals to be reached. For example, if we are collecting addresses we would be concerned with: The number of visitors to the website every month The number of visitors from the target geographical area The number of these visitors who do not bounce from the site The number of these visitors who view the Free Download page Finally, the number of these visitors who complete the Download form Once you have listed all of the things that you need your website to do, the next step is to set the Goals in Google Analytics that you are going to measure. Setting up goals is covered in another resource document: How to set up goals in Google Analytics.

5 The page in Google Analytics that would be used to set up a goal to measure views of a contact page looks like this: Once our goals are set up we can start to collect data to see how well the website is performing. Note: Google Analytics will not calculate goals retrospectively, so it is important to allow it to collect enough data over a reasonable period to be able to carry out a meaningful (significant) analysis. Improvement as an ongoing process Improving the performance of a website is often an ongoing process where distinct improvements are implemented incrementally, until the SMART objectives are met. The process is a self-reinforcing cycle where the actions in an improvement plan (eg to move the contact form to the landing page) generate new measurements that confirm the improvements (or otherwise). Insight gained through this process is then used to design a new plan (say to change the colour of the contact form submit button to red) and the process is repeated. Changes are retained only where measurement shows them to be beneficial. The development of the plan at every cycle then requires us to try to understand what is happening in some detail, and to formulate ideas for changes that would make the performance better.

6 Used in this way Google Analytics provides the eyes and ears that help to drive the website or campaign development forward. For example, the changes that we might make to a website to increase the number of addresses registered include: Placing a link to the registration form on the home page Placing the registration form on the home page Providing an incentive to register (such as a free download) Information about what will happen (and possibly what won t happen) if an address is provided Changes to the design of the form (larger and more prominent submit button) What information can Google Analytics tell us? The creative step in the process described above, the generation of insight about how visitor behaviour is changing as the website changes, usually requires us to review a large number of different data items. For example, we may have a primary goal for our website to get downloads, from visitors in the UK, of a new white paper. To achieve this goal a number of events (or sub-goals have to take place: A visitor from the UK has to visit the website The visitor needs to view the download page The visitor needs to complete a simple registration form And finally, the visitor needs to actually download the white paper

7 The achievement of the primary goals, and the sub-goals that lead to these will provide a great deal of this insight about how well the website is performing. Important measurements would be: The number of visits to the website The number of visitors to the site from the UK The number of views of the download page The number of successful form completions The number of downloads At each stage in this journey there will be fewer visitors than the previous step, so knowing these numbers will give us real insight as to how well the process is working and where it might work better. For example, if people are visiting the download page but not completing the registration form, then we might consider relaxing the requirement to register (since in this case the primary goal is to secure downloads, not visitor information). But Google Analytics can give you much more information that will help you to form a more complete picture. In particular we can measure: The number of visits from new visitors and returning visitors The bounce rate The number of pages viewed by the average visitor How many views there have been of every page on the website The time of day at which each page was viewed, and for how long it was viewed The total time spent on the website The number of visits coming from search (organic), referral (links on other sites), paid advertising (eg Adwords), social campaigns, or direct (eg a bookmarks or typing in the URL) Details of the website that referred the visit (such as Google, a particular social media site, or a specific online directory) Details of the first page visited (the landing page), the second page, and the last (exit) page

8 Analysing the data: The Google Analytics reporting platform Signing in to your Google Analytics account is a fairly robust way to analyse your visit data and to present the results. At first glance it is hard to deduce meaningful and useful conclusions (insight) from looking at all of your Google Analytics data. However, the true power of Google Analytics lies in our ability to filter the data, to break it down into different categories and to combine various measurements to produce results that are meaningful to us. An example of Google s reporting is shown below, where we are interested in the amount of UK engaged traffic that we receive on the site over a three-month period. Using the bounce rate as a measure of engagement, the graph below shows the number visits (Google calls them sessions ) that are from the UK, and are non-bouncing, plotted on a weekly basis over a 13 week period. In this case the drop in traffic seen, followed by the sharp recovery, is most likely because of the effect of the Christmas period and the return to work seen immediately afterwards. We are often interested in the journey that visitors take on a website as it tells us which pages are of most interest and how people progress through the site towards meeting our goals. When an analysis of all of the visits (over the 13 week period) is made to find out the second page visited (most people land on the home page) we see the following analysis that appears in Google Analytics below the graph above:

