German National Tourist Board Germany Facts and Figures 2014 Edition 2015 Two thousand four teen
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1 German National Tourist Board Incoming-Tourism Germany Facts and Figures 2014 Edition 2015 Two thousand four teen
2 CONTENT 03 Introduction / International tourism Growth outlook world tourism / Economic crisis and tourism 05 International travel destination Germany / Germany in the World 06 Germany in the World 07 T & T Competitiveness Index / Germany inside Europe 08 Incoming Tourism in Germany Facts and Figures 09 Hotel prices in Europe and Germany / Source markets for Incoming Tourism 10 Incoming Tourism importance and breakdown / Seasonal breakdown 11 Accommodation capacities / Types of accommodation 12 City breaks 13 Source markets for Incoming- Tourism / Airports 14 Business travel / Trade fairs / Conventions 15 Business travel destinations for Europeans / Types of business trips 16 Reasons for travel among Europeans / Holiday preferences 17 Transport / Modal split / Satisfaction of holidaymakers 18 Disabled-Friendliness / Source markets in Northwest / Southwest Europe 19 Source markets in Northeast Europe / Southeast Europe 20 Travel arrangements / Source markets in America / Israel 21 US source market 22 Asian source markets / Tax-Free Shopping 23 Other source markets / GNTB growth outlook 24 German National Tourist Board 02
3 Introduction To coincide with the Germany Travel Mart (GTM) 2015 in the city of Erfurt, the GNTB is publishing a summary of key facts and figures for incoming tourism to Germany This publication is aimed at providing the GNTB s partners with a regular and up-to-date annual overview of the most important market research results for the previous travel year. This edition is based on studies by the UNWTO, EUROSTAT, the WEF and studies carried out by the GNTB s own market research department like from the World Travel Monitor, Quality Monitoring of German Tourism and data supplied by the Federal Statistical Office, international and national associations of tourism service providers. International tourism 2014 Source: UNWTO 2015 (1) Record number in world tourism 2014: More than 1.1 billion international arrivals Largest growth in international travel in the Americas and Asia/Pacific arrivals in million Change 2014/13 World 1,138.0 Europe Asia / Pacific Americas Africa ,138 Mio. million worldwide internationale international Ankünfte weltweit arrivals +4.7% +3.9% +5.3% +7.4% +2.3% Middle East % ( ) 1,000 1,100 worldwide growth forecast % to +4% 03
4 WORLD / EUROPE Growth Outlook world tourism Source: UNWTO 2015 (1) Growth Outlook for world tourism 2030 Tourism is one of the global growth industries of the future, with 2.3 % forecast growth per annum to Europe Arrivals in million 2010 Arrivals in million 2014 Arrivals in million 2030* Annual growth % Market share 2014 % Market share 2030 %* Europe Asia/Pacific Americas Africa Middle East World , , * forecast 2014: % worldwide % Europe Economic crisis and tourism Source: GNTB/WTM 2014(5), outbound travelers only European and major asian outbound markets mostly crisis-resistant for traveling in 2015 Impact of financial and economic crisis on the travel behavior China Japan Asia Europe America USA Brazil 71 % 68 % 63 % 62 % 57 % 51 % 50 % % 29 % 32 % 37 % 38 % 43 % 49 % 50 % crisis-resistant change in travel behavior/no travel (next 12 month) 04
