Invitation to THE DANISH PAVILION AT THE SUMMER FANCY FOOD, USA

Transcription

1 Invitation to THE DANISH PAVILION AT THE SUMMER FANCY FOOD, USA Danish Agriculture & Food Council and the Trade Council s Food Team in the US in cooperation with Danish Food and Drink Federation are joining forces to arrange Danish participation at North America s largest specialty food show New York, June

2 The Danish Agriculture & Food Council, in co-operation with the Danish Food and Drink Federation and the Danish embassy in Washington, invites Danish companies to participate at the Summer Fancy Food Show, New York, June Access to a significant consumer market The US is one of the world s largest consumer markets for food. And with the recent growth in organic, specialty, natural and non-gmo food products, there has never been a better time to approach the US with high-quality food from Denmark. In 2014, the US grocery store channel alone exceeded $600 billion in sales at the over 38,000 supermarkets. And with more Americans dining out than ever before, foodservice represents a tremendous opportunity for Danish foods to be served at over 600,000 restaurants, hotels and bars across the country. In addition, the US is also the largest organic food market in the world with 5% of food sales classified as organic. The demand for organic food is growing every year but only 25% can be supplied domestically. So there is tremendous demand for imported organic foods from nations around the world. Ambition and Program The Summer Fancy Food Show in New York 2016 is the largest specialty food show in North America. At the show s International Pavilion, 35 nations and regions are represented making this show attractive for importers, distributors, brokers and exhibitors within both retail and food service. Over 25,000 buyers and 2,600 exhibitors participated in 2015 with the goal of developing new partnerships and opportunities. During the Summer Fancy Food Show we will arrange visits from American food consultants, brokers, and distributors as well as contacts for export preparation such as labelling, FDA, customs clearance and 3PL service providers who can assist with your specific export needs. In addition, the Trade Council s Food Team will be available to help facilitate conversations and offer direction and strategic advice based on your specific business model. Prior to the show we will invite US food specialists to speak and share their practical experience for importing food into the US and approaching various sales channels. You will also learn more about the latest political and trade initiatives that will boost Danish food opportunities in the US. The trip will also include retailer visits at local retailers such as Whole Foods, Trader Joe s etc. which will offer firsthand knowledge of the market, retailers and competition. The ambition is for the Danish food manufacturers to establish concrete market contacts and clarify the specific US opportunities. This is a unique opportunity to test the US competition and gain concrete product feedback and market insight. The Practicalities Price per company with 1 company representative is DKK 21,250 ex. VAT, flights and hotel. Price per extra company representative is DKK 2,500 ex. VAT, flights and hotel. The price includes: Presentation and workshop with experienced US food specialists. Guided trip to US specialty retailers. Participation at the Danish Pavilion at the Summer Fancy Food Show in New York: the largest specialty food show in North America. Product specific consultancy about technical import requirements. Registration Registration are done through attached registration form on a first come, first serve basis. Deadline for registration is Monday March For more information, please contact: Danish Agriculture & Food Council Susanne Zwergius Teilmann, Market Developer szt@lf.dk Phone: Danish Food and Drink Federation Søren Falck, International Market Adviser srfk@di.dk Phone: Trade Council of Denmark, Atlanta Kristian Lloyd Studley, Director, Retail Export kristu@um.dk Phone: +1 (404)

3 PROGRAM Friday June 24 - Arrival in New York City Saturday June 25 8:00-11:00 Setting up company booths at the Fancy Food Show 12:00-15:00 Luncheon seminar: Food export to the U.S. Market Do s and Don'ts 12:00-12:45 Lunch and Welcome Presentation by TC USA: Update on FDA and Food Safety Modernization Act 12:450-13:30 Company Presentations Each Danish company will present a short introduction for everyone to meet & greet. 14:00-15:30 Key speaker John Roberts on Exporting to the US Market John Roberts has extensive experience with food import into the USA. Through decades of hands-on experience within the US food segment, John will talk about selecting the right sales channels, marketing and other strategic considerations which are necessary to acknowledge when establishing your US business. 16:00-18:00 Retail Visits (optional) Visit US retailers to get an impression of the competitions marketing mix as well as a feel for the US retailers. The tour will be guided by Kris Studley, TC USA. 19:00-21:30 VIP Reception at the Official Residence of Denmark in New York Selected US and DK contacts have been invited to this networking event in the heart of Manhattan. Welcome by key speaker Karen Hækkerup. Sunday June 26 Tuesday June 28 10:00-17:00 Exhibition at the Danish Pavilion at the Fancy Food Show US contacts will be invited to the Danish Pavilion for you to network and get product feedback. A joint dinner for Pavilion Participants will also be arranged Monday night. Please note - the show closes at 16:00 Tuesday.

