CURRICULUM beginning with the academic year

Transcription

1 CURRICULUM beginning with the academic year UNIVERSITY OF ORADEA Fundamental field: ECONOMIC SCIENCES Duration of studies / no. of credits: 2 years / 120 credits

2 1. THE MISSION OF THE MASTER'S DEGREE PROGRAM MARKETING AND BUSINESS COMMUNICATION The mission of the master s degree program Marketing and business communication is to create professionals with managerial skills to produce and distribute values, knowledge and know-how necessary specialized organizations and institutions in economic and social environment. 2. THE OBJECTIVES OF THE MASTER STUDY PROGRAM MARKETING AND BUSINESS COMMUNICATION The objectives of the master program Marketing and business communication are: 1. To form graduates, marketing specialists, trained to assume managerial roles and make decisions in organizations (companies, institutions and non-profit organizations) in the context of the knowledge society, the dynamics of the Romanian market, European and world endowed with the skills needed to conduct marketing organizations, their marketing communication, to be integrated and contribute to teams and organizations. 2. To form entrepreneurs who exploit market opportunities, adapt to dynamic environment to develop businesses that promote new value elements: goods, services and offers innovative features that meet the needs of individuals and society. 3. To facilitate learning processes, research and knowledge of economics, marketing and management of both students and graduates, university community members, individuals and partner organizations in organizational environments, institutional and business. 4. To develop partnerships and permanently develop a community of individuals and organizations in the economic, social and Romanian and European business wishing to develop their skills and marketing skills, managerial and entrepreneurial. 5. To develop a resource base of knowledge comprising theories, concepts, methods, techniques, tools and good practices, research findings markets and businesses, stimulate scientific research in the field of marketing and economic and social environment Romanian, European and world. 6. To contribute to the integration of graduates into the labor market, organizations and communities in the Romanian society, in the European society and in the future. 7. To promote the principles, values and best practices of marketing as a field of knowledge and economic and social practice. 3. COMPETENCES ACQUIRED BY GRADUATES AT THE END OF STUDIES 3.1. PROFESSIONAL COMPETENCES: 1. Development of synthesis, environmental studies and in-depth analysis of the various markets and marketing, components and participants, synthesis and use economic information to base marketing decisions in organizations. 2. Realising the marketing research using methods, techniques and specialized tools, both in the real and the online environment. 3. Funding, designing and implementing strategies and policies and plans in marketing organizations. 4. Development and implementation of projects, tools, procedures and best practices for marketing organizations using specific concepts and methods of marketing. 5. Effective networking with various groups of organizations, creation, development and use of tools, procedures and environments and contexts that facilitate both transactions and relationships with them TRANSVERSAL COMPETENCES: 1. Coordination of professional teams, assuming, delegating and tracking the fulfilment of the responsibilities specific to the economic field 2. Self-assessment of the need for further training, diagnosis and self learning 3. Building and assuming economic strategy, in terms of responsibility and autonomy 4. FINALITIES Graduation Title: Master s Degree in Marketing and business communication Qualification Title: Marketing and business communication Qualification Code: M , M Possible jobs for the graduate with Master s Degree, according to Classification of Occupations in Romania ISCO 08 (COR): Cod head of marketing service, Cod head of marketing department, Cod manager marketing (tariffs, contracts, procurement), Cod small business leader patron (endorser) in business intermediation and other business services, Cod agency chief advertisements, Cod Agency chief advertisements, Cod head of service advertisements, Cod bank officer (credit, marketing, banking products and services), Cod Tourism organizer activity (higher education); Cod marketing specialist; Cod manager of product; specialist in public relations, Cod mediator; Cod marketing specialist reviewer; Cod protocol and ceremonial specialist; Cod spokesman, Cod brand manager, Cod organizer protocol; Cod organizer relationships; Cod organizing fairs and exhibitions; presenter exhibitions; Cod social relations specialist; Cod Foreign relations expert; Cod Customer service analyst; Cod assistant director / responsible operation (higher education); Cod commercial correspondent; Cod commercial assistant; specialist in lobbying.

3 CURRICULUM ** Year of I Code Disciplines* Type MANDATORY DISCIPLINES Sem. I [hours / week] C S L P Total Type of of hours Examination / sem. FSTE-0254 Organisation of Marketing Activity THD Ex FSTE-0257 Psychology and Economic Behaviour of Consumption Credits THD Ex FSTE-0250 Marketing Environment THD Ex FSTE-0036 Communication in English THD Ex TOTAL IS [hours Condi- / tioning sem.] Code Disciplines* Type MANDATORY DISCIPLINES Sem. II [hours / week] C S L P Total Type of of hours Examination / sem. FSTE-0249 Media and Marketing Communications THD Ex FSTE-0253 FSTE-0251 Methods and Techniques of Negotiation and Sales Research Methods and Techniques in Marketing Credits THD Ex THD Ex FSTE-0238 Ethics in Marketing SYD Ex FSTE-0444 Practice SYD Cv 4 52 TOTAL IS [hours Condi- / tioning sem.] Legend: C - Course; S - Seminar; L - Practical (laboratory); P - Project; IS - Individual Study; THD - Thoroughgoing Disciplines; SYD - Synthesis Disciplines; AKD - Advanced Knowledge Disciplines; UO - University Choice; Type of Examination - Verification Form, Ex. - examination; Cv. - Colloquium, Vp. - Continuous Assessment, Pr - Project; A/R- Passed/Failed; Credits - number of ECTS credits; IS - Individual.