9 This table shows that by far the most dominant second page over the period was What I Do, followed by the Clients page of this website. This tells us very clearly what it is that our non-bouncing visitors are most interested in - invaluable information towards the whole process of improving the visitor journey on the site. Sometimes it can be better to export data from Google Analytics into other tools, such as the NEXT ANALYTICS Excel Add-in for Custom Web and Social Media Analytics, available at One advantage of this tool is that the Google Analytics data can be easily exported into Excel, and further manipulated there. Excel can also be used to produce great graphics for reports. Which social media channels refer the most and best traffic It is important when choosing where to invest effort into social media campaigns to know which social media channels give the most impact. The quantity of visits to our website referred by a campaign is important, but we also need to know the quality of the average visit. This is because we can estimate impact by multiplying quantity and quality: Impact = Quantity * Quality This is important because a large number of low quality visits may be useless to us, and we would most probably prefer a smaller number of higher quality visits. Let s say that we want to compare how effective our Linkedin, Twitter, Facebook and Slideshare posts are at referring the quantity and quality of traffic to our website. We can do this by looking at our goal conversions (like completed contact forms), or something simpler like bounce rate, for the different social media channels.

10 The table below shows data relating to quantity (visitors, visits) and quality (percentage of new visits, average time on the site, bounce rate). Social Network Visitors Visits Visits per New Visits Avg Time Visit Bounce Visitor (%) on Site (s) Rate (%) Twitter LinkedIn Facebook SlideShare In this case we can see that: Facebook, Twitter and Slideshare have been effective at referring new traffic But Linkedin tends to bring a much higher level of returning traffic and repeat visits In fact Linkedin brings twice as many visits per visitor as the other platforms Visits from Linkedin have a much lower bounce rate (25%) than the other social media, and the bounce rate from Slideshare is particularly high (70%)The average visit referred by Linkedin is significantly higher than those from the other social media channelsso if we can say that a low bounce rate and a higher time on site both indicate a higher level of engagement with the website, we can conclude that visitors from Linkedin display a much higher level of engagement with the website (not just the original posts that referred them). A logical conclusion for this website is that Linkedin is a great social media channel for generating engaged traffic, although Twitter and Facebook are quite good at bringing new visitors. This suggests that Linkedin, Twitter and Facebook can play an important role in the overall social media strategy, but suggests something about the nature of posts that might be used on each. One strategy might be to use Twitter and Facebook primarily for awareness, referring people to posts on Linkedin, as well as (or even instead of) to the website directly.

11 Which topics have provided the most effective posts? So Google Analytics can be used to look at the impact (quality and quantity) of traffic referred by each different post on Twitter and Linkedin: A high bounce rate often suggests that the article has such wide interest that it is bringing in traffic, but visitors are not interested in any other content on the website It is nearly always better to focus on the quality of traffic rather than quantity (although both are important). For example, it is better to have 10 visits at a 30% bounce rate (7 engaged visitors) than 40 visits with a bounce rate of 95% (2 engaged visitors) To avoid the high-bounce issue, specialist, or niche articles will usually select high-quality traffic that is likely to convert on your site. It is best not to write about topics that will interest everyone. Be clear about your target audience and write exclusively for them! Conclusion Google Analytics can provide us with a wealth of information and insight that we can use to improve the performance of our websites and social campaigns. By filtering and segmenting the data we are able to look closely at the visits that are important, and to answer specific questions about what is happening on the site. By recognising the importance of the quality of traffic, as well as the quantity, we can find out which social media channels, which topics, and even which posts are having the most impact. This insight can then guide our future social media strategy, making sure that we get the best return on the investment made in this important marketing activity. What can t Google Analytics tell us? Although Google Analytics is a very powerful tool, there are several things that it can t tell us: We can t know about the repeat visits of visitors that block or delete cookies (these will be indistinguishable in Google Analytics from new visitors) Except in some cases (usually large companies), Google Analytics can t tell us which companies have visited our website Google Analytics does not make use of the IP address of visitors to identify them (this is part of Google s strict privacy policy)there are however some tools on the market, such as Lead Forensics (www.leadforensics.com) that work differently from Google Analytics and have been designed to give us some of the information and functionality that Google Analytics does not provide. It requires a monthly subscription, at a fee relatively low when compared to the value of information it reveals.

