NASCAR OVERVIEW PART 1: INTRODUCTION HUGE AUDIENCE ON DIGITAL / SOCIAL PLATFORMS

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1 NASCAR OVERVIEW PART : INTRODUCTION NASCAR is the premier motorsports innovator, universally regarded as one of the world s most successful sports entertainment properties A NASCAR race is an unpredictable and dramatic experience like nothing else, with fierce rivalries among the drivers and among the OEMs NASCAR attracts the best racecar drivers in the world, with unique personalities and athletic prowess The competition is intense, impassioned, and world-class: an eagerness to win and a use of advanced science and technological innovation A NASCAR race is a sensory experience on television, in person, and via digital media, with pageantry, power, scale, and community, as 43 colorful racecars with 800+ horsepower reach speeds of nearly 200 MPH for up to 600 miles on high-banked tracks in front of huge audiences With this engaged audience, more than 00 Fortune 500 companies rely on NASCAR to build their brands more than any other sport PART 2: MASSIVE ENGAGED AUDIENCE # IN LOYALTY TO SPONSORS: Independent research shows NASCAR fans are the most brand-loyal fans in major U.S. sports - According to ongoing independent research by companies such as Turnkey Sports & Entertainment and published in Sports Business Journal, NASCAR ranks # among major U.S. sports when it comes to avid fans who say it is important to be aware of sponsors, and are more likely to consider trying, regularly consume, recommend, and consciously support a sponsor s product or service HUGE AUDIENCE ON TELEVISION 2 : An average of nearly 6 million viewers tune in to each NASCAR Sprint Cup Series event from February November. No other sport comes close to delivering such a large sustained audience every week for 0 months of the year - Nearly 70 million unique television viewers for the 203 NASCAR Sprint Cup Series - Top 5 largest NASCAR markets based on household viewership in 203 were Los Angeles, Tampa, Charlotte, New York and Orlando - Insight into engagement shows that NASCAR viewers: WATCH LIVE: 90% of NASCAR Sprint Cup Series viewership is attributed to LIVE viewing of the race WATCH TOGETHER: NASCAR Sprint Cup Series is the #2 sport for viewers watching together (.40 viewers per viewing HH) STAY TUNED IN: NASCAR Sprint Cup Series viewers watch an average of 46% of each event (# among all major sports) Percent of event viewed based on unique viewers who met the 6-minute qualifier. Includes only broadcasts of sports televised on national networks (excludes local broadcasts on local/ regional networks) The extension by FOX Sports Media Group and the new partnership with NBC Sports Group through 2024 demonstrate the power of NASCAR and its expansive and consistent television viewership results HUGE ECONOMIC IMPACT: According to various independent economic studies, on average, each NASCAR Sprint Cup Series race adds nearly $50 million to local and regional economies HUGE AUDIENCE ON DIGITAL / SOCIAL PLATFORMS - In 203, 63% of all NASCAR digital content was consumed on the NASCAR Digital Platform 3 - The launch of a brand new digital experience and suite of mobile apps in January 203 has registered an % year-over-year increase in monthly unique visitors after a full NASCAR racing season - The new digital platform boasts 7.2 million average monthly unique visitors - NASCAR Digital Media s two mobile apps, NASCAR Mobile 3 and NASCAR RaceView Mobile 3, saw a total of 2.4 million downloads worldwide - Nearly 60 million total cross-platform video views during the first full season of the new digital platforms launch - Millions of consumers engage in NASCAR-related social media. As of January 204, the main NASCAR account on Facebook had more than 3.8 million likes, and the main NASCAR account on Twitter had more than.3 million followers. These metrics do not include any NASCAR-related derivatives on these social media platforms or other NASCAR entities in the sport (i.e. drivers, teams, tracks, sponsors, media partners, etc.) with their own accounts DEMOGRAPHICS OF THE NASCAR FAN BASE 4^ - Gender: 62% male / 38% female - Age: 45% of NASCAR fans are 8-44 (96 index vs. U.S. pop) - Income: 52% of NASCAR fans earn $50,000+ (02 index vs. U.S. pop) - Family: 37% of NASCAR fans have children under the age of 8 (97 index vs. U.S. pop) - Geographic regions: NASCAR fans live in regions that mirror the U.S. population - Multicultural: out of 5 NASCAR fans is multicultural PART 3: INDUSTRY ACTION PLAN FOR GROWTH Comprehensive strategic plan informed by exhaustive research and currently being executed in collaboration with industry stakeholders The platforms of the IAP, and examples of their key elements, include: - NEXT GEN FANS: Targeting youth, Millennials, and multicultural segments via social media, pop culture integration, FOX Deportes, etc. - PRODUCT RELEVANCE: A continued focus on providing the most exciting racing possible, driven by continuous innovation and modernization of the racing product. Examples include Gen-6 racecars in the NASCAR Sprint Cup Series, and the redesign of the race trucks in the NASCAR Camping World Truck Series to moreclosely resemble showroom vehicles - DIGITAL & SOCIAL MEDIA: Enhancements to NASCAR.COM and NASCAR Mobile apps to engage fans, as well as the Fan and Media Engagement Center to better understand conversations and optimize engagement with social community - DRIVER STAR POWER: Harnessing the individual and collective power of drivers to encourage greater fan connection. Research shows avid fans with a favorite NASCAR driver are more likely to consume NASCAR more 5 - EVENT EXPERIENCE: Infrastructure and fiber connectivity upgrades at tracks, as well as Air Titan quick track drying innovation, etc. Sources: Turnkey Sports/Sports Business Journal, 2 The Nielsen Company (Data based on Live + Same Day data stream), 3 comscore Media Metrix, Period: January December 203, 4 Scarborough (USA+ Release, 203), 5 NASCAR Fan Engagement Tracker (commissioned by NASCAR and conducted by Toluna, 203) ^ Fandom is determined through the use of the following question: How interested are you in NASCAR? [ very interested, somewhat interested, a little bit interested, or not at all interested ]. NASCAR fans are those respondents who indicate they are a little bit, somewhat or very interested in NASCAR.

