DANISH ROYAL VISIT TO THE USA

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1 INVITATION DANISH ROYAL VISIT TO THE USA SEPTEMBER 27-30, 2016 On the occasion of the visit by Their Royal Highnesses the Crown Prince Couple of Denmark to the U.S, the organizing team is pleased to invite Danish companies to join the business delegation.

2 WHY THE UNITED STATES OF AMERICA? The U.S. economy is not only the world s largest it also moves confidently ahead. Denmark and the United States share a common goal: creating growth and jobs in a world where the wealth of our countries increasingly depends on trade and innovation, and where exports and foreign direct investments play a key role in our economies and future prosperity. TRADE RELATIONS BETWEEN THE TWO COUNTRIES The U.S is the largest economy in the world and a constantly growing market for Danish exporters. Exports to the U.S. represent more than USD 14, which are also the foundation of investments, growth and job creation. The U.S. is Denmark s third largest export market and the largest trade partner outside the European Union. In several sectors, Denmark and Danish companies have the expertise, advanced products, and solutions that are in high demand in the U.S. This visit is an excellent opportunity to cultivate important relations, support existing and new market opportunities, as well as valuable networking. SECTOR FOCUS Activities, seminars, and events during the visit will take place under the four sector themes below. Please note that the final programs will be adjusted according to the overall profile and interests of the delegation. Companies operating within other sectors are welcome to participate and join relevant activities. SUSTAINABILITY Energy efficiency, greenbuild, district energy and offshore wind. HEALTHCARE Pharmaceuticals, medical devices, welfare technologies and health services. USA AT A GLANCE Population app. 320 million (2015 est.) GDP: $17,97 trillion (2015 est.) GDP per capita: $53,300 (2015 est.) GDP growth ( ): 2.6 % Inflation ( ): 0.2 % Unemployment rate: 5.2 % (2015 est.) Public debt: 73.6 % of GDP (2015 est.) Ranking on Competitiveness Index: 3 (GCI) Next Presidential Election: November 8, 2016 AGRICULTURE & FOOD Food and beverages, ingredients and feed. MARITIME Shipping, maritime technologies and services. PRICE The participation fee is DKK 25,000. For more information on what is included in the price, see page 6.

3 TENTATIVE PROGRAMME The visit will take place from September 27-30, The delegation will start with activities in Washington, D.C. followed by a program of activities in Boston, MA. For more information about the sector specific contents of the program go to our website SUSTAINABILITY HEALTHCARE AGRICULTURE & FOOD MARITIME TUESDAY SEPTEMBER 27TH WASHINGTON D.C. Briefing of Danish Business Delegation Reception at Ambassador s Residence WEDNESDAY SEPTEMBER 28TH WASHINGTON D.C. Grand Opening - Danish Visit to the USA at the US Chamber of Commerce Sector seminar sustainability Sector seminar healthcare Sector seminar agriculture & food Maritime industry seminar Business Luncheon - Sustainability Key Note Speaker: Bjarke Ingels (BIG) Industry Specific Workshops Industry Specific Workshops Industry Specific Workshops Industry Specific Workshops Grand Ball with US stakeholders at Arts and Industries Building THURSDAY SEPTEMBER 29TH BOSTON Transfer to Boston Industry Specific Workshops Industry Specific Workshops Industry Specific Workshops Industry Specific Workshops Business networking dinner FRIDAY SEPTEMBER 30TH BOSTON Business Lunch Add-on activities to the standard program De-briefing of the Danish Business Delegation

4 SECTOR FOCUS Activities, seminars, and events during the visit will take place under the four sector themes below. Please note that the final programs will be adjusted according to the overall profile and interests of the delegation. Companies operating within other sectors are welcome to participate and join relevant activities. SUSTAINABILITY Focus on energy and the environment is increasing in the U.S. with goals to reduce CO 2 emission and increase energy efficiency. Sustainable energy is also planned to take over a larger part of the energy consumption in the public sector. HEALTHCARE The Danish healthcare and life sciences sector is the largest of all exports to the U.S. In 2015, pharmaceuticals accounted for 25 percent of all Danish exports to the U.S., representing a value of USD 3.6. The increased focus on energy and environment is creating a number of export opportunities for Danish companies. The Danish competencies within energy and environment are especially suited to solve the U.S. sustainability challenges. Danish healthcare and life science companies have exported products to the U.S. for more than a century, and as demand have grown for products, and services, so have investments. In 2014, more than 50 Danish companies had offices in 20 different states generating 12,000 jobs. At an estimated USD 2.9 trillion, the state of the U.S. healthcare sector is strong and growing. From recent announcements to expand manufacturing operations, to the establishing of new subsidiaries, Danish healthcare and life science companies continue to pursue growth and investment in the U.S. The increased optimization of the U.S. healthcare system creates market opportunities in the medical device industry, the sector for welfare technology, and healthcare IT. DENMARK IN THE U.S. TRADE, JOBS AND INVESTMENTS TRADE, JOBS TRADE, AND INVESTMENTS JOBS AND INVESTMENTS BETWEEN BETWEEN THE THE U.S. U.S. AND AND DENMARK DENMARK $7.8 U.S. exports to Denmark 657 Danish companies create 60,179 jobs in the U.S. $12.5 Danish FDI in the U.S. Source: Statistics Denmark and U.S. Department of Commerce KEY SECTORS FOR DANISH COMPANIES IN THE U.S.