4 BINDING REGISTRATION Summer Fancy Food Show, New York June We hereby register for participation in the event as described in the invitation: Participation fee, DKK 21,250 excl. VAT, flights and hotel, after subsidy We hereby register extra company representatives for participation in the event; DKK 2,500 ex. VAT, flights and hotels, after subsidy OBS! Participation cannot be made dependable on specific requests towards placement or design of the Danish Pavilion such as requirements of a corner booth Company Address Zip code City CVR number Contact person Title Direct phone Cell Date & Signature Please forward the registration form to Danish Agriculture & Food Council, no later than Monday March , to Eva Friis Mortensen, emo@lf.dk Contact details Danish Agriculture & Food Council Danish Food and Drink Federation Trade Council of Denmark, Atlanta Market Developer International Market Adviser Director, Retail Export Susanne Zwergius Teilmann Søren Falck Kristian Lloyd Studley szt@lf.dk / srfk@di.dk / kristu@um.dk / +1 (404) Registration is done in accordance to Danish Agriculture & Food Council s terms of participation (see attached)

5 Conditions for participation in export promotion events under the auspices of the Danish Agriculture & Food Council DAFC, 25 November Basis of the agreement/contract The contractual basis for participation in a collective export promotion event under the auspices of DAFC is comprised by: 1) a binding registration form filled in and signed by a duly authorised representative of the company, and 2) these present general conditions for participation. 2. Conditions for participation The extent and conditions of participation as well as the services to be provided by DAFC are laid out in the presentation material sent, which includes a description of the practical implementation of the export promotion event. By signing the binding registration form, participating companies give their approval of the presentation material sent and of the prices, conditions and provisions described therein. DAFC is under obligation to supply the services described in the presentation material. The participating companies are obligated to comply with the conditions for planning and implementing the export promotion event described in the material, including meeting the deadlines given for sending in material etc. to DAFC. DAFC s handling of services is conditional on not being delayed or prevented by force majeure, including but not limited to war, lockout, strikes, civil commotion, natural disasters or other circumstances beyond the control of DAFC. If an export promotion event is cancelled on one or more of the above grounds, the companies registered are under an obligation to pay their share of costs already defrayed during preparation, insofar as these costs cannot be covered by co-financing via export promotion funds. 3. Financial conditions By returning the binding registration form, the company commits itself to paying the cost indicated for participating in the export promotion event. DAFC cost calculations (see material sent) are based on a minimum number of participants. Should this minimum number of participants not register, DAFC reserves the right to cancel the event or send out revised material containing new prices, which will form the basis for the possible implementation of the promotion with a reduced number of participants. DAFC reserves the right to adjust the prices given to follow changes in exchange rates, in the event of increases in rental for the premises, and in the event of higher prices due to common decisions about changing and expanding the event relative to the original material sent out. 4. Invoicing Unless otherwise agreed, invoices will be issued as follows: 1) 100% on account with binding registration, 2) final invoice when the event is over and after all costs, such as any extra services agreed upon, are included. In the event that DAFC terms of payment are not met, DAFC reserves the right to consider the agreement repudiated in accordance with section 6. If the invoices issued are not paid by the deadlines set, DAFC is entitled to add interest to the amounts due at the prevailing rate for overdraft facilities as of the expiration of the deadline for payment. 5. Co-financing In the event that co-financing can be expected via general export promotion funds, the representation material sent will indicate that co-financing will be applied for by DAFC. Participating companies are obligated to pro-vide the necessary documentation and other information relevant to co-financing of the export promotion event. 6. Cancelling the agreement Registering for an export promotion event is binding once the registration form has been filled in and sent to DAFC. Thus DAFC has a claim on the price agreed regardless of whether the company subsequently cancels or reduces its participation. In cases of co-financed promotion, the company s registration is conditional on whether co-financing is granted. 7. Transport and insurance Unless otherwise agreed with DAFC, participating companies are charged with buying their own necessary insurance for their own employees and own goods, exhibition and information materials, covering damage incurred in transit or while the event is being held. 8. Venue In the event of any dispute or controversy between the parties regarding the interpretation or construction of the conditions for participation or an alleged breach of contract by either party to this Agreement, such dispute or controversy shall be settled by arbitration. Danish Agriculture & Food Council