Displays ready for Signage

Transcription

1 Displays ready for Signage Display Forum 2007 November 20th, 2007 Silvio Cerato List of Content Introduction The Digital Signage Market Technology Aspects Optimization Hardware & Solution 1

2 History of Lighted Signs Signage is any kind of graphics created to display information to a particular audience. This could be street signs, neon signs, and advertising signs like a morris columns, the Litfaßsäule 1840 First illuminated sign (gas lighting) at P.T. Barnum's Museum 1891 Invention of incident light bulb makes electrical signs possible. First sign was erected in New York City to inform people about the beach Fluorescent lamps start to attract main attention after lighting the Brussel Exposition in LCD modules enable new flexible digital signs around the world Installation of the first 100 Litfaßsäulen in Berlin First neon-luminous signs installed in Paris Large scale signs are today based on LED technology What is E-Signage? Digital Signage / e-singage / Electronic Signage / Dynamic Digital Signage (DDS) / Narrowcasting Digital Signage is a network of digital displays that are centrally managed and addressable for targeted information, entertainment, merchandising and advertising. It is not Television or Broadcasting. Digital Signage Network Diagram. Source: POPAI 2

3 Digital Signage Market Segments Main use: Indoor venues Stadiums, theaters, convention centers, museums, hotel rooms & lobbies, bars & restaurants Outdoor venues Stadiums, racetracks, parks, etc. Retail / Signage / Billboard POS, shopping malls, indoor & outdoor advertising Conference Rooms Education classrooms Transportation Airport, railway, bus stations, highway signs Financial exchange stock, commodity, currency exchange Control room / simulation Rental / staging transportable displays for staging, concerts, trade shows Second use of the same display: Public safety alarm messages, weather, exit directions Panel requirements are different for various markets. Market view EMEA Signage Display Value by Technology $5.000 M $4.500 M $4.000 M $3.500 M $3.000 M $2.500 M $2.000 M $1.500 M Others (m^ 2) LCD (Units) Plasma (Units) Rear Projection (Units) Front Projection (Units) LED Text (m^ 2) LED Video (m^ 2) $1.000 M $500 M $0 M

4 Market View EMEA Signage Display Shipments by Technology Others (m^ 2) LCD (Units) Plasma (Units) Rear Projection (Units) Front Projection (Units) LED Text (m^ 2) LED Video (m^ 2) Market View EMEA LCD Shipments by Application Transportation Retail Signage / Billboard Rental Staging Indoor Venues Financial Exchange Education Control Room / Simulation Conference Rooms

5 Market View Supply Situation Display manufacturers invest in next generation production facilities Sakai City First 10th-generation LCD-TV plant worldwide Optimized for 40, 50 and 60 class LCD TV Vertically integrated manufacturing of LCD Panels, LCD TV and Solar cells 380 Bio. Yen / 2.6 Bio. Euro investment Start construction: November 2007 Market View Market Distribution Channels Manufacturer Branded Display Provider (Sony, NEC ) Vertically Integrated Manufacturer (Panasonic, Sharp ) Value Added Distributor System Integrator Computer IT Channel / Online Reseller End User / Specific Customer Location 5

6 List of Content Introduction The Digital Signage Market Technology Aspects Optimization Hardware & Solution Why Full HD? It is the better technology It requires higher material & production quality and results in higher product reliability Necessary for sizes >=46 in interactive solutions & where people are close to the screen Future-proof resolution Economic production possible based on increasing TV demand 6

7 Backlight Types CCFL LED Benefits Drawback Proven technology Low cost Reasonable long lifetime Reliable Number of lamps & drivers Lifetime at low temperatures Dimming range Long life No mercury Large gamut Mechanical robustness Very high cost per lumen High power consumption Backlight thickness Forecast New electrode materials and/or thicker diameter lamps will increase light output Become price competitive and efficient Thickness will be reduced Touch Panel Technology (1) Resistive affordable, but limited clarity of 75% to 85%, touch surface can be damaged Surface Acoustic Wave High clarity, contaminations can cause interference & damage the panel Capacitive High clarity, no influence by outside elements, but high costs due to complex alg. Infrared Most durable surface, used in military appl., but contamination can cause interference 7