12 Lead Forensics works by identifying a visitor s IP address, and uses this information to identify the visiting company. This information can be invaluable to marketers and sales teams who need to know about who is interested in their products, and their contact information. The Lead Forensics solution gives you the anonymous visitors business name, address, phone number, industry, turnover and employee numbers, as well as the pages viewed on your website. Improve ROI from your online marketing and lead generation activity by using this information to target prospect leads more effectively, based on their behaviour on your website. Key features of the Lead Forensics tool include; Access to full business contact details of your visitors Create triggered alerts for specific visitor activity on your website Truly measure the volume of traffic to your website and the sources they came from Lead Forensics software is easily installed by adding a simple tracking code to your website. The data can be instantly accessed through the online portal, or by integrating it with your CRM platform including Salesforce, Oracle, Sage and Microsoft Dynamics. Dashboard

13 Visitor List Visitor Contact Detailsand page views

14 ValueExchange offers training and strategic consultancy to help you master your social strategy and get results that boost the bottom line

Google Analytics. Web Skills Programme

Google Analytics. Web Skills Programme Google Analytics Web Skills Programme Google - some facts Google search handles over 1 billion searches per day 7.2 billion daily page views 87.8 billion monthly worldwide searches conducted on Google

More information

Impressive Analytics

Impressive Analytics Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with

More information

HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES

HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES 1 MAKE MOBILE EASY With around 15% of visits now coming via mobile

More information

1 Which of the following questions can be answered using the goal flow report?

1 Which of the following questions can be answered using the goal flow report? 1 Which of the following questions can be answered using the goal flow report? [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel? [B] Do visitors usually start my

More information

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

Google Analytics Basics

Google Analytics Basics Google Analytics Basics Contents Google Analytics: An Introduction...3 Google Analytics Features... 3 Google Analytics Interface... Changing the Date Range... 8 Graphs... 9 Put Stats into Context... 10

More information

WEB ANALYTICS Where to Begin

WEB ANALYTICS Where to Begin WEB ANALYTICS Where to Begin e-book SPOILER ALERT! People love the Internet. A lot. In fact, 92% of online adults rely on search engines when looking for information 1. That means your audience s first

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

WEB ANALYTICS 101. March 20, 2015

WEB ANALYTICS 101. March 20, 2015 WEB ANALYTICS 101 March 20, 2015 AGENDA 1. Define web analytics 2. Explore how analytics tools work 3. Review best practices 4. Get to know your visitors 5. Identify traffic sources 6. Understand site

More information

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO)

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing

More information

Certified Digital Marketing Professional VS-1217

Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional Certified Digital Marketing Professional Certification Code VS-1217 Vskills certification for Digital Marketing

More information

Executive Dashboard Cookbook

Executive Dashboard Cookbook Executive Dashboard Cookbook Rev: 2011-08-16 Sitecore CMS 6.5 Executive Dashboard Cookbook A Marketers Guide to the Executive Insight Dashboard Table of Contents Chapter 1 Introduction... 3 1.1 Overview...

More information

7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards info@andrewredwards.com

7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards info@andrewredwards.com 7 Tips to Boost Buyers Using Google Adwords & Analytics Andrew R Edwards info@andrewredwards.com About Me 9 Years Full Time Internet Marketing Google's advertising system in which advertisers bid on certain

More information

10 Essential Google Analytics Reports And How They Matter to B2B Executives

10 Essential Google Analytics Reports And How They Matter to B2B Executives 10 Essential Google Analytics Reports And How They Matter to B2B Executives What Are Google Analytics Reports? Google Analytics reports are data collections within the Google Analytics web application

More information

Small Business Growth

Small Business Growth 5 Lead Generation Tips For Small Business Growth 1 2 3 Uncover your content calling Get your social gloves ready The power of paid ads Business expansion presents a whole range of challenges for any small

More information

Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

Google Analytics & Social Media Monitoring Jeremy Coates / @phpcodemonkey

Google Analytics & Social Media Monitoring Jeremy Coates / @phpcodemonkey Google Analytics & Social Media Monitoring Jeremy Coates / @phpcodemonkey Who am I? Jeremy Coates, MD at Magma Digital Ltd Social Media Guru of the Year 2012 @phpcodemonkey linkedin.com/in/jeremycoates