5 International travel destination Germany Source: GNTB/WTM 2015 (5) Germany is the second most popular destination for the fifth time since Germany with a high growth rate among the top five destinations worldwide for European travelers Trips in million Change 2014/2013 Spain 55 Germany 50 France 38 Italy 33 Austria % + 4 % + 3 % + 2 % + 1 % 2014: 444 million trips abroad from Europe + 3 % Germany in the World Source: Anholt-GfK Roper Nation-Brands- Index 2014 (7) Germany worldwide number one Image 2014: on the demand side, Germany is ranked first compared to 50 countries worldwide. Tourism is one of the six key locational factors for a country s Image 71.45* Tourism (7) 74.35* Exports (3) 68.24* People (3) 67.26* Governance (3) 70.82* Culture and Heritage (1) 68.88* Investment and Immigration (2) * from a max. of 100 points; in brackets: worldwide ranking 05
6 WORLD / EUROPE Germany in the World Source: Anholt-GfK Roper Nation-Brands-Index 2014 (7) Germany among the top 10 worldwide destinations in tourism and culture Major events (FIFA World Cup 2006 ) have lasting positive effects on image Period st quarter (before FIFA World Cup) th quarter (after FIFA World Cup) Ranking* for Germany overall * out of 50 countries worldwide Ranking* for tourism image Ranking* for cultural image Germany in the World Source: Anholt-GfK Roper Nation-Brands-Index 2014 (7) Lasting impact of the World Cup, plus sporting success, define Germany s international image, just as much as museums, design and music Tourism-related and cultural word associations: Germany continues to be linked with a broad range of cultural activities Strenuous Film Relaxing Fascinating Informative Risque Modern design Boring 06 Museums Music Circus Opera Romantic Sculpture Spiritual Exciting Sport Pop videos Depressing Street parades
7 T & T Competitiveness Index Source: World Economic Forum 2015 (3) Germany leading in health standards, security, culture, infrastructure, education and environment Germany s strenght as international travel destination compaired with 141 nations worldwide (Rank 1: Spain, rank 2: France, rank 3: Germany) Scale: 1 = low, 7 = high Indicator Score 2015 Health and hygiene 6.8 Safety and security 6.1 Cultural resources 6.0 Ground transport infrastructure 6.0 Tourism infrastructure 5.6 ICT infrastructure 5.5 Education and training 5.2 Environmental sustainability 4.9 Air transport infrastructure Index for GERMANY 5.2 Germany inside Europe Source: Eurostat 2015 (2) Germany has a market share of 6 % in total overnight stays by foreign visitors in the European Union Germany ranked seventh remaining a high growth rate Change 2014 overnight stays by foreign guests in million* 2014/2013 Spain Italy France Great Britain** Austria 77.9 Greece 77.3 Germany 74.5 Croatia 61.0 Netherlands 35.0 Portugal % 0.5 % 1.0 % % 0.7 % % Total overnight stays by foreign % visitors in the 28 EU countries in 2014: % 1,200.0 million % Change 2014/13: +2.3 % % *in hotels and similar establishments (estimates) **2013 data
8 GERMANY Incoming Tourism in Germany Source: Federal Statistical Office 2015 (4), GNTB 2015 (6) Germany Capital Berlin Federal states 16 Non-city states 13 City states 3 Member of UNWTO since 1976 Surface (1,000 sq. km) 357 Population (million) 80.6 Gross domestic product (2014 in Euro billion) 2,903.2 GDP per capita 2014 (in Euro) 36,020 Real GDP growth (in %) 2013 / / Economic importance of travel and tourism 1 Total expenditure by tourists billion by domestic tourists billion (87%) by international tourists 36.6 billion (13%) Total national gross value added (direct, indirect, and induced effect) billion Proportion of total national gross value added 9.7 % of which: total national gross value added (direct effect) 97.0 billion Proportion of total national gross value added 4.4 % Overall impact on employment (direct, indirect, and incluced) 4.9 million workers Proportion of total number of workers in Germany 12.0 % of which: impact on employment (direct) 2.9 million workers Proportion of total number of workers in Germany 7.0 % International arrivals 2014 International arrivals in million (incoming) 33.0 