AFC 20 Event Sponsorship Proposal

Transcription

1 AFC 20 Event Sponsorship Proposal The AFC is scheduled to host AFC 20 Stampede Fight Night on July 12th in Calgary, Alberta at The TELUS Convention Center. This event will be hosting an expected 2000 live spectators in attendance as well as broadcasted via Livestream on the Internet to around Pay Per View buyers. It will be well marketed, in and around the city of Calgary, before and after the event. The event and its sponsors will then be delayed-broadcast to 1.6 million homes in Canada via The Fight Network as well as all Shaw Cable subscribers in Canada. Networks around the world then regularly purchase the event for additional content to provide to their customers. The reach of the AFC through its network of broadcasters include: Canada CHEK TV Coast-to-Coast 6.4 million homes FL, US Sun Sports 6 million homes GA, TN, AL, MS, NC, SC, US Sport South 9 million homes US Sports on DIRECTV 18 million homes US The Dish Network 13 million homes US AT&T U-verse 2 million homes Europe SVT 10 million homes Mexico & Caribbean Digital Latin America 5 million homes In sponsoring the AFC, you will align your brand to the largest and premiere operator of MMA events in Canada. You will also tap into the Mixed Martial Arts community and its supporters, which represent an attractive and specific demographic to target. MMA is the fastest growing sport in the world. MMA is more than a martial art, or combination of arts; it is a multi-billion dollar industry. It is sold on pay-per-view television and showcased in training halls across Canada, the United States, and the world. The popularity of MMA stems from 18 to 50 year old males and females, a coveted demographic by advertisers. Statistically, these individuals are known to be more active, have more disposable income, and are more willing to try new things. The Ultimate Fighting Championship (UFC), continues to drive significant growth, benefiting the AFC. According to Sports Illustrated, the UFC scored pay-per-view revenues of $350 million in 2009, compared to $177 million for boxing and $151 million for WWE (World Wrestling Entertainment). UFC events aired on Spike TV average more young men and women in the coveted years old demographic age group than the more established sports of basketball, baseball, football, hockey, and NASCAR. An estimated 18 million North Americans took part in some form of Martial Arts last year, of which 9.4 million were adults, 5.5 million were teens, and 3.2 million were children. Of the 9.4 million adults, 63% were between the ages of years old.

2 Independent and official surveying of the MMA demographic reports: Age Between House Hold Income $100, % $75, % $60, % $50, % $30, % Average Household Income = $65,000 Education High School 21% College 57% University 22% 72% Purchase Martial Arts Equipment or Supplies 70% Purchase Apparel related to MMA 60% Attend Seminars 75% Purchase DVDs, Books 82% Have attended an MMA event 76% Read MMA-related magazines 68% Watch 2 or more hours of MMA-related programming a week 57% Read MMA-related forums and blogs 91% Said they would attend a MMA-type exposition if one was held in their area Sponsorship of the AFC will yield prime reach into this demographic both locally and nationally. AFC sponsors include Harley Davidson, Drako Fight Gear, Ellis Don, Moxie s, Sandman Hotels, and Chevrolet, to name a few. For all sponsorship inquiries please contact: Mark Vella Business Development, Advertiise.com mark@advertiise.com (403)

3 Please consider the following three packages for Rockstar Energy Drink. We ask you to appreciate that time is of the essence given the date of the event, however, we are able to customise your brand s sponsorship package, and remain flexible to your requirements. VENUE MAP

4 RING DIAGRAM

5 PACKAGE 1 COST: $3,000 + GST VALUE Logo prominently showcased on cage mat Logo on Inside Cage Top Rail Logo on Outside Cage Top Rail 1 Logo or Ad in Event Program (4.5 x 2.5 ) 25 x 5 second logo spots on Jumbotron 1 complimentary VIP table (Seats 10) 4 Complimentary tickets (General Admission) Logo on all event material and collateral Logo included on social media & press releases $2,000 $1,000 $350 $1,200 $200 TOTAL VALUE: $6,250

6 PACKAGE 2 COST: $5,000 + GST VALUE Logo prominently showcased on cage mat centre Logo on Inside Cage Top Rail Logo on Outside Cage Top Rail 1 Logo or Ad in Event Program (4.5 x 2.5 ) 25 x 5 second logo spots on Jumbotron 1 complimentary VIP table (Seats 10) 4 Complimentary tickets (General Admission) Logo on all event material and collateral Logo included on social media & press releases $8,000 $1,000 $350 $1,200 $200 TOTAL VALUE: $12,250

7 PACKAGE 3 COST: $8,000 + GST VALUE Title Sponsorship (AFC 20 Brought to you by ) $10,000 Logo prominently showcased on cage mat centre $8,000 Logo on Inside Cage Top Rail $1,000 Logo on Outside Cage Top Rail 1 Logo or Ad in Event Program (4.5 x 2.5 ) $ x 5 second logo spots on Jumbotron 1 complimentary 1 st row VIP ringside table (Seats 10) $1, Complimentary tickets (General Admission) $500 Logo on all event material and collateral Logo included on social media & press releases TOTAL VALUE: $22,850