DESIGN & REKLAMA. DESIGN & REKLAMA, the largest trade show of the advertising industry in Russia, April 11 14, 2017 THE KEY EVENT OF THE INDUSTRY

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2 DESIGN & REKLAMA, the largest trade show of the advertising industry in Russia, April 11 14, 2017 Patrons: Moscow City Government Department for Media and Advertising of Moscow city DESIGN & REKLAMA THE KEY EVENT OF THE INDUSTRY Supported by: Russian Federation Chamber of Commerce Moscow Chamber of Commerce Russian Association of Communication Agencies (RACA) Russian Association of Marketing Services (RAMS) Russian chapter of International Advertising Association (IAA) Association of Branding Agencies of Russia Russian Public Relations Consultancies Association (AKOS, ICCO) Noncommercial partnership of TV and Video advertising (NPCP) The Global Association for Marketing at Retail POPAI Russian Association of Communication Directors and Corporate Publishing (AKMR) Trade show «Design & Reklama» informs about the trends of the advertising industry, market innovations on the market, keys of effective interaction with customers, helps to identify new formats of online advertising and internet marketing, as well as to find practical innovation solutions for digital communications. A.M. Rybakov Vice President of the Chamber of Commerce and Industry of the Russian Federation

3 Over 90% of participants are pleased by the results of the trade show and reached their business goals 2016: 157 exhibitors from Russia, Belarus, Moldova, Ukraine, Poland, Italy, Lithuania, Turkey and the United States Over 7128 visitors from 168 Russian cities and CIS countries registered during 4 days of the exhibition in 2016 DESIGN & REKLAMA THE KEY EVENT OF THE INDUSTRY The trade show has been a landmark event on Russian advertising market for twenty-one year, providing the information about the latest trends in the industry. The event brings together leading Russian and foreign experts in the field of advertising technology, design and communications. Design & Reklama can rightfully be called the territory of the new possibilities. Andrey Barannikov, General director of the SPN Ogilvy Communications Agency, Chairman of the Russian Public Relations Consultancies Association

4 The trade show is arranged by sectors to guide our visitors DESIGN, BRANDING, CREATIVITY corporate identity design, printed materials design, outdoor advertising, logotypes, trademarks, souvenirs, packaging materials SECTORS OF THE TRADE SHOW PRINTING ADVERTISING offset / instant printing, printing / pre-printing, post-printing finishing, equipment, operating supply and parts MATERIALS & EQUIPMENT paper and board for printing, materials, equipment, signboards, operating supply and parts BUSINESS SOUVENIRS & PROMOTIONAL PRODUCTS business souvenirs, products for sales promotion, packaging, materials POINT OF SALES MATERIALS & DISPLAYS POSm, Displays: design, production, sales, in-store installation, maintenance and support DIGITAL SIGNAGE Illuminated signs, LED constructions, LED panels, technologies, system integrators & service providers WEB ADVERTISING web-site design, CRM, SEO, SMM, content management, e-commerce

5 In 2016 the trade show held 138 events on 17 themes The effective experience exchange and professional discussion of the industry issues with the participation of leading experts are its main target. Long-term cooperation with partners and leading associations guarantee high level content of conferences, seminars and master classes. The program is arranged by thematic days : BUSINESS EVENTS PROGRAM PR-TECHNOLOGIES DAY GRAPHIC DESIGN DAY BRANDING DAY TV AND CINEMA ADVERTISING DAY ONLINE ADVERTISING DAY BTL AND PROMOGIFTS DAY EVENT TECHNOLOGIES DAY In 2015 DESIGN & REKLAMA held one of its most valued important events: The 2 nd International Business Forum «MARKETING AT RETAIL: NEW TIME» International experts of marketing communications and POSm industry from Russia, Great Britain, Netherlands and Germany took part Forum s speakers have discussed main topics and new opportunities of the industry: research of shopper behavior and emotional marketing, branding, and shop design. CREATIVITY DAY

6 The Retail Forum organized by POPAI Russia, the Association for Marketing at Retail, is a unique business event MARKETING AT RETAIL FORUM 2017 April 13 th, 2016 Section «Luxury» April 14 th, 2016 Section «Neuromarketing» Supported by All about Luxe Julia Bevzenko Consulting Agency Supported by NMSBA Neuromarketing science & business association

7 DESIGN & REKLAMA Awards program traditionally includes industry contests The intense interest in the awards over the last years has confirmed the idea of awarding prominent new products. Be inspired by the best and enjoy the benefits of taking part in the Design & Reklama Awards. AWARDS PROGRAM 25 kadr, the Professional Contest for Television Advertising, presents works created by production companies from Russia, Ukraine and Belarus The POPAI RUSSIA AWARDS National contest presents last cases of the Marketing at retail industry. The POPAI RUSSIA AWARDS Its main target is to discover the top trends of the POSM industry and in-store communications. 28 participants presented 148 projects and displays in 16 nominations in 2015 The Moet Hennessy company became the official partner of the Concept special nomination in For this nomination, the manufacturers designed exclusive displays for the Moet&Chandon champagne Only leading Russian and International specialists and advertisers are invited to the Jury of the contest. Among the Jury members in 2015 were representatives of Kraft Foods, Ferrero, Diageo, Moet Hennessy, Chanel, Philip Morris, Pernod Ricard Rouss, Heineken, HUAWEI, Indesit, Efes, British American Tobacco, PepsiCo, Weber Vetonit, Miratorg, Globus Gurme and others