Arrivals per 100 of the population 40 Travel and tourism in Germany 2014 Overnight stays by domestic travelers (thousands) 348,484 Domestic growth % Overnight stays by international travelers (thousands) 75,577 International growth % Total overnight stays (thousands) 424,062 Total growth % Sales turnover of overnight stays by domestic travelers billion of which hotel / guesthouse Overnight stays by domestic travelers (thousands) Overnight stays by international travelers (thousands) 61,312 Total overnight stays (thousands) 263,158 Number of hotel beds 2 (as of July 2014) 1,764,907 Hotel room occupancy 5 (2014) (2013: 68.5 %) 2014: 70.1 % Outgoing travel Trips taken by Germans (in thousands) 344,700 Of which trips abroad (in thousands) 76,700 No. of foreign holiday trips per 100 of the population 71 Inbound travel from Europe Trips to Germany by Europeans (in thousands) 49,700 Expenditure for travel to Germany per trip/person: 596 per night/person: 98 Length of stay in Germany (average) nights Travel and tourism balance of payments Expenditure on travel and tourism (14 / %) 69.4 billion Income from travel and tourism (14 / %) 32.6 billion International balance of payments for travel and tourism (14 / %) 36.8 billion 1 DIW econ 2012, TSA-Base year In hotels / b & b-hotels / inns / guesthouses (according to Federal Statistical Office) 3 GNTB/WTM 2015 (5) 4 Deutsche Bundesbank, March IHA/MKG Hospitality 2015
9 Hotel prices in Europe and Germany Source: IHA/MKG Hospitality 2015 (10) Germany has an excellent price / performance ratio in hotel accommodation Comparison of hotel prices in European and German cities TOP 5 Europe Geneva 211 London 157 Paris 151 Rome 124 Amsterdam 116 TOP 5 Germany Munich 110 Duesseldorf 99 Frankfurt 95 Hamburg / Mainz 91 Stuttgart 90 Net prices 2014 in (excl. breakfast and taxes), EU-Average: 89 (+1.4%) Germany: 87 (+1.6%) Berlin: 89 (+2.0%) Change 2014/13 in % + 2.0% + 2.5% + 0.4% 0.5% + 1.2% +/ 0.0% + 5.7%* 2.6% + 3.9%/ + 0.8% + 4.9% *17 international exhibitions from Jan-May 2014 Source markets for Incoming Tourism Source: Federal Statistical Office 2015 (4) Breakdown of overnight stays in Germany by continent Europe with a growth rate of +4.2% in 2014 remains the most important source market. Asia extends its market share 75 % Europe 10 % Americas 12 % % Asia Other 1 % Australia, New Sealand and Oceania 1 % Africa 1 % 09
10 GERMANY Incoming Tourism importance and breakdown Source: Federal Statistical Office 2015 (4) Overnight stays in Germany by foreign visitors in 2014 by federal state Hamburg 2,935,960 Bremen 485,366 Schleswig- Holstein Lower Saxony 3,556,830 North Rhine-Westphalia Hesse 6,698,597 1,871, ,767 Thuringia Rhineland- Palatinate 5,262,718 Mecklenburg- Western Pomerania 1,000,635 Brandenburg 522, ,639 Saxony-Anhalt Saarland 454,671 16,568,956 Saxony 1,843,184 Berlin 12,495, million Total overnight stays 10,335,876 Baden- Wuerttemberg Bavaria Seasonal breakdown Source: Federal Statistical Office 2015 (4) Seasonal breakdown of overnight stays by foreign visitors travelling to Germany overnight stays by foreign visitors (thousands) 9,000 8,000 7,000 6, ,000 4, Jan Feb March April May June July Aug Sep Oct Nov Dec 3,000 10
11 Accommodation capacities Source: Federal Statistical Office 2014 (4) Capacities in Germany by type of accommodation 2014 Accommodation capacity (as of July 2014) Type of accommodation establishments in operation Share in % * Hotels 13, Bed & breakfast hotels 7, Inns 7, Guesthouses 5, Traditional accommodation providers 33, Leisure, recreational and training centres 2, Holiday centres Holiday homes or apartments 10, Holiday cottages, youth hostels 1, Campsites 2, Preventative medical clinics and rehabilitation clinics All types of accommodation 51, Types of accommodation Source: Federal Statistical Office 2015 (4) Overnight stays in Germany by foreign visitors in 2014 by type of accommodation Share in % * Hotels 56 % Bed & breakfast Hotels 19 % Campsites 6 % Holiday cottages, Youth hostels 4 % Holiday homes or appartments 4 % Holiday centres 3 % Inns 3 % Market share of hotels and b&b-hotels % Guesthouses 3 % Other 2 % * deviations due to rounding 11