More information

Google Analytics 101

Google Analytics 101 American Marketing Association San Antonio Chapter presents Google Analytics 101 Instructor: Maria Haase Workshop Objectives Learn how to create an effective Measurement Plan for your organization Learn

More information

Introduction to Google Analytics

Introduction to Google Analytics Introduction to Google Analytics Introduction to Google Analytics This guide is designed to give you the basic overview on Google Analytics and information on: How many people are visiting your website

More information

Marketing Automation. Peter Yeung // London, UK, 20 June 2013

Marketing Automation. Peter Yeung // London, UK, 20 June 2013 Marketing Automation Peter Yeung // London, UK, 20 June 2013 Image: EPiServer Not Tom Peter Yeung Director of Business Development peter.yeung@episerver.com Source: http://blogs.hbr.org/cs/2012/08/marketers_flunk_the_big_data_test.html

More information

Using Google Analytics

Using Google Analytics Using Google Analytics Overview Google Analytics is a free tracking application used to monitor visitors to your website in order to provide site designers with a fuller knowledge of their audience. At

More information

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing

Moreketing. With great ease you can end up wasting a lot of time and money with online marketing. Causing ! Moreketing Automated Cloud Marketing Service With great ease you can end up wasting a lot of time and money with online marketing. Causing frustrating delay and avoidable expense right at the moment

More information

Marketing Automation Request for Proposal

Marketing Automation Request for Proposal Marketing Automation Request for Proposal Choosing the right marketing automation system isn t easy. This is why we created this sample RFP, consisting entirely of actual questions from real RFPs submitted

More information

How to select the right Marketing Cloud Edition

How to select the right Marketing Cloud Edition How to select the right Marketing Cloud Edition Email, Mobile & Web Studios ith Salesforce Marketing Cloud, marketers have one platform to manage 1-to-1 customer journeys through the entire customer lifecycle

More information

How NewZapp Track can help your Email Marketing

How NewZapp Track can help your Email Marketing How NewZapp Track can help your Email Marketing NewZapp s Track Reporting system allows you to see your campaign results in real time. Not just the opens and clicks but also Twitter and Facebook shares

More information

GOOGLE ANALYTICS 101

GOOGLE ANALYTICS 101 GOOGLE ANALYTICS 101 Presented By Adrienne C. Dupree Please feel free to share this report with anyone who is interested in the topic of building a profitable online business. Simply forward it to them

More information

AUSTRALIAN MARKETING INSTITUTE

AUSTRALIAN MARKETING INSTITUTE AUSTRALIAN MARKETING INSTITUTE AWARDS SUBMISSION CONTENT MARKETING CATEGORY MAY 2014 CONTENT MARKETING EXPERTS HOW CONTENT TRANSFORMED THE NEXT MARKETING BUSINESS CONTENTS EXECUTIVE SUMMARY... 3 THE ISSUE...

More information

Centralized Content Marketing. A Valuable Tool for Higher Education Analytics and Online Activity

Centralized Content Marketing. A Valuable Tool for Higher Education Analytics and Online Activity Spectate Centralized Content Marketing A Valuable Tool for Higher Education Analytics and Online Activity 1720 Peachtree Street, Suite 405 Atlanta, GA 30309 678-904-6900 spectate.com @TeamSpectate facebook.com/spectatewebmarketing

More information

Creative Dynamic Marketing

Creative Dynamic Marketing Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning

More information

T he complete guide to SaaS metrics

T he complete guide to SaaS metrics T he complete guide to SaaS metrics What are the must have metrics each SaaS company should measure? And how to calculate them? World s Simplest Analytics Tool INDEX Introduction 4-5 Acquisition Dashboard

More information

GUIDE Hootsuite Campaigns. Acquire fans, gain leads, and build customer loyalty

GUIDE Hootsuite Campaigns. Acquire fans, gain leads, and build customer loyalty GUIDE Hootsuite Campaigns Acquire fans, gain leads, and build customer loyalty Hootsuite Campaigns Acquire fans, gain leads, and build customer loyalty This guide covers the 5 essential steps for launching

More information

Internet marketing Corporate Training Program- Delhi School of Internet Marketing

Internet marketing Corporate Training Program- Delhi School of Internet Marketing Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on

More information

Netbiscuits Analytics

Netbiscuits Analytics Netbiscuits Analytics The most comprehensive marketing analytics tool, allowing digital marketers to quickly visualize, measure and improve multiscreen visitor engagement and conversion of digital content.

