NATIONAL CONFERENCE Handicrafts and domestic tourism "KALEIDOSCOPE " Марта March 2014 Ульяновск Ulyanovsk

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1 NATIONAL CONFERENCE Handicrafts and domestic tourism "KALEIDOSCOPE " Марта March 2014 Ульяновск Ulyanovsk

2 GENERAL INFORMATION All-Russian Forum - Exhibition of crafts and domestic tourism " KALEIDOSCOPE " will be held from 13 to 14 March First Forum - Exhibition " Kaleidoscope " will be held in Ulyanovsk and the delegation will take artisans together with experts of the tourism industry of Russian regions and foreign partners. This year's Forum - The exhibition " Kaleidoscope " will host not only the static platform for exposure of samples of craftsmanship, but infrastructure and investment projects of domestic tourism along with the main exhibition stands and booths of the participating companies. Within the Forum - the exhibition will be held to discuss the draft federal law "On craftsmanship " developed by the Agency for Strategic Initiatives with the participation of regional and federal authorities. Forum - The exhibition " Kaleidoscope " will provide an opportunity to present their investment projects and infrastructure development financial institutions (banks, venture capital funds, etc. ), and investors in the format of B2B (business to business) sessions and F2F (face to face) presentations. Following the conference - the exhibition will be drawn up a list of recommendations for inclusion in the Resolution " KALEIDOSCOPE " to be sent to federal authorities in order to promote domestic tourism and handicrafts. The event involves the participation of at least 15 Subjects of the Russian Federation, regional handicraft and tourist clusters Russian and foreign partners, including 500 specialized companies.

3 The event claimed consumers and producers of goods and services ( the company manufacturers, craft associations and master) the following areas: Horticultural specialties and nursery production ( arrangement flower arrangements ); Spinning, weaving and finishing of textiles ( gold embroidery, patchwork affair, hand weaving ); Dressing and dyeing of fur; manufacture of articles of fur ( furriery case, the production of artistic products of the skin); Hand tools and general hardware applications ( tool making by the original author's technology ); Manufacture of jewelry and related articles ( jewelry ); Manufacture arts and crafts, art and collectibles ( wood carving, stone carving, bone carving, glassblowing, manufacturing of ceramics, making lacquer miniature, hand weaving, painting on fabric, restoration of antique interior); Chasing and engraving jewelry (engraved work, jewelry); Engraving on metal, glass, porcelain, wood, ceramics ( engraving business); With the participation of : Federal and regional authorities; Agencies and Development Funds handicrafts and domestic tourism; Regional clusters Russian and foreign partners; etc.

4 Business Forum program - exhibitions KALEIDOSCOPE 2014 Plenary meeting of delegates and participants of the Forum and Exhibition KALEIDOSCOPE involving federal handicraft industry executives and tourism with the participation of foreign partners; Round table 1 State support for craft and tourist activities": " Discussion on the Draft Federal Law on artisan "; " Government support and stimulate the development of handicrafts and tourism" ; "Attracting artisans from the CIS program of resettlement of compatriots "; "Support for artisans, as small business firms in the Ulyanovsk region." Round table 2 International Cooperation in the artisans : "Interaction craft chambers of Russia with foreign partners. The situation today, problems and solutions ; "Inventory conductive network artisan. Problems and solutions"; " Craft Asia and Indochina". Round table 3 "Cluster development of handicrafts and tourism" : "The activities of tourist clusters of Europe" ; " Cluster projects Ulyanovsk region" ; "Support for cluster initiatives handicrafts and tourism". Round table 4 System of training of artisans and professionals of tourism industry " : " Innovative approach in the training of specialists "; "International experience of creation and transmission of knowledge and skills of artisans "; "The system of training and exchange of experience with foreign partners." Round table 5, " " Infrastructure handicrafts and tourism " : "Special economic zone of tourist - recreational type"; " Crafting Technopark - " forge " artisans ". Presentation of investment projects ; B2B session; Summing up the conference. Signing Resolution. Business - dinner delegates and guests of the Forum - Exhibition KALEIDOSCOPE

5 Conditions of participation in Forum - Exhibition KALEIDOSCOPE Status Price, Advantages VIP delegate 1 300,00 Transfer airport / railway station - hotel - airport / railway station; Participation / performance in Congress; Participation in the round table as a speaker; Presentation of the project; Forum Catalog; VIP bag; Participation in B2B sessions (no more than 2 meetings); VIP Business lunch/dinner Delegate 600,00 Participation in round tables; Participation / performance in Congress; Presentation of the project / company at the Round Table; Delegate portfolio; Forum Catalog Participation in B2B session - one meeting (next to be paid separately); Business - dinner Visitor 400,00 Participation in the Congress; Participation in the round table (as a listener); Handout Press free Coverage of the event in television, radio, print and online media Guest 7,00 Inspection of the exhibition