12 GERMANY City breaks Source: Federal Statistical Office 2015 (4) Breakdown of overnight stays in 2014 by foreign visitors in German towns and cities according to size 55 % of overnight stays by foreign visitors are in towns and cities with a population of more than 100, % 23 % 22 % more than 100,000 10, ,000 less than 10,000 City breaks Source: Regional Statistical Offices 2015 (11), GNTB 2015 (6) Top towns and cities in Germany in 2014 (overnights stays) The 11 Magic Cities have a market share of 44% of all overnight stays by foreign visitors in Germany Berlin 12,495,526 Munich 6,650,914 Frankfurt / Main 3,633,879 Hamburg 2,935,960 Cologne 1,951,899 Duesseldorf 1,850,938 Stuttgart 1,014,441 Nuremberg 911,615 Dresden 1 828,608 Hanover 455,763 Leipzig 1 392, % % % % % % % % % % % million 12 1 excluding campsites 2 The percentage figures refer to the number of overnight stays by foreign visitors as a percentage of the total number of overnight stays (in each respective city)
13 Source markets for Incoming Tourism Source: Federal Statistical Office 2015 (4) Top 20 source markets for Germany by number of overnight stays in 2014 The Netherlands are Germany s number 1 source market, Switzerland maintains second place Netherlands 11.0 Switzerland 5.9 USA 5.2 Great Britain 5.2 Italy 3.7 Austria 3.6 France 3.2 Denmark 3.1 Belgium 3.0 Poland 2.4 Russia 2.4 Spain 2.1 PR of China & Hong Kong 2.0 Arab Gulf States 1.9 Sweden 1.7 Japan 1.3 Czech Republic 1.0 Norway 0.9 Israel 0.9 Brazil 0.8 Overnight stays by international travelers 2014: 75.6 million Change 2014/ % % % % % % % % % % 7.5 % % % % % 4.0 % % % % % million Airports Source: ADV 2015 (13) Traffic revenue at Germany s international airports increased by % in % of the passenger volume of million is allotted to the TOP 10 airports * Passengers 2014 (million); Change 2014/2013 Frankfurt 59.4 Munich 39.6 Berlin 28.0 Duesseldorf 21.8 Hamburg 14.7 Stuttgart 9.7 Cologne/Bonn 9.4 Hanover 5.3 Nuremberg 3.2 Bremen % % % % % % % % 1.7 % % * excl. transit flights 13
14 GERMANY Business travel / Trade fairs / Conventions Source: DIW econ 2012 (15) International visitors spend around 37 billion in total during their trips to Germany Private travelers Business travelers With accommodation 20.6 billion 13.5 billion Day visits 1.3 billion 1.2 billion Total 21.9 billion 14.7 billion Total expenditure 36.6billion = 13% of the total expenditure by tourists in Germany of billion Germany as a conference location: No. 1 in Europe no. 2 worldwide ICCA - Ranking: International Meetings 2014 Rank TOP 5 Europe Number of meetings TOP 5 worldwide Number of meetings 1. Germany 659 USA Spain 578 Germany Great Britain 543 Spain France 533 Great Britain Italy 452 France 533 Source: ICCA 2015 (16) Trade Fairs in Germany Foreign visitors 2013/ AUMA category international and national events Asia / Middle East 11.6 % 15.9 % Europe (Non-EU) 63.0 % European Union America 6.3 % Africa 2.4 % Australia / Oceania 0.9 % Total 2.7 million foreign visitors 14 Source: AUMA 2014 (8)