More information

What are the main Google Analytics features?

What are the main Google Analytics features? Page 1 What is Google Analytics? Google Analytics is a cloud-based analytics tool that measures and reports website traffic. It is the most widely used web analytics service on the Internet. Why should

More information

ISBI CONFERENCE 2015 - GOOGLE ANALYTICS PRESENTATION ADDITIONAL NOTES

ISBI CONFERENCE 2015 - GOOGLE ANALYTICS PRESENTATION ADDITIONAL NOTES Telephone: 0780 676 4868. Fax: +44 (0) 700 6026 062. www.clickrecruitenrol.com E-mail: training@omtac.com ISBI CONFERENCE 2015 - GOOGLE ANALYTICS PRESENTATION ADDITIONAL NOTES Thank you for attending the

More information

White Paper. Measuring ROI: The Marketing Metrics You Can t Ignore. Best Practices and Emerging Marketing Trends

White Paper. Measuring ROI: The Marketing Metrics You Can t Ignore. Best Practices and Emerging Marketing Trends White Paper Best Practices and Emerging Marketing Trends Measuring ROI: The Marketing Metrics You Can t Ignore What gets measured, gets managed. Peter Drucker Why Measure? From beginning to end and sometimes

More information

Contents. 1. Why set up Goals? 3. 2. How to set up Goals 4. 3. Destination Goals 6. 4. Duration Goals 8. 5. Pages & Screen Goals 10. 6.

Contents. 1. Why set up Goals? 3. 2. How to set up Goals 4. 3. Destination Goals 6. 4. Duration Goals 8. 5. Pages & Screen Goals 10. 6. Contents 1. Why set up Goals? 3 2. How to set up Goals 4 3. Destination Goals 6 4. Duration Goals 8 5. Pages & Screen Goals 10 6. Event Goals 11 About ThoughtShift 12 2 1. Why set up Goals? Setting up

More information

Create, attract, retain and delight customers, profitably. HubSpot Connector

Create, attract, retain and delight customers, profitably. HubSpot Connector CRM for Marketing Create, attract, retain and delight customers, profitably Maximizer s built-in marketing tools mean you can simply and effectively plan, budget, execute, analyse and optimise all aspects

More information

Higher Education in Further Education Webinar

Higher Education in Further Education Webinar Higher Education in Further Education Webinar Contents 1. Introduction 2. Make an HE Recruitment Calendar 3. Advertise across multiple platforms 4. Understand your digital audience 5. Engage students with

More information

Internet Marketing Guide

Internet Marketing Guide Internet Marketing Guide Contents 1. Internet Marketing 2. ROI 3. High Rankings 4. Internet Marketing: Techniques and options 5. Google PPC 6. Landing Pages 7. Conversions and Usability 8. SEO 9. Onsite

More information

Google Analytics. Google Analytics Glossary of terms

Google Analytics. Google Analytics Glossary of terms Google Analytics Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures set goals. Google Analytics isn't a magical

More information

Using Google Analytics to Become a Better Marketer

Using Google Analytics to Become a Better Marketer Using Google Analytics to Become a Better Marketer Agenda The Five Stages of Travel (The Buying Process) Importance of Google Analytics Audience Reports Acquisition Reports Behavior Reports Analytics in

More information

EXPERTISE. Creative Design and Production Website Design, Franchisee micro-sites, Copywriting

EXPERTISE. Creative Design and Production Website Design, Franchisee micro-sites, Copywriting AT A GLANCE Who We Are We are the franchise growth specialists. We have a deep understanding of what works in Franchising today, based on our success in Franchise recruiting, marketing and operations with

More information

Is your business reaching its digital marketing potential?