5 AGRICULTURE & FOOD MARITIME With 315 million consumers, the U.S. market for food and The U.S. is the second largest market for Danish shipping. agricultural products is one of the largest in the world and On average, a Danish operated ship enters an American holds significant opportunities for the Danish agriculture and port more than 3,000 times per year. The American market food sector. In recent years, market trends matching Danish will continue to grow as an important export market for strongholds have grown significantly. Thus, consumer s The Blue Denmark as the U.S. population is expected to demands for high quality foods, healthy foods, as well as grow. The U.S. Department of Transportation estimates that sustainability and traceability in the food production have America s population will grow by 70 million by 2045 and the increased and continue to do so. As a result, labels ensuring freight volume will increase by 45 percent. The U.S. is also that food products are gluten free, natural, non-gmo, important for the Danish maritime technology industry, not or non-antibiotic have emerged, and the market share least in light of the increased focus on the development of organic foods has increased by 11.3 percent from 2013 of environmental friendly technology solutions for shipping, to One of the main implications of these trends maritime safety, and U.S. regulatory requirements in this regards the inputs in the production chain. In order to be in context. In order to secure America as an attractive market compliance with the consumer s demands, the animal feed for Danish maritime companies it is important to be in and the ingredients in the food has to meet certain criteria, dialogue with the U.S. The Danish business participating in the which favors producers who manage to do so. Royal visit will have the chance to meet and discuss American and global regulation with the relevant American decision makers and administration. DENMARK IN THE U.S. TRADE, JOBS AND INVESTMENTS $14.1 U.S. FDI in Denmark $14.7 Danish exports to the U.S. 530 U.S. companies create 38,956 jobs in Denmark The U.S. is Denmarkʼs most important export market outside the EU. Foreign direct investment in the U.S. by Danish companies has steadily increased in recent years.

6 WHAT S INCLUDED? The fee for participation is DKK 25,000 per company (incl. two representatives per company). The fee is based on 50 participating companies and an expected subsidy from the Trade Council. This includes: Pre-meeting in Copenhagen in August. You can participate in person or from your computer (webinar) Company presentation in the official brochure 1 company roll-up Targeted invitation to U.S. partners to participate in relevant events Outreach to Danish and U.S. media Welcome briefing by the Ambassador and the organizing team Reception at the Ambassador s residence in Washington, D.C. Grand opening event as well as business luncheon in Washington, D.C. Participation in sector specific business seminars / workshops in Washington, D.C. with key stakeholders Participation in a sector site visit (one site visit included additional site visits are add-ons) Grand Ball in Washington, D.C. (3 seats in total per company registration) Business networking dinner in Boston, MA Business luncheon in Boston, MA Local transportation (excl. flights) between events that are part of the standard program FURTHER INFORMATION Please visit the website www. danishroyalvisit.dk/usa2016 for more information on the sector tracks and suggested additional activities. You are also more than welcome to contact the organising team: Danish Embassy in Washington, D.C. Lina Gandløse Hansen Confederation of Danish Industry Thea Hammerskov Danish Agriculture & Food Council Susanne Zwergius Teilmann Confederation of Danish Enterprise Terkel Riis-Jørgensen Danish Shipowners Association Thomas Sylvest Danish Maritime Klaus Rostell Debriefing in Boston WHAT CAN YOU ADD TO THE STANDARD PARTICIPTATION? Extra company representative in the business delegation The fee for an extra company representative is DKK 3,000 plus DKK 500 per business lunch and DKK 1,500 per Grand Ball/Business Networking Dinner (if additional to the three seats in the Standard Package and if seats are available) Extra seats for the Grand Ball/Business Networking Dinner Additional guests can be invited at a fee of DKK 1,500 per seat on a first-come, first-served basis (if seats are available). Sponsorship of specific events Your company can sponsor special events, such as the social innovation event. For more information please consult the Embassy. Individual company events If the program allows, your company can host an individual event. Moreover, targeted company activities, i.e. B2B meetings, promotional events and site visits can be arranged. For more information please consult the Embassy. HOW TO SIGN UP? Please complete the online registration form no later than June 1st, Upon registration, you will receive a confirmation of your participation and newsletters with relevant information. The organisers will contact you to clarify wishes and expectations. Hotel and travel information Hotel and travel information: Upon registration, you will receive a travel proposal from BCD Travel, who will assist you further. Please contact BCD Travel by

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