8 Touch Panel Technology (2) Strain Gauge Spring mounted screen, good for public systems because of resistance Optical Imaging Cameras & IR lights, good scalability & affordability for larger screens Dispersive Signal Technology Measures mechanical energy on the screen, complex, but excellent clarity Acoustic Pulse Recognition Unaffected by outside elements, good accuracy, but depends on glass durability and characteristics Pixel integrated Optical Sensors Allows also scanning, superior clarity, very thin display, best solution for Multi-Touch List of Content Introduction The Digital Signage Market Technology Aspects Optimization Hardware & Solution 8

9 High Brightness vs. High Contrast Ratio Outdoor applications require not only high brightness For typical contrast ratios of 1000:1, a brightness of 1000 cd/m² is required for good readability A contrast ratio of 2000:1 reduces the required brightness without performance loss Transflective Technology Uses sunlight to increase the brightness of the display by reflection Ideal for mobile devices for outdoor applications with limited contrast ratio 9

10 Dual Directional Viewing LCD Two different images on the same display Ideal solution for automotive: Navigation system for driver Video for passenger Next applications: Escalator screens Welcome & good-bye screens List of Content Introduction The Digital Signage Market Technology Aspects Optimization Hardware & Solution 10

11 Portrait Portrait Portrait Product Features Display Provider Product Range System Integrator Product Range Components / Panels Customized Solutions Additional Hardware, Software & Infrastructure Finished Monitor Support & Service Product Development Roadmap Signage Panels (1) Image retention free h 20,000 h Image retention free 10,000 h Image retention free 20,000 h Q Q Q Q LK645D3LZ29 LK645D3LZ2U Landscape Narrow Bezel LK645D3LZxx MP: TBD Landscape LK520D3LZ19 LK460D3LZ19 Landscape Landscape LK520D3LZxU MP: 2008/Q1 MP: 2008/Q2 LK460D3LZxU MP: 2008/Q1 MP: 2008/Q2 Narrow Bezel LK570D3LZxx MP: TBD Landscape Narrow Bezel LK520D3LZxx MP: TBD Landscape Narrow Bezel LK460D3LZxx MP: TBD Landscape Released Planned 11

12 Portrait Product Development Roadmap Signage Panels (2) The following products are available on a case-by-case decision only! These are not standard products with guaranteed supply from AVC factory. They are strongly related to TV panel production and demand situation. Please report any opportunity for these sizes to LCD Marketing at SME. We will coordinate with Japan to get guaranteed supply based on the project details. Image retention free h 20,000 h 37 Image retention free 10,000 h Image retention free 20,000 h Q Q Q Q LK370D3LZ29 MP: 2007/Q3 Landscape MP: 2008/Q2 37 WXGA LK370T3LZ69 Landscape MP: 2008/Q2 32 WXGA LK315T3LZ59 Landscape MP: 2008/Q2 Released Planned 108 Product Development Roadmap Signage Monitors Q Image retention free 10,000 h Image retention free h 20,000 h Free-Style Portrait & Landscape use with same product Image retention free 20,000 h Q Q Q PN-108xx MP: TBD 65 PN-G655E PN-G655RE Landscape Narrow Bezel PN-656E Free Style MP: TBD PN-ZT10E PN-525E PN-465E Landscape Landscape Narrow Bezel PN-526E Free Style MP: TBD Narrow Bezel PN-466E Free Style MP: TBD Released Planned 12

13 Size Comparison Size Comparison % more display area % more display area % more display area Signage Content Example Split Screen Welcome to Jack Italian Restaurant! Today s special desert is al Flash Moving picture Scroll Message Still picture 13

14 Content Management Software - Example Distribution Distribute the created content and schedule to designated displays in a network. Program creating Screen split/layout, contents allocation, and display period by pane. One day scheduling Define a schedule for the created programs for a one-day time table. Calendaring Define a day in your calendar for the created one-day schedule 14