Is your business reaching its digital marketing potential? 10 WAYS YOU CAN HELP YOUR SMALL BUSINESS REACH ITS MARKETING POTENTIAL Some small business owners believe that their budgets limit their ability to play with the big guys. This is not always true. In fact,

More information

Paul Mosenson, Founder of NuSpark Marketing

Paul Mosenson, Founder of NuSpark Marketing Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

More information

A 7-Step Analytics Reporting Framework

A 7-Step Analytics Reporting Framework A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped

More information

An introduction to social media marketing for small businesses

An introduction to social media marketing for small businesses An introduction to social media marketing for small businesses By Caroline Spence PR Director of Anicca Digital Contents Introduction Social statistics Getting started Understanding the resources needed

More information

Why digital marketing?

Why digital marketing? Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of

More information

Paid, Earned and Owned Media

Paid, Earned and Owned Media Paid, Earned and Owned Media 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and

More information

Beginner s Guide to PPCs. Marketing Automation. Beginner s Guide to. PPCs

Beginner s Guide to PPCs. Marketing Automation. Beginner s Guide to. PPCs Marketing Automation Beginner s Guide to PPCs 2014 2014 Callidus Callidus Software Software Inc. Inc. All Rights All Rights Reserved. Table of Contents Introduction Different Types of PPCs Plan out the

More information

Top Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops

Top Tips for Running An Effective PPC Campaign. British Business Show : Google Workshops Top Tips for Running An Effective PPC Campaign British Business Show : Google Workshops INTRODUCTION Hello Top 10 tips to help your PPC campaigns Focus on Google Adwords Questions? 1: KEYWORD RESEARCH

More information

Demystifying Digital Introduction to Google Analytics. Mal Chia Digital Account Director

Demystifying Digital Introduction to Google Analytics. Mal Chia Digital Account Director Demystifying Digital Introduction to Google Analytics Mal Chia Digital Account Director @malchia @communikateetal Slides will be emailed after the session 2 Workshop Overview 1. Introduction 2. Getting

More information

STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM

STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM STEPPING INTO A NEW AGE OF MARKETING WITH CRM A best practice guide to integrating marketing and CRM Stepping into a new age of marketing with CRM A best practice guide to integrating marketing and CRM

More information

Google Analytics for Robust Website Analytics. Deepika Verma, Depanwita Seal, Atul Pandey

Google Analytics for Robust Website Analytics. Deepika Verma, Depanwita Seal, Atul Pandey 1 Google Analytics for Robust Website Analytics Deepika Verma, Depanwita Seal, Atul Pandey 2 Table of Contents I. INTRODUCTION...3 II. Method for obtaining data for web analysis...3 III. Types of metrics

More information

G-CLOUD 6 Service Definition Document

G-CLOUD 6 Service Definition Document G-CLOUD 6 Service Definition Document Issue 1.1 - December 2014 Contents Digital Marketing Overview...3 About Netleadz...3 Process...3 Philosophy...4 Organic Search (SEO) offering...5 Paid Search (PPC)

More information

Introduction. Regards, Lee Chadwick Managing Director

Introduction. Regards, Lee Chadwick Managing Director User Guide Contents Introduction.. 2 Step 1: Creating your account...3 Step 2: Installing the tracking code.. 3 Step 3: Assigning scores to your pages.....4 Step 4: Customising your lead bands..5 Step

More information

Revenue Generating Conversion Rate Optimization (CRO) Strategies

Revenue Generating Conversion Rate Optimization (CRO) Strategies Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure

More information

Getting Started with Google Analytics 7 Easy but comprehensive steps

Getting Started with Google Analytics 7 Easy but comprehensive steps Getting Started with Google Analytics Right, so you have a shiny new website or you have a site that has been up and running for a while now that s great. The hard work is done and the leads and sales

More information

Speaker Monique Sherrett

Speaker Monique Sherrett Speaker Monique Sherrett Monique Sherrett has a passion for all things digital, in particular using analytics to measure and improve marketing communications. She began her career as the web marketing

More information

The Guide to: Email Marketing Analytics"

The Guide to: Email Marketing Analytics The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes

More information

HOW TO USE GOOGLE ANALYTICS. (for beginners) universal analytics. Courtney Petty, of DKS Systems adapted from our previous beginner s guide.