15 Business travel destinations for Europeans Source: GNTB / WTM 2015 (5) Germany leads the way among the top ten business travel destinations for Europeans Germany ,3 6.9 business trips in million France 5.0 Great Britain 4.5 Austria 3.6 Spain 3.3 Italy 3.2 USA Netherlands 2.1 Russia 2.0 Poland 1.9 Sweden 1.7 Switzerland Business trips by Europeans total in 2014: 61.8 million traditional business trips promotable business trips (Meeting/Incentive/Convention/Exhibition) Types of business trips Source: GNTB / WTM 2015 (5) Breakdown of European business travel volume into different types of business trips to Germany million promotable business trips Share (change to 2013) 44 % Traditional business trips ( 1 % point) 22 % Trade fairs and exhibitions ( 1 % point) 27 % Conferences / congresses ( 1 % point) 6 % Incentives (+ 2 % points) Total volume million trips 56 % Promotable business trips (+ 1 % point) 15
16 EUROPEANS IN GERMANY Reasons for travel among Europeans Source: GNTB / WTM 2015 (5) Reasons for travel among Europeans when travelling abroad and to Germany in 2014 Germany has a disproportionately large share of the international business travel market and is generating growing demand in the leisure sector Reason for travel Europe 2014 in million* Germany 2014 in million* Europe 2014 percentage * Germany 2014 percentage * Holidays % 55.9 % Short breaks of 1 3 nights % 23.5 % Longer holidays of 4+ nights % 32.6 % Visits to friends or relatives % 10.7 % Other travel % 8.7 % Business trips % 24.7 % Total travel % 100 % Holiday preferences Source: GNTB / WTM 2015 (5) Ranking of holiday contents of Europeans in Germany 2014 as a percentage In 2014 Germany s strengths lay in city / event breaks and round trips share of responses City breaks 33 % Round trips 24 % Trip for a special private occasion 8 % Seaside / lakeside holidays 7 % Other holiday 5 % Event-related holidays 5 % Holidays on the countryside 4 % Holidays in the mountains 4 % Cruise / boat holiday 3 % Visit of a leisure park 2 % Sports holidays 2 % Winter sports 2 % Health & fitness holidays 1 % Europeans to Germany Europeans worldwide * deviations due to rounding 16
17 Transport / Modal split Source: GNTB / WTM 2015 (5) Car and plane as the most popular means of transport in 2014 All trips from Europe to Germany in 2014: 49.7 million Share (change to 2013) 33 % Plane (+ 1 %-Point) 46 % Car ( 1 %-Point) 4 % Other (+/ 0 %-Points) 9 % Rail (+/ 0 %-Points) 8 % Coach (+/ 0 %-Points) European trips to Germany in million Satisfaction of holidaymakers Source: GNTB Quality Monitor 2015, rounded values Excellent scores from abroad for destination Germany 1 = delighted; 6 = disappointed Overall satisfaction Range & quality of products and services Accommodation Gastronomy Opening hours Value for money * Data as to September 2014, total travel from abroad average grade 2014* Holiday travelers Business travelers
18 EUROPEANS IN GERMANY Disabled-Friendliness Source: GNTB / ERV 2009 (14), rounded values Good to satisfactory rating for accessibility by German and international visitors Was your holiday disabled-friendly? People with restricted mobility = delighted; 6 = disappointed (rounded values) Walking impaired / wheelchair users Blind / partially sighted people Deaf / hard of hearing people Visitors with pushchairs Level of satisfaction for German visitors Level of satisfaction for foreign visitors Source markets in Northwest / Southwest Europe Source: Federal Statistical Office 2015 (4), GNTB 2015 (6) Source markets in Northwest and Southwest Europe With a total of 35.0 million overnight stays in 2014, Northwest and Southwest Europe source markets have a share of about 46 % in all overnight stays in Germany by foreign visitors Markets Overnight Stays 2014 Forecast Overnight stays 2030 * Population in million 1 Northwest Europe 20,079,537 25,100, Netherlands 10,987,835 12,300, UK and Rep. of Ireland 5,544,046 7,400, Belgium 2,965,314 4,500, Luxembourg 582, , Southwest Europe 14,873,853 22,900, Switzerland 5,863,826 9,300, Italy 3,658,614 4,900, France 3,217,086 4,700, Spain 2,134,327 4,000, Total 34,953,390 48,000, Overnight stays by foreign visitors 2014: 35.0 million 2030: 48.0 million 18 * excluding campsites, deviations due to rounding data