6 General partner / sponsor Placing the companies on the site of the event: Conduct your own contest / nomination (in agreement with the Organizer) Gratitude from the leading Companies KALEIDOSCOPE Logo on the back side of the main stage KALEIDOSCOPE Placement of advertising constructions Company venue KALEIDOSCOPE ( sizes will be ) Companies placing advertising flags in the territory KALEIDOSCOPE Accommodation on site branded furniture roundtables and B2B sessions Conduct your own promotions (format approved by the Organizer ) Advertising audio ads on site KALEIDOSCOPE Participation in the official program of the event: Participation of a representative of the Company in the opening / closing events Handing branded gifts VIP- guests of the event Accommodation presentation of Company products in bags of participants Placing an advertising video clips on the site of the Congress KALEIDOSCOPE Placement of advertising constructions Companies in the Congress KALEIDOSCOPE (dimensions are specified ) Business - dinner with VIP guests of the conference - exhibition and entertainment ( no more than 3 persons) Participation in the campaign activities : Participation in the campaign activities in the media (Company logo in advertising modules according to the media plan ) Accommodation greetings and information about the company in the exhibition catalog (2 pages, A4 size) Placing an interview with a representative of the Company in printed media (at least 2 ) Logo placement and status on billboards 3x6 (not less than 7 boards ) Mention of the Company on the radio, TV, internet sites ( in the event ) Company mention in the final plots and post- publications Company's logo on VIP-invitations to the event Company's logo on ribbons for badges Company's logo on the packages / bags of participants Logo placement on the status and activities of advertising leaflets ( A5 format, edition 5000 pcs.) Logo placement and status on the advertising posters event (format A 2, edition 2000 pcs.) Company's logo on the project site - kaleidoscope.ru and online activities for the period from the date of signing on December 26, 2014.

7 Official partner / sponsor Placing the companies on the site of the event: Conduct your own contest / nomination (in agreement with the Organizer) Gratitude from the leading Companies KALEIDOSCOPE Logo on the back side of the main stage KALEIDOSCOPE Placement of advertising constructions Company venue KALEIDOSCOPE ( sizes will be ) Conduct your own promotions (format approved by the Organizer ) Advertising audio ads on site KALEIDOSCOPE Participation in the official program of the event: Participation of a representative of the Company in the opening / closing events Handing branded gifts VIP- guests of the event Accommodation presentation of Company products in bags of participants Placing an advertising video clips on the site of the Congress KALEIDOSCOPE Placement of advertising constructions Companies in the Congress KALEIDOSCOPE (dimensions are specified ) Business - dinner with VIP guests of the conference - exhibition and entertainment ( no more than 3 persons) Participation in the campaign activities : Participation in the campaign activities in the media ( Company logo in advertising modules according to the media plan ) Accommodation greetings and information about the company in the exhibition catalog (2 pages, A4 size) Placing an interview with a representative of the Company in printed media (at least 2 ) Logo placement and status on billboards 3x6 (at least 10 sheets ) Mention of the Company on the radio, TV, internet sites ( in the event ) Company mention in the final plots and post- publications Company's logo on the packages / bags of participants Logo placement on the status and activities of advertising leaflets ( A5 format, edition 5000 pcs.) Logo placement and status on the advertising posters event (format A 2, edition 2000 pcs.) Company's logo on the project site - kaleidoscope.ru and online activities for the period from the date of signing of the contract on December 26, 2014.

8 Partner / Sponsor Placing the companies on the site of the event: Conduct your own contest / nomination (in agreement with the Organizer) Gratitude from the leading KALEIDOSCOPE Placement of advertising constructions Company venue KALEIDOSCOPE ( sizes will be ) Conduct your own promotions (format approved by the Organizer ) Advertising audio ads on the territory of the air show Participation in the official program of the event: Handing branded gifts VIP- guests of the event Placement of advertising constructions Companies in the Forum KALEIDOSCOPE ( sizes will be ) Business - dinner with VIP guests of the conference - exhibition and entertainment (not more persons) Participation in the campaign activities : Accommodation greetings and information about the company in the exhibition catalog (2 pages, A4 size) Mention of the Company on the radio, TV, internet sites ( in the event ) Company mention in the final plots and post- publications Logo placement on the status and activities of advertising leaflets ( A5 format, edition 5000 pcs.) Logo placement and status on the advertising posters event ( A2 format, edition 2000 pcs.) Company's logo on the project site - kaleidoscope.ru and online activities for the period from the date of signing of the contract on December 26, 2014.

9 BUSINESS CAR SPONSOR TOTAL PACKAGE PRICE Placement of advertising Business Partner Vehicle on the fence ; 2. Placing the car at the entrance to the building of the Forum - Exhibition Kaleidoscope 2014 ; 3. Accommodation on the VIP car park at the entrance to the exhibition; 4. Branding navigation exhibition; 5. Accommodation branded designs on in the VIP parking ; 6. Branding VIP parking area ; 7. Providing branded uniforms for valet parking; 8. An advertising campaign with the staff during the exhibition in the territory of the main room and near the entrance of the exhibition ; 9. The event in the conference room within the business - the program; 10. Tab promotional materials branded handbags KALEIDOSCOPE 2014 ; 11.Razmeschenie logo as a link on the home page Logo placement in the official exhibition catalog ; 13. Providing 5-minute car transfer VIP guests; 14. Business - dinner with VIP guests of the forum - exhibition and entertainment (no more than 2 persons).

