Learning Objectives of M.B.A in Business Administration

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1 MBA in Business Administration Undergraduate Program Learning Outcomes (Goals) of COM Advanced skills and knowledge in managerial functions Involvement in global concerns Creative thinking and problem solving skills Advanced IT and software application skills Social care and ethical thinking Leadership and communication skills Continuous learning and self improvement attitude Learning Goals of M.B.A. in Business Administration Goal 1 Establish advanced skills and knowledge in managerial functions Goal 2 Cultivate business theory integrating skills to solve problems Goal 3 Establish advanced IT integrating skills Goal 4 Cultivate global concerns with deeply understanding skills Goal 5 Enhance critical thinking and problem analyzing skills Goal 6 Cultivate interdisciplinary knowledge integrating skills and innovative thinking skills Learning Objectives of M.B.A in Business Administration Objective 1 Possess the ability of professional knowledge and application of advanced business administration Objective 2 Possess the ability of diagnosing and solving problems related to business Objective 3 Possess the ability of combining business resources with informational technology Objective 4 Possess the ability of analyzing issues on globalization Objective 5 Possess the ability of critically thinking and analyzing problems Objective 6 Possess the ability of researching problems related to management Objective 7 Possess the ability of integrating interdisciplinary knowledge and application Objective 8 Possess the ability of creative thinking

2 Curriculum Structure /Overview Modules Courses Credits Proportion Required Courses Fundamental Subjects 8 Specialized Subjects credits, 40% Core Courses Creative Advertisement and Marketing Logistics Elective Courses Organizational Behavior and Human Resource credits, 60% Business Diagnose and Administrative Strategy Other Electives Total Credits for Degree Requirement: 45 Note: 1. There are seven core courses including marketing management, strategic management, human resources, production and operations management, organizational behavior, consumer behavior, and financial management in the master program of Business Management Department. Students need to pass at least three courses, so they can apply for the master degree oral examination 2. During the study period, students are able to graduate when they not only pass the total credits for four year courses, but also pass the rules of international ability in the master degree of Business Administration Department.

3 Courses Content Required Courses (30) Elective Courses (30) Modules Code Subject Title M21004 Introduction of Business and Ethics topic(Ⅰ) Fundamental Subjects (20) Specialized Subjects (10) Core Courses Creative Advertisement and Marketing Logistics Organizational Behavior and Human Resource M21006 Introduction of Business and Ethics topic(Ⅱ) M21026 Thesis(Ⅰ) M21028 Thesis(Ⅱ) / Oral Defense M21001 Managerial Statistics M21002 Business Research Methods M21003 Organization Theory and Management M21027 International Abilities Study M21005 Thesis Writing and Methodology M21007 Organizational Behavior M21008 Marketing Management M21009 Production and Operations Management M21012 Human Resource Management M21013 Financial Management M21010 Consumer Behavior M21029 Strategic Management M21021 Advertising Management M21031 Service Marketing M21032 Consumer Psychology M21040 Industrial Marketing M21014 Logistics Planning and Management M21017 International Business Management M21019 Product Strategies and Management M21020 Channels Strategic & Management M21022 Marketing for Nonprofit Organization M21033 Brand Management M21030 Seminar in Strategic Human Resources M21037 Organizational Sociology M21038 Patent and Copy Rights

4 Business Diagnose and Administrative Strategy Other Electives M21039 Knowledge Management M21041 Training and Organizational Development M21043 International Organizational Behavior M21048 International Human Resource Management M21044 Human Resource Management for Chinese Business M21056 Performance Evaluation M21058 Recruiting and Selection M21024 Environment Risk and Management M21035 Project Management M21036 Analysis of Industry and Competition M21016 Multivariate Analysis M21018 Softwares for Management Research M21042 Business and Law M21053 Seminar in Management M21054 Multiple Criteria Decision Making M21055 Technology Management M21057 Entrepreneurial Management M21015 Business Forecasting M21023 English Oral Presentation M21025 Qualitative Research M21046 Derivatives Analysis M21047 Game Theory

5 Education Goals In order to cultivate competitive and professional managers in the twenty first century, we actively research and explore the solutions related to business and management. Curriculum Map for MS in Business Administration (Academic Years ) Semester 1 Semester 2 Semester 3 Semester 4 Introduction of Business and Ethics topic(Ⅰ) (1) Managerial Statistics (3) Business Research Methods (2) Organization Theory and Management (3) Organizational Behavior (3) Marketing Management (3) Production and Operations Management (3) Core Subjects (18) (Including Thesis Instruction (6) and Oral (0) ) Introduction of Business and Ethics topic(Ⅱ) (1) Thesis Writing and Methodology (1) Human Resource Management (3) Financial Management (3) Consumer Behavior (3) Business Forecasting (3) Qualitative Research (3) Electives Subjects (27) Creative Advertisement and Marketing Logistics Advertising Management (3) Service Marketing (3) Consumer Psychology (3) Industrial Marketing (3) Logistics Planning and Management (3) International Business Management (3) Production and Operations Management (3) Channels Strategic & Management (3) Marketing for Nonprofit Organization (3) Brand Management (3) Organizational Behavior and Human Resource Seminar in Strategic Human Resources (3) Organizational Sociology (3) Patent and Copy Rights (3) Knowledge Management (3) Training and Organizational Development (3) International Organizational Behavior (3) International Human Resource Management (3) Human Resource Management for Chinese Business (3) Performance Evaluation (3) Recruiting and Selection (3) Business Diagnose and Administrative Strategy Environment Risk and Management (3) Project Management (3) Analysis of Industry and Competition (3) Multivariate Analysis (3) Softwares for Management Research (3) Business and Law (3) Seminar in Management (3) Multiple Criteria Decision Making (3) Technology Management (3) Entrepreneurial Management (3) Thesis(Ⅰ) (3) International Abilities Study (1) Thesis Writing and Methodology (3) Remarks: Student have to fulfill the other 2 conditions in order to complete the program course, such as: (1) There are seven core courses including marketing management, strategic management, human resources, production and operations management, organizational behavior, consumer behavior, and financial management in the master program of Business Management Department. Students need to pass at least three courses, so they can apply for the master degree oral examination (2) Have to pass the rules of international ability in the master degree of Business Thesis(Ⅱ) (3) Oral Defense (0) English Oral Presentation (3) Derivatives Analysis (3) Game Theory (3) Certificate of International Marketing, Operational Managers in Logistics, Project Management Professional, Certified Quality Human Resources Management, Payroll Assistance, Functional Manager, Employee Performance Manager, Administrator of Management Competency Training, Certificate of Business Planning Proficiency, Public Relations Professional, Industrial Engineering Courses in order recommended Total Credit Points Requirement: 45 Dept. of Business Administration

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