19 Source markets in Northeast Europe Source: Federal Statistical Office 2015 (4), GNTB 2015 (6) Source markets in Northeast Europe / Russia With 11.6 million overnight stays in 2014, Northern and Eastern Europe / Russia source markets have about a 15 % share of all overnight stays in Germany by foreign visitors Markets Northeast Europe / Russia Overnight Stays 2014 Forecast Overnight stays 2030 * Population in million 1 11,640,118 21,700, Denmark 3,137,551 4,400, Poland 2,448,115 4,600, Russia 2,398,010 7,200, Sweden 1,726,746 2,300, Norway 886,874 1,300, Finland 645,303 1,100, Baltic States 397, , Overnight stays by foreign visitors 2014: 11.6 million 2030: 21.7 million Source markets in Southeast Europe Source: Federal Statistical Office 2015 (4), GNTB 2015 (6) Source markets in Southeast Europe With a total of about 7.4 million overnight stays in 2014, the source markets of Southeast Europe have about a 10 % share of all overnight stays in Germany by foreign visitors Markets Overnight Stays 2014 Forecast Overnight stays 2030 * Population in million 1 Southeast Europe 7,428,011 13,100, Austria 3,561,687 6,000, Czech Republic 978,090 1,500, Hungary 696,080 1,200, Slovakia 336, , Slovenia 255, , Balkans 2 1,600,000** 3,000,000** 43.1 Overnight stays by foreign visitors 2014: 7.4 million 2030: 13.1 million * excluding campsites, deviations due to rounding; **GNTB calculation; data 2 Bosnia and Herzegovina, Bulgaria, Croatia, Montenegro, Romania, Serbia 19
20 EUROPEANS / US AMERICANS IN GERMANY Travel arrangements Source: GNTB / WTM 2015 (5) Used booking sites of the Europeans when traveling to Germany Germany must adopt a multi-channeling strategy in order to succeed against international competition Internet 80 % Direct (Accommodation) 22 % Travel Agency 17 % Direct (Transport) 14 % Tourist Office 3 % Share of booking channels / sites in % (2014) Club / Newspaper / Church / School 3 % Implant 2 % Other 9 % Multiple responses; only prebooked trips ( ) Source markets in America / Israel Source: Federal Statistical Office 2015 (4), GNTB 2015 (6) Source markets in America / Israel With about 8.2 million overnight stays in 2014 the source markets in America and Israel have a 11 % share of all overnight stays in Germany by foreign visitors. USA with a total of 5.2 million overnight stays in 2014 are the main overseas source market Markets Overnight Stays 2014 Forecast Overnight stays 2030 * Population in million 1 America / Israel 8,179,132 13,800, USA 5,160,877 6,800, Brazil 779,122 1,700, Canada 633,034 1,000, Central-/South America 736,756 2,900, America total 7,309,789 12,400, Israel 869,343 1,400, Overnight stays by foreign visitors 2014: 8.2 million 2030: 13.8 million 20 * excluding campsites, deviations due to rounding; data
21 US source market Source: GNTB / WTM 2014 (5) Main travel destinations for US Americans in Europe Total travel from the USA to Europe 2013: 12.4 million trips Trips in million Great Britain 2.6 Italy 2.4 France 2.0 Germany 1.8 Eastern Europe 1.4 Spain 1.1 Belgium/Netherl./Luxemb. 1.0 Austria/Switzerland 1.0 Ireland 0.9 Northern Europe 0.6 Multiple selection of destinations possible US source market Source: GNTB / WTM 2014 (5) General tours/sightseeing are the dominant holiday activities of US travelers in Germany Type of holiday in Germany by visitors from USA 2013 Share in % Round trips / Sightseeing 32% City breaks 20% Holidays on the countryside 16% Event-related holidays 6% Trips for a special private occasion 5% Other holiday 27% 0 % 5 % 10 % 15 % 20 % 25 % 30 % 35 % 21