HOW TO USE GOOGLE ANALYTICS. (for beginners) universal analytics. Courtney Petty, of DKS Systems adapted from our previous beginner s guide. HOW TO USE GOOGLE ANALYTICS (for beginners) universal analytics by: Courtney Petty, of DKS Systems adapted from our previous beginner s guide TABLE OF CONTENTS Part 1. Part 2. How to set up a basic Google

More information

White paper: Google Analytics 12 steps to advanced setup for developers

White paper: Google Analytics 12 steps to advanced setup for developers White paper: Google Analytics 12 steps to advanced setup for developers We at Core work with a range of companies who come to us to advises them and manage their search and social requirements. Dr Jess

More information

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2 Mailing List Growth Strategies A guide to increasing the size of your mailing list November 2012 Version 0.2 Contents Introduction... 3 Lightboxes... 4 Implementation advice... 6 Social Media... 8 Implementation

More information

Website analytics / statistics Monitoring and analysing the impact of web marketing

Website analytics / statistics Monitoring and analysing the impact of web marketing Website analytics / statistics Monitoring and analysing the impact of web marketing What are website analytics / statistics? Web analytics is the measurement, collection, analysis and reporting of website

More information

Choices in Marketing Automation

Choices in Marketing Automation White paper Choices in Marketing The term marketing automation is deceptive it suggests a clean, intuitive and straightforward way of generating, monitoring and cultivating your customer base. In reality

More information

BRIGHTER FUTURES. Prospects Graduate Recruitment Media Pack

BRIGHTER FUTURES. Prospects Graduate Recruitment Media Pack BRIGHTER FUTURES Prospects Graduate Recruitment Media Pack WORK WITH THE EXPERTS Access real data Want to know what graduates do? Our dedicated research team analyse the career paths, behaviours and destinations

More information

Fully Qualified Marketing Company

Fully Qualified Marketing Company Fully Qualified Marketing Company Helping our clients succeed online Visit www.finnmedia.ie for free advice & details Digital Marketing Strategy What is it? Digital strategy is about adapting your organisation

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

Inbound Marketing ebook for Managed Service Providers

Inbound Marketing ebook for Managed Service Providers Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:

More information

Conversion Rate Optimisation Guide

Conversion Rate Optimisation Guide Conversion Rate Optimisation Guide Improve the lead generation performance of your website - Conversion Rate Optimisation in a B2B environment Why read this guide? Work out how much revenue CRO could increase

More information

CLOSED-LOOP REPORTING

CLOSED-LOOP REPORTING 1 CLOSED-LOOP REPORTING MODASSIC MARKETING 2 CONTENTS HOW CLOSED LOOP MARKETING WORKS 8 WHAT YOU NEED TO SET UP CLOSED-LOOP MARKETING 19 BECOME A BETTER MARKETER BY CLOSING THE LOOP 25 HOW TO FIX A BROKEN

More information

Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT

Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT Digital Strategy Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT r Targeted advertising r New customer acquisition r Branding r Customer engagement r Reputation management r Controlled customer

More information

THE RECRUITMENT INDUSTRY ONLINE

THE RECRUITMENT INDUSTRY ONLINE THE RECRUITMENT INDUSTRY ONLINE AS A LEADING DIGITAL MARKETING AGENCY WITHIN THE RECRUITMENT INDUSTRY ENCENDO UNDERTOOK A STUDY IN MAY 2015 INTO THE ATTITUDES AND SPEND OF RECRUITMENT COMPANIES IN IRELAND

More information

"SEO vs. PPC The Final Round"

SEO vs. PPC The Final Round "SEO vs. PPC The Final Round" A Research Study by Engine Ready, Inc. Examining The Role Traffic Source Plays in Visitor Purchase Behavior January 2008 Table of Contents Introduction 3 Definitions 4 Methodology

More information

CATAPULT YOUR SALES AND MARKETING EFFORTS TO NEW HEIGHTS

CATAPULT YOUR SALES AND MARKETING EFFORTS TO NEW HEIGHTS CATAPULT YOUR SALES AND MARKETING EFFORTS TO NEW HEIGHTS WITH MARKETING AUTOMATION THE CASE FOR MARKETING AUTOMATION A Publication of Catapult your Sales and Marketing Efforts to New Heights with Marketing

