TORTONA DESIGN WEEK Tortona Design Week the biggest off-site event Salone del Mobile in Milan. canadadesigns

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1 Tortona Design Week the biggest off-site event Salone del Mobile in Milan

2 Design is everywhere during i saloni: at the fair grounds and throughout Milan i saloni Salone Internazionale del Mobile Euroluce Salone Ufficio Salone Internazionale del Complemento d Arredo Salone Satellite I saloni fair grounds MILAN IS TRANSFORMED INTO A HUGE INTERNATIONAL OFF-SITE DESIGN EXPOSITION

3 Milan design districts During the fair the some of the most innovative products are exhibited throughout the city in design districts linking the design community from around the world. Since 2002 the largest design district

4 The Salone del Mobile week in Milan ATTENDANCE PROFILE i saloni TORTONA DESIGN WEEK Location of Canada Designs Pavilion VENTURA LAMBRATE INTERNI BRERA DESIGN DISTRICT 340k 115k 340,000 60k 36k 100k VISITORS FROM ALL OVER THE WORLD ATTEND EVENTS THROUGHOUT THE CITY 400 city wide events

5 Tortona Design Week is the premiere and the biggest design district in Milan The Tortona Design Week District where the Canada Designs Pavilion is located, has been transformed from factories to lofts, condos, high-end retail, plus design, fashion and photographer studios. This district offers the best location for the offsite expos during the international design week. Tortona Design Week is a parallel event to Salone Internazionale del Mobile and enlivens this neighborhood not only during the day, but also in the evening with parties, showroom openings, keynote speakers, special events and live performances..

6 Tortona Design Week at a glance Since its inception, Tortona Design Week has established itself as one of the main centers for the international design community to gather in Milan every April. The Tortona district offers an unparalleled mix of companies featuring famous brands, renowned stars and upand-coming new talents from all over the world, showcasing the latest innovative products, ideas and inspiration from all areas of design. Canada Designs Pavilion 6 day expo 1 press only preview day 115,000 registered visitors in the main circuit locations 60% are foreign visitors 2,000 accredited journalists 500 TDW digital press kits will be distributed in the Press Lounge 60 locations throughout TDW featuring international exhibitors 200 international exhibitors 75 banners located throughout the area directing visitors to exhibit locations 10 large totem signs featuring exhibitor listings and locations 50,000 maps will be distributed with a complete listing of exhibitors and events

7 Location of Canada Designs Pavilion - Complesso Autorimessa Via Tortona, 20 High quality renovated exposition space Examples of 2012 exhibits in this location

8 LOCATION Complesso Autorimessa Via Tortona, 20 Organized by the Interior Designers of Canada, Architecture Canada I RAIC and IIDEX Canada, the Canada Designs Pavilion will feature the latest new and sustainable products designed and manufactured in Canada. Canada Designs will also offer a B2B networking program to introduce European brands to Canadian distributors and manufacturers. Pop Up Shop - $500 Each Product B 8 REGULAR BOOTHS 10 x10 = $ C 2 REGULAR BOOTHS 10 x15 = $ D 8 REGULAR BOOTH S 8 x8 = $ Lounge Area* product placement * Must be an exhibitor

9 Exhibitor program and services Group shipment from Toronto to Milan portion of cost calculated by weight Lighting, booth structure, signage provided Italian & Canadian staff will be Pavilion hosts during 6 day Expo Hotel and restaurant reservation assistance some group dinners planned Lounge space for meetings Shared promotional postcards, web and campaign Marketing package with Tortona Design Week and Interni magazine Trade Delegation of Canadian Interior Designers and Architects organized by IDC with support from the Government of Canada Press preview and cocktail reception on Monday April 8 th VIP Cocktail Party on Friday April 12 th On-site Milan based partner will manage the pavilion and overall logistics Thank You for your interest in CANADA DESIGNS Pavilion. To participate or for more information, please contact: Susan Wiggins Chief Executive Officer, Interior Designers of Canada (IDC) 43 Hanna Ave., Suite C536, Toronto, ON, Canada, M6K 1X1 t c e. swiggins@idcanada.org w. idcanada.org Tracy Bowie Vice President, IIDEX Canada 10 Alcorn Avenue, Suite 100, Toronto, ON, Canada, M4V 3A9 t c e. tbowie@iidexcanada.com Hedie Unger Director of Hospitality Canada, IIDEX Canada t c e. hedie@iidexcanada.com Enrico Cleva International Business Development, IIDEX Canada t c (Canada) c (Italy) e. international@iidexcanada.com e. enricocleva@tiscali.it w.cleva.it