8 The POPAI RUSSIA AWARDS for marketing at retail is the unique in Russia and the 3 rd largest in the world Who can take part: producers, agencies, brand companies, retail chains or designers Jury: experts of POPAI GLOBAL, representatives of Russian and international advertisers and brand companies POPAI RUSSIA AWARDS 2017 Nominations: 1. Alcohol 2. Drinks 3. Cosmetics and perfume 4. Care products 5. Pharmaceuticals 6. Food 7. Equipment and home electronics 8. Services 9. Household goods 10. POS solutions with digital signage 11. Concept 12. Shop-in-shop 13. Promotional campaign at points of sales 14. Инсталляция в местах продаж 15. Category management 16. Spacing and shop design Special Awards: DESIGN OF THE YEAR GRAND-PRIX NEW NOMINATION! POSM of the year POPAI RUSSIA Media support:

9 Over 85% of participants met their audience DESIGN & REKLAMA is an effective tool for business communications of producers, distributors and customers of the advertising industry: AUDIENCE STATISTICS 27,9% 18,6 % 41,8 % 11,7 % Senior executive managers Middle management Specialists Other categories Goals of visit: 43,6 % Agencies 84 % New trends, latest products and services survey 56,4 % Brand companies 29,8% Support of business contacts 18,5 % Purchase / order of goods or services 57,3 % Moscow / Moscow region 12,8 % New business contacts 37,3 % Russian regions 5,2 % Employment 5,4 % Other countries

10 Over 85% of participants were satisfied by the quality of the audience AUDIENCE STATISTICS 56,4% Visitors: producers & distributors of advertising goods 27,3% 25,8% Advertising agency Advertising producing group 23,7 % Design-studio Audience interest to the sections of the exhibition: 23,2% Full service advertising agency 43,9% Design 43,6 % Visitors: advertisers 29,6% Banks, insurance companies 32,8% Print advertising 26,3% Trade 15,7% Promotional gifts 24.9 % Services and maintenance 15,6% 12,8% Point of sales materials &displays Web advertising 19,2 % Manufacturing industry Frequency of attendance 30,1% Visited for the 1st time 13,8% Nonstandard advertising 35,3% Visit sometimes 42,9% Advertising 34, 6 % Visit annually

11 Representatives of the leading brands visit Design&Reklama AKAI ASIACINEMA BBDO BEIERSDORF BOSCA FASHION GROUP BOSCH BRITISH AMERICAN TOBACCO RUSSIA AMONG VISITORS 2016 C&A CAMEL ACTIVE CHANEL CHEIL RUS COCA-COLA DANONE EFES FBDC FERRERO FINE HOTELS & RESORTS GLENFIELD GOLDER ELECTRONICS HEINEKEN ICON-BTL INDESIT RUS INVENTIVE RETAIL GROUP ISUZU JANSSEN COSMETICS KAMPMANN LIQUI MOLY LOTTE HOTEL&RESORT LSG SKY CHEFS MARS MERCURY MERLIN NESTLE OBI OZON.RU PERNOD RICARD ROUSS PHILIP MORRIS PHILLIPS PIERRE FABRE RISTON TEA COMPANY RIVAL S7 AIRLINES SAMSUNG ELECTRONICS SIEMENS SIMPLE SMITH & HARTMAN SPAR TASHIR MEDIA TZAM GROUP UTAIR WORLD GYM X5 RETAIL GROUP AIROFLOT ALL-RUSSIA STATE TELEVISION AND RADIO BROADCASTING COMPANY AVANGARD BANK BANK OF MOSCOW BANK RUSSIAN CREDIT BAYER BELAZ BOLSHOI THEATER CASPIAN ENERGY GROUP DIKSON GLOBUS GOURMET GORKY FILM STUDIO HENKEL HISTORICAL STATE MUSIUM IKEA INGOSSTRAKH INTERMEDIAGROUP INTERPROGRESSBANK INTERPROMBANK JLL KARAT KARO PREMIER KNAUF KONICA MINOLTA KROST LENTA LUKOIL MEGAFONE RETAIL METRO CASH AND CARRY MISCHLIN MOBILE TELESYSTEMS MOSCOW ART THEATER MOS-GAZ MVIDEO NORILSK NICKEL OCHAKOVO PEPSICO RENAISSANCE CAPITAL MINISTRY OF EDUCATION AND SCIENCE RF MINISTRY OF INTERNAL AFFAIRS RICHTER-PHARMA ROSGOSSTRAKH BANK RUSAGROTRANS RUSSIAN ICE HOCKEY FEDERATION RUSSIAN KHOLOD RUSSIAN POST SAMOLET-DEVELOPMENT SBERBANK RUSSIA SIBUR SLAVNEFT SOBINBANK SOURGUTNEFTEGAZ SOUZKHOLOD THE MINISTRY OF RF FOR CIVIL DEFENCE, EMERGENCIES AND ELIMINATION OF CONSEQUENCES OF NATURAL DISASTERS TRANSFIN-M UNITRANS VYMPELCOM ZARUBZHNEFT

12 There are over s of Russian advertisers in the Design & Reklama database MEDIA SUPPORT

13 See you at Design & Reklama! April 11-14, 2017, Moscow, Russia «EXPO-PARK EXHIBITION PROJECTS LLC» Office 165, 10, Krymsky Val, Moscow Tel.: ORGANISING COMMITTEE Project managers Fedor Stepanenko , ext.226 Svetlana Makarova , ext.103