22 ASIA/ WORLD Asian source markets Source: Federal Statistical Office 2015 (4), GNTB 2015 (6) China is the most important Asian source market for Germany Overnight stays in 1,000 5,000.0 PR of China & Hong 2,032.9 Kong ,500.0 Japan 1, , ,000.0 India Forecast 2030* ,600.0 Arab 1,862.1 Gulf States * excluding campsites 0 1,000 2,000 3,000 4,000 5,000 Tax-Free Shopping Source: Global Blue 2015 (12) China, Russia and Switzerland with the highest spendings for tax-free shopping in Germany China 35 % Russia 20 % Switzerland 6 % UAE 3 % Kuwait 3 % Taiwan 2 % Thailand 2 % Share of nations at total sales turnover Saudi Arabia 2 % USA 2 % Israel 2 % Total in 2014: 1.6 billion tax free turnover ( 0.8% change to 2013) % % % % % % % % 22
23 Other source markets Source: Federal Statistical Office 2015 (4), GNTB 2015 (6) Source markets Asia, Australia and Africa With about 7.3 million overnight stays in 2014, the source markets Asia, Australia and Africa have a share of 10 % of all overnight stays in Germany by foreign visitors Markets Overnight Stays 2014 Forecast Overnight stays 2030 * Population in million 1 Asia/Australia/Africa 7,327,746 14,600,000 2,925.9 PR of China / Hong Kong 2,032,946 5,000,000 1,357.4 Arab Gulf States 1,862,103 3,600, Japan 1,255,181 1,500, Australia, New Zeeland and Oceania 845,053 1,300, India 650,103 2,000,000 1,252.1 South Korea 500, , South Africa 181, , data * excluding campsites, deviations due to rounding Overnight stays by foreign visitors 2014: 7.3 million 2030: 14.6 million GNTB growth outlook Source: Federal Statistical Office 2015 (4), GNTB 2015 (6) GNTB growth forecasts for 2030 Germany can obtain million overnight stays from abroad by 2030 through successful marketing 86.7 overnight stays (million), including campsites Europe Asia / Australia / 9.5 Africa Forecast 2030* 2014** 2004 America / Israel * excluding campsites ** excl. 1.5 million other overnight stays
24 German National Tourist Board Working on behalf of the federal government, the German National Tourist Board (GNTB), based in Frankfurt am Main, has been planning, coordinating and implementing activities for marketing Germany abroad for more than 60 years. The aims of the GNTB with its 6 regional managements and its 30 foreign representative offices / sales and marketing agencies include: Strengthening the economic position of Germany Increasing the volume of tourism Increasing tourism exports. As a registered non-profit organization, the GNTB is committed to transparency and efficiency rather than commercial gain. Sources 1 UNWTO World Tourism Organization, World Tourism Barometer 1 / 2015, Madrid EUROSTAT, Luxembourg World Economic Forum, Travel & Tourism Competitiveness Report 2015, Geneva Federal Statistical Office, Annual Reports and Monthly Reports 1995 to 2014, Wiesbaden GNTB / IPK-International, World Travel Monitor, Malta 2014, GNTB Market Research, Frankfurt 2014, GNTB / Anholt-GfK Roper Nation-Brands- Index 2014, USA Association of the German Trade Fair Industry (AUMA), Messe-Trend, Key Figures, Berlin Meeting- und Event Barometer of EITW commissioned by EVVC, GCB, GNTB, Wernigerode 2013/ German International Hotel Association (IHA) / MKG Hospitality, Berlin Regional Statistical Offices Global Blue Germany, Duesseldorf ADV (German Airports Association), Berlin GNTB / Europäische Reiseversicherung AG, Qualitätsmonitor Deutschland-Tourismus, (Quality Monitoring of German Tourism) Frankfurt, Munich DIW econ, Berlin ICCA, Amsterdam 2015 Copyrights Page 2: Source GNTB, Koelnmesse; Page 3: Source GNTB, Darmstadt: Alte Stadtmauer und Darmstadtium Wissenschafts- und Kongresszentrum (WKZ), photographer: Rolf-Dieter Düppe; Berlin: Museumsinsel, Touristinnen im Pergamonmuseum, photographer: Hans Peter Merten Print compensated Id-No Imprint Published by: German National Tourist Board (GNTB)
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