WTM Origin Market Seminar Brazil

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1 WTM Origin Market Seminar 2013 Brazil

2 Brazil s Population Population million (5 th in the world) Annual growth rate: 1.1% Relatively young population Diverse Ethnicity strong cultural links between Brazil and Europe, especially with Portugal, Italy, Spain and Germany Brazil s most populous and richest cities: Sao Paulo (20 million inhabitants in the metropolitan area), Rio de Janeiro (11.8 million) Belo Horizonte (5.7 million) Sources: World Bank, CIA World Factbook

3 Internet, Social Media & Telenovelas Brazil has 70 million internet users Brazilians are the world s most active social media community TV is still the most dominant source of information Telenovelas reach 35%-40% of the population; some episodes are set in Italy, Greece, Portugal, the Netherlands, China and India Source: European Travel Commission and World Tourism Organization (2013), Understanding Brazilian Outbound Tourism What the Brazilian Blogosphere is Saying about Europe, UNWTO, Madrid.

4 Brazil s Economy Economic Indicators (2012): GDP (PPP): US$ trillion (8 th ) GDP per capita (PPP): US$ 12,100 GDP real growth rate: 0.9% Unemployment rate: 5.5% Inflation: 5.4% Gini coefficient: 51.9% Sources: World Bank, CIA World Factbook Source: IBGE (Brazilian Statistics and Geography Institute), J.P. Morgan Asset Management. Guide to the Markets Brazil. GDP values are % change vs. prior quarter annualized and reflect 2Q13 GDP. Values may not sum to 100% due to rounding. Data reflect most recently available as of 30/09/13.

5 Economic Growth Consumer-led growth: domestic consumption rather than investments has been dominating the country s economic growth. Consumer indebtedness has steadily increased and currently exceeds 40% of income. The middle class* has grown by an estimated 40 million people since *Defined as families with a monthly household income of more than US$ 600 Sources: IMF, ETC Source: Revista Veja in: European Travel Commission and World Tourism Organization (2013), Understanding Brazilian Outbound Tourism What the Brazilian Blogosphere is Saying about Europe, UNWTO, Madrid.

6 Brazilian Outbound Departures and Tourist Expenditure ( based on actual data; forecast) Expenditures in R$ million 60, Outbound Departures in Thousands 10, , , , , , Total Expenditure 7, , , , Total Departures 4, , , , ,

7 Where are they going? USA 21% Mexico 2% Paraguay 2% Peru 1% Germany 3% Rest of World 19% United Kingdom 4% Argentina 18% Italy 4% Chile 5% Source: Euromonitor International Based on 2012 figures Portugal 5% Spain 5% France 5% Uruguay 6%

8 Brazilian Departures by Destination ( based on actual data; forecast) Outbound Departures in ' France 400 Spain Portugal 300 Italy 200 United Kingdom Germany Source: Euromonitor International

9 Brazilian Outgoing Tourist Expenditure by Country ( based on actual data; forecast) Expenditure in R$ million 4,000 3,500 3,000 2,500 2,000 1,500 France Germany Italy Portugal United Kingdom Spain 1, Source: Euromonitor International

10 Domestic vs. International Travel Domestic travel is growing at a faster rate. In 2011, the proportion of international to domestic departures was 11%, a 4% decrease compared to Rising disposable incomes initially lead to short-haul, rather than long-haul trips. International Travel In 2012, 7.9 million Brazilians travelled abroad, a 9% increase compared to Business trips accounted for 30% of all departures in Growth of international departures between 2007 and 2012: 68% Growth forecast of international departures between 2012 and 2017: 17% The 2014 World Cup & 2016 Olympic Games are not expected to have a negative impact on outbound tourism flows. Sources: ETC, Euromonitor International

11 Destinations The is the most popular outbound destination & No 1 shopping destination for Brazilians. The strength of the R$ against Latin American currencies have contributed to the attractiveness of South American destinations such as and. Due to strong cultural links as well as cultural and historical attractions and shopping opportunities, is also a key destination for Brazilians. Lengths of Stay The average length of stay when travelling to Europe is 11 nights Lengths of Stay for Trips to Europe 15+ nights 20% 1-3 nights 17% 8-15 nights 28% 4-7 nights 35% Sources: ETC, Euromonitor International, German National Tourist Board

12 Leisure Departures by Type 19% % 42% 15% Singles Couples Families Group Others 23% Source: Euromonitor International

13 What Brazilian Travellers Don t Like About Europe High prices in Europe: As of October 2013, the R$ has declined against the Euro by more than 25% since its peak in Hotel quality often inferior to that advertised on website. Crowded attractions and long queues; closed attractions. Language barriers & cultural barriers. Problems with visa procedures (students) and customs. Brazilian credit cards not widely accepted. Source: European Travel Commission and World Tourism Organization (2013), Understanding Brazilian Outbound Tourism What the Brazilian Blogosphere is Saying about Europe, UNWTO, Madrid; IMF

14 What Brazilian Travellers Like about Europe Multiple cultures in the same continent Well-preserved historical sites Many religious sites Cultural activities The ways of the Old Continent Europe s gastronomy Perceived sophistication Shopping opportunities European sports teams A liberal destination Source: Euromonitor International; European Travel Commission and World Tourism Organization (2013), Understanding Brazilian Outbound Tourism What the Brazilian Blogosphere is Saying about Europe, UNWTO, Madrid.

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