2 Major Sports Television Viewership Most Recently Completed Regular Season AVERAGE VIEWERSHIP PER EVENT (000) AMONG SPORTS RANKED #2 - #0 (Network & Cable Combined) nscs ncaaf nns pga nb ncwts mlb nhl ncaab Data as of /8/4 in Nielsen system. Ranked based on overall viewers tuned in per event among major sports ranked 2-0 (NFL excluded). Results reflect the following completed regular seasons: NSCS (204), NCAA Football (203), NXS (204), PGA (204), NBA ( ), NCWTS (204), MLB (204), NHL ( ) and NCAA Basketball ( ). NSCS results include the Chase for the NASCAR Sprint Cup, PGA results include PGA FedEx Cup. Based on Live + Same Day data stream. Source: The Nielsen Company

3 Motorsports Television Viewership AVERAGE VIEWERSHIP PER EVENT (000): 204 YEAR-END Network & Cable Combined (Number of Total Events) (36) (33) (8) (22) (24) (9) (9) (0) (3) (# of Events in Parenthesis) Data as of /25/4 in Nielsen system. Ranked based on overall viewers. Results reflect year-end 204 season data for all major Motorsport Series. Global RallyCross excludes events in conjunction with the X Games. Data is based on original broadcasts. TUDOR Series includes cut-down broadcasts on FOX. Based on Live + Same Day data stream. Source: The Nielsen Company

4 NASCAR XFINITY Series Fan Base Demographics 27% Female 73% Male Geographic Distribution 8-44 Years Old 2 OUT OF 5 Employed 3 OUT OF 5 Some College or Beyond OUT 2 OF 5% 27% 6% 42% Multicultural 2% Household Income of $50, OUT 5 OF Households with Children OUT 3 OF Source: Experian Marketing Services (Simmons National Consumer Survey, Fall Full Year 204). Field dates: November 203-December 204. Sample size is 2,708 fans. Fandom is determined by using the following question: How interested are you in [NASCAR]? [ very, somewhat, a little bit, or not at all ]. NASCAR fans are those respondents who indicate they are at least a little bit interested in NASCAR.

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