4 CURRICULUM ** Year of II Code Disciplines* Type MANDATORY DISCIPLINES Sem. III [hours / week] C S L P Total Type of of hours Examination / sem. FSTE-0263 Strategies and Policies in Marketing SYD Ex FSTE-0261 Administration Systems of Marketing Information Credits THD Ex FSTE-0262 Brand Strategies THD Ex FSTE-0260 Systems of Supply and Distribution THD Ex TOTAL IS [hours Condi- / tioning sem.] Code Disciplines* Type MANDATORY DISCIPLINES Sem. IV [hours / week] C S L P Total Type of of hours Examination / sem. FSTE-0233 Advanced Marketing Research SYD Ex FSTE-0239 Implementation of Marketing Strategy SYD Ex FSTE-0237 E-Marketing THD Vp 4 64 FSTE-0411 Marketing Projects SYD Cv 4 88 FSTE-0767 Drawing Up The Dissertation Thesis THD Vp Credits TOTAL IS [hours Condi- / tioning sem.] Legend: C - Course; S - Seminar; L - Practical (laboratory); P - Project; IS - Individual Study; THD - Thoroughgoing Disciplines; SYD - Synthesis Disciplines; AKD - Advanced Knowledge Disciplines; UO - University Choice; Type of Examination - Verification Form, Ex. - examination; Cv. - Colloquium, Vp. - Continuous Assessment, Pr - Project; A/R- Passed/Failed; Credits - number of ECTS credits; IS - Individual. Associate Professor Dr. Dorin-Cristian COITA

5 I. DIPLOMA REQUIREMENTS credits for compulsory/imposed disciplines (including the credits for Practice), 2. 0 credits for optional disciplines; 3. 4 credits for Practice, included in the number of credits pertaining to compulsory disciplines at point 1, credits for Master s Degree Dissertation Writing, not included in the number of those pertaining to compulsory disciplines at point 1, credits pertaining to dissertation exam, representing the presentation of the dissertation thesis. II. STUDY SCHEDULE (in number of weeks) Didactic Activities Sessions of Exams Holiday Year sem. I sem. II Winter Winter Failed Exams Summe r Summer Failed Exams Fall Failed Exams Practice* Wint er Spring Sum mer Year I Year II * Practice is organized based on syllabi drafted by departments and adopted by the Faculty Council III. NUMBER OF WEEKLY HOURS AT COMPULSORY AND ELECTIVE DISCIPLINES: 890 (total) YEAR SEMESTER I SEMESTER II Year I Year II No Disciplines Number of hours Total RAQAHE/ARACIS Standard [min / max. %] Year I Year II Hours % 1. Compulsory Elective TOTAL Facultative

6 No Disciplines Number of hours Total RAQAHE/ARACIS Standard [min / max. %] Year I Year II Hours % 1. Advanced ,19-2. Synthesis ,81 - TOTAL

7 IV. THE WEIGHT OF THE DISCIPLINES BELONGING TO THE COMPULSORY + ELECTIVE CATEGORIES: Total number of hours: 890 out of which: - Total number of course hours: Total number of applications: Compulsory disciplines (weight in total of disciplines): 100% - Elective disciplines (weight in total of disciplines): % - Advanced disciplines(weight in total of disciplines): 65% - Synthesis disciplines (weight in total of disciplines): 35% - Number of weekly course/applications hours ratio: 1/1,19 - Hours allotted to compulsory disciplines: 100% - Hours allotted to elective disciplines: 0% - Hours allotted to advanced disciplines: 68% - Hours allotted to synthesis disciplines 32% - Total course/applications hours ratio: 1/1,18 Total number of credits: Credits pertaining to advanced disciplines out of the total of compulsory credits: 79 / 120 (65,83%); - Credits pertaining to synthesis disciplines out of the total of compulsory credits: 41 / 120 (34,16%). The weight in the Curriculum: Total hours, including facultative disciplines = D compulsory / Total = 830 / 830 = 100% - Hours of lectures/seminar ratio = 378 / 446 = 1 / 0,847 - The weight of practice in the Curriculum: 60 / 830 = 7,22% - Exams/colloquiums ratio = 14 Ex / 3 Cv,P = 1 / 0,21 V. THE FLEXIBILITY OF EDUCATIONAL PROCESS The flexibility of the program of studies is ensured by the content of the disciplines in the Curriculum. VI. MASTER S DEGREE S EXAM (DISSERTATION) 1. Communication of the topic of the dissertation : semester II; 2. Master s degree dissertation writing: 10 x 28 ore = 280 hours, semesters III and IV; 3. Presentation of the dissertation: month July/September. VII. A CREDIT POINT REQUIRES A TOTAL OF 28 HOURS/SEMESTER OF TEACHING AND LEARNING ACTIVITIES.

8 VIII. DISTRIBUTION OF CREDITS ACCORDING TO COMPETENCES (TABLES NRQHE /ARACIS - Grid 1 *) Number No. Discipline** Sem. of credits Professional Competences Transversal Competences C1 C2 C3 C4 C5 C6 CT1 CT2 CT3 1. Organisation of Marketing Activity I Psychology and Economic Behaviour of 2. Consumption I Marketing Environment I Communication in English I Media and Marketing Communications II Methods and Techniques of Negotiation and Sales II Research Methods and Techniques in Marketing II Ethics in Marketing II Practice II Strategies and Policies in Marketing III Administration Systems of Marketing Information III Brand Strategies III Systems of Supply and Distribution III Advanced Marketing Research IV Implementation of Marketing Strategy IV E-Marketing IV Marketing Projects IV 4 0,5 0, Drawing Up The Dissertation Thesis IV Legend: C1 C5 or C6 - Professional Competences; CT1 CT3 - Transversal Competences * According to Grid 1 (G1 - "Description of program / field of by professional and transversal competences) showing the following variants: G1L and G1M pertaining to the BA and MA programs of in accordance with MECTS Order no / ** All disciplines in the curriculum.