10 EXCLUSIVE BUSINESS SPONSOR ALCOHOL TOTAL PACKAGE PRICE Stand placement or custom design and conduct an advertising campaign with the staff during the exhibition in the Lounge area ; 2. An advertising campaign with the staff during the exhibition in the territory of the main exhibition space, and possibly on a static site (including ladyreception ); 3. Tab promotional materials Business sponsor Alcohol branded handbags visitors. ( handout provided separately by business sponsor ) 4. Wine production in Business - Business and lunch - dinner ; 5. Business - dinner with VIP guests of the conference - exhibition and entertainment ( no more than 2 persons). 6. Logo placement and status in the event promotional materials;

11 EXCLUSIVE BUSINESS PARTNER "CLOCK" Total package cost Placing boxes show business partner clock in restaurant areas; 2. Placing outdoor design business partner Clock near the central scene; 3. Placing custom design business partner in Watches Lounge zone; 4. Tab promotional materials business partner watches in branded bags KALEIDOSCOPE 2014; 5. Business - dinner with VIP guests of the conference - exhibition and entertainment (no more than 2 persons); 6. Logo placement and status in the event promotional materials.

12 EXCLUSIVE BUSINESS PARTNER JEWELRY Total package cost Placing boxes show business partner Jewelry in restaurant areas ; 2. Placing floor structure business partner Jewelry along the central avenue ; 3. Placing custom design business partner in Jewelry Lounge zone; 4. Tab promotional materials business partner Jewelry in branded bags KALEIDOSCOPE ; 5. Business - dinner with VIP guests of the conference - exhibition and entertainment ( no more than 2 persons); 6. Logo placement and status in the event promotional materials.

13 Official Partner - express delivery service Placing the companies on the site of the event: Conduct your own contest / nomination (in agreement with the Organizer) Gratitude from the leading KALEIDOSCOPE Placement of advertising constructions Company venue KALEIDOSCOPE ( sizes will be ) Conduct your own promotions (format approved by the Organizer ) Participation in the official program of the event: Handing branded gifts VIP- guests of the event Placement of advertising constructions Companies in the Congress KALEIDOSCOPE (sizes will be ) Participation in the campaign activities : Accommodation greetings and information about the company in the exhibition catalog (2 pages, A4 size) Mention of the Company on the radio, TV, internet sites ( in the event ) Company mention in the final plots and post- publications Logo placement on the status and activities of advertising leaflets ( A5 format, edition 5000 pcs.) Logo placement and status on the advertising posters event ( A2 format, edition 2000 pcs.) Company's logo on the project site and online activities for the period from the date of signing of the contract on December 26, 2014.

14 BANK - PARTNER TOTAL PACKAGE PRICE Placement of advertising partner banks at the main entrance and reception of delegates; 2. Organization Lounge area at the entrance to the conference - exhibition; 3. An advertising campaign with the staff during the exhibition in the territory of the main room of the conference - and near the entrance of the exhibition ; 4. Stand placement or custom design and conduct an advertising campaign with the staff during the exhibition in the Lounge area ; 5. The event Bank - Partner in the conference room within the business - the program; 6. Tab promotional materials Bank - Partner branded handbags KALEIDOSCOPE; 7. Logo placement Business Sponsor Bank as a link on the home page - kaleidoscope.ru; 8. Advertising module - strip - Bank - Partner in the official exhibition catalog; 9. Logo placement Bank - Partner in the official catalog. ; 10. Business - dinner with VIP guests of the conference - exhibition and entertainment ( no more than 2 persons).

15 ADDITIONAL SERVICES ADVERTISING COMPANIES NAME / PRICE, 1. Logo placement on the carpet in the reception area Logo placement on the carpet in the Lounge area Accommodation Lounge floor structure in the area from The layout of promotional materials on racks Press Placement of advertising sponsor at the main entrance to the Conference and Exhibition Logo placement on the banner in the conference hall of the Presidency during a press - conference and other events Placement of advertising design in the cocktail party zone from Tab in event branded handbags KALEIDOSCOPE Advertising module - the first three bands - the General Partner in the official exhibition catalog Advertising module - turn 3 - General Partner in the official exhibition catalog Advertising module - 1/ 1 page - General Partner in the official exhibition catalog Advertising module - 1/ 2, the band - the General Partner in the official exhibition catalog Business - dinner with VIP guests of the conference - exhibition and entertainment 150

16 "Center of cluster development Ulyanovsk region" For questions about sponsorship opportunities, please contact: Igor Knyazev Becoming a sponsor of the Forum - KALEIDOSCOPE 2014 exhibition, you will contribute to the development of the handicraft industry and domestic tourism, as well as an opportunity to get the address of advertising materials and the impact on the target audience. Sure that your participation in the exhibition will support promising, profitable and interesting

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