Vienna Tourism Statistics

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1 Vienna Tourism Statistics Users perspective in supply and demand side statistics Wolfgang J. Kraus & Katrin Heintschel Vienna Tourist Board Strategy Dept. 2 April 28 The Demand Side The Supply Side Benchmarking 1

2 Demand: Who is using the supplied capacities where and when? Statistics on overnight stays and source markets Analyzing the size of source markets: Arrivals and overnights in all types of accommodation January December 27 Arrivals +/- % Overnights +/- % *) Total_ , ,4 2, thereof from foreign countries , ,6 2,4 Main markets Germany , ,4 2,43 Austria , ,8 1,93 USA , ,7 2,51 Italy , ,5 2,61 Great Britain , ,6 2,25 Spain , ,5 2,47 Japan , , 2,14 France , ,8 2,51 Switzerland , ,4 2,37 Russia, Ukraine and other CIS countries , ,4 2,89 *) Overnights per arrival 2

3 Analyzing the demand by the quality of accommodation: Arrivals and overnights by category January December 27 Arrivals +/- % Overnights +/- % *) Hotels & pensions only , , 2,28 thereof from foreign countries , ,1 2,41 Hotels ***** , ,4 2,2 Hotels & pensions **** , ,1 2,28 Hotels & pensions *** , ,7 2,42 Hotels & pensions **/* , ,8 2,33 Other types of accommodation , ,6 2,35 Youth hostels , ,8 2,14 Camping sites , ,7 3,2 Private homes , ,4 6,65 *) Overnights per arrival High demand in first-class hotels: Overnights by category January December 27 4*-Hotels & pensions 5,% 5*-Hotels 12,5% 3*-Hotels & pensions 24,8% Private homes,1% Camping sites 1,5 % Youth hostels 5,% 2*-1*-Hotels & pensions 6,1% 3

4 Short low-season in January and February: Overnights by month * hotels and pensions January February March April May June July August September October November December From stagnation to an upward trend: Arrivals and overnights * hotels and pensions Arrivals Overnights 4

5 Revenues develop much better than overnights: The last five years Vienna: Overnight stays and rooms revenue All types of accommodation Overnight stays 14.. Rooms revenue ,7% +12,1% +12,4% Rooms revenue +5,3% +3,9% +9,% +6,% +4,% +6,7% +3,4% All types of accommodation - Data source: Statistics and Analysis Division of Municipal Department 5 Published by: Vienna Tourist Board Statistics & Market Research Katrin Heintschel, Tel February Overnight stays Rooms revenue - Prognosis by extrapolating latest trends: Overnights from 21 to 215 Vienna: Overnight stays Forecast ,3% p.a ,5% p.a Data source: Egon Smeral, Austrian Institute for Economic Research Published by: Vienna Tourist Board Statistics & Market Research Katrin Heintschel, February

6 Vienna Tourism 27 25,o rooms, 47, beds 9.7 million overnight stays (+ 3,4 %) Rooms revenue: 445 mn (+ 12 %) Rooms occupancy: 58.7 % 1 Germany 19.6 % 8 France 2.9 % 2 Austria 17.5 % 9 Japan 2.8 % (other 8 states) 1 Romania 2.4 % 3 U.S. 6.8 % 11 Russia 2.3 % 4 Italy 5.9 % 12 Netherlands 2. % Analyzing the most dynamic source markets: Where the power of changing the pattern comes from Overnight stays Vienna: A selection of top performing foreign markets* (in alphabetical order) Growth rates for overnight stays - all types of accommodation 22/ ,1% ,7% 3. +3,9% +59,2% +262,3% ,8% +67,8% +59,4% +82,2% +53,2% +44,5% Arab countries Australia Canada Czech Repuplic France Greece Russia, CISUkraine Hungary Romania Spain USA All types of accommodation & other CIS countries Data source: Statistics and Analysis Division of Municipal Department 5 Published by: Vienna Tourist Board Statistics & Market Research *) A complete ranking of all source markets is attached. Katrin Heintschel, Tel February 28 6

7 Arrivals and overnights: Guests from Russia 227,2 overnights in 27 Before 23, Russia hasn t been identified in statistics separately All types of accomodation Arrivals Overnights Mirror of a country s development: Arrivals and overnights: Guests from Romania 229,6 overnights in All types of accomodation Arrivals Overnights 7

8 Too many VFRs outside of the statistics? Arrivals and overnights: Guests from Poland 81,5 overnights in All types of accomodation Arrivals Overnights Supply: What s going on in the hotel market? Statistics on hotel capacity and occupancy 8

9 Kind of a hotel boom Hotel capacity 21: 27. rooms, 51. beds Vienna: Hotels & Pensions ,5% 52,6% 65,4% 54,4% 67,8% 56,2% 68,9% 71,% 56,7% 58,4% 7,8% 58,2% 8,% 6,% 3. 4,% ,% Bed capacity Room capacity bed occupancy room occupancy,% Expected growth of the luxury market: Hotel capacity and occupancy Vienna:Luxury hotels 8. 8,% ,1% 66,4% 65,5% 6,5% 61,% 61,1% 55,2% 56,9% 54,1% 55,7% 57,7% 57,% 6,% 4. 4,% ,% Bed capacity Room capacity bed occupancy room occupancy,% 9

10 Bed occupancy by month (in %) 4* hotels 27: 6,9% 1, 9, 8, 7, 6, 5, 4, 3, 2, 1,, January February March April May June July August September October November December Why everybody wants to build a four-star hotel: Room occupancy by month (in %) 4* hotels 27: 74,5% 1, 9, 8, 7, 6, 5, 4, 3, 2, 1,, January February March April May June July August September October November December 1

11 Could be better, the hoteliers say: Average revenue per guest and night (in ) Hotels & pensions 27: 48,4o January February March April May June July August September October November December The upward trend should continue: Revenues in the luxury segment USD 18 Vienna: RevPAR Revenue per available room Luxury hotels ,4% +9,1% USD 16 +9,2% USD 14 USD 12 USD 1 +2,7% +1,8% * +14,6% * USD 8 USD 6 USD 129,84 USD 133,29 USD 135,64 USD 148,1 USD 163,5 USD 114, USD 178,45 USD 13, USD 4 USD 2 USD - Luxury hotels only Data source: Statistics and Analysis Division of Municipal Department 5, Deloitte Hotel Benchmark Survey, Global Bulletin Published by: Vienna Tourist Board Statistics & Market Research Katrin Heintschel, Tel RevPAR Deloitte *) Deloitte figures include luxury and 4-star-hotels hotels February 28 11

12 Benchmarking: Are we as successful as we believe? Statistics on our main competitors TourMIS 27 12

13 +8,8% +18,5% +7,5% Competitors: Top 1 European Destinations 26 Overnight stays and growth rate ,4% ,5% ,8% ,6% +6,5% +6,2% +6,% London Paris Rom Berlin Barcelona Madrid Prag Wien Dublin München Figures: For London and Dublin: European Cities Visitors report 27/28 13

14 I only believe in statistics I have faked myself. (old wisdom) Thank you for your attention! 14

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