More information

Creating a High Performance Website

Creating a High Performance Website Creating a High Performance Website Your website will be the core of your digital marketing program, so it s critical to take the time to do it right. By starting with your brand, designing strong information

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL Targeted Email Newsletters Showcase your properties Target the right group of customers. Promotional emails

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

OMNI-CHANNEL MARKETING. Top 9 Questions

OMNI-CHANNEL MARKETING. Top 9 Questions OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists,

More information

Search Engine Optimisation: Keys to Success

Search Engine Optimisation: Keys to Success Search Engine Optimisation: Keys to Success David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,

More information

Web Analytics. FAQs MONITOR, ANALYZE, TRACK. Page 1

Web Analytics. FAQs MONITOR, ANALYZE, TRACK. Page 1 Web Analytics FAQs MONITOR, ANALYZE, TRACK Page 1 Web Analytics FAQs Monitor, Analyze, Track This document contains a list of frequently asked questions on the following areas of the Web Analytics system:

More information

Nonprofit Technology Collaboration. Web Analytics

Nonprofit Technology Collaboration. Web Analytics Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top

More information

A quick guide to... Using Email Analytics

A quick guide to... Using Email Analytics A quick guide to... Using Email Analytics In this guide... Learn how to use GetResponse All-Seeing Email Intelligence to evaluate campaign performance and uncover hidden revenue opportunities. Table of

More information

MONITORING YOUR WEBSITE WITH GOOGLE ANALYTICS

MONITORING YOUR WEBSITE WITH GOOGLE ANALYTICS MONITORING YOUR WEBSITE WITH GOOGLE ANALYTICS How to use Google Analytics to track activity on your website and help get the most out of your website 2 April 2012 Version 1.0 Contents Contents 2 Introduction

More information

More Enquiries, Same Budget: Solving the B2B Marketer s Challenge

More Enquiries, Same Budget: Solving the B2B Marketer s Challenge More Enquiries, Same Budget: Solving the B2B Marketer s Challenge You need to increase inbound enquiries, both in volume and quality, but your budget is restricted. Sound familiar? Prospect Analytics offers

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

Google Analytics Access for Bentley Employees

Google Analytics Access for Bentley Employees Google Analytics Access for Bentley Employees 1. Google Analytics Login Google Analytics URL: http://www.google.com/analytics User name: bentleyshared@gmail.com Password: 2015analytics 2. Google Analytics

More information

WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS

WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS RED ALIEN your local SEO experts WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS Red Alien are a digital marketing agency specialising in search engine optimisation (SEO) solutions.

More information

Social Media. Measuring the ROI of. Optimize. Discover. Measure

Social Media. Measuring the ROI of. Optimize. Discover. Measure Measuring the ROI of Social Media With the rise in popularity of various social networking sites, it s clear that social media is an integral piece of a successful marketing mix; however, it has always

More information

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN. ez Systems

MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN. ez Systems MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN ez Systems ez Marketing Automation Increasing Revenue Performance ez helps optimizing digital experiences When content management meets Marketing

More information

The Social Media Plan

The Social Media Plan The Social Media Plan 1. Objectives 1. objective #1 2. objective #2 3. objective #3 2. Target Market 1. Location 2. Lifestyle 3. Key Message(s) 1. key message #1 2. key message #2 4. Goals 1. goal #1 2.

More information

Digital Marketing Success for Websites FERDINAND WEPS SHHARED, APR 23, 2015

Digital Marketing Success for Websites FERDINAND WEPS SHHARED, APR 23, 2015 Digital Marketing Success for Websites FERDINAND WEPS SHHARED, APR 23, 2015 Ferdinand Weps Creative Director, Heaven & Weps Managing Partner, TrainingAid What We ll Talk About Today CUSTOMER JOURNEY GROUP

More information

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing

More information

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences

Email Marketing. Using email in your marketing mix - authentically and relevantly connecting with your target audiences Email Marketing Using email in your marketing mix - authentically and relevantly connecting with your target audiences Using email in your marketing mix Educate people Differentiate your business Ask for

More information

5 Reasons to Use Paid Search Advertising

5 Reasons to Use Paid Search Advertising e B O O K 5 Reasons to Use Paid Search Advertising According to a May 2011 Pew Internet survey, 92% of online adults use search engines to find information on the Web, including 59% who do so on a typical

More information